This is a presentation that I prepared for the the National Agri-Marketing Association conference on "Trends in Agriculture" in Kansas City, Missouri on November 11, 2009.
The content is primarily based on a case study surrounding my family's 2009 Harvest of our pinot noir grape crop in Oregon's Willamette Valley (just outside of Junction City).
It has been wonderful to combine my current vocation as a digital / social media strategist with the ability to help my family both on the farm, as well as from a distance.
Using Social Media to Advocate for AgricultureCari Rincker
This presentation was prepared for Oneida County, New York 4-H program and includes primarily screenshots of examples using social media platforms to be an advocate for the agriculture industry.
This is a presentation that I prepared for the the National Agri-Marketing Association conference on "Trends in Agriculture" in Kansas City, Missouri on November 11, 2009.
The content is primarily based on a case study surrounding my family's 2009 Harvest of our pinot noir grape crop in Oregon's Willamette Valley (just outside of Junction City).
It has been wonderful to combine my current vocation as a digital / social media strategist with the ability to help my family both on the farm, as well as from a distance.
Using Social Media to Advocate for AgricultureCari Rincker
This presentation was prepared for Oneida County, New York 4-H program and includes primarily screenshots of examples using social media platforms to be an advocate for the agriculture industry.
Introduction to Social Media for Small Businesses. This presentation is a mixture of concepts of social media and getting started with Twitter and Facebook. Special thanks to Gary Smith of Artesian City Marketing for providing some of the instructional information. For more information http://blog.anneadrian.com
Digital Communication & Social Media BootcampCarol Spencer
This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
Social Media and Agriculture: From Experimentation to Real ROILeslie Bradshaw
This is a presentation that I adapted from my Trends in Agriculture presentation from November 2009. The audience was comprised of state-level representatives to the U.S. Wheat Associates Communications Working Group and was delivered on Saturday, January 24, 2010.
Many thanks to Steve Mercer (Director of Communications for the national U.S. Wheat Associates), with whom I have now worked on a number of ag / social media communications presentations since first being acquainted in 2009.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
"Socializing Your Volunteer Program," an Ignite presentation for the 2010 Nonprofit Technology Conference, by Robert Rosenthal, Director of Communications at VolunteerMatch. Tips, tools and training for using social networking to recruit, manage, and activate your volunteer base.
My presentation on social media tools at the University of Minnesota's Hubert H. Humphrey Institute of Public Affairs conference, Innovations in Election Technology.
Agriculture is Using Social Media, How and Why John Blue
Yes, people in agriculture are using social media. This presentation highlights how agriculture has expanded beyond just growing corn and pigs to a broad ecosystem that spans farms to fork. This presentations also outlines several examples of people in agriculture using social media and why they are using it.
Presentation to the Media Skills Network around how to socialise your brand online. The presentation gave this dynamic, smart group of media trainers a social media overview, followed by learning how to build a social media strategy, deliver kick-ass content, and finally looking at the technology and tools involved.
rticles reporting the success of social media for business, corporations and other dot-coms are a dime a dozen- they're everywhere! We know it can work for them, but what about us? Can non-profits, who operate in an environment of limited resources, expect the same sort of returns as big biz, and how? What should we consider before we decide to invest in social media?
#10NIC Social media for immunization promotion & education dac10Dawn Crawford
Background: Immunization professionals may have heard of Facebook, Twitter, and YouTube, but often don’t know how to put it to work for their organization. The Colorado Children’s Immunization Coalition (CCIC) has created a social media strategy to reach healthcare professionals, parents and parents-to-be to increase childhood vaccination coverage. CCIC would prefer to present this session with immunization champions Every Child by Two and the Immunization Action Coalition.
Setting: Public health agency or organization providing outreach and education to the public about vaccinations
Population: Healthcare professionals engaged in social media. Objectives:
* Reasons why an immunization organization should engage in social media
* The basics about the most popular social media platforms
* Strategies to engage your coworkers and community
Project Description: CCIC staff will share their knowledge and experience on getting started with the most popular social media tools and how to use social media to build awareness for programs, gain vaccine advocates and correct misinformation. CCIC has utilized social media to reach coalition members, new moms and increase the overall positive awareness of vaccines since January 2009. They have focused their outreach on the following platforms: · Facebook - http://www.facebook.com/ImmunizeCOKids · YouTube - http://www.youtube.com/user/ImmunizeCOKids · RSS - http://childrensimmunization.mediaroom.com/index.php?s=43&pagetemplate=rss · Twitter - www.twitter.com/ImmunizeCOKids · Mom Blog – http://Coloradomom2mom.wordpress.com
Results/Lessons Learned: CCIC has created an online community of vaccine advocates and has positioned itself as the social media “go to” resource. With their tips and insights, any vaccine organization or advocate can engage in social media. The participants in this session will 1) Understand the basics about the most popular social media platforms; 2) How to effectively engage in social media; 3) Discover strategies to encourage your coworkers and community to participate; 4) Build a connection with an immunization coalition who is engaged in social media – we’ll friend you too!
Introduction to Social Media for Small Businesses. This presentation is a mixture of concepts of social media and getting started with Twitter and Facebook. Special thanks to Gary Smith of Artesian City Marketing for providing some of the instructional information. For more information http://blog.anneadrian.com
Digital Communication & Social Media BootcampCarol Spencer
This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
Social Media and Agriculture: From Experimentation to Real ROILeslie Bradshaw
This is a presentation that I adapted from my Trends in Agriculture presentation from November 2009. The audience was comprised of state-level representatives to the U.S. Wheat Associates Communications Working Group and was delivered on Saturday, January 24, 2010.
Many thanks to Steve Mercer (Director of Communications for the national U.S. Wheat Associates), with whom I have now worked on a number of ag / social media communications presentations since first being acquainted in 2009.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
"Socializing Your Volunteer Program," an Ignite presentation for the 2010 Nonprofit Technology Conference, by Robert Rosenthal, Director of Communications at VolunteerMatch. Tips, tools and training for using social networking to recruit, manage, and activate your volunteer base.
My presentation on social media tools at the University of Minnesota's Hubert H. Humphrey Institute of Public Affairs conference, Innovations in Election Technology.
Agriculture is Using Social Media, How and Why John Blue
Yes, people in agriculture are using social media. This presentation highlights how agriculture has expanded beyond just growing corn and pigs to a broad ecosystem that spans farms to fork. This presentations also outlines several examples of people in agriculture using social media and why they are using it.
Presentation to the Media Skills Network around how to socialise your brand online. The presentation gave this dynamic, smart group of media trainers a social media overview, followed by learning how to build a social media strategy, deliver kick-ass content, and finally looking at the technology and tools involved.
rticles reporting the success of social media for business, corporations and other dot-coms are a dime a dozen- they're everywhere! We know it can work for them, but what about us? Can non-profits, who operate in an environment of limited resources, expect the same sort of returns as big biz, and how? What should we consider before we decide to invest in social media?
#10NIC Social media for immunization promotion & education dac10Dawn Crawford
Background: Immunization professionals may have heard of Facebook, Twitter, and YouTube, but often don’t know how to put it to work for their organization. The Colorado Children’s Immunization Coalition (CCIC) has created a social media strategy to reach healthcare professionals, parents and parents-to-be to increase childhood vaccination coverage. CCIC would prefer to present this session with immunization champions Every Child by Two and the Immunization Action Coalition.
Setting: Public health agency or organization providing outreach and education to the public about vaccinations
Population: Healthcare professionals engaged in social media. Objectives:
* Reasons why an immunization organization should engage in social media
* The basics about the most popular social media platforms
* Strategies to engage your coworkers and community
Project Description: CCIC staff will share their knowledge and experience on getting started with the most popular social media tools and how to use social media to build awareness for programs, gain vaccine advocates and correct misinformation. CCIC has utilized social media to reach coalition members, new moms and increase the overall positive awareness of vaccines since January 2009. They have focused their outreach on the following platforms: · Facebook - http://www.facebook.com/ImmunizeCOKids · YouTube - http://www.youtube.com/user/ImmunizeCOKids · RSS - http://childrensimmunization.mediaroom.com/index.php?s=43&pagetemplate=rss · Twitter - www.twitter.com/ImmunizeCOKids · Mom Blog – http://Coloradomom2mom.wordpress.com
Results/Lessons Learned: CCIC has created an online community of vaccine advocates and has positioned itself as the social media “go to” resource. With their tips and insights, any vaccine organization or advocate can engage in social media. The participants in this session will 1) Understand the basics about the most popular social media platforms; 2) How to effectively engage in social media; 3) Discover strategies to encourage your coworkers and community to participate; 4) Build a connection with an immunization coalition who is engaged in social media – we’ll friend you too!
I did this presentation for the LSU AgCenter Family, Consumer Science Extension programs which focus on Families, Children, Nutrition, and Financial Management..
http://blog.anneadrian.com
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.
An edSocialMedia preso to the Western Boarding Schools Associations (May 2009). It began with a wide view of the benefits of social media and then focused on stories of how boarding schools are using social media to improve communications with constituents.
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Michael Pranikoff
Forget What You Think You Know About Public Relations – It’s a Whole New World: Integrated Marketing Summit Chicago on August 24, 2010. Presentation given by PR Newswire Global Director of Emerging Media – Michael Pranikoff – www.prnewswire.com
I was asked to give this presentation at the 2014 Alabama Community Leadership Network conference with these instructions: general guidelines of helping organizations get the word out and to tell their story. The audience is a mix of a couple of bigger cities’ pretty sophisticated leadership programs, a greater number of directors and board members from the typical community or county leadership program (some youth, some adult), a good number of staffers from non profits organizations, and perhaps 30 percent of the audience will be high school student leaders. So you will need to take a wide brush to the subject I think.
Not Your Grandparents’ or Great-grandparents' ExensionAnne Adrian
Presentation for a guest lecture in a a graduate level Extension Methods class.
A blog post explanation the points in more detal can be found http://blog.anneadrian.com/2014/04/guest-lecture-on-extension-engagement.html
A comparison of two studies --an ECOP sponsored study identifying 21st Century Cooperative Extension professionals and the Institute of the Future 2020 Skills of the Knowledge Workers
This presentation was conducted as a webinar with the Oregon State Cooperative Extension field, regional, and county leaders.
The presentation was conducted with the goal of discussion what our workforce should look like in the future.
The Role of Public Intellectuals in Cooperative Extension Anne Adrian
Shouldn't Extension experts, members of an organization that has always prided itself on providing impartial research-based information, share a place at the table with the nation’s leading public intellectuals? We contend that establishing a core group of public intellectuals at both the state and national levels of discourse should be a core strategy in helping us separate our message from others in this enormously competitive information environment. As a moral obligation Extension educators at all levels have a responsibility, not only as scholars but as public servants, to help put highly complicated, even controversial issues, into sharper perspective on behalf of their clients with the goal of improving their lives. “…no scholar, historian or anyone else is — merely by being a scholar — ethically excused from their own circumstances. We are also participants in our own time and place and cannot retreat from it…” Extension educators are now struggling to navigate their way across an increasingly steep, jagged divide between techno-skeptics, who harbor a deep mistrust of technology and its long-term implications, and techies, who, despite some misgivings, generally believe that each technological advance ultimately works to secure a better life for all of us. With this refinement has come a clearer understanding of the environmental costs associated with scientific and techno Who is better equipped to serve the bridging the gap that exists in understanding environmental costs, benefits, and technological process.
There will be an increasing need for public intellectuals from many different disciplines within Extension to explain how this new farming model will be expressed and how it ultimately will affect them. Herein lies an enormous opportunity for Extension — an opportunity for profound organizational transformation. This presentation was conducted at Galaxy 2013. See page 5 for a more detailed explanation https://custom.cvent.com/18A6750208F1461A8000EA09BA931C3A/files/c9cdbf25833147d4ae232bab6a08ff47.pdf
Jim Langcuster and Anne Adrian were the presenters
Continuous Beta and a Healthy Dose of ParanoiaAnne Adrian
Keynote for the Iowa State Extension Virtual Conference. The script can be found http://blog.anneadrian.com/2013/06/continuous-beta-and-healthy-dose-of.html
We used these questions http://www.slideshare.net/aafromaa/questions-for-informal-learning to have the discussion around informal learning
December 13, 2012
1. Potential of Social
Media in Agriculture
Anne Mims Adrian, PhD
aadrian@auburn.edu
blog.anneadrian.com
twitter.com/aafromaa
slideshare.net/aafromaa
2. What is Social Media?
Any media connected to the Internet which
enables interaction between two or more
people.
3. Behind every profile, tweet or tag: real
people, genuine intentions, quality content
Source: Social media playbook,
2009 Eloqua Corporation
WHAT MAKES SOCIAL
NETWORKING WORK?
4. Farmers’ Use of Internet
47% spend 5+ hours per week online
62% have sent or received text messages
during the past year
85% indicated that they visit Web sites
related to their farm operation
76% check manufacturers' Web sites
2009 Agriculture New Media Usage Study (large corn and soybean growers, Nicholson
Kovac, Inc.) http://www.prweb.com/releases/Nicholson-Kovac/AgMedia-
Study/prweb2767974.htm
5. Farmers’ Most Popular Internet Uses
Email
Weather
Market reports
“Early adopters who are influencers in their
communities are already engaged in exploring
new media platforms."
2009 Agriculture New Media Usage Study (large corn and soybean growers, Nicholson
Kovac, Inc.) http://www.prweb.com/releases/Nicholson-Kovac/AgMedia-
Study/prweb2767974.htm
8. Twitter
Answer “What is happening?”
Share thoughts.
Share links.
Ask questions.
Answer questions.
…in 140 characters or less.
9. 15% US Internet
users
Twitter stats 18 million
11% US Internet
users
11 million
4% of US
Internet users
6 million
2008 2009 2010
10. Twitter stats
92.4% of Twitter users follow fewer
than 100 other Twitter users.
Inside Twitter An In-Depth Look Inside the Twitter World
emarketer.com/Article.aspx?R=1007271
12. @FollowFarmer is a list of ag people who
use Twitter.
dataforag.com/followfarmer.a5w
13. YouTube
95.4 million videos (May 2009)
2 billion videos viewed each day (May
2010)
More video is uploaded in 60 days than all
three major U.S. networks created in 60
years.
24 hours of video uploaded every minute.
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ &
thefuturebuzz.com/2009/07/10/future-marketing-trends/& http://www.website-
monitoring.com/blog/2010/05/17/youtube-facts-and-figures-history-statistics/
14. Farmers’ Videos
Will Gilmer Water n Poo ...a song about nutrient
management youtube.com/watch?v=SAUw9GO6tgE
Jeremy Freitas on cotton farming in the Central Valley
youtube.com/watch?v=A6V3gQNoJCQ
Stuck Sprayer youtube.com/watch?v=0I3HanCPMXg
Steve Chapman youtube.com/watch?v=CB87eeEXHD8
15. Farmers’ Videos
Kansas Wheat Harvest 09 Butler County, KS
youtube.com/watch?v=nU7XBkVNTKc
Stuck combine, St. John, Kan.
youtube.com/watch?v=_PEtVE02T5s&feature=related
2009 Picking Cotton - DEJ Turner Farms
youtube.com/watch?v=BHE82R4i2Vo
Cotton season 2009
youtube.com/watch?v=CJcdSuoS4AY
21. Ag Forums & Social Sites
Ag Talk www.newagtalk.com
Combine Forum combineforums.proboards.com/
Agriculture.com community.agriculture.com/
and agriculture.com/promotion/farmers-future_536-
pr6885
HayTalk: haytalk.com/
Ag Loop: agloop.com/
Tractor Focus: tractorfocus.com/content/
30. References
Brogan, Chris, Audience or Community
chrisbrogan.com/audience-or-community/
Hunt, Tara, The Whuffie Factor
Kleinschmidt, Andy, Agriculture in Van Wert
County, Ohio agvanwert.wordpress.com/
Scott, David Meerman, The New Rules of Marketing and PR
The Social Network Roadmap
globalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?
blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-
social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
31. Resources
Beginners Guide for Social Media
collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_i
n_Extension
Social Media Playbook: 2009 Eloqua Corporation
http://www.slideshare.net/Eloqua/eloqua-social-
mediaplaybookpublic-4525846
Ohio Farm Bureau Social Media Guide
ofbf.org/uploads/social-media-guide.pdf
Social Media Tips and Ideas: Put together for presentation for
Extension County Directors urbangarden.posterous.com/social-
media-tips-and-ideas
33. Creative Commons Attribution-Noncommercial-
Share Alike 3.0 United States License.
Potential of Social Media in Agriculture by
Anne Mims Adrian is licensed under a Creative
Commons Attribution-Noncommercial-Share Alike 3.0
United States License. Based on a work at
www.slideshare.net/aafromaa .
Portions of this presentation were taken from Ag Social
Networking by Elaine Edwards is licensed under a
Creative Commons Attribution-Noncommercial-Share
Alike 3.0 United States License. Based on a work at
www.slideshare.net/elainecarol .
34. Anne Mims Adrian, PhD
aadrian@auburn.edu
blog.anneadrian.com
twitter.com/aafromaa
slideshare.net/aafromaa
Auburn University and eXtension
334 844 3507
35. Photo credits
Cotton: http://www.flickr.com/photos/houseofsims/1433238935/
Social media tools:
Smart phone: flickr.com/photos/liewcf/3547134847/
Landscape: Photo by Dan Donnert, Kansas State University, Copyright Kansas
State University, Aug. 10, 2010
Man & woman with smartphones: flickr.com/photos/yourdon/4049950966/
Two men talking: Photo by Dan Donnert, Kansas State University, copyright
Kansas State University, Aug 10, 2010.
Participation crowd: flickr.com/photos/davidkohlmeyer/3393520471/
Ferris Wheel: Photo by Dan Donnert, Kansas State University, copyright
Kansas State University
Newspaper: flickr.com/photos/mfobrien/3382977725
Irrigation: flickr.com/photos/judybaxter/20798810/in/set-766962
Before displaying the definition, let the audience define or tell what they know or don’t know what social media is.
The word SOCIAL makes social media different than technology. Technology enables social, but it is the use of the technology that makes social media work. The social interactions make social media useful. “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you'rejust not staying current. Period.” Sarah Perez of ReadWriteWebYou realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up. You are a true professional, and you don’t want to get caught not knowing your industry, your area of expertise.flickr.com/photos/liewcf/3547134847/ Source: social media playbook, 2009 Eloqua CorporationPage 5Motivations for contributing to online communities:Anticipated Reciprocity: Contributing valuable information in order to receive useful info in returnIncreased Recognition: Sense of efficacy. Contributing information because the contributor has some effect on the environment.Communion. We are social beings. There is a motivation in receiving a direct response to their contributions.
2009 Agriculture New Media Usage Study (large corn and soybean growers, Nicholson Kovac, Inc.) http://www.prweb.com/releases/Nicholson-Kovac/AgMedia-Study/prweb2767974.htm
2009 Agriculture New Media Usage Study (large corn and soybean growers, Nicholson Kovac, Inc.) http://www.prweb.com/releases/Nicholson-Kovac/AgMedia-Study/prweb2767974.htm
EXAMPLE FACEBOOK PAGEhttp://www.facebook.com/GDFmilk?ref=ts
emarketer.com/Article.aspx?R=1007271In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform. In April, eMarketer estimated that there would be just 12.1 million US adult Twitter users this year. The upward revision is due to growth in Q2 2009 even stronger than the huge gains seen by Twitter in Q1. More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
emarketer.com/Article.aspx?R=1007271http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
flickr.com/photos/yourdon/4049950966/
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
http://talk.newagtalk.com/
http://talk.newagtalk.com/forums/thread-view.asp?tid=179328&DisplayType=threaded&setCookie=1Raysaid. “NAT has been a positive influence on a lot of lives.” referencing the friends he has made and the support he has received through the ag community here.
Share information and ideas with and learn from other farmers and ranchers and others associated with agriculture. Meet connect, interact and share with more and different people--people you'd probably never connect with otherwise.Provide quick, responsive networks and communities for farm use and important emerging issues.flickr.com/photos/judybaxter/20798810/in/set-766962Pressure for growers to change methods (economic, environmental, community)