This document provides tips and resources for analyzing competitors and customer needs. It recommends defining business goals, researching competitors, considering other markets, and monitoring competitors over time using various online tools. The document also suggests surveying customers directly and tracking customer insights using analytics tools.

3. verb [with obj. ]
exercise skill in making (something):
he crafted the chair lovingly | (as adj.
crafted) :
a beautifully crafted object.
Ian Miller
@millerian

9. What are we trying
to achieve?

10. Who are your competitors?

11. Consider other markets

12. Online competitors can be different

13. Your brand ≠

14. Parallel
Aspirational

15. Draw up a hit list

16. Build a competitive analysis toolkit

17. https://socialcrawlytics.com/

18. http://www.semrush.com/

19. https://majestic.com/

20. brand.com –site:brand.com

21. “brand” “postcode” –site:brand.com

22. https://www.google.co.uk/alerts

23. Don’t forget your customers

24. https://www.facebook.com/help/336893449723054/

25. https://followerwonk.com

27. http://fakers.statuspeople.com/

28. https://bufferapp.com/

32. https://support.google.com/analytics/answer/2799357

33. <script type="text/javascript"> var_gaq= _gaq|| []; _gaq.push(['_setAccount', 'UA-xxxxx-y']); _gaq.push(['_trackPageview']); (function() { varga= document.createElement('script'); ga.type= 'text/javascript'; ga.async= true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; vars = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>

34. <script type="text/javascript"> var_gaq= _gaq|| []; _gaq.push(['_setAccount', 'UA-xxxxx-y']); _gaq.push(['_trackPageview']); (function() { varga= document.createElement('script'); ga.type= 'text/javascript'; ga.async= true; ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js'; vars = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>

35. Do your own surveys

36. https://www.google.com/insights/consumersurveys/home

38. Write your own report

39. Monitor regularly