This document provides a summary of key digital marketing milestones that occurred throughout 2014. Some of the major events and trends discussed include the rise of mobile and video marketing, expansion of social platforms and paid search, increased focus on user experience, and growth of wearable technology and augmented reality. It also outlines predictions for several emerging technologies and trends anticipated to impact digital marketing in 2015.

1. #digitalbites @digital_bites

2. A review
of the year’s
digital marketing
milestones

3. Tom Gillman
Head of Sales and Marketing
Vicki Cole
Marketing Manager
Emma Kemp
Business Development Manager

4. What did we predict?

5. Rise of wearable tech
Nike+ Fuelband

6. Popularity of video marketing

7. Growth of social TV
and dual screening
#imaceleb
#doctorwho
#grand
designs
#scd

8. 100% not provided expands
Keyword Visits
1. (not provided) 10,023

9. Google to expand
Knowledge Graph

10. The rise of paid search

11. UX goes
mainstream

12. 2014 in review

13. January

14. Google unveils prescription
frames for Glass
telegraph.co.uk/technology/google/10601307/Google-unveils-prescription-frames-for-Glass.html
google.co.uk/glass/help/frames/
January February March April May June July August September October November

15. Google adds a Knowledge Graph
pop-up to search results
searchengineland.com/google-adds-a-knowledge-graph-popup-to-search-results
-but-is-it-good-for-site-owners-182408
January February March April May June July August September October November

16. Instant messaging overtakes
texting in the UK
telegraph.co.uk/technology/news/10568395/Instant-messaging-overtakes-texting-in-the-UK.html
January February March April May June July August September October November

17. Apple Mac turns 30
thedrum.com/stuff/2014/01/24/apple-macs-30th-birthday-celebrations-begin-30-years-innovation-video
January February March April May June July August September October November

18. February

19. Mobile now drives
80% of Twitter traffic
brandrepublic.com/go/news/article/1282074/mobile-driving-80-twitter-traffic
January February March April May June July August September October November

20. Crafted and Generator finalists
in European Search Awards
January February March April May June July August September October November

21. Gmail made it easier to unsubscribe
from marketing emails
econsultancy.com/blog/64410-gmail-offers-unsubscribe-link
-and-the-world-of-email-marketing-comes-to-an-end
Annoying Mailing List
<annoyingmailinglist@example.com>
Unsubscribe
January February March April May June July August September October November

22. Facebook turns 10
theguardian.com/technology/2014/feb/04/facebook-10-years-mark-zuckerberg
January February March April May June July August September October November

23. 25,000 sign plus-size
Disney princess online petition
thedrum.com/news/2014/02/07/25000-disney-fans-sign-plus-size-princess-petition
January February March April May June July August September October November

24. March

25. Google = mobile search
will overtake desktop in 2014
searchengineland.com/matt-cutts-mobile-queries-may-surpass-pc-year-186816
Credit: google.co.uk/mobile/
January February March April May June July August September October November

26. Crafted launches website
for Wivenhoe House
January February March April May June July August September October November

27. Google ‘takes action’ against
major guest blog network
econsultancy.com/blog/64552-google-takes-action-against-major-guest-blog-network
January February March April May June July August September October November

28. Crafted’s TaxAssist infographic
ranked in position 3 on Google
January February March April May June July August September October November

29. UK internet users make over a billion
visits a month to video sites
thedrum.com/news/2013/03/26/uk-internet-users-make-over-billion-visits-month-video-sites
January February March April May June July August September October November

30. ‘Charlie Bit My Finger’ YouTube
hit given Hollywood makeover
thedrum.com/news/2014/03/05/charlie-bit-my-finger-youtube-hit-given-hollywood-makeover
Credit: youtube.com/watch?v=GHfg6apNWcA
January February March April May June July August September October November

31. April

32. Twitter redesign looks
like Facebook
bbc.co.uk/news/technology-26942625
January February March April May June July August September October November

33. Paid search grew 25% in Q1
searchengineland.com/strong-start-paid-search-grew-25-percent-q1
-mobile-shot-135-percent-yoy-covario-188617
£
£
January February March April May June July August September October November

34. [not provided] comes to PPC
searchengineland.com/official-google-brings-provided-ads-will-withhold-search-query-data
-paid-clicks-188750
January February March April May June July August September October November

35. May

36. LinkedIn’s 200m international
users will now see tailored ads
mashable.com/2014/05/06/linkedin-international-targeting
January February March April May June July August September October November

37. Twitter ads get language targeting
bbc.co.uk/news/technology-27321142
Credit: blog.twitter.com/2014/introducing-language-targeting
January February March April May June July August September October November

38. Google Panda gets an update
searchengineland.com/google-begins-rolling-panda-4-0-now-192043
Credit: flickr.com/photos/gzlu/7708851288
January February March April May June July August September October November

39. Facebook launches mobile
ads Audience Network
bbc.co.uk/news/technology-27230468
Credit: youtube.com/watch?v=Q_CmbnS4SKc
January February March April May June July August September October November

40. June

41. Google begins removing
‘right to be forgotten’ links
www.thedrum.com/news/2014/06/26/google-begins-removing-search-engine-links
-under-right-be-forgotten-eu-ruling
January February March April May June July August September October November

42. Crafted launches community
platform my.greenpark
January February March April May June July August September October November

43. Amazon launches new
music streaming service
thedrum.com/news/2014/06/12/amazon-go-head-head-spotify-new-music-streaming-service
Credit: amazon.com/gp/dmusic/promotions/prime.html
January February March April May June July August September October November

44. Rights for online shoppers improve
thedrum.com/news/2014/06/13/rights-online-shoppers-change
-digital-products-being-covered-first-time
Credit: firebox.com
January February March April May June July August September October November

45. Google buys Skybox Imaging
forbes.com/sites/ellenhuet/2014/06/10/google-buys-skybox-imaging-not-just-for-its-satellites
Credit: skyboximaging.com
January February March April May June July August September October November

46. Sephora launches ‘world-first’
3D augmented reality mirror
thedrum.com/news/2014/06/02/sephora-launches-world-first-3d-augmented-reality-mirror
Credit: youtube.com/watch?v=wwBO4PU9EXI
January February March April May June July August September October November

47. Business on a Bike returns
January February March April May June July August September October November

48. July

49. Three offers free wi-fi
on London Underground
thedrum.com/news/2014/07/18/three-offers-free-wi-fi-london-underground
Credit: ee.co.uk/ee-and-me/network/wifi-calling/wifi-london-underground
January February March April May June July August September October November

50. 18-24 year olds ‘not bothered’
about how much data they
share with brands
thedrum.com/news/2014/07/24/68-18-24-year-olds-not-bothered
-about-how-much-data-they-share-brands
Credit: flickr.com/photos/sonofgroucho/4670303464
January February March April May June July August September October November

51. British firms lose £46,815 per year
due to negative online content
thedrum.com/news/2014/07/04/british-firms-lose-46815-year-due-negative-online-content
January February March April May June July August September October November

52. Crafted carry out full UX audit
for Lay & Wheeler
January February March April May June July August September October November

53. August

54. Google starts giving a ranking
boost to secure HTTPS/SSL sites
searchengineland.com/google-starts-giving-ranking-boost-secure-httpsssl-sites-199446
January February March April May June July August September October November

55. Crafted Classique attracts
500 cyclists
January February March April May June July August September October November

56. YouTube stars outshine
Hollywood A-Listers
newsmax.com/Hirsen/YouTube/2014/08/11/id/588016
Zoella PointlessBlog TheSlowMoGuys
BlueXephos JacksGap CasparLee
January February March April May June July August September October November

57. 1 in 10 Brits shop on the loo
January February March April May June July August September October November

58. Google Now suggests alternative
flights when yours is delayed
searchengineland.com/google-now-offers-alternative-flights-delayed-cancelled-flights-200814
January February March April May June July August September October November

59. Facebook moves IM
to Messenger app
thedrum.com/news/2014/07/30/facebook-discontinues-mobile-chat-feature
-directing-users-download-messenger-app
Credit: facebook.com/mobile/messenger
January February March April May June July August September October November

60. Google’s Matt Cutts retweets
our search team
January February March April May June July August September October November

61. Crafted’s Brad and Martin
cycle 800 miles for charity
January February March April May June July August September October November

62. September

63. Google ends Authorship
for search results
marketingland.com/google-officially-dropped-authorship-98066
January February March April May June July August September October November

64. Crafted present on
BrightonSEO main stage
January February March April May June July August September October November

65. Waitrose, Starbucks and Cadbury
among first advertisers on Instagram
brandrepublic.com/news/1313613/waitrose-starbucks-cadbury-among-first-advertisers-instagram
January February March April May June July August September October November

66. Apple Watch unveiled,
alongside Apple Pay
thedrum.com/news/2014/09/09/apple-watch-revealed-alongside-iphone-6-and-revolutionary-mobile-wallet
Credit: apple.com/watch
January February March April May June July August September October November

67. Google hires Quantum
Computing expert
spectrum.ieee.org/tech-talk/computing/hardware/google-hires-quantum-computing-expert
-john-martinis-to-build-new-hardware
Credit: flickr.com/photos/quintanomedia/13607388294
January February March April May June July August September October November

68. Crafted expands into London!
January February March April May June July August September October November

69. October

70. Ad-free social network Ello
dubbed Facebook-killer
dailymail.co.uk/sciencetech/article-2805486/A-golden-Ello-Ad-free-Facebook-killer
-social-network-raises-5-5m.html
Credit: ello.co
January February March April May June July August September October November

71. November

72. Facebook steps on Yelp’s toes
with new ‘Places’ directory
thedrum.com/news/2014/11/13/facebook-steps-yelps-toes-new-places-directory
Credit: facebook.com/places
January February March April May June July August September October November

73. Crafted launches refreshed website
for The East of England Co-op
January February March April May June July August September October November

74. Crafted and Notcutts win at UK
Search Awards
(and we were up against Argos, HP and Oasis!)
January February March April May June July August September October November

75. John Lewis ad airs on
social media before TV
internetretailing.net/2014/11/retailers-harness-the-power-of-social-media-in-promoting-christmas-ads
Credit: johnlewis.com/christmas-advert-2014-montys-christmas
January February March April May June July August September October November

76. What’s in store for 2015?

77. Content is king C o nte x t

78. Expansion of the
Google ecosystem

79. Driverless cars to hit
UK roads in 2015

80. Google’s biggest
competitor will be Amazon

81. Think customers before channels

82. Mobile will take over
Credit: flickr.com/photos/janitors/10575811506

83. 3D printing hits the high street

84. Everything everywhere

85. New interactions
Leap Motion Apple Watch
Oculus Rift Amazon Echo

86. What’s next for Crafted?

91. A new HQ

93. Let’s keep in touch
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