Want to know what it takes to be an effective online marketing manager? Eminent Online Marketing shows you all the right ways to begin.

1. Introduction To Online Marketing
For Future Marketing Managers
Tweet at #eomuts

2. Why Online Marketing?
• Build profile
• Generate leads/sales
• Reputation management
• Build community
• http://www.youtube.com/watch?
v=owGykVbfgUE

3. Types of Online Marketing
• Search Engine Optimisation

4. How Does SEO Work?
• What are • What is your
people website
searching for? about?
Keyword On-page
Research SEO
Testing,
Off-page
Monitoring,
SEO
Tracking
• Increasing • How
your ROI important is
your website?

5. Types of Online Marketing
• Search Engine Optimisation
• Paid Advertising
• Social Media
• Local Marketing

6. Case Study: Travel IndoChina

7. Benefits
• Faster Time to market
• Test overseas market with limited expenses
• No overseas offices/ staff required for initial
expansion

8. Outcomes
• Within 6 months the sites had 750 leads per
day
• Now more than 5000 leads per day
• Ranks top 5 for more than 50 keywords

9. Case Study: Princess Polly

10. Princess Polly Facebook

11. Benefits
• Direct contact with target market
• Demographic information on 90,000+
customers
• Viral promotions through likes and comments

12. Outcomes
• Grew from 1 store in 2005 to 11 stores in
2011
• Reaches regional and international
customers through online store and shipping
product

13. Case Study: VodaFail

14. VodaFail Twitter Stream

15. Impact
• “The media in all its forms has brought these
issues of public concern to the forefront of the
public's minds… Vodafail has helped to
organise that effort.”
• Extensive media coverage
• Complaint reports launched to Government
auhorities

16. Case Study: Mozo

17. Mozo Question

18. Twitter
• Let’s check the backchannel
• www.twitter.com

19. Where To From Here?
• Your assignments
• Your current jobs
• Your future jobs

20. Stay In Touch
• www.twitter.com/EminentOnlineMk
• www.twitter.com/jannacathrin