SlideShare a Scribd company logo
Introduction to
• Tips for beginners
• Live walk through
• Top Profiles
• Help
• Question and Answer
Agenda
Tips for Beginners
Profile vs. Company Page
Profile –Your personal information,
your online resume, your blog, your
recommendations, and your past
experience
Company Page – Linkedin website to post
office related items and for all employees to
link to in their profiles
Tips for Beginners
End of 2014:
• 332 Million people are on
Linkedin
• 107 Million are from the US
• 65% of users are outside the
US
• 40% of users are on daily
• 56% are Male
• 44% are Female
Source: http://mervin.info/blog/linkedin-stats-072014/
Source: http://expandedramblings.com/index.php/by-the-
numbers-a-few-important-linkedin-stats/3/
Tips for Beginners - Who
Blog.HubSpot.com: http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic
Tips for Beginners - When
1) Keep you profile page up-to-date
- Linkedin has amazing SEO value
3) Post Industry News!
- Linkedin is not for pictures of your favorite food, pets, and babies!
2) Create a Company Page?
- Offices, absolutely build a business page
- Affiliated with a company? Then link to the company
page
Tips for Beginners - What
Ask for recommendations!
Give recommendations too!
Endorse your connections!
Tips for Beginners - What
Add presentations through SlideShare.net
Topics:
- About You
- About Team
- Testimonials
Add “Blog” Posts
Topics:
- Your Story
- How I built My Team
- Community Changes
Tips for Beginners - What
• Update profile with a detailed
summary and images
• Customize message when connecting
with people and asking for
recommendation
• Linkedin wants Industry news!
• Join groups as part of a networking
strategy
• Take your online connections offline
What We Learned
Linkedin Connected App
Help
Schedule Posts:
Help
Follow my “Linkedin Tools” board on
https://www.pinterest.com/hollymaeodomrmx/linkedin-tools
Help

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Introduction to Linkedin

  • 2. • Tips for beginners • Live walk through • Top Profiles • Help • Question and Answer Agenda
  • 3. Tips for Beginners Profile vs. Company Page Profile –Your personal information, your online resume, your blog, your recommendations, and your past experience Company Page – Linkedin website to post office related items and for all employees to link to in their profiles
  • 5. End of 2014: • 332 Million people are on Linkedin • 107 Million are from the US • 65% of users are outside the US • 40% of users are on daily • 56% are Male • 44% are Female Source: http://mervin.info/blog/linkedin-stats-072014/ Source: http://expandedramblings.com/index.php/by-the- numbers-a-few-important-linkedin-stats/3/ Tips for Beginners - Who
  • 7. 1) Keep you profile page up-to-date - Linkedin has amazing SEO value 3) Post Industry News! - Linkedin is not for pictures of your favorite food, pets, and babies! 2) Create a Company Page? - Offices, absolutely build a business page - Affiliated with a company? Then link to the company page Tips for Beginners - What
  • 8. Ask for recommendations! Give recommendations too! Endorse your connections! Tips for Beginners - What
  • 9. Add presentations through SlideShare.net Topics: - About You - About Team - Testimonials Add “Blog” Posts Topics: - Your Story - How I built My Team - Community Changes Tips for Beginners - What
  • 10. • Update profile with a detailed summary and images • Customize message when connecting with people and asking for recommendation • Linkedin wants Industry news! • Join groups as part of a networking strategy • Take your online connections offline What We Learned
  • 13. Follow my “Linkedin Tools” board on https://www.pinterest.com/hollymaeodomrmx/linkedin-tools Help