The document provides guidance on using LinkedIn as a professional networking tool, highlighting its features such as job boards, profile building, and industry news. It emphasizes connecting with colleagues, staying informed about industry trends, and offers tips for effective use. Additionally, it addresses common questions and urges users to keep their information updated for better networking outcomes.

1. Building Your Professional
Network with LinkedIn
Erik Wieland, UCSF IT
http://www.linkedin.com/in/ewieland

2. What is LinkedIn?
More than 347 million
members in over 200
countries and territories
More than two new
members per second
In Q4 2014, more than
75% of new members
came to LinkedIn from
outside the United States
Over 39 million students
and recent college
graduates – fastest
growing demographic
2/9/15Building Your Professional Network with LinkedIn2

3. No, really, What is LinkedIn?
Professional social networking
• Post your resume and expertise
• Keep in touch with people you know
• Follow companies
• Join groups
Job board
• Jobs displayed based on your interests and profile
• Use your network to get an “in”
Industry news aggregator
Building Your Professional Network with LinkedIn3 2/9/15

4. How do I use LinkedIn?
1. Create your profile
2. Connect to your colleagues
3. ???
4. PROFIT!!!
Erik’s LinkedIn Profile
LinkedIn Learning Center
Building Your Professional Network with LinkedIn4 2/9/15

5. How do You use LinkedIn?
Follow what’s going on
• Which industries, areas are growing? Shrinking?
• Which colleagues are feeling pressure? Thriving?
• Who’s new to UCSF? Who’s leaving?
• Who’s looking at, for me?
Strengthen my network
• Endorse
• Recommend
• Encourage
Building Your Professional Network with LinkedIn5 2/9/15

6. Frequently Asked Questions
What should I post as an
update?
How do I use “Who’s
Viewed Your Profile?”
What are my LinkedIn
Networks?
How do I use LinkedIn to
find business allies?
What are all these settings?
What should I include in my
profile?
How can I create a custom
URL?
How can I get some
recommendations?
Why should I follow
companies?
How can I use Search?
Building Your Professional Network with LinkedIn6 2/9/15

7. LinkedIn Networking tips
1. Keep your information up to date
2. Spend 30 minutes a week on LinkedIn
3. Only connect with people you really know
4. Use what you learn on LinkedIn in real life
5. Remember that LinkedIn is a professional social
networking tool
Building Your Professional Network with LinkedIn7 2/9/15

8. Questions?
Building Your Professional Network with LinkedIn8 2/9/15