KP Pharmaceuticals has been operating in Okara city for 5 years, distributing pharmaceutical products nationally and locally. They distribute products wholesale across Pakistan and have monopoly distribution of some products in Okara. However, they outsource most product manufacturing rather than producing themselves, which limits their capital, infrastructure, and ability to promote products directly. If they began manufacturing more products internally, they could reduce costs and promote their offerings more widely to enhance profits by targeting the overall Pakistani market. However, increased competition and potential bad debts pose threats to their business.

1. KP Pharmaceuticals
Manufactures and distributer
Presented by: Al Saud Razzaq

2. Introduction
KP pharmaceuticals is working near about 5 years in Okara city , it is a registered manufactures ,
but mostly products they outsourced and also distributer of national level in Pakistan.

3. Target market
•Whole seller and distributer of Pakistan
•Local market promotion of Okara
• Around tehils of Okara city

5. It Deals with national level distributer and whole seller.
They have Monopoly products in Okara, Companies that deals With KP In Okara city cannot
deals with other in Okara.
KP have licensed to produce their own products .
KP have larger target market area rather than others, it covers whole Pakistan

6. Weaknesses
Mostly products they outsourced and not manufacture personally
Low capital and lack of infrastructure
They can promote their products personally in overall pakistan

7. They have the opportunity to promote their products in overall Pakistan
through sales persons and enhance their profit.
They can reduces their costs if they manufactures themselves.

8. Threats
Ease of entrance of rivals
Competitors can snatch the others distribution contacts of companies with high bid
Bad customers/ bad debts
 Enhancing competition with the passage of time