Social teaming 101 for Sales Professionals - How to Leverage Your Network to Bring New Business - 02.19.2016

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Social Teaming 101 for Sales Professionals
How to Leverage Your Network for New Business
#SocialTeaming #SJTV #Sales
@DeanDeLisle @GetSocialJack

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Trained and Coached over 100,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Relationship Marketing, Social Selling, Event Management and Production, Web
Seminars, eLearning, Lead Generation and Conversion, Social Networking and
Email Marketing
• Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal,
Accounting, Technology, Marketing Agencies, Coaching and Training, Higher
Education and Channel Sales

More Personal

How to Engage with the
GoToWebinar Interface
• Questions area in task bar
• Ask us anything
throughout the session
• Your questions help us
know what to cover
• Engage and WIN!
Audio Problems
during the webinar?
Click on “Telephone”
at any time to get
the dial-in phone number:
(415) 930-5321
Access Code: 135-233-868

Social Selling
Source: IDC #247829

Social Selling Key Elements
Three Main Factors for Results
1. Clear Optimized Profile
2. Targeted Relationships
3. Engagement

Social Teaming
• Leverage Others
• Build Trust
• Create Reciprocity
• Relationship
• Engagement
• Listening
• Converting

How Many Contacts Do You Have
That You Cannot See?
Dean Sue Mark Pat
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?

2016 LinkedIn™ Stats
• LinkedIn ™ Has Over 350 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 Million new members added per week
• 17.8 Million members belong to groups
• 1.2 Million comments and posts to groups weekly
• 2 Billion people searches annually
• 2 Million companies have a company page
OVER 8,000 to 1

Social Selling – Social Reach

2015 LinkedIn™ Facts and Stats - Growing
- 35% access LinkedIn every day
- 39% Pay for premium
- Over 25 million profiles viewed daily
- 1 out of 3 on the planet are on LinkedIn
- 41% access from their mobile device

Social Team Methodology

Network Science
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
Courtesy of US Army*

Social Competition and Allies
Social
WIFM
Clients
Community
Vendors
Employees
INTERNAL EXTERNAL
Employee Advocacy Partnerships

Social - Network Hubs
Your
Company
Conferences
Employees
Charities
Clients
Partners
Chamber
Hub: Large cluster or
group of clusters of network
connections working toward
the same destination (goal)
and targets.

Social Teaming – Use of Clusters and Hubs
Hub: Large cluster or
group of clusters of network
connections working toward
the same destination (goal)
and targets.
External
Partners
Internal
Champions
Core Team
Brand
REACH
MILLIONS
Don’t forget the
WIFM!

The Simple Rules
• Determine Your Destination (Sales Objectives)
• Establish Your Target (End Target – Means Target)
• Inventory the “Trusted Team Members”
• Inside First
• Outside Second
• Determine their Social Power
• Reach
• Activity / Engagement
• Get Agreement and Build!

Social Teaming – Secret?

Social Team Building System
Feeder Team
Social
Networks
Networking
Referrals
Feeder Team
Tryouts
Social
Jack
Team
Play
Scouting The Draft

Scout, Draft, Build and Play
Feeder Team
Social
Networks
Networking
Referrals
Feeder Team
Tryouts
Social
Jack
Team
Play
Scouting The Draft

Power Move #1 – Power Connect
8,000
Connections for
Every ONE
TARGETED
CONNECTION!

Power Move #2 – Network Diving – Level One

Power Move #3 – Home Page Networking
• When you post, you are talking!
• Find your targets!
• How can you contribute value?
Like, Comment or Share
You are at a networking event!

Set the Hook - Convert
Bonus
Power
Move

Our Value to You
• Marketing Services
• Websites/Blogs
• Social Build
• Digital Media
• Online Advertising
• Coaching and Training
• Social Community
• Social Career
• Social Selling
• Social Life
• Blend

Start Building Your Team Today!

Just for You!
• Social Jack™ – Top Producer Package
• LinkedIn™ Profile – Pro Facelift
• Top Search Results – Your Primary Phrase
• One Next Steps Coaching Session
• Social Jack™ Social Selling Program
• 12 Social Selling Modules
• Social Team Scouting and Build Modules
• Social Selling Black Belt Certification
• Weekly Group Coaching – 90 Days
• Academy Resource Center
• Social Jack TV™ Subscription
• First for Social Jack Mobile™
• Join OUR Social Jack™ Team!
$800 Value
Today only $397

Speaking of Winning!

Questions?

Thank You!

Connect WITH us!
Dean@forwardprogress.net

Social teaming 101 for Sales Professionals - How to Leverage Your Network to Bring New Business - 02.19.2016

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