Dean DeLisle is the founder and CEO of Forward Progress, which provides social media training and coaching. The document outlines a 5-step process for building an effective LinkedIn profile: 1) understand social networks, 2) adjust privacy settings, 3) optimize your profile, 4) get peer reviews, and 5) measure results. It also discusses best practices for each step, such as completing your profile, using relevant keywords, and tracking connections, engagement, and outcomes. The overall message is providing guidance to leverage LinkedIn effectively for business purposes.