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Seema Desai MMU Director Mobile Money for the Unbanked ProgrammeWorking Group – 27th June 2011, Singapore
Selected MMU resources Pricing and commissions webinar Articles Tools Profitability toolkit A financial model designed to allow operators to assess the overall performance of their mobile money offering Driving customer usage of mobile money for the unbanked ,[object Object]
What does the journey from unawareness of mobile money to regular use look like, and what implications does this have for the marketing mix?
Is mobile money a mass-market proposition?

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Introduction

Editor's Notes

  1. MMU content: 7th Working Group3rd Leadership ForumRegulatory Training