The document discusses a study that examines the relationships between the quality of mobile shopping (m-shopping) systems, purchase intention, and organizational performance. The study adapted an information systems success model and surveyed 217 marketers in Taiwan. The results showed that m-shopping system quality positively influences purchase intention, and purchase intention positively influences organizational performance. This indicates that improving m-shopping system quality can increase purchase intention and organizational performance.
Effect of mobile_marketing_on_youngsters_of_ahmedabad_city[1]twarad
1. The document discusses the literature review on mobile marketing and mobile advertising. It summarizes various studies that have looked at how mobile channels are perceived as more personal than traditional channels and the expectations of personalized and relevant messages that this creates. 2. The document also discusses how some research has found negative reactions like irritation can arise from intrusive mobile advertising. 3. It notes that while mobile advertising has significant potential, research on mobile advertising, especially SMS advertising, is still developing.
The document provides an overview of the global telecommunications industry. It discusses how previously state-run telecom monopolies have been privatized in many countries. New technologies have led to increased competition from private companies in telephone, telegraph, and satellite communications services. Structural reforms are ongoing to separate infrastructure and service provision to further promote innovation and competition. The transition to digital and mobile networks is driving major changes in the industry.
“Role of mobile marketing in improving customer experience for electronic gad...Pramod Patil
The purpose of this paper is to find out the role of mobile or smart phones in improving customer experience in retail shopping in India. To compete successfully in this business era, the retailer must focus on the customer’s buying experience.This paper focuses on the role of mobile or smart phones in the retail environment and how they can shape customer experiences and behaviors. Superior customer experience will result in higher customer satisfaction, more frequent shopping visits, larger wallet shares, and higher profits.
A study of effectiveness of mobile ads & smarphone consumer attitude towards itVijayendra Dwari
In this report author attempt to discuss in detail the direction in which Mobile Advertising is heading in India and try to establish consumer attitude towards acceptance of Mobile advertising. Further we try to establish how effective this medium really is vis a vis consumer mind space.
Assess the effect of service quality on customer satisfaction in facebook soc...IJMIT JOURNAL
The numbers of social network users are boomingas a result of increased Internet access and smartphone accessibility. Facebook in particular is considered one of the most important social networks in Egypt, where there is a noticeable increase in the preferences to shop on Facebook. This paper examines the service quality dimensions that influence customers’ satisfaction and their purchase intention in the context of B2C social commerce through Facebook. The proposed model includes eight dimensions: usability, reliability, responsiveness, empathy, courtesy, trust, price, and security. The results revealed all dimensions had a positive effect on overall service quality variable which in turn positively influenced the user satisfaction which affects the purchase intentions of customers.
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
3 ijaems sept-2015-4-mining consumer knowledge from shopping experience a ca...INFOGAIN PUBLICATION
E_Commerce becomes far much popular in recent years. E Commerce nowadays is almost everywhere. People go through online ; meanwhile, they are more and more accustomed to buy goods via E_Commerce channel. - The E-Commerce web sites are facing lots of problems today. Customers prefer traditional way to purchase the products and not from E-Commerce web sites. If we see the history of E-Commerce, then we get that E-Commerce is the purpose of Internet and the web to conduct business Even in recession, it is thriving and has become one of the most important consumption modes. This study uses cluster analysis to identify the profiles of E_Commerce consumers. The rules between E_Commerce spokespersons and commodities from consumers are recognized by using association analysis. Depicting the marketing knowledge map of spokespersons, the best endorsement portfolio is found out to make recommendations. By the analysis of spokespersons, period, customer profiles and products, four business modes of E_Commerce are proposed for consumers: new product, knowledge, low price and luxury product; the related recommendations are also provided for the industry reference.
What is likely to outnumber the billions of human beings on planet earth over the next few years? The answer: mobile devices. While mobile devices have been around for several yea rs, there are two categories that have resulted in the explosive growth in this industry especially over the last two or three years – smartphones and tablets i .
Effect of mobile_marketing_on_youngsters_of_ahmedabad_city[1]twarad
1. The document discusses the literature review on mobile marketing and mobile advertising. It summarizes various studies that have looked at how mobile channels are perceived as more personal than traditional channels and the expectations of personalized and relevant messages that this creates. 2. The document also discusses how some research has found negative reactions like irritation can arise from intrusive mobile advertising. 3. It notes that while mobile advertising has significant potential, research on mobile advertising, especially SMS advertising, is still developing.
The document provides an overview of the global telecommunications industry. It discusses how previously state-run telecom monopolies have been privatized in many countries. New technologies have led to increased competition from private companies in telephone, telegraph, and satellite communications services. Structural reforms are ongoing to separate infrastructure and service provision to further promote innovation and competition. The transition to digital and mobile networks is driving major changes in the industry.
“Role of mobile marketing in improving customer experience for electronic gad...Pramod Patil
The purpose of this paper is to find out the role of mobile or smart phones in improving customer experience in retail shopping in India. To compete successfully in this business era, the retailer must focus on the customer’s buying experience.This paper focuses on the role of mobile or smart phones in the retail environment and how they can shape customer experiences and behaviors. Superior customer experience will result in higher customer satisfaction, more frequent shopping visits, larger wallet shares, and higher profits.
A study of effectiveness of mobile ads & smarphone consumer attitude towards itVijayendra Dwari
In this report author attempt to discuss in detail the direction in which Mobile Advertising is heading in India and try to establish consumer attitude towards acceptance of Mobile advertising. Further we try to establish how effective this medium really is vis a vis consumer mind space.
Assess the effect of service quality on customer satisfaction in facebook soc...IJMIT JOURNAL
The numbers of social network users are boomingas a result of increased Internet access and smartphone accessibility. Facebook in particular is considered one of the most important social networks in Egypt, where there is a noticeable increase in the preferences to shop on Facebook. This paper examines the service quality dimensions that influence customers’ satisfaction and their purchase intention in the context of B2C social commerce through Facebook. The proposed model includes eight dimensions: usability, reliability, responsiveness, empathy, courtesy, trust, price, and security. The results revealed all dimensions had a positive effect on overall service quality variable which in turn positively influenced the user satisfaction which affects the purchase intentions of customers.
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
3 ijaems sept-2015-4-mining consumer knowledge from shopping experience a ca...INFOGAIN PUBLICATION
E_Commerce becomes far much popular in recent years. E Commerce nowadays is almost everywhere. People go through online ; meanwhile, they are more and more accustomed to buy goods via E_Commerce channel. - The E-Commerce web sites are facing lots of problems today. Customers prefer traditional way to purchase the products and not from E-Commerce web sites. If we see the history of E-Commerce, then we get that E-Commerce is the purpose of Internet and the web to conduct business Even in recession, it is thriving and has become one of the most important consumption modes. This study uses cluster analysis to identify the profiles of E_Commerce consumers. The rules between E_Commerce spokespersons and commodities from consumers are recognized by using association analysis. Depicting the marketing knowledge map of spokespersons, the best endorsement portfolio is found out to make recommendations. By the analysis of spokespersons, period, customer profiles and products, four business modes of E_Commerce are proposed for consumers: new product, knowledge, low price and luxury product; the related recommendations are also provided for the industry reference.
What is likely to outnumber the billions of human beings on planet earth over the next few years? The answer: mobile devices. While mobile devices have been around for several yea rs, there are two categories that have resulted in the explosive growth in this industry especially over the last two or three years – smartphones and tablets i .
This document discusses big data analytics in retail environments and emerging mobile point-of-sale services. It notes that while big data initiatives could provide benefits to retailers and customers, customer adoption of new technologies is key. The document reviews how mobile devices have influenced shopping behavior and discusses retailers' attempts to facilitate customer participation through mobile POS. However, concerns about privacy may inhibit adoption. The document calls for further research on how technology enablers and privacy concerns impact outcomes like repatronage intentions and store image to help retailers realize benefits from big data initiatives.
An Empirical Study on the Mediating Effect of E-Service Recovery Satisfaction...iosrjce
In the era of Internet and the accelerating rate of using the e-context as a marketing tool by wide
range of companies, customer retention becomes a crucial element in firm’s survival. Losing customers to
competitors in e-context is a constant threat as it is a click away .The current study aims at at investigating the
influence of five customer factors namely; E-Trust, Prior Experience, Customer’s Perception of Feedback, ELoyalty
and Digital Awareness on Customer Retention. The study has investigated whether E-Service Recovery
Satisfaction (E-SRS) has a mediating role on these relations in Airline Industry in Malaysia. A questionnaire is
designed as a data collection tool. The unit of analysis is Malaysian passengers who used the local Airlines and
faced a service failure. Sequential Equation Modeling is employed to analyze the data collected using closedended
multiple choice questionnaire.
1) The document analyzes the effects of e-marketing on commercial banks in Harare, Zimbabwe between 1994 and 2014. It examines how customers adapted to new e-marketing services introduced by banks and the challenges and benefits experienced.
2) Data was collected through questionnaires and interviews, finding that customers adopted services as long as they were useful and easy to use, though some worried about security and reliability of technology.
3) The study recommends that banks improve communication and training on e-marketing services since some customers were unaware of internet usage.
A study of how application usage can help increase consumer satisfaction for ...Abeer Raza
This study uses regression analysis to determine the effects of mobile applications on consumer satisfaction. The paper focuses on the impact of mobile application usage on consumer behavior with regards to consumer engagement and brand loyalty. The author also looks into understanding the different factors within a mobile app that increases consumer satisfaction. This approach helps identify not just the factors themselves and their benefits but also their contribution in cultivating a long-term relationship between consumers and businesses.
The effects of the online customer experience on customer loyalty in e-retailersIJAEMSJORNAL
The modern world has seen significant growth in the e-commerce industry in terms of volume and acceptance among customers. E-commerce has changed the behavior of shoppers depending on various factors such as easy accessibility and availability of a wider range of products and services. Now, customer retention has become a challenge for any company because there is so much competition. This article seeks to further understand the online customer experience and examine the customer experience in online sales and its impact on customer loyalty. However, empirical research on online customer experience and loyalty is scarce. The aims of this study are unique to two cases. The first is to examine the effect of online customer experience on customer responses to e-commerce retailer Digikala in Iran, given that two dimensions of online customer experience including empirical and emotional states are considered as customer experience evaluation tools. Each of these two dimensions is about explaining customer loyalty. Customer Experience is a new field of competition for brands to create an effective customer experience. This is the key to distinguishing brand names from one another, and lacking appropriate solutions for managing the customer experience will affect all aspects of the business, given the importance of the online customer experience in loyalty and maintaining a competitive advantage. Research is important and can have beneficial implications for entrepreneurship and formulating organizational strategies.
An Analysis of Customer Awareness Level of Mobile Commerce Applications for B...inventionjournals
As more and more mobile devices, such as smart phones and tablets have become more pervasive and affordable, The demand for mobile commerce have been increased and it has become the hottest issue of present scenario in the developing countries like India. The demands for business to consumer’s applications of mobile commerce have been increasing with the number of increasing customer base for mobile companies. This study is conducted to find out the customers awareness about M-commerce applications for B2C operations and the reason for opting these Applications, thus this study is carried out in Semi Urban/Towns of Uttar Pradesh. These objectives are achieved by circulating a set of schedule to examine the awareness and usage of M-commerce B2C application by the customers of Semi urban areas of Western Uttar Pradesh.
Modern World has witnessed tremendous growth of e-commerce industry in term of volume of business and its acceptance among the customers. It has really posed a question on traditional commerce module so as many of them has associated or converted themselves into e-commerce. The question remains whether all of India has been included in it or only urban population is availing the facilities available via e-commerce; and secondly are the online customers fully satisfied and do not expect anything else save what is offered right now ? In this research we have tried to find out answer to these questions so as the customer can share their experiences and perceptions towards the e-commerce business module and how the relationship could be better by identifying areas of improvement and inclusion for the e-commerce industry to make the relationship fruitful.
IRJET- Online or Offline Shopping: Factors that Determine Customer BehaviorIRJET Journal
This document summarizes a research paper on factors that determine customer behavior for online versus offline shopping. It discusses how geography, type of country (developed vs developing), and urgency of delivery can impact customer preferences and behavior. The document also reviews past literature on how demographics like age, income, and location have been found to influence offline shopping behavior. A hypothesis is presented that geography still impacts economic activity and retail location choices due to goods delivery needs and face-to-face interactions stimulated by online interactions. The industrial and transportation impacts of increased e-retail are also briefly discussed.
28th Workshop on Information Systems and EconomicsYunkun Zhao, PhD
The document discusses evaluating the effectiveness of different online customer touchpoints in omni-channel retailing environments. It identifies three gaps in previous research: a focus on distribution channels rather than information channels, consideration of only within-brand effects rather than cross-brand effects, and ignoring interdependencies among touchpoints. The study aims to address these gaps by analyzing a unique dataset from an omni-channel retailer to understand the relative impact of owned, paid, and earned media touchpoints on customer demand, including potential cross-brand effects and interdependencies among touchpoints. Preliminary results indicate customers on average spend 51 RMB, purchase 0.163 items with a 14.432% conversion rate given their exposures to different touchpoint media.
The mobile revolution represents both a threat and opportunity for retailers. While customers increasingly use smartphones in stores to compare prices and make purchases online, mobile technologies also allow retailers to engage customers and improve the in-store experience. However, retailers face challenges in tracking changing customer preferences in real-time, competing with online retailers, and overcoming technology challenges around integrating disconnected in-store and online systems and gathering/analyzing customer data from multiple sources to determine personalized offers.
Effect of Online Advertisement In Online Shoppingalexkm123
a project study on effect of online advertisements in online shopping.
How online ads helps online business to make it more effective and reachable by customers.
An empirical Study of In-App Advertising in Mobile Devices: Indian ScenarioPreetish Panda
It has come out from this study that social applications prevail when it comes to mobile devices. Thus marketers need to leverage with avenue of advertising. Sizeable chunk of respondents are willing to receive mobile ads. But, those who are not willing to receive in-app ads, do not show motivation to accept ads despite of relevant information and incentive. This is big challenge for marketers so as to motivate consumers to accept the communication.
The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. As the recent researches have indicated that, the internet shopping particularly in business to consumer (B2C) has risen and online shopping become more popular to many people. According to the report, The Emerging Digital Economy II, published by the US Department of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For instance, the Dell computer company have reached 18 million dollars sales through the internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total sales were achieved through the internet (Moon, 2004). Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business.
There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites, and it also helps evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information, and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon, 2004). However, internet shopping has potential risks for the customers, such as payment safety, and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increase consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve, and especially in some complicated goods.
This document summarizes a research paper on the impact of social media marketing on consumer purchase behavior, using Dialog Axiata in Sri Lanka as a case study. The research used surveys and interviews to study how social media marketing influences factors like cost, information satisfaction, trust, and experience. The findings found relationships between these factors and purchase behavior. The research provides recommendations to Dialog Axiata on using social media marketing to predict customer behavior.
Tracking Mobile: The Rise of Smartphones in MarketingAnindya Ghose
By studying mobile usage data from four countries, the author outlines several key findings on how mobile data can provide insights for marketers:
1) Variance in a consumer's travel patterns is a stronger predictor of mobile internet usage than the average travel pattern. Mobile ads were more effective when consumers deviated from their standard travel path.
2) Redemption of mobile coupons increased non-linearly as consumer proximity to a store increased. Improving an ad's rank on the mobile screen had a similar impact as a 12% price reduction.
3) Combining location with time (geo-fencing) provides a more powerful targeting strategy than using location or time individually. Offers sent one day before an event
The document summarizes a case study on online shopping in Malaysia. It discusses the significance of understanding consumer attitudes and behaviors towards online shopping. It describes the methodology used, which was a questionnaire, and outlines the findings regarding consumer demographics, internet usage, attitudes towards online shopping, vendor characteristics, and website quality. Statistical analysis was conducted to analyze the data and test hypotheses.
The Effectiveness of E-Advertisement towards Customer Purchase Intention: Mal...IOSR Journals
The primary objective of this study was to examine the effectiveness of E-advertisement on customer
purchase intention. Beside, this study examined the effect of mediating and moderating demography factors on
customer purchase intention in Malaysia. Data from 570 respondents with previous experience on online
purchasing products and services were collected. To do so, SPSS 19 was applied to analyze the collected data.
Our findings revealed that service quality, social network and brand recognition can highly influence
customers’ perception toward web-based advertisement. Consequently, consumers who are more optimistic in
web-based advertisement (E-advertisement) have most likely higher intention to online purchase. In other
words, the effectiveness of E-advertisement is undoubtedly highlighted in this study. Besides, the results of this
study showed that the demography factors cannot mediate the customer perception toward advertisement nor
the effectiveness of E-advertisement toward customer purchase intention. On the basis of our results, companies
must stress the intrinsic attributes of online advertisement to attract highly-involved consumers and must
present a benevolent corporate image for consumers.
Factors Influencing the E-Shoppers Perception towards E-Shopping (A Study wit...Dr. Amarjeet Singh
Purpose: The study focuses on identifying and exploring the various factors influencing the e-shoppers perception towards e-shopping.
Design / methodology / approach: A research model is developed based on the literature. For the purpose of study data collected from 100 e-shoppers belonged to Wardha City of Maharashtra. By using in structured questionnaire, descriptive statistical measure like mean has been used for analyzing the data.
Findings: The results reveal that the seven key factors like convenience, time saving, home delivery, price advantage, more choice, reliability and security significantly influenced the e-shoppers perception on e-shopping.
Contribution of the study: The result of this study provides a valuable reference to the e-marketers to understand the factors influencing e-shoppers perception. They can further sharpen their marketing strategies to attract and retain their customers.
Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping ...ijtsrd
In current digital era, the mode of retail business is undergoing rapid change. Retailers are shifting their businesses from brick and mortar to e commerce especially m commerce i.e., business transactions via mobile phones because smartphones are turning to be one of the smart commercial channel. At the same time we see the lifestyle of people also has changed. People depend more on smartphones in their daily life, thanks to the internet. People are also choosing to shop over the mobile phones for convenience purpose. In order to grab this opportunity the e retailers are trying to adapt themselves to m commerce via mobile applications. The success of the m commerce companies depend upon the customer’s willingness to accept the usage of technology smart phone and applications . In this paper the attempt has been made to find the perception regarding the acceptance of technology by m shoppers and to assess the factors that influences the acceptance of usage of apps for m shopping using TAM model. For this study Questionnaire was designed to find the factors influencing m shopping using apps. The questionnaire includes the variable such as Perceived usefulness, behavioural intention, Perceived ease of use, attitude, Perceived Risk, Perceived Enjoyment from TAM model. Likert scale was used to measure the variables. 102 responses from the shoppers who shop using shopping applications are used for this study. The findings of this study supports the hypothesis framed. High negative correlation is observed between perceived risk and perceived ease of use. Attitude and shopping intention has high positive correlation. From the variables under study with score ranging from 5 to 25, perceived ease of use has highest mean and perceived risk has the minimum mean. Finally, the study also finds that low internet connectivity, low quality of product, low clarity about authentication of product, return policies are the problems faced by shoppers while shopping using mobile apps. Rashmi | Dr. Shrinivasamayya D | Dr. Ajoy S Joseph "Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping Apps – TAM Model Analysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd38101.pdf Paper URL : https://www.ijtsrd.com/management/consumer-behaviour/38101/comprehensive-approach-towards-m-shopper’s-shopping-behaviour-using-shopping-apps-– -tam-model-analysis/rashmi
Factors Affecting the Acceptance & Adoption of M-Commerce in PakistanSarmad Agha
The document discusses factors affecting the acceptance and adoption of mobile commerce (m-commerce) in Pakistan. It begins with introducing m-commerce and its significance in Pakistan's growing mobile market. The study aims to identify user beliefs about m-commerce and determine how privacy, cost and other factors influence willingness to use m-commerce. A conceptual framework and literature review on m-commerce services, adoption factors like perceived usefulness, ease of use, trust and cost are provided. The methodology section outlines the survey approach used to collect 240 responses from Lahore to analyze relationships between factors and attitudes toward m-commerce adoption in Pakistan. Preliminary results on response rates, reliability analysis, and confirmatory factor analysis of the measurement model are also presented
This research article examines the impact of gamification and reputation on repurchase intention in e-commerce. It proposes a theoretical model indicating that trust, ease of use, usefulness, reputation, and gamification positively influence intention to use e-commerce platforms and repurchase intention. An empirical study was conducted using a survey to collect data, which was then analyzed using SEM/PLS methods. The results supported the model, showing that gamified e-commerce websites positively influence usage and repurchase intention. The study contributes a model of the determinants of repurchase intention in gamified e-commerce and indicates that a multi-theory approach explains 57% of online customer repurchase intention.
This document discusses big data analytics in retail environments and emerging mobile point-of-sale services. It notes that while big data initiatives could provide benefits to retailers and customers, customer adoption of new technologies is key. The document reviews how mobile devices have influenced shopping behavior and discusses retailers' attempts to facilitate customer participation through mobile POS. However, concerns about privacy may inhibit adoption. The document calls for further research on how technology enablers and privacy concerns impact outcomes like repatronage intentions and store image to help retailers realize benefits from big data initiatives.
An Empirical Study on the Mediating Effect of E-Service Recovery Satisfaction...iosrjce
In the era of Internet and the accelerating rate of using the e-context as a marketing tool by wide
range of companies, customer retention becomes a crucial element in firm’s survival. Losing customers to
competitors in e-context is a constant threat as it is a click away .The current study aims at at investigating the
influence of five customer factors namely; E-Trust, Prior Experience, Customer’s Perception of Feedback, ELoyalty
and Digital Awareness on Customer Retention. The study has investigated whether E-Service Recovery
Satisfaction (E-SRS) has a mediating role on these relations in Airline Industry in Malaysia. A questionnaire is
designed as a data collection tool. The unit of analysis is Malaysian passengers who used the local Airlines and
faced a service failure. Sequential Equation Modeling is employed to analyze the data collected using closedended
multiple choice questionnaire.
1) The document analyzes the effects of e-marketing on commercial banks in Harare, Zimbabwe between 1994 and 2014. It examines how customers adapted to new e-marketing services introduced by banks and the challenges and benefits experienced.
2) Data was collected through questionnaires and interviews, finding that customers adopted services as long as they were useful and easy to use, though some worried about security and reliability of technology.
3) The study recommends that banks improve communication and training on e-marketing services since some customers were unaware of internet usage.
A study of how application usage can help increase consumer satisfaction for ...Abeer Raza
This study uses regression analysis to determine the effects of mobile applications on consumer satisfaction. The paper focuses on the impact of mobile application usage on consumer behavior with regards to consumer engagement and brand loyalty. The author also looks into understanding the different factors within a mobile app that increases consumer satisfaction. This approach helps identify not just the factors themselves and their benefits but also their contribution in cultivating a long-term relationship between consumers and businesses.
The effects of the online customer experience on customer loyalty in e-retailersIJAEMSJORNAL
The modern world has seen significant growth in the e-commerce industry in terms of volume and acceptance among customers. E-commerce has changed the behavior of shoppers depending on various factors such as easy accessibility and availability of a wider range of products and services. Now, customer retention has become a challenge for any company because there is so much competition. This article seeks to further understand the online customer experience and examine the customer experience in online sales and its impact on customer loyalty. However, empirical research on online customer experience and loyalty is scarce. The aims of this study are unique to two cases. The first is to examine the effect of online customer experience on customer responses to e-commerce retailer Digikala in Iran, given that two dimensions of online customer experience including empirical and emotional states are considered as customer experience evaluation tools. Each of these two dimensions is about explaining customer loyalty. Customer Experience is a new field of competition for brands to create an effective customer experience. This is the key to distinguishing brand names from one another, and lacking appropriate solutions for managing the customer experience will affect all aspects of the business, given the importance of the online customer experience in loyalty and maintaining a competitive advantage. Research is important and can have beneficial implications for entrepreneurship and formulating organizational strategies.
An Analysis of Customer Awareness Level of Mobile Commerce Applications for B...inventionjournals
As more and more mobile devices, such as smart phones and tablets have become more pervasive and affordable, The demand for mobile commerce have been increased and it has become the hottest issue of present scenario in the developing countries like India. The demands for business to consumer’s applications of mobile commerce have been increasing with the number of increasing customer base for mobile companies. This study is conducted to find out the customers awareness about M-commerce applications for B2C operations and the reason for opting these Applications, thus this study is carried out in Semi Urban/Towns of Uttar Pradesh. These objectives are achieved by circulating a set of schedule to examine the awareness and usage of M-commerce B2C application by the customers of Semi urban areas of Western Uttar Pradesh.
Modern World has witnessed tremendous growth of e-commerce industry in term of volume of business and its acceptance among the customers. It has really posed a question on traditional commerce module so as many of them has associated or converted themselves into e-commerce. The question remains whether all of India has been included in it or only urban population is availing the facilities available via e-commerce; and secondly are the online customers fully satisfied and do not expect anything else save what is offered right now ? In this research we have tried to find out answer to these questions so as the customer can share their experiences and perceptions towards the e-commerce business module and how the relationship could be better by identifying areas of improvement and inclusion for the e-commerce industry to make the relationship fruitful.
IRJET- Online or Offline Shopping: Factors that Determine Customer BehaviorIRJET Journal
This document summarizes a research paper on factors that determine customer behavior for online versus offline shopping. It discusses how geography, type of country (developed vs developing), and urgency of delivery can impact customer preferences and behavior. The document also reviews past literature on how demographics like age, income, and location have been found to influence offline shopping behavior. A hypothesis is presented that geography still impacts economic activity and retail location choices due to goods delivery needs and face-to-face interactions stimulated by online interactions. The industrial and transportation impacts of increased e-retail are also briefly discussed.
28th Workshop on Information Systems and EconomicsYunkun Zhao, PhD
The document discusses evaluating the effectiveness of different online customer touchpoints in omni-channel retailing environments. It identifies three gaps in previous research: a focus on distribution channels rather than information channels, consideration of only within-brand effects rather than cross-brand effects, and ignoring interdependencies among touchpoints. The study aims to address these gaps by analyzing a unique dataset from an omni-channel retailer to understand the relative impact of owned, paid, and earned media touchpoints on customer demand, including potential cross-brand effects and interdependencies among touchpoints. Preliminary results indicate customers on average spend 51 RMB, purchase 0.163 items with a 14.432% conversion rate given their exposures to different touchpoint media.
The mobile revolution represents both a threat and opportunity for retailers. While customers increasingly use smartphones in stores to compare prices and make purchases online, mobile technologies also allow retailers to engage customers and improve the in-store experience. However, retailers face challenges in tracking changing customer preferences in real-time, competing with online retailers, and overcoming technology challenges around integrating disconnected in-store and online systems and gathering/analyzing customer data from multiple sources to determine personalized offers.
Effect of Online Advertisement In Online Shoppingalexkm123
a project study on effect of online advertisements in online shopping.
How online ads helps online business to make it more effective and reachable by customers.
An empirical Study of In-App Advertising in Mobile Devices: Indian ScenarioPreetish Panda
It has come out from this study that social applications prevail when it comes to mobile devices. Thus marketers need to leverage with avenue of advertising. Sizeable chunk of respondents are willing to receive mobile ads. But, those who are not willing to receive in-app ads, do not show motivation to accept ads despite of relevant information and incentive. This is big challenge for marketers so as to motivate consumers to accept the communication.
The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. As the recent researches have indicated that, the internet shopping particularly in business to consumer (B2C) has risen and online shopping become more popular to many people. According to the report, The Emerging Digital Economy II, published by the US Department of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For instance, the Dell computer company have reached 18 million dollars sales through the internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total sales were achieved through the internet (Moon, 2004). Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business.
There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites, and it also helps evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information, and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon, 2004). However, internet shopping has potential risks for the customers, such as payment safety, and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increase consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve, and especially in some complicated goods.
This document summarizes a research paper on the impact of social media marketing on consumer purchase behavior, using Dialog Axiata in Sri Lanka as a case study. The research used surveys and interviews to study how social media marketing influences factors like cost, information satisfaction, trust, and experience. The findings found relationships between these factors and purchase behavior. The research provides recommendations to Dialog Axiata on using social media marketing to predict customer behavior.
Tracking Mobile: The Rise of Smartphones in MarketingAnindya Ghose
By studying mobile usage data from four countries, the author outlines several key findings on how mobile data can provide insights for marketers:
1) Variance in a consumer's travel patterns is a stronger predictor of mobile internet usage than the average travel pattern. Mobile ads were more effective when consumers deviated from their standard travel path.
2) Redemption of mobile coupons increased non-linearly as consumer proximity to a store increased. Improving an ad's rank on the mobile screen had a similar impact as a 12% price reduction.
3) Combining location with time (geo-fencing) provides a more powerful targeting strategy than using location or time individually. Offers sent one day before an event
The document summarizes a case study on online shopping in Malaysia. It discusses the significance of understanding consumer attitudes and behaviors towards online shopping. It describes the methodology used, which was a questionnaire, and outlines the findings regarding consumer demographics, internet usage, attitudes towards online shopping, vendor characteristics, and website quality. Statistical analysis was conducted to analyze the data and test hypotheses.
The Effectiveness of E-Advertisement towards Customer Purchase Intention: Mal...IOSR Journals
The primary objective of this study was to examine the effectiveness of E-advertisement on customer
purchase intention. Beside, this study examined the effect of mediating and moderating demography factors on
customer purchase intention in Malaysia. Data from 570 respondents with previous experience on online
purchasing products and services were collected. To do so, SPSS 19 was applied to analyze the collected data.
Our findings revealed that service quality, social network and brand recognition can highly influence
customers’ perception toward web-based advertisement. Consequently, consumers who are more optimistic in
web-based advertisement (E-advertisement) have most likely higher intention to online purchase. In other
words, the effectiveness of E-advertisement is undoubtedly highlighted in this study. Besides, the results of this
study showed that the demography factors cannot mediate the customer perception toward advertisement nor
the effectiveness of E-advertisement toward customer purchase intention. On the basis of our results, companies
must stress the intrinsic attributes of online advertisement to attract highly-involved consumers and must
present a benevolent corporate image for consumers.
Factors Influencing the E-Shoppers Perception towards E-Shopping (A Study wit...Dr. Amarjeet Singh
Purpose: The study focuses on identifying and exploring the various factors influencing the e-shoppers perception towards e-shopping.
Design / methodology / approach: A research model is developed based on the literature. For the purpose of study data collected from 100 e-shoppers belonged to Wardha City of Maharashtra. By using in structured questionnaire, descriptive statistical measure like mean has been used for analyzing the data.
Findings: The results reveal that the seven key factors like convenience, time saving, home delivery, price advantage, more choice, reliability and security significantly influenced the e-shoppers perception on e-shopping.
Contribution of the study: The result of this study provides a valuable reference to the e-marketers to understand the factors influencing e-shoppers perception. They can further sharpen their marketing strategies to attract and retain their customers.
Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping ...ijtsrd
In current digital era, the mode of retail business is undergoing rapid change. Retailers are shifting their businesses from brick and mortar to e commerce especially m commerce i.e., business transactions via mobile phones because smartphones are turning to be one of the smart commercial channel. At the same time we see the lifestyle of people also has changed. People depend more on smartphones in their daily life, thanks to the internet. People are also choosing to shop over the mobile phones for convenience purpose. In order to grab this opportunity the e retailers are trying to adapt themselves to m commerce via mobile applications. The success of the m commerce companies depend upon the customer’s willingness to accept the usage of technology smart phone and applications . In this paper the attempt has been made to find the perception regarding the acceptance of technology by m shoppers and to assess the factors that influences the acceptance of usage of apps for m shopping using TAM model. For this study Questionnaire was designed to find the factors influencing m shopping using apps. The questionnaire includes the variable such as Perceived usefulness, behavioural intention, Perceived ease of use, attitude, Perceived Risk, Perceived Enjoyment from TAM model. Likert scale was used to measure the variables. 102 responses from the shoppers who shop using shopping applications are used for this study. The findings of this study supports the hypothesis framed. High negative correlation is observed between perceived risk and perceived ease of use. Attitude and shopping intention has high positive correlation. From the variables under study with score ranging from 5 to 25, perceived ease of use has highest mean and perceived risk has the minimum mean. Finally, the study also finds that low internet connectivity, low quality of product, low clarity about authentication of product, return policies are the problems faced by shoppers while shopping using mobile apps. Rashmi | Dr. Shrinivasamayya D | Dr. Ajoy S Joseph "Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping Apps – TAM Model Analysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd38101.pdf Paper URL : https://www.ijtsrd.com/management/consumer-behaviour/38101/comprehensive-approach-towards-m-shopper’s-shopping-behaviour-using-shopping-apps-– -tam-model-analysis/rashmi
Factors Affecting the Acceptance & Adoption of M-Commerce in PakistanSarmad Agha
The document discusses factors affecting the acceptance and adoption of mobile commerce (m-commerce) in Pakistan. It begins with introducing m-commerce and its significance in Pakistan's growing mobile market. The study aims to identify user beliefs about m-commerce and determine how privacy, cost and other factors influence willingness to use m-commerce. A conceptual framework and literature review on m-commerce services, adoption factors like perceived usefulness, ease of use, trust and cost are provided. The methodology section outlines the survey approach used to collect 240 responses from Lahore to analyze relationships between factors and attitudes toward m-commerce adoption in Pakistan. Preliminary results on response rates, reliability analysis, and confirmatory factor analysis of the measurement model are also presented
This research article examines the impact of gamification and reputation on repurchase intention in e-commerce. It proposes a theoretical model indicating that trust, ease of use, usefulness, reputation, and gamification positively influence intention to use e-commerce platforms and repurchase intention. An empirical study was conducted using a survey to collect data, which was then analyzed using SEM/PLS methods. The results supported the model, showing that gamified e-commerce websites positively influence usage and repurchase intention. The study contributes a model of the determinants of repurchase intention in gamified e-commerce and indicates that a multi-theory approach explains 57% of online customer repurchase intention.
Mobile devices are enabling new forms of commerce by allowing consumers to discover and purchase products anywhere. Services like Browsy, Soldsie, and Pixbi allow consumers to shop directly from social media platforms and magazines by linking products featured in images and posts to online retailers. Major brands are also launching shoppable mobile apps and partnering with payment providers to offer in-app and one-click purchasing. As mobile continues to become the primary way people browse online, retailers must look for opportunities to make their inventory shoppable on the various platforms where consumers spend their time.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
CompaniesCompanies around the globe are using social media to co.docxdonnajames55
Companies
Companies around the globe are using social media to connect with their customers.
Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:
· For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.
· Provide specific examples of products that lend themselves more to social networks than to search engine advertising.
· Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation.
Due Saturday, June 17, 2017
Business Case #8
Planning and implementing effective mobile marketing programs
Abstract Mobile marketing is an ever increasingly important component of a firm’s overall
promotional strategy. The importance of this medium can be seen through time spent on mobile
media, number of searches, and direct and indirect mobile-generated sales. Despite its increased
importance, the effectiveness of mobile marketing needs to be improved based on such metrics as
bounce rates, add-to-cart rates, shopping cart abandonment, and average order size. Strategies to
increase the effectiveness of mobile marketing are discussed. Firms need to capitalize on the three
major strategic advantages of mobile marketing: (1) the fact that mobile marketing devices are
always on, always connected, and always with the consumer; (2) the ability to generate location-
sensitive offers; and (3) the ability to send relevant personalized messages and offers. Firms also
need to develop and implement an effective mobile marketing strategy through a series of
activities. These include understanding and reacting to the complexity of mobile marketing,
designing sites based on ease of use versus ‘bells and whistles,’ increasing opt -in rates, using
effective customer engagement strategies, and developing effective mobile coupons. Criteria to
evaluate the effectiveness of mobile marketing are discussed.
The current state of mobile marketing
For a majority of consumers, mobile devices have surpassed both desktop and laptop computers
as the principal gateway to the Internet (O’Kane, 2013). Mobile phones and tablets now account
for about 44% of all personal computing time, twice the level of 2008 (Duncan, Hazan, & Roche,
2014). According to one source, just over one-half of all searches on Google are now performed
on mobile sites (Graham, 2015). A recent Deloitte study found that smartphone devices influenced
almost $600 billion of in-store purchases, up from $159 billion in 2012 (Haims, 2015).
According to Shop.org/Forrester Research Inc.’s State of Retailing Online study, 58 % o.
Senior managers from hundreds of enterprises around the globe, in multiple industries, with a range of titles, were asked about their mobile strategies and current level of success. From this survey, only the top 14% were ranked as leaders. The complete IBM Institute for Business Value study will share with you the use of mobile by industry and highlight what the leaders have done to rise to the top.
The document discusses how mobile commerce is expanding beyond traditional online retail sites to allow discovery and purchase across a wider range of platforms. It provides examples of startups like Browsy, Soldsie, and Pixbi that enable shoppers to discover, save, and purchase products found on social media platforms like Pinterest, Facebook, and magazines. The document advocates for retailers to make their products shoppable anywhere consumers spend time and to provide one-click options to easily add items to carts. It also suggests leveraging add-on services to expand into new areas and catering to consumer showrooming behaviors.
Mobile innovation & The next step in Multichannel CommerceMarcel Schut
Just as mobile is changing the shopping paradigm for consumers, it is also creating new opportunities for retailers. Mobile capabilities help retailers serve numerous goals encompassing the entire customer life-cycle, including revenue generation, customer relationship building, and cost reduction
APPLICATION DESIGN USING AN INCREMENTAL DEVELOPMENT MODEL WITH AN OBJECT ORIE...Chatrine Chatrine
The document summarizes research on developing a web-based sales information system using an incremental development model with an object-oriented approach. It describes analyzing the market opportunity and designing the system's business model, customer interface, and implementation. The resulting system provides operational advantages like easier order tracking and inventory management. It also helps expand the company's market share by facilitating online sales anywhere and anytime.
Business Case #8 Planning and implementing effective mobil.docxRAHUL126667
Business Case #8
Planning and implementing effective mobile marketing programs
Abstract Mobile marketing is an ever increasingly important component of a firm’s overall
promotional strategy. The importance of this medium can be seen through time spent on mobile
media, number of searches, and direct and indirect mobile-generated sales. Despite its increased
importance, the effectiveness of mobile marketing needs to be improved based on such metrics as
bounce rates, add-to-cart rates, shopping cart abandonment, and average order size. Strategies to
increase the effectiveness of mobile marketing are discussed. Firms need to capitalize on the three
major strategic advantages of mobile marketing: (1) the fact that mobile marketing devices are
always on, always connected, and always with the consumer; (2) the ability to generate location-
sensitive offers; and (3) the ability to send relevant personalized messages and offers. Firms also
need to develop and implement an effective mobile marketing strategy through a series of
activities. These include understanding and reacting to the complexity of mobile marketing,
designing sites based on ease of use versus ‘bells and whistles,’ increasing opt -in rates, using
effective customer engagement strategies, and developing effective mobile coupons. Criteria to
evaluate the effectiveness of mobile marketing are discussed.
The current state of mobile marketing
For a majority of consumers, mobile devices have surpassed both desktop and laptop computers
as the principal gateway to the Internet (O’Kane, 2013). Mobile phones and tablets now account
for about 44% of all personal computing time, twice the level of 2008 (Duncan, Hazan, & Roche,
2014). According to one source, just over one-half of all searches on Google are now performed
on mobile sites (Graham, 2015). A recent Deloitte study found that smartphone devices influenced
almost $600 billion of in-store purchases, up from $159 billion in 2012 (Haims, 2015).
According to Shop.org/Forrester Research Inc.’s State of Retailing Online study, 58 % of the
retailers surveyed placed mobile marketing as their highest priority. The second -highest rated
priority was omnichannel efforts, such as buying online and picking up in-store and ship-from-
store (Forrester, 2015). The rapid growth of mobile marketing, as well as its impact on traditional
shopping behavior, contribute to its overall importance as a promotional medium.
Despite the increased usage of mobile marketing by firms and consumers, there is evidence of poor
planning, poor implementation, and the need for firms to adapt to fast-changing dynamics. The
following sections document problem areas that mobile marketers need to overcome.
A2013 study of 745 business leaders found that while 56% of these leaders were using mobile
marketing in their firms, 43% stated that they have not determined the correct mobile strategy
despite their seeing a ...
CONSUMER ADOPTION BEHAVIOUR TOWARDS MOBILE APPSindexPub
The way consumers are interacting with the brands are been revolutionized through Mobile Apps (MA). Customer experiences on empirical research are less, hence this research aims to analyze how MA integration in shopping can lead to improved customer experience. An online survey was conducted to the consumers of Mobile Apps (MA).
This document discusses a study on how perceived usefulness, perceived value, and trust influence customers' intentions to use mobile banking applications in Indonesia. It begins with an introduction on the growth of financial technology and mobile banking services in Indonesia. It then reviews previous literature that found perceived usefulness and ease of use most influence mobile banking adoption, and identifies a research gap in needing more empirical studies on how the variables of perceived usefulness, perceived value, trust, and intention to use are constructed and relate to each other. The document proposes to empirically study how these factors influence Indonesian customers' intentions to use mobile banking applications.
Mobile Enterprise Analytics in 60 MinutesCognizant
The document discusses how organizations can build mobile analytics capabilities to provide business intelligence and analytics to mobile users. It describes how mobile analytics was used to create interactive reports and dashboards in 60 minutes using the Jaspersoft tool. Mobile analytics provides real-time insights on mobile usage and can help optimize the customer experience and inform strategic decision making.
Mobile advertising spend is up 80% over the last year, but sales from mobile represent only 1% of commerce. While initial mobile performance seems low, analytics tools cannot fully measure mobile's impact because they fail to track how consumers use multiple devices before purchasing. To better understand mobile's influence, retailers must analyze consumer behavior and measure metrics beyond single-device transactions, such as how mobile drives in-store sales and new customer registrations.
The document discusses how banks can leverage emerging technologies and data to personalize customer experiences. It explores three vital themes for banks: digital transformation driven by accelerating technology adoption, operational agility through dynamic business models, and programmatic banking which uses data to optimize customer experiences. Programmatic banking combines principles from agile banking, design thinking, and customer integration to deliver optimal experiences through the right channels. It allows banks to be more nimble and make informed strategic decisions using customer data and signals.
The effects of mobile apps on shopper purchases and product returnsIan Beckett
1) The study analyzes the effects of a mobile app launched by a large retailer on shopper purchases and returns.
2) It finds that app adopters buy 21% more often but spend 12% less per purchase, and return 73% more often than non-adopters after adoption.
3) Overall, app adoption results in a 24% increase in the net monetary value of purchases. However, the number of app features accessed has an inverted U-shaped relationship with shopping outcomes, suggesting too many features may not be beneficial.
- The document discusses a study by IBM on mobile enterprise strategies. It found that less than half of organizations have comprehensive mobile strategies in place.
- Mobile strategy leaders who have clear mobile strategies in place are seeing greater ROI and benefits from mobile investments. They also believe mobility is fundamentally changing how their organizations do business.
- Developing an effective mobile governance structure with cross-functional representation is important for coordinating mobile efforts and ensuring initiatives are aligned with business strategies. The CIO often leads mobile governance but mobile leaders involve other roles like CMO earlier in the process.
IBM Institute for Business Value - The Upwardly Mobile EnterpriseIBM Software India
Senior managers from hundreds of enterprises around the globe, in multiple industries, with a range of titles, were asked about their mobile strategies and current level of success. From this survey, only the top 14% were ranked as leaders. The complete IBM Institute for Business Value study will share with you the use of mobile by industry and highlight what the leaders have done to rise to the top.
Similar to The Quality of Mobile Shopping System and its Impact on Purchase Intention and Performance (20)
MULTIMODAL COURSE DESIGN AND IMPLEMENTATION USING LEML AND LMS FOR INSTRUCTIO...IJMIT JOURNAL
Traditionally, teaching has been centered around classroom delivery. However, the onslaught of the
COVID-19 pandemic has cultivated usage of technology, teaching, and learning methodologies for course
delivery. We investigate and describe different modes of course delivery that maintain the integrity of
teaching and learning. This paper answers to the research questions: 1) What course delivery method our
academic institutions use and why? 2) How can instructors validate the guidelines of the institutions? 3)
How courses should be taught to provide student learning outcomes? Using the Learning Environment
Modeling Language (LEML), we investigate the design and implementation of courses for delivery in the
following environments: face-to-face, online synchronous, asynchronous, hybrid, and hyflex. A good
course design and implementation are key components of instructional alignment. Furthermore, we
demonstrate how to design, implement, and deliver courses in synchronous, asynchronous, and hybrid
modes and describe our proposed enhancements to LEML.
Novel R&D Capabilities as a Response to ESG Risks-Lessons From Amazon’s Fusio...IJMIT JOURNAL
Environmental, Social, and Governance (ESG) management is essential for transforming corporate
financial performance-oriented business strategies into Finance (F) + ESG optimization strategies to
achieve the Sustainable Development Goals (SDGs).
In this trend, the rise of ESG risks has divided firms into two categories. Former incorporates a growthmindset that creates a passion for learning, and urges it to improve itself by endeavoring Research and
development (R&D) -driven challenges, while the other category, characterized by risk aversion, avoids
challenging highly uncertain R&D activities and seeks more manageable endeavors.
This duality underscores the complexity of corporate R&D strategies in addressing ESG risks and
necessitates the development of novel R&D capabilities for corporate R&D transformation strategies
towards F + ESG optimization.
International Journal of Managing Information Technology (IJMIT) ** WJCI IndexedIJMIT JOURNAL
The International Journal of Managing Information Technology (IJMIT) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of the strategic application of information technology (IT) in organizations. The journal focuses on innovative ideas and best practices in using IT to advance organizations – for-profit, non-profit, and governmental. The goal of this journal is to bring together researchers and practitioners from academia, government, and industry to focus on understanding both how to use IT to support the strategy and goals of the organization and to employ IT in new ways to foster greater collaboration, communication, and information sharing both within the organization and with its stakeholders. The International Journal of Managing Information Technology seeks to establish new collaborations, new best practices, and new theories in these areas.
International Journal of Managing Information Technology (IJMIT) ** WJCI IndexedIJMIT JOURNAL
The International Journal of Managing Information Technology (IJMIT) is a quarterly open access peer-reviewed journal that publishes articles that contribute new results in all areas of the strategic application of information technology (IT) in organizations. The journal focuses on innovative ideas and best practices in using IT to advance organizations – for-profit, non-profit, and governmental. The goal of this journal is to bring together researchers and practitioners from academia, government, and industry to focus on understanding both how to use IT to support the strategy and goals of the organization and to employ IT in new ways to foster greater collaboration, communication, and information sharing both within the organization and with its stakeholders. The International Journal of Managing Information Technology seeks to establish new collaborations, new best practices, and new theories in these areas.
NOVEL R & D CAPABILITIES AS A RESPONSE TO ESG RISKS- LESSONS FROM AMAZON’S FU...IJMIT JOURNAL
Environmental, Social, and Governance (ESG) management is essential for transforming corporate
financial performance-oriented business strategies into Finance (F) + ESG optimization strategies to
achieve the Sustainable Development Goals (SDGs).
In this trend, the rise of ESG risks has divided firms into two categories. Former incorporates a growthmindset that creates a passion for learning, and urges it to improve itself by endeavoring Research and
development (R&D) -driven challenges, while the other category, characterized by risk aversion, avoids
challenging highly uncertain R&D activities and seeks more manageable endeavors.
This duality underscores the complexity of corporate R&D strategies in addressing ESG risks and
necessitates the development of novel R&D capabilities for corporate R&D transformation strategies
towards F + ESG optimization.
Building on this premise, this paper conducts an empirical analysis, utilizing reliable firms data on ESG
risk and brand value, with a focus on 100 global R&D leader firms. It analyzes R&D and actions for ESG
risk mitigation, and assesses the development of new functions that fulfill F + ESG optimization through
R&D. The analysis also highlights the significance of network externality effects, with a specific focus on
Amazon, a leading R&D company, providing insights into the direction for transforming R&D strategies
towards F + ESG optimization.
The dynamics of stakeholder engagement in F + ESG optimization are indicated with the example of
amazon's activities. Through the analysis, it became evident that Amazon's capacity encompassing growth
and scalability, specifically its ability to grow and expand, is accelerating high-level research and
development by gaining the trust of stakeholders in the "synergy through R&D-driven ESG risk
mitigation."
Finally, as examples of these initiatives, the paper discussed the Climate Pledge led by Amazon and the
transformation of Japan's management system.
A REVIEW OF STOCK TREND PREDICTION WITH COMBINATION OF EFFECTIVE MULTI TECHNI...IJMIT JOURNAL
It is important for investors to understand stock trends and market conditions before trading stocks. Both
these capabilities are very important for an investor in order to obtain maximized profit and minimized
losses. Without this capability, investors will suffer losses due to their ignorance regarding stock trends
and market conditions. Technical analysis helps to understand stock prices behavior with regards to past
trends, the signals given by indicators and the major turning points of the market price. This paper reviews
the stock trend predictions with a combination of the effective multi technical indicator strategy to increase
investment performance by taking into account the global performance and the proposed combination of
effective multi technical indicator strategy model.
INTRUSION DETECTION SYSTEM USING CUSTOMIZED RULES FOR SNORTIJMIT JOURNAL
This document proposes an intrusion detection system using customized rules for the Snort tool to improve security. The system uses Wireshark to scan network traffic for anomalies, Snort to detect attacks using customized rulesets for faster response times, and Wazuh and Splunk to analyze log files. Rules are created using the Snorpy tool and added to Snort to monitor for specific attacks like ICMP ping impersonation and authentication attempts. When attacks are attempted, the system successfully detects them and logs the alerts. The integration of these tools provides low-cost intrusion detection capabilities with automated threat identification and faster response compared to existing Snort configurations.
Artificial Intelligence (AI) has rapidly become a critical technology for businesses seeking to improve
efficiency and profitability. One area where AI is proving particularly impactful is in service operations
management, where it is used to create AI-powered service operations (AIServiceOps) that deliver highvalue services to customers. AIServiceOps involve the use of AI to automate and optimize various business
processes, such as customer service, sales, marketing, and supply chain management. The rapid
development of Artificial Intelligence has prompted many changes in the field of Information Technology
(IT) Service Operations. IT Service Operations are driven by AI, i.e., AIServiceOps. AI has empowered
new vitality and addressed many challenges in IT Service Operations. However, there is a literature gap on
the Business Value Impact of Artificial intelligence (AI) Powered IT Service Operations. It can help IT
build optimized business resilience by creating value in complex and ever-changing environments as
product organizations move faster than IT can handle. So, this research paper examines how AIServiceOps
creates business value and sustainability, basically how AIServiceOps makes the IT staff liberation from a
low-level, repetitive workout and traditional IT practices for a continuously optimized process. One of the
research objectives is to compare Traditional IT Service Operations with AIServiceOPs. This paper
provides the basis for how enterprises can evaluate AIServiceOps and consider it a digital transformation
tool. The paper presents a case study of a company that implemented AI-powered service operations
(AIServiceOps) and analyzes the resulting business outcomes. The study shows that AIServiceOps can
significantly improve service delivery, reduce response times, and increase customer satisfaction.
Furthermore, it demonstrates how AIServiceOps can deliver substantial cost savings, such as reducing
labor costs and minimizing downtime.
MEDIATING AND MODERATING FACTORS AFFECTING READINESS TO IOT APPLICATIONS: THE...IJMIT JOURNAL
Although IOT seems to be the upcoming trend, it is still in its infancy; especially in the banking industry.
There is a clear gap in literature, as only few studies identify factors affecting readiness to IOT
applications in banks in general, and almost negligible investigations on mediating and moderating
factors. Accordingly, this research aims to investigate the main factors that affect employees’ readiness to
IOT applications, while highlighting the mediating and moderating factors in the Egyptian banking sector.
The importance of Egypt stems from its high population and steady steps taken towards technology
adoption. 479 valid questionnaires were distributed over HR employees in banks. Data collected was
statistically analysed using Regression and SEM. Results showed a significant impact of ‘Security’,
‘Networking’, ‘Software Development’ and ‘Regulations’ on ‘readiness to IOT applications. Thus, the
readiness acceptance level is high‘Security’ and ‘User Intention’ were proven to mediate the relationship
between research variables and readiness to IOT applications, and only a partial moderation role was
proven for ‘Efficiency’. The study contributes to increasing literature on IOT applications in general, and
fills a gap on the Egyptian banking context in particular. Finally, it provides decision makers at banks with
useful guidelines on how to optimally promote IOT applications among employees.
EFFECTIVELY CONNECT ACQUIRED TECHNOLOGY TO INNOVATION OVER A LONG PERIODIJMIT JOURNAL
IT (Information and Communication Technology) companies are facing the dilemma of decreasing
productivity despite increasing research and development efforts. M&A (Merger and Acquisition) is being
considered as a breakthrough solution. From existing research, it has been pointed out that M&A leads to
the emergence of new innovations. Purpose of this study was to discuss the efficient ways of acquisition and
to resolve the dilemma of productivity decline by clarifying how the technology obtained through M&A
leads to the creation of new innovations. Hypothesis 1 was that the technology acquired through M&A is
utilized for innovation creation, Hypothesis 2 was that the acquired technology is utilized over a long
period of time, and Hypothesis 3 was that a long-term utilization has a positive impact on corporate
performance. The results, using sports prosthetics as a case study and using patents as a proxy variable,
confirmed all the hypotheses set. We have revealed that long-term utilization of technology obtained
through M&A is effective for creating new innovations.
International Journal of Managing Information Technology (IJMIT) ** WJCI IndexedIJMIT JOURNAL
The International Journal of Managing Information Technology (IJMIT) is a quarterly peer-reviewed journal that publishes articles on the strategic application of information technology in organizations from both academic and industry perspectives. The journal focuses on innovative uses of IT to support organizational goals and foster collaboration both within and outside organizations. It covers topics such as education technology, e-government, healthcare IT, mobile systems, and more. Authors are invited to submit original research papers for consideration through the journal's online submission system.
4th International Conference on Cloud, Big Data and IoT (CBIoT 2023)IJMIT JOURNAL
4th International Conference on Cloud, Big Data and IoT (CBIoT 2023) will act as a major forum for the presentation of innovative ideas, approaches, developments, and research projects in the areas of Cloud, Big Data and IoT. It will also serve to facilitate the exchange of information between researchers and industry professionals to discuss the latest issues and advancement in the area of Cloud, Big Data and IoT.
Authors are solicited to contribute to the conference by submitting articles that illustrate research results, projects, surveying works and industrial experiences that describe significant advances in Cloud, Big Data and IoT.
TRANSFORMING SERVICE OPERATIONS WITH AI: A CASE FOR BUSINESS VALUEIJMIT JOURNAL
This document discusses how AI-powered service operations (AIServiceOps) can create business value through digital transformation. It begins with background on digital transformation and how AI is driving changes in IT service operations. It then examines how AIServiceOps can streamline processes, provide insights, and improve customer experience. A case study is presented showing how one company implemented AIServiceOps to significantly reduce response times, increase customer satisfaction, and lower costs. The document argues that AIServiceOps can deliver both quantifiable and flexible benefits while enhancing organizational resilience and sustainability over the long term.
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The Quality of Mobile Shopping System and its Impact on Purchase Intention and Performance
1. International Journal of Managing Information Technology (IJMIT) Vol.5, No.2, May 2013
DOI : 10.5121/ijmit.2013.5203 23
THE QUALITY OF MOBILE SHOPPING SYSTEM AND
ITS IMPACT ON PURCHASE INTENTION AND
PERFORMANCE
Lisa Y. Chen*
Department of Information Management, I-Shou University, Kaohsiung, Taiwan
lisachen@isu.edu.tw
ABSTRACT
Measuring the quality of mobile shopping (m-shopping) system provides retailers with a greater
understanding of what improvements need to be made along the way to increase purchase intention and
organizational performance. M-shopping is an alternative sales channel available to optimize marketing
investments as it can be tailored to customer’s purchase intention and ultimately to drive sales. This study
intends to explore the relationships between the m-shopping system quality, purchase intention, and
organizational performance based on the extended IS success model. This research model surveyed 217
marketers in Taiwan to measure their perception of m-shopping quality. The results suggest that m-
shopping system quality (system, information, and service quality) has a significant effect on purchase
intention. This study also confirms that purchase intention has a significant effect on organizational
performance. The findings contributed to improved understanding of the practical applications of m-
shopping systems. The practical implication of the findings and directions for future research was
discussed..
KEYWORDS
Quality of M-Shopping System, Purchase Intention, Organizational Performance, IS Success Model
1.INTRODUCTION
As mobile devices are rapidly changing consumer preferences and transforming the way
consumer shopping experience, consumers are expected to use their mobile devices to make
purchases and to buy anything which they possibly need and want immediately from anywhere
and accessed at anytime (Rose, et al., 2011; Safeena, et al., 2011; Elbadrawy & Aziz, 2011).
Mobile devices are becoming increasingly more popular with better networks, cost less, and they
have become incredibly easy to use (Suki, 2011; Park et al., 2011).
Retailers have realized the mobile revolution as the new channel where they can create a unique
and optimized mobile experience for their customers. The development of a mobile-optimized
shopping system allows users to browse products or services, purchase online, and make secure
payment over their mobile phone, smartphone, or other mobile devices. However, the system
empowers retailers to optimize their mobile strategy and to unify their web, in-store, and catalog
channels to increase visibility (Zhou, 2011; Zarmpou et al., 2012).
Potentially, the m-shopping system is a new, easy, practical and price-conscious shopping tool
that has placed mobile retailers at the consumers’ fingertips and allows them to purchase nearly
anything they desire without ever leaving their houses or offices (Barutçu, 2007; Wu & Wang,
2. International Journal of Managing Information Technology (IJMIT) Vol.5, No.2, May 2013
24
2006; Aldás-Manzano et al., 2009; Lu & Su, 2009; Ko et al., 2009). The benefits are powerful.
M-shopping delivers real-time product information for on-the-go consumers while allowing them
to easily search and to stay in touch with the latest product information by browsing the Internet
in a fast and efficient way for exclusive deals, offers, or product comparisons.
In addition, consumers can navigate their purchases through mobile devices without the inherent
frustrations with using traditional websites which intended for viewing on PCs and laptops.
Retailers stand to benefit from this additional channel that embraces and exploits new sales
opportunities and ways to attract new buyers. As a best practice, retailers can capitalize on this
trend by creating and distributing targeted incentives to drive revenue and grow market share
through overall customer satisfaction. Evidence increasingly indicates that firms use m-shopping
to maintain a competitive advantage in terms of new business opportunities in the marketplace.
As with retail, all mobile-optimized websites or mobile applications are not created equal. Some
are easier to use, and some are difficult, while others offer more useful features with quick and
powerful smartphones. Thus, measuring the quality of the m-shopping system provides retailers
with a greater understanding of what improvements need to be made along the way to increase
customer satisfaction and organizational performance. At present, relatively little research is
directed toward understanding the links between retailers’ m-shopping system abilities toward the
company’s overall organizational performance through the validity of an IS success model.
Therefore, this study intends to explore the link between the m-shopping quality and the overall
organizational performance based on an update of DeLone and McLean (2003) IS success model.
2. LITERATURE REVIEW
2.1. M-Shopping System Quality and the IS Success Model
As mobile web usage and availability increases, user demand is on the rise as the concurrent
decline in conventional voice service tariffs reduces the average revenue per user while offering
mobile value-added services. Retailers increasingly seek new opportunities to expand sales and
satisfy consumers as they increase their revenues and profitability through new competitive
channels, and many are beginning to recognize the benefit of engagement from mobile
technologies (Lu & Su, 2009; Zhou, 2011; Zarmpou et al., 2012).
Given the increased use of mobile technologies in marketing efforts, retailers are moving ahead
by using the booming mobile web channel as an additional sales channel to strengthen their
existing customer relationships and acquire new customers. However, m-shopping must evolve
into a system that is more than a connection to the retailers’ websites. Such a system must
uniquely define the m-shopping operating space and be compatible with all mobile devices. The
implication is that, to participate in the m-shopping space, retailers must develop a mobile
website that is optimized for various operating systems and their applications must be able to
synchronize across devices to deliver product information to customers while also allowing
customers to complete transactions effectively. Thus, the emergence of m-shopping presents
retailers with both a challenge and options, effectively an opportunity to increase sales and
expand markets, offering unparalleled depth of interaction between consumers and their mobile
devices, together with the ability afforded by driving retailers to integrate mobile solutions into
their shopper-engagement strategy.
Despite the fact that retailers are increasing the development of mobile retail applications or
websites with mobility advances that deliver special features for smartphone operating systems,
retailers must plan carefully before embarking in this arena in order to ensure the fair value of
investment returns for mobile applications at this early stage of the mobile retail market.
3. International Journal of Managing Information Technology (IJMIT) Vol.5, No.2, May 2013
25
Considerable prior research endeavors to examine the effectiveness of IS success, evaluation, and
acceptance. Many researchers attempt to examine some or all of the relationships in the original
IS success model as proposed by DeLone and McLean in 1992, as shown in Figure 1.
Figure 1. The original D&M IS success model (1992)
Most studies that operationalize the quality of IS focus on the aspect of usability (Smith & Eroglu,
2009; Shibly, 2011). The quality of IS can be measured based on the dimensions of information
quality and system quality as well as a portion of service quality (DeLone & McLean, 2003,
2004). As shown in Figure 2, the necessity of service quality along with system and information
quality as additional components of IS success to reflect the changing nature of IS as required is
successful electronic commerce (e-commerce) systems.
Figure 2. The updated D&M IS success model (2003)
However, Petter and McLean (2009) conduct a quantitative meta-analysis of 52 studies to find the
relationships that encompass the updated IS model. They empirically evaluate the role of
intention to use and service, and their result supports the majority of the relationships within the
IS success model. Li and Sun (2009) adapt the updated D&M IS success model to website system
success measurement due to relevance of the theorization behind it to websites and its potential to
allow systematic organization of the various success criteria in a meaningful way.
2.2. Adoption of M-Shopping System and Performance
As retailers increasingly seek new opportunities to expand sales and satisfy consumers, increasing
their revenues and profitability via new competitive channels, many are beginning to recognize
the benefit of engagement from mobile technologies (Moertini and Nugroho, 2012). The
beneficial consequences of m-shopping use have the potential to offer retailers incremental
System quality
Information
quality
Use
User
satisfaction
Individual
impact
Organizational
impact
Information
quality
System
quality
Service
quality
Intention
to use
User satisfaction
Use
Net benefits
4. International Journal of Managing Information Technology (IJMIT) Vol.5, No.2, May 2013
26
revenue and greater profitability. However, the link between m-shopping and website use and its
effectiveness of use is not easy since retail stores are complex environments that benefit from
various environmental factors.
In order for retailers to integrate mobile sales into their businesses, they must first understand
customer expectations around m-shopping and the implications which are major challenges for
retailers. Stimulating adoption of this new advanced system, its robust features and functions
create capabilities and efficiencies that can deliver customers with the comparison of thousands of
products by helping them find products at competitive prices (Zhou & Lu, 2011). Given the
increased use of mobile technologies in marketing efforts, research specific to m-shopping, within
the context of familiar e-commerce services primarily focuses on the facilitation of consumption
transactions.
Adoption of m-shopping is the strategic marketing process of improving website visibility and
having an alternative sales channel available to optimize marketing investments and to increase
interest in the retailer’s website and ultimately to drive sales. However, optimizing IS-marketing
investments in terms of profitability, to facilitate creation of new marketing opportunities within
the organization can result in enhanced marketing performance and that performance, in turn, can
have profound effects on organizational performance (O’Sullivan et al., 2009; Shaker & Basem,
2010).
3. RESEARCH MODEL AND HYPOTHESES
Conducting research in the mobile Internet field, the focus of this study is to explore the link
between m-shopping quality and overall organizational performance based on the IS success
model by analyzing the perception of marketers regarding the m-shopping quality. Therefore, this
study investigated hypothesized relationships embedded within the model to predict customers’
purchase intention and organizational performance by adopt m-shopping in Taiwan. The research
model is shown in Figure 3.
Figure 3. The research model
3.1. M-Shopping Quality, Purchase Intention, and Performance
As mobile shopping system requires a handset that incorporates a web browser, it technically
comprises hardware and software system integration as well as customer-driven service. Thus, the
three dimensions of quality (e.g., system, information, and service) appear to have the potential to
directly affect purchase intention of mobile shopping system. These dimensions also reflect
H4
H3
H2
H1
System
quality
Information
quality
Service
quality
Purchase
intention
Organizational
performance
5. International Journal of Managing Information Technology (IJMIT) Vol.5, No.2, May 2013
27
different aspects of IS quality and have different effects on customer satisfaction (Ho, et al., 2012;
Lin et al., 2011; Kim et al., 2011; Safeena and Kammani,2013).
However, organizational performance is a subset of the overall concept of organizational
effectiveness. They develop an instrument to measure the success of strategic systems as reflected
by the improvements in capabilities of the planning process and key planning objectives
(Venkatramen & Ramanujam, 1986). Despite the fact that consumers are increasingly using their
mobile phones as their go-to devices for shopping, investment in this new technology to embrace
mobile customers appears to enhance the firm’s ability to existing current customers and recruit
new customers. Renko et al. (2009) finds that investments in expanding a firm’s technological
capability can be beneficial for both exploration and exploitation.
Organizations can benefit from introducing new technology into existing products and systems to
improve performance. Purchase intentions for new products often reflect concerns about the
performance of the new technology, which are more pronounced among prevention-focused
consumers (Herzenstein et al., 2007). Thus, firm performance is expected to be strongly related to
a customer’s repurchase intention. Therefore, the hypotheses can be generated as follows:
H1: System quality positively affects purchase intention for m-shopping system.
H2: Information quality positively affects their satisfaction with m-shopping system.
H3: Service quality positively affects purchase intention for m-shopping system.
H4: Purchase intention positively affects organizational performance.
4. RESEARCH METHODOLOGY
4.1. Measures and Data Collection
A questionnaire is used to collect data that is used to validate the hypothesis of this study. Each
construct is measured with multiple items which are adapted from previous studies. For each
measure, respondents were asked to state their agreement or disagreement on its use on a seven
point Likert scale (1=strongly disagree, 5=strongly agree). The operational definitions of each
construct and the source for this study are shown in Table 1.
Table 1. The sources and operational definitions of each construct
The survey was pre-tested on 50 professionals to assess the validity of a self-administered
questionnaire. A quantitative descriptive study then ensued that examines the perception of
marketers who are involved in the process of adopting mobile shopping (e.g., interface design and
solutions, advertising and sales personnel) from mobile retailers which included Etmall.com
(ETMobile shopping), Fetnet.net (i-style mobile shopping), Hinet.net (Dr. iPhone mobile
shopping and mobile eBay), and Taiwan mobile and MOMO shop (mobile shopping added values
Construct Definition Source
System
quality
A system wherein the desired characteristics of both mobile
devices and web browsing services are believed to be available
to users.
DeLone & McLean (1992); Seddon
(1997); Kim et al. (2010)
Information
quality
The characteristics of output provided by the m-shopping
system that can satisfy users’ needs
DeLone & McLean (1992, 2003); Rai et
al. (2002)
Service
quality
The service characteristics of m-shopping as a measure of how
well a delivered service level meets customer expectations.
DeLone & McLean (2003) Petter &
McLean (2009)
Purchase
intention
The degree to which consumers would like to purchase a
particular product or service offered by mobile shopping.
Petter & McLean (2009); Ko et al.
(2009); Alda’s-Manzano et al. (2009);
Ganguly et al. (2010)
Organizational
performance
The degree to which firms achieve their business objective of
the specific mobile shopping investment.
Venkatraman & Ramanujam (1986);
DeLone & McLean (1992)
6. International Journal of Managing Information Technology (IJMIT) Vol.5, No.2, May 2013
28
services) in Taiwan. In this study, a total of 221 responses were gathered within three and half
months and 217 valid samples were obtained. Table 2 shows demographic characteristics of the
respondents which include gender, age, education, occupation, and years of experience.
Demographics showed that 54.8% were male and 45.2% female. The highest prevalence occurred
among respondents aged 31-35 years (26.3%) while the lowest occurred among those aged over
51 years (3.2%). In this study, 45.6% of the total sample reported having undergraduate degree
and 19.4% of respondents were analysts. A majority of the respondents have between. 1-5 years
of work experience (36.4%), and only 1.8 % have over 25 years.
Table 2. Characteristics of this study
4.2. Data Analyses and Results
The collected data were analyzed by Statistical Package for the Social Sciences (SPSS) software.
The statistical analysis included descriptive statistic analysis, Pearson’s correlation coefficients,
Cronbach’s alpha, and Multiple Regressions to examine the hypotheses and to verify the
relationships between variables. In this study, Cronbach’s alpha is used to estimate the reliability
and internal consistency of the questionnaire. The constructs’ reliability scores are ranging from
0.833 to 0.935. As shown in Table 3, the reliabilities of all independent variables and dependent
variables were all exceed 0.7 as suggested by Nunnally (1978).
Table 3. Results of reliability of all variables
Characteristics of the sample Item Frequency Percent
Gender Male
Female
119
98
54.8%
45.2%
Age Under 30
31~35
36~40
41~45
46~50
Over 51
29
57
51
41
32
7
13.4%
26.3%
23.5%
18.9%
14.7%
3.2%
Education High school
Undergraduate
Graduate
Doctorate
22
99
91
5
10.1%
45.6%
41.9%
2.3%
Job position
Marketing Manager
Marketing Specialist
Technical Consultant
Marketing Analyst
Web Project Manager
Web Designer
Sales Representative
Other
9
34
29
42
24
38
34
7
4.1%
15.7%
13.4%
19.4%
11.1%
17.5%
15.7%
3.2%
Years of experience Less than 1 year
1~5 year
6~10 year
11~15 year
16~20 year
21~25 year
Over 25 year
12
79
63
37
14
8
4
5.5%
36.4%
29.0%
17.1%
6.5%
3.7%
1.8%
Variables Number of Item Cronbach’s Alpha
System quality (SQ) 6 0.900
Information quality (IQ) 5 0.895
Service quality (VQ) 6 0.897
Purchase intention (PI) 3 0.833
Organizational performance (OP) 10 0.935
7. International Journal of Managing Information Technology (IJMIT) Vol.5, No.2, May 2013
29
Pearson correlation analysis is used to explore the correlation between the variables. The results
of the correlation analysis range between 0.539 and 0.686 as shown in Table 4. In this study,
Multiple Regressions is used to test the hypotheses. Based on the results of multiple regression
analysis as shown in Tables 5, the overall coefficient of multiple Determination for Hypothesis 1,
2, and 3 are found as R2 =0.557, Adj-R2 =0.551, F=89.401, P=0.000, and D-W=2.172. The
results suggest that system quality (P =0.001, β = 0.225, t=3.462) has a statistically significant
effect on purchase intention for m-shopping system (hypothesis 1 is supported).With respect to
Hypothesis 2, the results indicated that information quality (P =0.000, β = 0.248, t=3.919) has a
significant effect on purchase intention. In addition, service quality (P =0.000, β = 0.397, t=6.746)
has a significant effect purchase intention (hypothesis 2 and hypothesis 3 are supported). As for
hypothesis 4, Notes: R2 =0.291, Adj-R2 =0.287, F=88.131, P=0.000, and D-W=2.042. The
results showed purchase intention (P =0.000, β = 0.539, t=9.388) has a significant effect on
organizational performance (hypothesis 4 are supported).
Table 4. Correlation between independent and dependent variables
SQ IQ VQ PI OP
SQ Pearson
Correlation
1 .660(**) .590(**) .622(**) .686(**)
Sig. (2-tailed) . .000 .000 .000 .000
N 217 217 217 217 217
IQ Pearson
Correlation
.660(**) 1 .559(**) .617(**) .606(**)
Sig. (2-tailed) .000 . .000 .000 .000
N 217 217 217 217 217
VQ Pearson
Correlation
.590(**) .559(**) 1 .668(**) .542(**)
Sig. (2-tailed) .000 .000 . .000 .000
N 217 217 217 217 217
PI Pearson
Correlation
.622(**) .617(**) .668(**) 1 .539(**)
Sig. (2-tailed) .000 .000 .000 . .000
N 217 217 217 217 217
OP Pearson
Correlation
.686(**) .606(**) .542(**) .539(**) 1
Sig. (2-tailed) .000 .000 .000 .000 .
N 217 217 217 217 217
** Correlation is significant at the 0.01 level (2-tailed).
Table 5. Results of multiple regression analysis for variables
Model Unstandardized Coefficients
Standardized
Coefficients t Sig. Collinearity Statistics
B Std. Error Beta Tolerance VIF
1 (Constant) .942 .220 4.275 .000
SQ .197 .057 .225 3.462 .001 .494 2.026
IQ .232 .059 .248 3.919 .000 .521 1.920
VQ .372 .055 .397 6.746 .000 .601 1.664
Notes: R2
=0.557, Adj-R2
=0.551, F=89.401, P=0.000, D-W=2.172
Model Unstandardized Coefficients
Standardized
Coefficients t Sig. Collinearity Statistics
B Std. Error Beta Tolerance VIF
1 (Constant) 1.966 .269 7.317 .000
PI .554 .059 .539 9.388 .000 1.000 1.000
8. International Journal of Managing Information Technology (IJMIT) Vol.5, No.2, May 2013
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5. CONCLUSION
The emergence of m-shopping presents retailers with both a challenge and options. It is
effectively an opportunity to increase sales and expand markets while offering unparalleled depth
of interaction between consumers and their mobile devices coupled with the ability afforded by
driving retailers to integrate mobile solutions into their shopper-engagement strategy. The study
results confirm and significantly extend the IS success model to measure the relationships
between mobile shopping quality, purchase intention, and organizational performance. Results
indicate that, overall, m-shopping quality dimensions have a significant positive influence on
purchase intention and organizational performance.
Moreover, the findings contributed to improved understanding of the practical applications of m-
shopping systems. It suggested that the m-shopping system’s quality, information quality, and
service quality are important antecedents for measuring m-shopping system success. The
rationale of this result indicates that retailers can benefit from a unique mobile internet presence
such as m-shopping to increase consumers’ purchase intention as well as increase revenue by
offering a comprehensive and innovative service. It further indicated that m-shopping quality
plays a critical role in influencing purchase intention and organizational performance. Thus,
retailers should develop a user friendly interface and user-friendly operations for m-shopping
system in order to enhance the reliability of wireless communications. The self-report nature of a
survey participant may report from incorrect information from memory or respond in a socially
desirable manner. Therefore, to ensure content validity, the use of investigator triangulation can
help to enhance objective responses because investigator triangulation requires more than one
investigator to collect and analyze the raw data.
However, the self-report nature of a survey in which participants may report from incorrect
information from memory or respond in a socially desirable manner. Therefore, to ensure content
validity, the use of investigator triangulation can help to enhance objective responses because
investigator triangulation requires more than one investigator to collect and analyze the raw data.
As noted, the sampling limitations may have hindered the ability to yield statistical significance,
and therefore additional research is needed to focus on finding an appropriate sample and
including more participants to increase the generalizability of the research.
ACKNOWLEDGEMENTS
The author would like to thank the anonymous reviewers for their valuable comments and
suggestions to improve the quality of the manuscript. This research was supported by the National
Science Council of Taiwan under the grant of NSC 100-2410-H-214 -008.
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