Responsive Design for Enterprise
Websites
By: Rob Roy GVP eCommerce & Digital Marketing
Agenda
The Challenge
Responsive, Business Considerations
Time Warner Cable Case Study
2
The Challenge
3
4
So what’s the solution then? Device specifics sites?
Responsive Design
The Practice of creating digital experiences that adapt to seamlessly deliver
content suited to the devi...
A brief history of Responsive Web Design
2010 – Responsive Web Design, Ethan Marcotte, A List Apart. First introduced
the ...
Did you know
7
8
The Web was simpler back then…
Responsive Web Design is…
9
It’s not for everyone…
10
TWC case study
11
12
Business ROI Considerations
Increase in SEO
Simplified Analytics
Maintain one codebase
Manage one code repository
Increase...
How we got started
14
Begin with the end in mind
Mobile Internet usage has more than doubled YoY for the last 3 years
- For TWC we have seen a Y...
Content and Design Strategy Approach
16
Start with a Content Review
17
Design with breakpoints in mind
18
Put it all together
19
Organizing Teams For Success
20
In Summary
Responsive Design isn’t for everyone
Responsive Design isn’t an afterthought – it’s a philosophy
By beginning w...
Thanks…Questions?
22
Rob Roy, GVP eCommerce & Digital Marketing
Rob.roy@twcable.com
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Responsive Design for enterprise websites by Rob Roy, Head of Digital for Time Warner Cable presented at eTail West

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Learn the benefits of a Responsively Designed site and how enterprise websites can take their site(s) from non-mobile friendly design to a responsive design that will allow you to connect with the "always connected" customer. Rob Roy, Head of Digital for Time Warner Cable presents the building blocks for going responsive with your website.

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Responsive Design for enterprise websites by Rob Roy, Head of Digital for Time Warner Cable presented at eTail West

  1. 1. Responsive Design for Enterprise Websites By: Rob Roy GVP eCommerce & Digital Marketing
  2. 2. Agenda The Challenge Responsive, Business Considerations Time Warner Cable Case Study 2
  3. 3. The Challenge 3
  4. 4. 4 So what’s the solution then? Device specifics sites?
  5. 5. Responsive Design The Practice of creating digital experiences that adapt to seamlessly deliver content suited to the device context of the user’s operating system, screen size, or orientation. 5
  6. 6. A brief history of Responsive Web Design 2010 – Responsive Web Design, Ethan Marcotte, A List Apart. First introduced the idea 2012 – Listed as #2 in Top Web Design Trends by .net magazine 2013 – The Year of Responsive Web Design - Mashable 6
  7. 7. Did you know 7
  8. 8. 8 The Web was simpler back then…
  9. 9. Responsive Web Design is… 9
  10. 10. It’s not for everyone… 10
  11. 11. TWC case study 11
  12. 12. 12
  13. 13. Business ROI Considerations Increase in SEO Simplified Analytics Maintain one codebase Manage one code repository Increase speed and better performance Reach more channels in timeframe of traditional product lifecycle Make our customers’ experience the best it can be anywhere 13
  14. 14. How we got started 14
  15. 15. Begin with the end in mind Mobile Internet usage has more than doubled YoY for the last 3 years - For TWC we have seen a YoY increase of 372% in mobile traffic Estimated that mobile Internet usage will overtake fixed Internet sometime around Q4 2014 or Q1 2015 Set content priority for everything Think about content management 15
  16. 16. Content and Design Strategy Approach 16
  17. 17. Start with a Content Review 17
  18. 18. Design with breakpoints in mind 18
  19. 19. Put it all together 19
  20. 20. Organizing Teams For Success 20
  21. 21. In Summary Responsive Design isn’t for everyone Responsive Design isn’t an afterthought – it’s a philosophy By beginning with the end in mind; we take care of the small things. Taking care of the small things results in beautiful big things. Perfection is a moving target – we are constantly redefining how our site best servers our customers 21
  22. 22. Thanks…Questions? 22 Rob Roy, GVP eCommerce & Digital Marketing Rob.roy@twcable.com

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