The Performance marketing association has launched a new working group called the "Catalyst Group" formed and lead by MediaTrust CEO Peter Bordes.
The working groups charter is to foster industry growth and advancement thru technology, innovation and business development within the PMA and performance marketing industry as well as building technology driven partnership into other verticals in the digital media and marketing industry and the finance community.
Multi-Channel Attribution: Measure Online Marketing ROI - Marketing Automatio...Universem
Presentation given at Marketing Automation Summit 2014 on Septembre 19th 2014. http://www.digimedia.be/forum/MAS/
We covered 3 topics in this presentation:
1. What is Multi-Channel Attribution?
2. How to measure the ROI of your marketing actions?
3. Multi-Channel Attribution in practice
In this era where a customer is connecting with your brand through multiple channels, find out how each channel is contributing towards your bottom line, and how to calculate its true ROI.
Organizations strive to minimize the cost to acquire a customer. This pyramid shows the key metrics that impact CAC, their formulas and the chain of events that builds value and efficacy in digital marketing.
Multi-Channel Attribution: Measure Online Marketing ROI - Marketing Automatio...Universem
Presentation given at Marketing Automation Summit 2014 on Septembre 19th 2014. http://www.digimedia.be/forum/MAS/
We covered 3 topics in this presentation:
1. What is Multi-Channel Attribution?
2. How to measure the ROI of your marketing actions?
3. Multi-Channel Attribution in practice
In this era where a customer is connecting with your brand through multiple channels, find out how each channel is contributing towards your bottom line, and how to calculate its true ROI.
Organizations strive to minimize the cost to acquire a customer. This pyramid shows the key metrics that impact CAC, their formulas and the chain of events that builds value and efficacy in digital marketing.
Red Door Interactive: Contribution-Attribution-Mix, Oh My! Creating Content f...AMASanDiego
Track: Insight & Analytics
Topic: MULTI-ATTRIBUTION
Title: Contribution-Attribution-Mix, Oh My! Creating Content for YOUR Customers
Speaker: ANDY BATTEN, Director of Digital Analytics & Optimization, Red Door Interactive
While the phrase ‘Attribution’ has been supplanted by ‘Big Data’ as the hottest buzz-word in digital marketing, it remains a concept that few understand, and even fewer are incorporating into channel marketing strategies. Often, the difficulty for many companies is in breaking the concept down into the core components that could otherwise help them grasp and move through the process. Rather, companies think of attribution as one giant problem to solve, which inevitably continues to push the topic into the ‘next year’ bucket on their list of priorities.
In “Contribution-Attribution-Mix, Oh My!”, Andy will break down the concept of ‘Attribution’ into core concepts and strategies that make the process tangible and linear, so you can walk away understanding the necessary elements and steps which are required to move from the crawl phase to ‘running’ with econometric/media mix modeling.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Robert Laver, Head of Business at 4Ps Marketing, took the attendees of Digital EDGEucation 2014 through the user journey of awareness, consideration and conversion using digital advertising.
Subscribed 2016: Configure, Price, and Quote with Zuora for SalesforceZuora, Inc.
The initial sale is just the beginning. Subscription sales is an ongoing journey with your customers. Flexible tools and the right data make all the difference. Find out how Zuora for Salesforce can help reduce your time to quote!
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
One of the crucial trends nowadays will be the growth of attribution modeling. However, many savvy marketers are still missing the opportunity to reap the benefits of attribution modeling, hence this whitepaper is aimed at providing a comprehensive overview of what marketing attribution is all about.
In promoting CRM as a new service offering it is critical to clearly define the product offering (productize) and to focus on the particular needs of a tightly defined target market (verticalization).
The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for advertisers to measure and improve the performance of their marketing channels, tactics and strategies.
Connecting Quality Impressions to Performance the Evolution of MASS Marketing...Collective Audience
PubCon panel : Advanced 411: Affiliate Networks and CPA Advertising
Cost per action (CPA) is another method use performance marketing to monetize traffic. As another facet of Search Engine Marketing, CPA and affiliate networks need to be addressed.
This session offers an in-depth look at the major issues and opportunities related to affiliate networks and Cost Per Action programs.
This panel segment lead by MediaTrust CEO Peter Bordes talks about the future of performance marketing as internet marketing evolves from mass marketing to me marketing strategies and tactics.
MORE HERE http://ityb.it/6fVGOj
Value Exchange Mapping (VEM) System works with the Business Model Canvas to provide a kind of “stereo vision” with respect to the business model. VEM captures the value exchanges among the players in a value network in the context of an organization’s business model. This provides a more comprehensive picture of the business model making it easier to identify opportunities for business model innovation.
Discussion on affiliate marketing affiliate perspectiveVeeraj Vashishtha
This is a PPT that was created to help new interns and new colleagues in the team to get training on digital marketing practices apart from Google and Facebook. Relates to Affiliate marketing, SSP, DSP, RTB, Programmatic buying and alliances.
Red Door Interactive: Contribution-Attribution-Mix, Oh My! Creating Content f...AMASanDiego
Track: Insight & Analytics
Topic: MULTI-ATTRIBUTION
Title: Contribution-Attribution-Mix, Oh My! Creating Content for YOUR Customers
Speaker: ANDY BATTEN, Director of Digital Analytics & Optimization, Red Door Interactive
While the phrase ‘Attribution’ has been supplanted by ‘Big Data’ as the hottest buzz-word in digital marketing, it remains a concept that few understand, and even fewer are incorporating into channel marketing strategies. Often, the difficulty for many companies is in breaking the concept down into the core components that could otherwise help them grasp and move through the process. Rather, companies think of attribution as one giant problem to solve, which inevitably continues to push the topic into the ‘next year’ bucket on their list of priorities.
In “Contribution-Attribution-Mix, Oh My!”, Andy will break down the concept of ‘Attribution’ into core concepts and strategies that make the process tangible and linear, so you can walk away understanding the necessary elements and steps which are required to move from the crawl phase to ‘running’ with econometric/media mix modeling.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Robert Laver, Head of Business at 4Ps Marketing, took the attendees of Digital EDGEucation 2014 through the user journey of awareness, consideration and conversion using digital advertising.
Subscribed 2016: Configure, Price, and Quote with Zuora for SalesforceZuora, Inc.
The initial sale is just the beginning. Subscription sales is an ongoing journey with your customers. Flexible tools and the right data make all the difference. Find out how Zuora for Salesforce can help reduce your time to quote!
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
One of the crucial trends nowadays will be the growth of attribution modeling. However, many savvy marketers are still missing the opportunity to reap the benefits of attribution modeling, hence this whitepaper is aimed at providing a comprehensive overview of what marketing attribution is all about.
In promoting CRM as a new service offering it is critical to clearly define the product offering (productize) and to focus on the particular needs of a tightly defined target market (verticalization).
The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for advertisers to measure and improve the performance of their marketing channels, tactics and strategies.
Connecting Quality Impressions to Performance the Evolution of MASS Marketing...Collective Audience
PubCon panel : Advanced 411: Affiliate Networks and CPA Advertising
Cost per action (CPA) is another method use performance marketing to monetize traffic. As another facet of Search Engine Marketing, CPA and affiliate networks need to be addressed.
This session offers an in-depth look at the major issues and opportunities related to affiliate networks and Cost Per Action programs.
This panel segment lead by MediaTrust CEO Peter Bordes talks about the future of performance marketing as internet marketing evolves from mass marketing to me marketing strategies and tactics.
MORE HERE http://ityb.it/6fVGOj
Value Exchange Mapping (VEM) System works with the Business Model Canvas to provide a kind of “stereo vision” with respect to the business model. VEM captures the value exchanges among the players in a value network in the context of an organization’s business model. This provides a more comprehensive picture of the business model making it easier to identify opportunities for business model innovation.
Discussion on affiliate marketing affiliate perspectiveVeeraj Vashishtha
This is a PPT that was created to help new interns and new colleagues in the team to get training on digital marketing practices apart from Google and Facebook. Relates to Affiliate marketing, SSP, DSP, RTB, Programmatic buying and alliances.
ABCs of Brand Advertising
This hands-on workshop will teach you how top brand advertisers use the web for marketing, what it takes to get their attention and how you can create innovative programs for brand advertisers.
Led by Shari Gunn, Vice President Advertising & Business Development, Kaboodle , Director, Marketing, Hearst Digital Media, VP, Marketing, Primedia’s Automotive Enthusiast Group
Our first Leeds Online Seller Meetup held on 7th April in Leeds Beckett University was really successful. We had attendance of 20 online
businesses and a representative from local chamber of commerce. There was an interesting mix of businesses selling fancy clothes, books to kitchen doors.
The Metrics Diamond – The 4C’s of Affiliate RevenueAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: For bottom line clarity, learn the hidden internal metrics of the 4C’s – Clickthrough, Conversion, Cancellation and Commission – that can produce flawless results.
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Valters Lauzums
Digital advertising, or paid media, encompasses the strategic deployment of online advertisements to reach target audiences efficiently and effectively. This includes any digital platform that supports advertising to deliver unique messages for any objective. Understanding the mechanics of digital advertising platforms, along with insights into audience behaviors and preferences, allows marketers to optimize their ad spend and achieve significant engagement and conversion rates. This lecture is for Advanced Digital & Social Media Strategy (MGMTX 466.05) at UCLA Extension.
Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...Kwanko
Marion Min, had a conference on "The most suitable digital campaign to reach your business objective: a sectorial Approach of performance marketing", October 15, at the Digital First 2015
Similar to Performance Marketing Association Catalyst Group (20)
MediaTrust CEO, Peter Bordes will be delivering the keynote presentation at the Performance Marketing Leadership Summit presented by Offer Vault. Peter will be speaking on Tuesday November 3rd at Noon in New York.
Peter will discuss state of our rapidly growing industry, the effects and consequences of affiliate fraud, and strategies for improving the affiliate screening process and the importance of working together to eradicate fraud and restore the confidence of the mainstream big brand advertisers in the CPA model.
MediaTrust’s CEO, Peter Bordes keynote “Conversations on Affiliate Performance Marketing.” Webmaster Radio streamed it live and you can listen to it HERE. The keynote was a a ’state of the industry’ conversation between MediaTrust, CEO, Peter Bordes, eBay’s Steve Hartman, Steve Schaffer, CEO of Vertive, and Wes Mahler of Prosper202.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
1. Performance Marketing AssociationCatalyst Working Groupthe DNA of the PMA Finance/VC/Private Equity Corporate Business Development Industry Groups Associations *Technology, Innovation, Incubation & Business Development inside the industry & external = growth *Foster ideas that drive the evolution of performance marketing *shift from 80% service 20% tech to 80% tech 20% service will drive our ability to scale. Open new liquidity channels & create greater efficiency thru automation, analytics & transparency which empower our industry’s ROI Mobile & Apps Social Networks
2. What the industry needs to do now! Share Information about the non compliant affiliates, advertisers & networks to make sure they don’t succeed and we raise the standards bar of excellence. Support and develop an industry leading centralized association. All other great industries do Innovate Become product & technology centric. develop tools, technology, analytics and process to make performance marketing easier and safer to consumer. Drive dynamic end to end value chain quality pricing models MoveUp-Market Provide the transparency, tools, and quality sobrands feel at home. Quality driven to the brand and consumer Collaborate foster long term partnerships & business development so all ecosystem members benefit...including the consumer. “all for one and one for all” “the better my partners does the better I do “ mind set
3. Evolution From Mass Media to Me Mediaconsumer is king and we need to empower them with value, relevance & tools to transact with brands = quality life time value…. Not trick them into a single transaction*How do we address this new paradigm shift in internet marketing
4.
5. Shift from HIGH volume low quality transaction industry to LOW volume HIGH quality based ROI for
22. Printuse chat to upsell other products or offerings conversionSolutions can Increase total sales by up to 20% Typical Traffic Conversion Additional Monetization Landing Page Support Conversion Path Support Traffic Sources
24. Connect & Help Shape the future of Performance marketing http://www.performancemarketingassociation.com http://twitter.com/pmassociation http://www.facebook.com/pmassociation http://www.twitter.com/MediaTrustPete http://www.linkedin.com/in/peterbordes
Editor's Notes
We are entering the new internet economy and shift Move from mass marketing high volume model of more volume = more transactions.. How do we adresss this and harness it so we grow
