This document provides an overview of various social media platforms and how businesses can utilize them. It discusses Facebook, LinkedIn, Twitter, YouTube, blogs and other platforms. For each one it outlines key statistics, features, functionality and tips for business use such as posting regularly, engaging audiences, and integrating social media into an overall marketing and communications plan.

1. Making Social Media Work For You How to reach your audience with Social Media Google/Yahoo Facebook LinkedIn Constant Contact Twitter Blogs (Wordpress, Blogger, Blogspot) YouTube LivingSocial, Groupon, Restaurant.com Handouts

2. Social Media Communications and Marketing Plan Drive business when needed Build new customer relationships Reward current customers and members Creates personality, more engaging content Can be more time-consuming in comparison to other social media Post 1-2 times weekly minimum Hosts Videos Embed in website Send links through Constant Contact/email Tells more complete story Timely, short messages Images Links Emergency Contact Weather Delays Multiple Accounts Merchandise support Define use! Post as needed Option to Blog Professional Network Post Business and Professional News Client and Prospect Research LinkedIn Ads Groups Follow Company Email Newsletter, postcards and messages Templates Surveys and Polls Post as needed Site Page Photos Promote Events Event Invites “ Like” Page Favorites Posting across sites Public pages and Private Group pages Website page “wrap” Post as needed Email Website Integration Calendar Analytics AdWords AdSense YouTube Blogger LivingSocial Groupon Restaurant .com Blogs

3. Google.com Social Media Top search engine; Facebook and Google battle for #1 Google email (Gmail) Google Calendar Google Analytics Google AdWords Google AdSense YouTube Blogger Google Maps Picasa Google Checkout

4. Facebook.com Over 40% of all Facebook users are over age 35 today (up from 22% in 2009) – quite a change from Facebook’s roots as a social networking tool for college students just a few years ago. Social Media

5. 149 Million users in the U.S.; 621 million worldwide Largest percentage growth is age 55+; 954,680 in 2009 to nearly 9.8 million in 2010 Facebook active users average use of 6 hrs/month/user Facebook is the #3 site visited by users 65+ years of age 28 Million users in UK; 17 Million users in Canada 2 Million users in SC; 42% age 35+ 4.5 Million users in NC; 43% age 35+ Social Media Facebook.com

6. Social Media Facebook.com Privacy Settings

7. Social Media Facebook.com Personal Profile Privacy Settings

8. Social Media Facebook.com Personal Page – Friends Only Privacy

9. Social Media Facebook.com Find Friends Option People Businesses Events Causes 12 Men 7 women 3 Businesses 2 Associations 1,945 1,263 1,404 4,140

10. Registration Profile (Self) Page Group Community Important Tips Originator/Facebook Individual Profile and email Administrators Social Media Facebook.com

11. General Info Favorite Pages Photos Event Invitations Text message link Post video links Social Media Facebook.com Facebook Business Page

12. Social Media Facebook.com Private Golf Club with a public Facebook Group Page

13. Social Media Facebook.com Private Golf Club with a private Facebook Group Page Group Options Open Members are public, content is public Closed Members are public, content is private Secret Members are private, content is private

14. LinkedIn.com Social Media 90 Million users worldwide of professional network designed to serve businesses and executives

15. LinkedIn.com Social Media Business Focus Public Profile Link “ Follow Company” Connect Blog Portfolio Link LinkedIn Ads

16. LinkedIn.com Social Media Company contacts and introductions through personal network Network Connections Research

17. LinkedIn.com Social Media Company contacts and introductions through personal network Introductions Recommendations

18. LinkedIn.com Social Media LinkedIn Ads help you target potential customers and clients LinkedIn Ads Target Demographic Daily Budget Cost per click

19. ConstantContact.com Social Media Email Communication, Surveys and Polling Account Set-up Email Management Email Design and Format Online Surveys

20. ConstantContact.com Social Media Email Communication, Surveys and Polling Account Set-up Email Management Email Design and Format Online Surveys

21. ConstantContact.com Social Media Email Communication, Surveys and Polling Account Set-up Email Management Email Design and Format Online Surveys Annual Planning

22. Twitter.com Social Media Nearly 200 Million Users 38% are 35+ years of age 33% in U.S. 15% Europe; 2.5% Canada

23. Twitter.com Social Media Follow Companies Follow Individuals Timely and Relevant Multiple Accounts Photo Tweets Merchandising Emergency Alerts Weather Delays

24. YouTube.com Video sharing and hosting Social Media Videos offer a 24/7 sales tool Embed video in website Link to emails, Twitter YouTube provides free hosting and bandwidth that would be costly or slow down website

25. Blogs Timely, relevant, and unique “voice” for your business Social Media 56% say that their blog has helped their company establish a positioning as a thought leader within the industry 58% say that they are better-known in their industry because of their blog Popular Blog sites: Wordpress.com, Blogger.com, Blogspot.com