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Apple Inc - Competencies Challenges and Recommendations
- 1. Group A2 T. A. Pai Management Institute, Manipal
- 2. Born on April 1, 1976 December 12, 1980, IPO release Macintosh 128k 1983 1985: Jobs exits 1985-1997: Sculley, Spindler, Amelio 1993: Newton, an early PDA 1996: Return of Steve Jobs 1998-2001: iPOD a big comeback February 23, 2006, iTunes reaches 1bn mark June 29 2007 iPhone launched January 27, 2010 iPad launched September 2012 Apple > Google + Microsoft
- 3. Dropping profits Failure of iPad mini Growing Android market Stock value dipped 10%
- 4. Opportunity Huge 5 years – $ 1.5 Trillion Australia’s GDP “Growth purgatory” - Sacconaghi
- 5. Implementation Competence “Race 3” “No country for lazy men”
- 6. Increased competition Samsung and Google More in less
- 7. Clarity of mission Say Yes iPad Mini Low price iPhone
- 8. Focus The real mojo: Supply Chain Offerings: - Retina Display - iTV – “I have cracked it” - SJ - Electronic payments
- 9. Sustainability – People and Planet - “Apple Drops Chinese Tech Supplier Over Labor Violations” – Jan 27, 2013 - - Recycle, renewable energy Apple’s ecosystem ◦ iTunes, Passbook, App Store, iCloud
- 10. Search for a new blue ocean No price wars – P r o f i t s Better consumer insights – disguised games like Brandscan may be ;) Better communication with investors, Mr. Cook Acquisitions
- 11. http://www.guardian.co.uk/commentisfree/2013/jan/2 4/apple-fourth-quarter-earnings-strategic-weakness http://www.linkedin.com/today/post/article/20130115 152801-29478030-apple-s-new-reality http://articles.economictimes.indiatimes.com/2013- 01-24/news/36526911_1_timothy-d-cook-apple- iphones http://www.forbes.com/sites/mobiledia/2012/02/19/n uts-apples-ceo-reveals-future-strategy-google-to- expand-into-hardware/
- 12. http://www.forbes.com/sites/ericjackson/2012/09/11/ apples-10-biggest-mistakes-since-steve-jobs- returned/2/ http://alvinalexander.com/blog/post/mac-os-x/apple- business-philosophy-mission- statementhttp://www.forbes.com/sites/greatspeculatio ns/2013/01/22/securing-the-future-of-apples- iphones-and-ipads/ http://edition.cnn.com/2012/06/12/opinion/brownlee -apple-secret/index.html http://www.huffingtonpost.co.uk/andrea- ragnetti/apples-competitive-advant_b_936215.html http://www.reuters.com/article/2012/01/22/us-apple- idUSTRE80L0MH20120122
Editor's Notes
- Apple believes that one of the things that has made it successful is being a fast follower instead of being on the bleeding edge. They didn’t make the first mobile phone or tablet; they just learned and made the best. However, this attitude can lead to laziness.Apple needs to always be the innovative leader. Disrupting and leaving the rest of the world scrambling to catch up. They’ve lost a step in the last 6 months
- “We’ve had a great track record on iPod of offering different products at different price points,” Cook added.Read more at http://venturebeat.com/2013/01/23/tim-cook-on-cheaper-iphones-weve-done-it-before-with-ipod/#sGTlCMPyCsChcosj.99