Apple Inc. is an American technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics. The Apple Campus is Apple's corporate headquarters located in Cupertino, consisting of a new campus, Campus 2, expected to open in late 2016. The document outlines PR strategies for shareholders, employees, and consumers, including sharing positive news about Apple's stock performance and expansion to attract shareholders, employees, and gain consumer trust.

2. Introduction
Apple Inc. is an
American multination
al
corporation headquart
ered
in Cupertino, Californi
a, that designs,
develops, and sells
consumer electronics,
computer software,
online services, and
personal computers.

3. Apple Campus
The Apple Campus is
the corporate
headquarters of Apple Inc.,
located at 1 Infinite
Loop in Cupertino, California,
United States
The Apple Campus 2. It will
be located one mile east of the
existing facility, the project
experienced delays and
started in 2014, it is expected
to be open in late 2016.

4. PR Strategies for our targeted
Stake Holders
Share holders
Employees
consumers

5. Strategy for Share
holders  Since the launch of IPhone 6 &
6 plus, the stock price of Apple
has gone up.
 Therefore our PR strategy for
our share holders is to target
financial/economic news papers
and magazines to talk & write
about the faith and satisfaction
of our shareholders.

6. Strategy for Current and
Potential Employees
 The internal co-operate
communication team can
encourage our employees by the
news of it’s achievements and
expansion in Asian and Australian
markets. And this news could also
be published in main line news
papers and online news portals to
attract the potential employees
who are willing to work with
Apple.
 The news of Apple’s best salary
offers for top IITs and MITs will
encourage more good skill.

7. Strategy for Our Consumers
 So by showcasing the
positive feedbacks and
good ratings from our
surveys through main
line media can be a
good strategy to target
consumers.
 In a smart consumer world
with so many products and
services, with so many
options available,
everyone does the initial
research on market
reviews, visiting different
websites to look at actual
products, and then
deciding which item to
purchase.

8. Thank You
rishta_chatterjee@yahoo.co.in