5. Vision/ Mission
•Vision:
To become the world wide leader in
computer and mp3 player sales.
•Mission:
“Apple is committed to bringing the best
personal computing, and mobile usage
experience to students, educators,
creative professionals and consumers
around the world through its innovative
hardware, software and internet offerings.”
6. ANALYSIS
Strengths Weakness
Style/Brand
High quality
Easy to carry
High price
Limited distribution channels
Unsafe for
corporate use?
Migrate people to Apple
New social device
Ipod connectivity
Similar devices
Opportunities Threats
Highly developed market
Pressure from competitors
Not issued dividends
7. Competitors for Apple:
• Windows OS and Media player for playing music and
Video (Microsoft).
• Competition to Mac OS X (Linux).
• Alternative sources of computer hardware (Dell, Hp,
Lenova).
• Small stylish Mp3 Players ( Creative and Samsung).
• Online music stores similar to itunes stores (Napster).
• Competition for iPhone (Google “Next”).
12. STRATEGIES
Corporate strategies:-
Corporate level strategies deals with
identifying the business in which a
company should invest its resources
and possible opportunities for
expanding or contracting.
13. Conclusion:
• Apple and Steve Jobs sometimes
become one, but there’s no clear
guess about Apple’s future without
Jobs.
• Apple Products are more advanced,
easier to use and designed better than
Windows.
