The document provides a recap of a presentation discussing Google's new Disavow Tool, strategies for link building after Google's Penguin update, and tips for Facebook marketing. Key points include the announcement of Google's Disavow Tool to remove links, the importance of proactive and diverse link building, and driving engagement on Facebook through targeted posts to stay in users' newsfeeds.

1. Presentation Title Here
Pubcon Recap
Tony Wright
CEO & Founder, Wright IMC
Jenneva Vargas, @jenneva26
Account Executive, Wright IMC

2. Disavow Tool Announcment
• Tuesday Matt Cutts announced the Disavow
Tool in Google Webmaster Tools.
– http://googlewebmastercentral.blogspot.com/2012/10/a-
new-tool-to-disavow-links.html
– http://www.seomoz.org/blog/googles-disavow-tool-take-a-
deep-breath
– http://wrightimc.com/blog/2012/10/22/when-to-use-the-
disavow-tool/

3. Link Building Post Penguin
• Proactive link building vs link pruning.
• Adding more diverse anchor text
• Link Building Ideas:
– Sponsorships
– Content Marketing
• Guest Posting
• Infographics
– Local Citations

4. Facebook Marketing
• 95% of users will only interact with your brand
via the newsfeed.
• If you don’t drive engagement, you will fall out of
their newsfeed.
• You can target your posts using age, sex, and
location so that you can better target your
messaging.

5. The End
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@jenneva26