1. Presentation Title Here
Pubcon Recap
Tony Wright
CEO & Founder, Wright IMC
Jenneva Vargas, @jenneva26
Account Executive, Wright IMC
2. Disavow Tool Announcment
• Tuesday Matt Cutts announced the Disavow
Tool in Google Webmaster Tools.
– http://googlewebmastercentral.blogspot.com/2012/10/a-
new-tool-to-disavow-links.html
– http://www.seomoz.org/blog/googles-disavow-tool-take-a-
deep-breath
– http://wrightimc.com/blog/2012/10/22/when-to-use-the-
disavow-tool/
3. Link Building Post Penguin
• Proactive link building vs link pruning.
• Adding more diverse anchor text
• Link Building Ideas:
– Sponsorships
– Content Marketing
• Guest Posting
• Infographics
– Local Citations
4. Facebook Marketing
• 95% of users will only interact with your brand
via the newsfeed.
• If you don’t drive engagement, you will fall out of
their newsfeed.
• You can target your posts using age, sex, and
location so that you can better target your
messaging.
