The document summarizes insights from a marketing conference. Over 200 attendees participated in a real-time survey. Key insights include: 1) Marketers see opportunity in engaging youth through connectivity and technology; 2) Building trust in a brand is important, especially around crises; 3) Social media allows both seeking and providing recommendations, important for brands to have an ongoing dialogue. The summary captures the high-level theme of insights from marketing professionals on engaging audiences.
“Make things happen”
Parts Creative is an idea & innovation agency that invents and reinvents business concepts and integrated social platforms for companies that wants to connect and activate their brand with people within the popular culture.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
Why the Brand Idea Still Matters in the Age of Social Mediajcsmyers
A brand, wrote Stephen King in 1971, “has to be a coherent totality, not a lot of bits.” The founder of JWT’s planning department knew that brands are most effective when all their elements come together as a single unique personality. What would King make of today’s fragmented world of marketing where communication is delivered quite literally in bits: a Facebook comment, a 140-character Tweet, a Pinterest image.
The driver for this is, of course, social media. In every sector of society where individuals and organizations interact, social media has emerged as a disruptive force. While the benefits of social media to marketers are many – opening a two-way dialogue with consumers, influencing word-of-mouth, building rich stores of data – the challenges for brands can’t be ignored. In particular, brands must consider how to tell a coherent story across a growing array of platforms and amid a cacophony of consumer and competitor voices.
How can marketers take advantage of all that social media offers while protecting the integrity of the central brand idea? Is it even realistic that one idea can support conversations with millions of consumers across hundreds of platforms in multiple formats? The answer is an unequivocal yes. Given the demands of the today’s media landscape, it’s never been more important for all marketing efforts to be unified under a powerful brand idea.
Social Activation chapter of our Tech Trends 2014 report.
Includes Sony Pictures social analytics case study, applying advanced modelling techniques to optimise marketing spend between traditional and digital channels.
“Make things happen”
Parts Creative is an idea & innovation agency that invents and reinvents business concepts and integrated social platforms for companies that wants to connect and activate their brand with people within the popular culture.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
Why the Brand Idea Still Matters in the Age of Social Mediajcsmyers
A brand, wrote Stephen King in 1971, “has to be a coherent totality, not a lot of bits.” The founder of JWT’s planning department knew that brands are most effective when all their elements come together as a single unique personality. What would King make of today’s fragmented world of marketing where communication is delivered quite literally in bits: a Facebook comment, a 140-character Tweet, a Pinterest image.
The driver for this is, of course, social media. In every sector of society where individuals and organizations interact, social media has emerged as a disruptive force. While the benefits of social media to marketers are many – opening a two-way dialogue with consumers, influencing word-of-mouth, building rich stores of data – the challenges for brands can’t be ignored. In particular, brands must consider how to tell a coherent story across a growing array of platforms and amid a cacophony of consumer and competitor voices.
How can marketers take advantage of all that social media offers while protecting the integrity of the central brand idea? Is it even realistic that one idea can support conversations with millions of consumers across hundreds of platforms in multiple formats? The answer is an unequivocal yes. Given the demands of the today’s media landscape, it’s never been more important for all marketing efforts to be unified under a powerful brand idea.
Social Activation chapter of our Tech Trends 2014 report.
Includes Sony Pictures social analytics case study, applying advanced modelling techniques to optimise marketing spend between traditional and digital channels.
Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011.
The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments.
Fluent: The Razorfish Social Influence Marketing ReportRazorfish
Fluent: The Razorfish Social Influence Marketing Report. This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
The Summit eBook from the recent Corporate Social Media Summit New York.
The book includes:
** 10 key findings shared across the two days
** 5 insightful thoughts from our expert, senior-level corporate speakers on key social media issues
** 8 top tweets from the Summit – sharing some of the most significant ideas presented by our speakers
** A foreword from Liam Dowd, Marketing Manager at Useful Social Media
The New Normal: What consumers expect and how travel brands can deliver in th...Troy Thompson
The traveling consumer has changed. Forever. Their expectations, demands, wants, needs and desires have changed due to technology, communication, globalization and economics. As tourism brands and travel providers, how are we reacting to this shift? What are we doing right and what are we doing wrong? And, do we have to do everything?
Making People Happy - Humanizing brands with storiesJarno Alastalo
Making People Happy is a social idea agency. We help people, brands, companies and cats to make their clients happy.
Our expertise lies in creating interesting stories, community management, digital and traditional media, making people happy, meaningful conversations and design, and unique brand creation.
Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011.
The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments.
Fluent: The Razorfish Social Influence Marketing ReportRazorfish
Fluent: The Razorfish Social Influence Marketing Report. This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
The Summit eBook from the recent Corporate Social Media Summit New York.
The book includes:
** 10 key findings shared across the two days
** 5 insightful thoughts from our expert, senior-level corporate speakers on key social media issues
** 8 top tweets from the Summit – sharing some of the most significant ideas presented by our speakers
** A foreword from Liam Dowd, Marketing Manager at Useful Social Media
The New Normal: What consumers expect and how travel brands can deliver in th...Troy Thompson
The traveling consumer has changed. Forever. Their expectations, demands, wants, needs and desires have changed due to technology, communication, globalization and economics. As tourism brands and travel providers, how are we reacting to this shift? What are we doing right and what are we doing wrong? And, do we have to do everything?
Making People Happy - Humanizing brands with storiesJarno Alastalo
Making People Happy is a social idea agency. We help people, brands, companies and cats to make their clients happy.
Our expertise lies in creating interesting stories, community management, digital and traditional media, making people happy, meaningful conversations and design, and unique brand creation.
How do brands really grow? How do brands grow in a radically disrupted internet economy? We explore brand growth in today’s digital world, with perspectives from Nicholas Lovell, Lionel Benbassat of Eurostar, and the Arena strategy team.
Attention spans are getting shorter thanks to computers, smartphones and tablets. How do you break through the noise to ensure your audience is engaged with your message? The answer: leverage the power of visual communications. The human brain processes visuals 60,000 times faster than text. See for yourself in this compelling SlideShare presentation.
This presentation was part of a workshop we conducted at the ClickZ Live conference in Bangkok.
Brands, if they really want to build relationships with consumers need to become more human, more warm and more empathetic. The focus needs to be on relationships and not transactions. Digital allows this relationship to be fostered and create genuine love between the producer & the consumer
These slides are from James Caig's talk at the October 2016 Digital Gaggle Conference. James is Head of Strategy at True Digital, an award winning Digital Marketing Agency based in Bristol.
Talk summary: As technology proliferates, making sure your brand still feels human can give you competitive advantage. But it’s not always easy. Digital marketing increasingly feels like it keeps customers at arm’s length, and as your business gets bigger it’s hard to maintain a personal touch. In this talk James will explore these challenges and propose some ways to keep your brand connecting with people as its world turns digital.
Building Dominant Brands in a Digital Worldschubert b2b
There's no denying the power the Internet has in helping to increase B2B brand awareness and drive sales. Developing content such as white papers, podcast and videos, and broadcasting it through social media is a proven way to engage your prospects and grow thought leadership in your industry.
If you'd like more information about content marketing and social media for B2B companies, visit www.schubertb2b.com.
Digital Leadership: An interview with Renée GoslineCapgemini
Digital Leadership: An interview with Renée Gosline,Assistant Professor MIT Sloan School of Management to understand the impact of technological shifts on customer experience and how organizations can connect with customers in a digital world.
The TMI team played host to a group of customer experience professionals. The purpose was to get together to discuss key trends, share best practice and identify any emerging needs
over the next 12 months.
Is Brand Experience the New Marketing? Leah Hacker
Regardless of what industry you are in, every market is in evolution. As the noise increases, brands are required to evaluate their overall experience. But, what key areas should they be focusing on?
What is Brand Therapy? Relationships that Engage and DelightEsteban Gonzalez
We are an insights, strategy and ideas boutique devoted to creating healthy, sustainable brand relationships.
We help our clients make better sense of their consumer research, establish a deeper empathy for their customers, and develop creative marketing platforms that delight, engage, are authentic, and profitable.
Clients come to us for help with the pressures they feel to…
+ Quickly and effectively translate consumer data into deeper insights about the target and the drivers of their behaviors and perceptions
+ Leverage social, technology and cultural trends to define what a brand means in today’s digital and connected world
+ More effectively address how people shop today — mixing and matching in-store retail with mobile, multiple-screens, showrooming, reviews, etc.
+ Find resonant and relevant lifestyle themes to use as platforms for building better relationships with customers
+ Strategically harness digital and social media to drive consumer decision making and promote trial among their peers
+ Create unique and compelling content and creative to break through hype and challenge media dominant competitors
Our approach, flexibility and experience, coupled with our robust toolkit, uniquely enable us to get at the heart of what drives their brand relationships — precisely the insight they need to engage consumers, delight customers and pull away from their competitors.
We understand that clients need smart partners they can trust, high-quality collaborators invested in providing more than easy answers and packaged solutions. We understand that relationships are everything.
We can help you create the exceptional relationships you deserve.
Socio-digital evolutions and micro-communities: what business opportunities d...Vanksen
This is the question that the new Vanksen study "Connecting The Digital Dots in 2023" aims to answer. In 2023, conducting periodic monitoring to display individual trends loses its meaning. Socio-digital evolutions are constant. Behaviors and innovations fluctuate organically, iteratively, and continuously.
In this context, Vanksen experts have attempted to translate them into a mind-mapping in order to better visualize the correlations impacting brands in their digital strategies.
They can thus better understand the dos and don'ts adapted to their DNA and business challenges, activate technological, tactical, marketing, and communication levers that generate meaning and performance for them and their communities.
https://www.vanksen.com/en/insights/socio-digital-evolutions-micro-communities-business-opportunities-for-brands
Digital Life - Understanding the opportunity for growth onlineTNS
Our goal is to make this complex environment simpler to navigate, cutting through the clutter to develop precise strategies, channels and content that inform your marketing plans, and make digital a key part of your growth strategy.
This report contains just a small snapshot of our findings, but please do get in touch with us to understand more about the opportunity that digital presents in your market or category.
http://www.tnsdigitallife.com
Digital Life - Understanding the opportunity for growth onlineTNS
Our goal is to make this complex environment simpler to navigate, cutting through the clutter to develop precise strategies, channels and content that inform your marketing plans, and make digital a key part of your growth strategy.
This report contains just a small snapshot of our findings, but please do get in touch with us to understand more about the opportunity that digital presents in your market or category.
http://www.tnsdigitallife.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
The Contagious Marketing Report
1.
2. More and more, marketing today is about connecting the
dots. Whether it is developing real 1:1 relationships,
integrating brand communications across multiple channels
or leveraging social networks, the job of marketers is to
understand, experience and connect.
And so it was with the 2010 BCAIM Contagious Conference.
By bringing together the brightest minds in marketing for a
day of insights and sharing, we at Concerto saw the
opportunity to leverage this brain trust for everyone’s benefit.
Throughout the conference we asked delegates topical About Contagious
questions about the state of marketing today, gathering those BCAIM’s Contagious Conference 2010 brought together our generation’s
insights electronically in real-time. most powerful marketing minds and trendsetters in one venue on
November 19th, 2010 in Vancouver. This one-of-a-kind conference aimed
This Contagious Conference report is a compilation of those to provide the most innovative, compelling and talked about content. The
survey interactions; taking the pulse of the Contagious sharing of ideas and points of view was not only encouraged, but
embraced.
participants. Intentionally graphic in nature, we trust you will
find the dots we’ve connected to be both interesting and
thought provoking. About Concerto
Enjoy the read. Learn from the insights. Share the results. Concerto Marketing Group is the first firm in North America to perform
market research, strategy development and brand communications
together with one outcome in mind – market certainty. Concerto’s deeper
Perhaps with a little more certainty about your industry, your
insights drive measurable marketing results.
peers and your opportunities, you will have some inspiration
to connect the dots for your own brand. con + certo = with + certainty
Rob Dawson, Partner About this report
Concerto Marketing Group Inc. Concerto conducted a real-time survey of delegates using handheld
electronic devices during the 2010 BCAIM Contagious Conference in
Vancouver. Over 200 attendees took part in this survey about key issues,
trends and topics impacting marketing professionals and our industry
today. Participation was voluntary and results should not be extrapolated
beyond the walls of the 2010 Contagious Conference.
4. Use of socia
what cu l med
sto ia
sayi mer to
ng. s
a
he
re
ar
“The demographics of our customer base skew to
the seniors market. As such, investment in the latest
and greatest digital innovations just don’t pay off for
us. It’s only now that we are seeing older
demographics embrace online channels and social
media are we actively taking steps in that direction.”
Mike goerzen, avp marketing
coastal community credit union
5. “We strongly feel that the youth market offers an
extraordinary amount of growth potential for us from
a market share perspective... The youth demographic
is a fundamental part of the new Connected World we
live in and they’re not just using new technology in
exciting ways – they’re using it together with other
products to change the rules of how they connect and
engage with one another. This kind of
Digital
connectivity-thinking is paramount to our
innovators and
organization’s strategy and influences the new
early adopters
products we want to carry and offer to our customers
are more likely
across Canada.”
to view youth as
Angela Scardillo, Vice president of Marketing their best market
best buy, canada
prospects.
6. “The thing about work life balance and money is that they are
never more evident than when they are missing. I subscribe to the
Dan Pink school of thought on compensation – pay people enough
our
that money is officially ‘off the table’ and they aren’t constantly
keeping one ear to the ground for better opportunities. When they
make sacrifices for work – acknowledge them as being above and
beyond.”
Peter Reek, Principal
Smart Savvy
careers &
passions
7. “BC Dairy Foundation’s approach to
marketing is mostly brand driven. The
organization is unique in that we do not
have control over packaging, direct sales
and product marketing. While we do not
have access to direct sales results we still
attach key metrics to our campaigns. We
measure both qualitative and quantitative
results such as earned and paid media
impressions, campaign attitude, aware-
ness and intent to purchase, social media
engagement/conversations joined/blogger
outreach/fans/followers as well as pre and
post promotion sales and awareness. As a
brand driven organization, we rely on our
consumers’ response to measure our
success.”
Liz gursky
director of communication & market development
bc dairy foundation
8. “Simply put, trust in our brand is key to what we do
and how we do it at Newalta. Our people have
worked hard to build a solid foundation of trust and
we see the brand as being the representation of how
well we are doing at living our value and delivering
on our promises. Though we’d like to believe the
equity in our brand would carry us through any
disaster-type scenario, we make crisis planning and
emergency communications a top priority and
continually refresh and update these plans as we
grow our business and expand services.”
jesse Cadotte
Manager, Corporate Communications & Community Relations
Newalta Corporation
9. “Kraft Canada stays on top of consumer needs and cultural trends so we can be
sure we are leading the Canadian food industry in serving up innovation that will
drive sustainable business growth and delight our consumers. Investing in
marketing excellence and innovating and brand building is always (even during
tough times) a top priority. Our retailer partners and our consumers expect
nothing less, and we deliver.”
janine keogh, vice president, consumer insight & strategy
kraft canada
“Social media plays a part in all of our lives, whether
we realize it or not. We search for highly rated
The BC Association of Integrated Marketers restaurants online, we both ask and give our peers
and Concerto Marketing Group wish to thank recommendations on everything from plumbers to
designers, we are participants in an ongoing social
everyone who participated in the 2010
dialogue. Leveraging this for our clients and our
Contagious Conference. From the conference brands means that we have to not only be keen
speakers, event organizers and volunteers to listeners, but be willing to give a voice to a brand and
the engaged audience of delegates, the stay involved in relevant conversations.”
conference was a unique gathering of Courtney johnston, client service manager
marketing minds. concerto marketing group inc.
“The issue with BCAA is typically resources. We do not have enough
to do all the things we want to. We need to see that a new practice
can add value before we can justify allocating scarce resources into
testing.”
colin macphail, director membership marketing
bcaa