At Digital Matters 2013, Steve Garton, previous Managing Director of Media at Ipsos presented the a brand new world where we will need to learn to cope with super abundance - tools, choices, apps move to one touch actions combined with the visualisation of information that change our lives moving forward.

1. 1
WELCOME TO
THE NEW NORMAL
Digital Matters, Singapore May 2012

2. 2
Where consumers are
constantly connected
and “always on” is their
default setting
Welcome to the new normal

3. INSERT "NEW NORMAL" VIDEO HERE
THEN DELETE THIS TEXT BOX

4. IPSOS OPEN THINKING EXCHANGE
Where we will need to learn to
cope with super abundance -
tools, choices, apps move to
one touch actions combined
with the visualisation of
information
Welcome to the new normal

5. Where we are moving
towards a culture where
information about most
things becomes freely
available
Welcome to the new normal

6. And where
personalization
via devices and apps will
continue to quickly grow
Welcome to the new normal

7. We have to engage
them in ways that
capitalize on and
mimic their
expectations in a
digital world
IPSOS OPEN THINKING EXCHANGE
Today’s consumers are different

8. 8
DIGITAL DILEMMAS
25 countries
19,271 interviews
January 2012
Digital Dilemmas: what can you give up?

9. 9
A: talk on the phone
B: talk in person
DIGITAL DILEMMAS
#1 Brazil / Spain – 90%
#25 China – 55%
B

10. 10
A: talk on the phone
B: text message
DIGITAL DILEMMAS
#1 A: Spain – 79%
#1 B: Indonesia – 49%
A

11. 11
A: Give up your computer
B: Give up your mobile
DIGITAL DILEMMAS
#1 Canada – 80%
#25 Saudi Arabia – 49%
B

12. 12
A: Give up sex
B: Give up your mobile
DIGITAL DILEMMAS
#1 Brazil – 92%
#25 Japan – 53%
B

13. 13
A: Give up social networking
B: Give up TV
DIGITAL DILEMMAS
#1 UK – 77%
#25 China – 35%
A

14. 14
“I have become more reliant on my pc for
entertainment needs”
DIGITAL DILEMMAS
#1 China – 61%
#25 France – 27%
40%

15. 15
“I check my friends SNS updates within an
hour after waking up”
DIGITAL DILEMMAS
#1 Brazil – 29%
#25 Italy – 10%
17%

16. 16
“I share everything online”
DIGITAL DILEMMAS
#1 Hong Kong – 25%
#25 Hungary – 1%
8%

17. Transforming for social media
“The sun is setting on display ads, and publishers should
focus instead on ads tailored for social media.”
Jonah Peretti, founder of the Huffington Post and viral content site Buzzfeed

18. Examine how today's media meets human
needs EXPLORE YOUR
WORLD
DISCOVERY
STANDING OUT
ACQUIRING
KNOWLEDGE
EFFICIENCY
BELONGING TO
A GROUP
GENERATING
QUALITY TIME
HAVING FUN
ESCAPE

19. Traditional and new media fuse;
and our relationship boundaries have blurred

20. Handwriting is disappearing;
words abbreviated by SMS, Tweets
Indiana, US just asks that students be able to type on keyboards
Here's how stars Miley Cyrus and Justin Bieber write....

21. UK apps: the long tail....
0
10
20
30
40
50
60
70
80
90
100
Top 100 apps ranked by reach
%usedapppastmonth
Next 90 apps
8% to 1% reach
Top 10 apps reach
9% or more

22. The paperless cabin: massive media choices
Singapore Airlines Airbus A380 superjumbo + Boeing 777 flights

23. XXXXX
Personalised social TV will be the norm

24. 24
0
0
1
1
1
1
1
3
4
2
7
5
5
1
3
12
9
12
12
7
23
25
33
44
45
40
34
39
46
46
54
52
44
49
49
33
38
36
33
31
22
22
25
18
19
18
12
9
9
8
7
7
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5
4
3
3
3
2
1
3
1
2
2
16Social media/ viral
Online advertising
Mobile
Events
PR
CRM
Online videos
Shopper marketing
Sponsorship
Outdoor/ out of home
Magazines
Newspapers
Terrestrial TV
Social media + online advertising tops the bill in 2012
Base: All marketers (N=443)
B4. The following are various types of media channels. How would you describe their role in your marketing communications plan for 2012?
Much higher than in 2011 Higher than in 2011
Lower than in 2011 Much lower than in 2011
Much higher/
Higher role than in
2011
65%
61%
42%
47%
44%
40%
38%
28%
27%
29%
21%
22%
21%

25. Biometrics: now you don't need to ask....
• Heart Response
• Respiration
• Skin Conductance
• Approach or Avoid
• Boredom, Tension, Humor
• Arousal & Excitement
• Movement Orientation
• Eye Tracking Attention & Processing

26. Facial interpretation

27. Unbranded
Product
Product
when
Branded
Neuroscience has brought new knowledge to our understanding
of brands: media engagement can make the lights shine even
brighter

28. Global brands are demanding more
Disruptive market realities
are stimulating needs for
more agile processes.
CONTINOUS
FEEDBACK
INTEGRATED
DATA
ACTIONABLE
INSIGHTS
CONTEXTUAL
REPORTS
IPSOS OPEN THINKING EXCHANGE

29. The more people see two-way engagement and
being able to interact with people all over the
world, I think the less they want to be involved
in structured research.
Global Research Lead, Fortune 100
IPSOS OPEN THINKING EXCHANGE

30. The best way to predict
the future, is to create it.
IPSOS OPEN THINKING EXCHANGE