A presentation around humans & technologies through its use in the creative business and marketing Industries today (2015)

1. HUMAN CONNECTION
IN A DIGITAL AGE

3. d e v i c e
• hardware
• OS
• condition
• familiarity
• battery level
• software
• capabilities
c o n n e c t i o n
• speed
• reliability
• set up
c a r r i e r
• practices
• services
• pricing model
i n t e r f a c e
g o a l s
• identity
• status
• logistics
• communication
• information
• entertainment
• social interaction
a t t e n t i o n
• continuous / full
• continuous / partial
• intermittent / full
• intermittent / partial
t a s k s
• make call
• compose message
• meet friends
• announce location
• send photo
• view video
• find local information
• etc...
A
C
T I V I T Y
E
N
V
IRO
N
M
E N T
C U LT U R E
walking, driving, eating, juggling groceries, waiting
for the
bus,in
line...
sound, light, space, privacy, distractions, other people...
economics, religion, etiquette, law, social structures...
Connecting with
audiences today is
harder and more
complex that
ever before.

4. “what people are interested in, and be a part
- Craig Davis
We need to stop interrupting
of what people are interested in
“

5. Expect more Augmented
& Virtual Realities

6. NRMA’s
crash simulator

8. Converse,
Explore Famous
Sneakers in
Virtual Reality

9. Microsoft
Hololens

11. Expect to be wearing it

12. Apple Watch

13. Durex
Fundawear

15. Expect smarter
Hardware &
Homes

16. Coke
Hug Me

17. Coke
Hug Me

18. Basically, we like to feel
unique and personal

19. Products and
Personalisation

20. A quick summary:

21. We are still Humans…
People yearn for personal and human
connections even more now than before.

22. Connect through simple
Ideas & Stories told well

23. Thank you