SlideShare a Scribd company logo
1 of 21
2
6www.ivipanan.co.in
WHAT IS DIGITAL MARKETING
• Developments in technology and the
evolution of marketing are indivisibly
intertwined.
• Technology has underpinned major
milestones in the history of marketing since
its inception.
7www.ivipanan.co.in
WHY DIGITAL MARKETING?
8www.ivipanan.co.in
WHY DIGITAL MARKETING?
9www.ivipanan.co.in
WHY DIGITAL MARKETING?
10www.ivipanan.co.in
TRADITIONAL V/S DIGITAL MARKETING?
11www.ivipanan.co.in
TRADITIONAL V/S DIGITAL MARKETING?
12www.ivipanan.co.in
TRADITIONAL V/S DIGITAL MARKETING?
13www.ivipanan.co.in
TRADITIONAL V/S DIGITAL MARKETING?
14www.ivipanan.co.in
DIGITAL MARKETING TOOLS
DIGITAL
MARKETING
15
16www.ivipanan.co.in
SOCIAL MEDIA - IT’S FAST!
17www.ivipanan.co.in
SOCIAL MEDIA FOR BUSINESS
18www.ivipanan.co.in
WHY TO BE ACTIVE ON SOCIAL
MEDIA?
19www.ivipanan.co.in
PRIORITIZE
PROFESSIONAL IDENTITY
CONTACTS, NETWORKING &
ACHIEVEMENTS
FOLLOWING & LEARNING
20www.ivipanan.co.in
ULTIMATE BENEFITS OF DIGITAL MARKETING
SKILLENHANCEMENT
JOB
OPPORTUNITIES
GROWTH OF BUSINESS
GLOBAL REACH
E: bhautiksheth@gmail.com |W: www.ivipanan.co.in
M: 9909 436643
FB: facebook.com/bhautiksheth
facebook.com/iVIPANAN
Tw: twitter.com/bhautik_sheth | LI: linkedin.com/bhautiksheth
THANKS!

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Digital Marketing - Making Surat A Smart City In Real Sense!