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CONVERSATIONS
TECHNICAL STRATEGIES
JOHN EWING

JOSH JACOB

MANAGING DIRECTOR,
ENGINEERING

DIRECTOR OF MOBILE &
EMERGING TECHNOLOGIES
TECHNICAL STRATEGIES
•

Hardware and Operating Systems

•

Mobile Apps vs. everything else

•

Own your Data and Business Logic

•

Service-oriented Architecture

•

Hosting in the Cloud
TECHNICAL STRATEGIES

HARDWARE
•

New sizes and forms

•

New inter-connected devices
TECHNICAL STRATEGIES

HARDWARE
•

Bluetooth LE / “beacons”

•

NFC (Near-field Communications)

Contactless payment
• Proximity marketing
• Check-in coupons
• Indoor location
•
TECHNICAL STRATEGIES

HARDWARE
•

Apple M7 motion co-processor

Health Care
• thermometer, glucose, blood pressure
Sports and Fitness
• heart rate, speed/cadence, location
Proximity
• “electronic leash”
TECHNICAL STRATEGIES

OPERATING SYSTEMS
TECHNICAL STRATEGIES

MOBILE APPS VS. EVERYTHING ELSE
•

On the desktop, marketing is done through the web browser or email

•

On mobile, we have the browser, text messages, and also the context of
easily installing software – AKA Apps

•

Apps can notify users about new versions and content

•

Apps are “closer” to the user than a bookmarked browser link

•

Apps integrate with the hardware of the device — for example taking
photos, or manipulating content in real-time

•

Apps can work offline if need be (upload data later)

•

Apps need to be interesting and “worthy” of keeping
TECHNICAL STRATEGIES

OWN YOUR DATA AND BUSINESS LOGIC
Experiences,
Solutions, Sites
Logic/Rules
Data Store

Logic/Rules
Data Store
Logic/Rules
Data Store

Business Data

Products

Users

Analytics

CRM

Transactions

Business Systems
TECHNICAL STRATEGIES

SERVICE-ORIENTED ARCHITECTURE
Experiences,
Solutions, Sites

Services Layer

Web Service / Messaging / Communication

Business Data

Products

Users

Analytics

CRM

Transactions

Business Systems
TECHNICAL STRATEGIES

HOSTING IN THE CLOUD
Automatic scaling and routing

Clients
(anywhere)

CDN

North
California

Admin

North
Virginia
See more at

HANSONINC.COM/SUMMIT

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