SlideShare a Scribd company logo
HAVE
CONVERSATIONS
NICHE NETWORKS
AND SOCIAL COMMERCE
MINDY WITHROW
CONTENT STRATEGIST

STEVE DWYER

CONNECTION STRATEGIST
NICHE
SOCIAL TRENDS AND PLATFORMS

NICHE NETWORKS
The private social
network for your
neighborhood.
The new way to
design your home.

Architizer connects
architects to a vibrant
network of peers, fans, and
potential clients
SOCIAL COMMERCE
SOCIAL TRENDS AND PLATFORMS

SOCIAL COMMERCE
SOCIAL TRENDS AND PLATFORMS

SOCIAL COMMERCE
SOCIAL TRENDS AND PLATFORMS

SOCIAL COMMERCE
SOCIAL TRENDS AND PLATFORMS

SOCIAL COMMERCE

Social commerce is layering
purchase connection on top of
the social web in a helpful way.
SOCIAL TRENDS AND PLATFORMS

SOCIAL COMMERCE
SOCIAL TRENDS AND PLATFORMS

SOCIAL COMMERCE
SOCIAL TRENDS AND PLATFORMS

PURCHASE FUNNEL
Awareness
Interest
Planning/Researching
2014

Selection
Purchase
Support
See more at

HANSONINC.COM/SUMMIT

More Related Content

Similar to Niche Networks and Social Commerce

Rise Above the Noise: Get Your Brand To Stand Out On The Social Web
Rise Above the Noise: Get Your Brand To Stand Out On The Social Web Rise Above the Noise: Get Your Brand To Stand Out On The Social Web
Rise Above the Noise: Get Your Brand To Stand Out On The Social Web
Regalix
 
David Bausola (Ag8) presents Emerging Technology @ Canvas8
David Bausola (Ag8) presents Emerging Technology @ Canvas8David Bausola (Ag8) presents Emerging Technology @ Canvas8
David Bausola (Ag8) presents Emerging Technology @ Canvas8
Canvas8
 
Vlerick Consumer Goods Conference
Vlerick Consumer Goods ConferenceVlerick Consumer Goods Conference
Vlerick Consumer Goods Conference
Annemieke Demuynck
 
Digital marketing and strategy
Digital marketing and strategyDigital marketing and strategy
Digital marketing and strategy
Eugene .L. Aaron
 
Daring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburghDaring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburgh
Precedent
 
Retail as a service: Using plug-and-play infrastructure to test and learn in ...
Retail as a service: Using plug-and-play infrastructure to test and learn in ...Retail as a service: Using plug-and-play infrastructure to test and learn in ...
Retail as a service: Using plug-and-play infrastructure to test and learn in ...
National Retail Federation
 
Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...
Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...
Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...
Ravi David Prasad
 
Networks Blessingorcurse
Networks BlessingorcurseNetworks Blessingorcurse
Networks Blessingorcurse
lanino
 
MadMen for the rest of us, without all of the scotch
MadMen for the rest of us, without all of the scotchMadMen for the rest of us, without all of the scotch
MadMen for the rest of us, without all of the scotch
Diane Myer
 
Integrated Media Strategies - RISE Austin 2011
Integrated Media Strategies - RISE Austin 2011Integrated Media Strategies - RISE Austin 2011
Integrated Media Strategies - RISE Austin 2011
Luis Sandoval Jr.
 
Daring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburghDaring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburgh
Precedent
 
The Business Thought It Had This SoMe Thing All Figured Out. You Won't Believ...
The Business Thought It Had This SoMe Thing All Figured Out. You Won't Believ...The Business Thought It Had This SoMe Thing All Figured Out. You Won't Believ...
The Business Thought It Had This SoMe Thing All Figured Out. You Won't Believ...
Think! Digital
 
Transform or go bust
Transform or go bustTransform or go bust
Transform or go bust
Mary Ann Pierce
 
Brochure NoaPlatform ENG (Official)
Brochure NoaPlatform ENG (Official)Brochure NoaPlatform ENG (Official)
Brochure NoaPlatform ENG (Official)
Noa Ltd
 
digital demo: 5Ms, Targeted Ads, social media & more
digital demo: 5Ms, Targeted Ads, social media & moredigital demo: 5Ms, Targeted Ads, social media & more
digital demo: 5Ms, Targeted Ads, social media & more
Nhat Pham
 
Digitalist barcelona
Digitalist barcelonaDigitalist barcelona
Digitalist barcelona
Ville Tolvanen
 
Design open
Design openDesign open
Social (Media) Commerce
Social (Media) Commerce Social (Media) Commerce
Social (Media) Commerce
Jeroen van der Schenk
 
Lecture6
Lecture6Lecture6
Lecture6
gueste3b985e
 
Peer-to-Peer & Virtual Event Guide: Fundraising in a Pandemic
Peer-to-Peer & Virtual Event Guide: Fundraising in a PandemicPeer-to-Peer & Virtual Event Guide: Fundraising in a Pandemic
Peer-to-Peer & Virtual Event Guide: Fundraising in a Pandemic
fireflypartners
 

Similar to Niche Networks and Social Commerce (20)

Rise Above the Noise: Get Your Brand To Stand Out On The Social Web
Rise Above the Noise: Get Your Brand To Stand Out On The Social Web Rise Above the Noise: Get Your Brand To Stand Out On The Social Web
Rise Above the Noise: Get Your Brand To Stand Out On The Social Web
 
David Bausola (Ag8) presents Emerging Technology @ Canvas8
David Bausola (Ag8) presents Emerging Technology @ Canvas8David Bausola (Ag8) presents Emerging Technology @ Canvas8
David Bausola (Ag8) presents Emerging Technology @ Canvas8
 
Vlerick Consumer Goods Conference
Vlerick Consumer Goods ConferenceVlerick Consumer Goods Conference
Vlerick Consumer Goods Conference
 
Digital marketing and strategy
Digital marketing and strategyDigital marketing and strategy
Digital marketing and strategy
 
Daring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburghDaring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburgh
 
Retail as a service: Using plug-and-play infrastructure to test and learn in ...
Retail as a service: Using plug-and-play infrastructure to test and learn in ...Retail as a service: Using plug-and-play infrastructure to test and learn in ...
Retail as a service: Using plug-and-play infrastructure to test and learn in ...
 
Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...
Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...
Ravi's portfolio #4 'the 'bottom draw', 6 campaign concepts, myintuition@yaho...
 
Networks Blessingorcurse
Networks BlessingorcurseNetworks Blessingorcurse
Networks Blessingorcurse
 
MadMen for the rest of us, without all of the scotch
MadMen for the rest of us, without all of the scotchMadMen for the rest of us, without all of the scotch
MadMen for the rest of us, without all of the scotch
 
Integrated Media Strategies - RISE Austin 2011
Integrated Media Strategies - RISE Austin 2011Integrated Media Strategies - RISE Austin 2011
Integrated Media Strategies - RISE Austin 2011
 
Daring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburghDaring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburgh
 
The Business Thought It Had This SoMe Thing All Figured Out. You Won't Believ...
The Business Thought It Had This SoMe Thing All Figured Out. You Won't Believ...The Business Thought It Had This SoMe Thing All Figured Out. You Won't Believ...
The Business Thought It Had This SoMe Thing All Figured Out. You Won't Believ...
 
Transform or go bust
Transform or go bustTransform or go bust
Transform or go bust
 
Brochure NoaPlatform ENG (Official)
Brochure NoaPlatform ENG (Official)Brochure NoaPlatform ENG (Official)
Brochure NoaPlatform ENG (Official)
 
digital demo: 5Ms, Targeted Ads, social media & more
digital demo: 5Ms, Targeted Ads, social media & moredigital demo: 5Ms, Targeted Ads, social media & more
digital demo: 5Ms, Targeted Ads, social media & more
 
Digitalist barcelona
Digitalist barcelonaDigitalist barcelona
Digitalist barcelona
 
Design open
Design openDesign open
Design open
 
Social (Media) Commerce
Social (Media) Commerce Social (Media) Commerce
Social (Media) Commerce
 
Lecture6
Lecture6Lecture6
Lecture6
 
Peer-to-Peer & Virtual Event Guide: Fundraising in a Pandemic
Peer-to-Peer & Virtual Event Guide: Fundraising in a PandemicPeer-to-Peer & Virtual Event Guide: Fundraising in a Pandemic
Peer-to-Peer & Virtual Event Guide: Fundraising in a Pandemic
 

More from Hanson Inc

Responsive Email Presentation
Responsive Email PresentationResponsive Email Presentation
Responsive Email Presentation
Hanson Inc
 
Hot Topics in Interactive Design
Hot Topics in Interactive DesignHot Topics in Interactive Design
Hot Topics in Interactive Design
Hanson Inc
 
The Importance of Being Agile
The Importance of Being AgileThe Importance of Being Agile
The Importance of Being Agile
Hanson Inc
 
The Connected Consumer
The Connected ConsumerThe Connected Consumer
The Connected Consumer
Hanson Inc
 
Analytics and Social Listening
Analytics and Social Listening Analytics and Social Listening
Analytics and Social Listening
Hanson Inc
 
Intro: Marketing in the Digital Age
Intro: Marketing in the Digital Age Intro: Marketing in the Digital Age
Intro: Marketing in the Digital Age
Hanson Inc
 
Technical Strategies
Technical StrategiesTechnical Strategies
Technical Strategies
Hanson Inc
 
Social Trends and Platforms
Social Trends and PlatformsSocial Trends and Platforms
Social Trends and Platforms
Hanson Inc
 
Retail + Digital
Retail + DigitalRetail + Digital
Retail + Digital
Hanson Inc
 
Users by Generation
Users by GenerationUsers by Generation
Users by Generation
Hanson Inc
 
Facebook
FacebookFacebook
Facebook
Hanson Inc
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
Hanson Inc
 
User Testing and Research
User Testing and ResearchUser Testing and Research
User Testing and Research
Hanson Inc
 
4 Strategies for Developing a Unified Digital Experience
4 Strategies for Developing a Unified Digital Experience4 Strategies for Developing a Unified Digital Experience
4 Strategies for Developing a Unified Digital Experience
Hanson Inc
 

More from Hanson Inc (14)

Responsive Email Presentation
Responsive Email PresentationResponsive Email Presentation
Responsive Email Presentation
 
Hot Topics in Interactive Design
Hot Topics in Interactive DesignHot Topics in Interactive Design
Hot Topics in Interactive Design
 
The Importance of Being Agile
The Importance of Being AgileThe Importance of Being Agile
The Importance of Being Agile
 
The Connected Consumer
The Connected ConsumerThe Connected Consumer
The Connected Consumer
 
Analytics and Social Listening
Analytics and Social Listening Analytics and Social Listening
Analytics and Social Listening
 
Intro: Marketing in the Digital Age
Intro: Marketing in the Digital Age Intro: Marketing in the Digital Age
Intro: Marketing in the Digital Age
 
Technical Strategies
Technical StrategiesTechnical Strategies
Technical Strategies
 
Social Trends and Platforms
Social Trends and PlatformsSocial Trends and Platforms
Social Trends and Platforms
 
Retail + Digital
Retail + DigitalRetail + Digital
Retail + Digital
 
Users by Generation
Users by GenerationUsers by Generation
Users by Generation
 
Facebook
FacebookFacebook
Facebook
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
 
User Testing and Research
User Testing and ResearchUser Testing and Research
User Testing and Research
 
4 Strategies for Developing a Unified Digital Experience
4 Strategies for Developing a Unified Digital Experience4 Strategies for Developing a Unified Digital Experience
4 Strategies for Developing a Unified Digital Experience
 

Recently uploaded

Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Digital Discovery Institute
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
Demandbase
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
SemajahParker
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 

Recently uploaded (20)

Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 

Niche Networks and Social Commerce