How do companies champion their brands in this current digital age

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How companies are championing their brands in the digital age.

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How do companies champion their brands in this current digital age

  1. How do companies champion their brands in this digital age?<br />
  2. openness<br />collaboration<br />vulnerability<br />authenticity<br />transparency <br />empowerment <br />crowd-sourcing<br />conversation<br />trust<br />philanthropy<br />social media<br />human voice<br />
  3. $143 million <br />from 1999-2009<br />$33 million in 2009<br />$ZERO in 2010<br />
  4. openness<br />collaboration<br />vulnerability<br />authenticity<br />transparency <br />empowerment <br />crowd-sourcing<br />conversation<br />trust<br />philanthropy<br />social media<br />human voice<br />

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