The document summarizes secondary research conducted on Amazon and iTunes purchases related to the artist Marina and the Diamonds. The research looked at other artists recommended on Amazon's page for Marina's album "Electra Heart" and found pop singer/songwriters like Lana Del Rey and Ellie Goulding were recommended. It also looked at iTunes and found similar artist recommendations, showing people who buy on Amazon also purchase on iTunes. The research concludes Marina has a wide fan base that likes similar pop genre artists and relates her to others like Paloma Faith who take care with their public image and style.

1. SECONDARY RESEARCH
AMAZON AND ITUNES PURCHASES

2. WHAT WE RESEARCHED…
• We looked on the internet selling website Amazon.
We searched Marina And The Diamonds, we chose
the first album that came up, which was Electra
Heart.
• We then looked at the part on the page where it
tells customers what other customers bought with
the CD or what other artists that the customers
chose to look at after Marina And The Diamonds.
• We screen captured this part of the webpage, I am
going to deconstruct it on the next few slides.

3. DECONSTRUCTION…

4. DECONSTRUCTION…
These are two of the albums
that were advertised on the
Electra Heart page. In past
research that I have done of Amy Macdonald is a
Marina And The Diamonds, I singer/songwriter with a
have linked Madonna and similar style to Marina, but
Marina, as their fashion styles her genre is more folk
are similar as well as their music. rock, folk indie, rather
So it is not a surprise that she is than pop.
a suggested artist.
Lana Del Rey is very similar to
Marina And The Diamonds, as One of the suggested artists
she is a singer/songwriter and that other people have looked
her genre is very much pop as at is Marina And The Diamonds,
most of her songs have been in but it is a different album. This
the top charts. This shows her just goes to show that her
success, the same with Marina, audience will buy all of her
this is why they have been albums.
linked together.

5. DECONSTRUCTION…
As I said before as people like
this album of Marina And The
Diamonds, they are more than
likely going to purchase her Ellie Goulding is another
other albums, that is why she popular singer/songwriter that
has been added to the list of is often associated with Marina
what other people bought. And The Diamonds. This is also
the same with Florence And
The Machine. As both her
name and Marina’s name are
similar, with the added ‘And
Paloma Faith is yet another The …’ this helps to link these
artists that is linked with Marina, two artist. As people associate
because their musical sounds these two together it means
are similar, as well as their dress that they are likely to but both
sense. They both do their hair in CD’s which this page shows.
a way which makes well known
and recognisable, this is why
these two are linked on this
page.

6. ITUNES
This list of artists are very similar to that of Amazon, telling
us that people that buy from Amazon are likely to buy
from iTunes too. Amy Macdonald is someone that was on
the list of other CD people bought after buying Electra
Heart. The other artists are singer/songwriters and are
almost ver similar to Marina and the Diamonds in sound
and look

7. OVERALL CONCLUSION…
• She has a wide fan base, but audience mainly likes the pop
genre too. As most of the suggested artists are
singer/songwriters or are in the pop genre.
• We also can tell that people relate Marina with other artists in
the selection, such as Paloma Faith, as they both take great
care in their presentation, such as their hair. It has been done
in such as way that they are easily recognisable.