1) The interviewee, a 17-year-old male college student with a strong interest in music, would spend £50 on gig tickets or CDs because he loves music and finds it uplifting. 2) Over an average weekend, the interviewee plays guitar, goes jogging, and helps his parents, showing that the target audience is active, talented, and interested in music. 3) The interviewee's favorite genre of music is rock because he loves the unexpected sounds and many different styles within rock music.