SlideShare a Scribd company logo
Cynthia Trotta
Company A Company B … Company J
Hiring Manager Title Hiring
Manager
Name
Hiring
Manager
Name
Hiring
Manager
Name
“Compelling careers
often have complex
origins that reject the
simple idea that all you
have to do is follow your
passion…”
Cal Newport
Passion
 Assumes you know all
career options
 Easier to get stuck
when unsure
 Harder to change
“passions”
 What’s in it for me?
 Assumes you pick one
useful contribution and
hone that craft
 Can take action and
iterate
 Can apply discipline to
evolution of craft
 How can I contribute?
Craft
Exercise 1
 Communications Skills (listening, verbal, written). By far, the one skill mentioned most often by
employers is the ability to listen, write, and speak effectively. Successful communication is critical
in business.
 Analytical/Research Skills. Deals with your ability to assess a situation, seek multiple
perspectives, gather more information if necessary, and identify key issues that need to be
addressed.
 Computer/Technical Literacy. Almost all jobs now require some basic understanding of computer
hardware and software, especially word processing, spreadsheets, and email.
 Flexibility/Adaptability/Managing Multiple Priorities. Deals with your ability to manage multiple
assignments and tasks, set priorities, and adapt to changing conditions and work assignments.
 Interpersonal Abilities. The ability to relate to your co-workers, inspire others to participate, and
mitigate conflict with co-workers is essential given the amount of time spent at work each day.
 Leadership/Management Skills. While there is some debate about whether leadership is
something people are born with, these skills deal with your ability to take charge and manage your
co-workers.
 Multicultural Sensitivity/Awareness. There is possibly no bigger issue in the workplace than
diversity, and job-seekers must demonstrate a sensitivity and awareness to other people and
cultures.
 Planning/Organizing. Deals with your ability to design, plan, organize, and implement projects
and tasks within an allotted timeframe. Also involves goal-setting.
 Problem-Solving/Reasoning/Creativity. Involves the ability to find solutions to problems using
your creativity, reasoning, and past experiences along with the available information and
resources.
 Teamwork. Because so many jobs involve working in one or more work-groups, you must have the
ability to work with others in a professional manner while attempting to achieve a common goal.
J.T. O’Donnell
Company A Company B … Company J
Hiring Manager Title Hiring
Manager
Name
Hiring
Manager
Name
Hiring
Manager
Name
Company A
Hiring Manager Title Hiring Manager Name
Decision Team Member A – Title and Name
Decision Team Member B – Title and Name
Decision Team Member C – Title and Name
Mid-level Contact
Entry-level Contact
Solon Middle School
Principal Erin Short
Assistant Principal Terry Brownlow
Assistant Principal Josh Frazier
Assistant Principal Erica Kosiorek
16 Science Teachers
Technology & Engineering / Coordinator
SETV
Guidance Secretary
Main Office
Main Office Secretary
 The Solon Middle School Science Olympiad team
earned its seventh national championship in eight
years.
Solon
Middle
School
Twinsbu
rg
Aurora Chagrin
Falls
Orange
Principal Erin
Short
Assistant
Principal
Terry
Brownlo
w
16 Science
Teachers
Main Office
Main Office
Secretary
 Search LinkedIn people for skill keyword and CLE
location
 Look at the list of Current Companies on the left
(maybe past too)
 Add those companies to your list
 Add their competitors to your list
 Add possible vendors to your list
 Set the timer and spend no more than 15 min/target
 Are they growing
 Can you develop your skills
 Can you connect with their mission
# matches CCF
14
THOR
S
Hylan
d
Expa
nd
Intera
ctivw
URS iTEK US
Dept
Veter
ans
eLearning D
eveloper
Collee
n
Price
Mark
Triviso
nno
eLearning
Writing
Director
Elaine
Shout
e-Learning
Instructional
Designer
Leslie
Barret
t
Main Office
Secretary
 14 matches
 Likely organizational structure
 Years per person/sense of growth or attrition
 What about the other hospitals?
 What about health care elearning companies that
sell to hospitals, topics like HIPAA, health and
safety?
 Remember: similar
 Remember: join groups for a bigger list
Then find their competitors
Exercise 2
Then set your alerts
Exercise 3
 Google Alerts
 RSS feeds
 Hootsuite – social media gathering
 LinkedIn Groups
 Possible retirement
 Growth announcement
 Networking
STORM BREAK by Chuck Paine
Bucket List review and intro via email or over coffee
 JT O’Donnell
 Lou Adler
 Ramit Sehti
 Liz Ryan
 Cal Newport

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Interview Bucket List

  • 2. Company A Company B … Company J Hiring Manager Title Hiring Manager Name Hiring Manager Name Hiring Manager Name
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. “Compelling careers often have complex origins that reject the simple idea that all you have to do is follow your passion…” Cal Newport
  • 14.
  • 15. Passion  Assumes you know all career options  Easier to get stuck when unsure  Harder to change “passions”  What’s in it for me?  Assumes you pick one useful contribution and hone that craft  Can take action and iterate  Can apply discipline to evolution of craft  How can I contribute? Craft
  • 17.  Communications Skills (listening, verbal, written). By far, the one skill mentioned most often by employers is the ability to listen, write, and speak effectively. Successful communication is critical in business.  Analytical/Research Skills. Deals with your ability to assess a situation, seek multiple perspectives, gather more information if necessary, and identify key issues that need to be addressed.  Computer/Technical Literacy. Almost all jobs now require some basic understanding of computer hardware and software, especially word processing, spreadsheets, and email.  Flexibility/Adaptability/Managing Multiple Priorities. Deals with your ability to manage multiple assignments and tasks, set priorities, and adapt to changing conditions and work assignments.  Interpersonal Abilities. The ability to relate to your co-workers, inspire others to participate, and mitigate conflict with co-workers is essential given the amount of time spent at work each day.  Leadership/Management Skills. While there is some debate about whether leadership is something people are born with, these skills deal with your ability to take charge and manage your co-workers.  Multicultural Sensitivity/Awareness. There is possibly no bigger issue in the workplace than diversity, and job-seekers must demonstrate a sensitivity and awareness to other people and cultures.  Planning/Organizing. Deals with your ability to design, plan, organize, and implement projects and tasks within an allotted timeframe. Also involves goal-setting.  Problem-Solving/Reasoning/Creativity. Involves the ability to find solutions to problems using your creativity, reasoning, and past experiences along with the available information and resources.  Teamwork. Because so many jobs involve working in one or more work-groups, you must have the ability to work with others in a professional manner while attempting to achieve a common goal.
  • 18.
  • 19.
  • 20.
  • 22. Company A Company B … Company J Hiring Manager Title Hiring Manager Name Hiring Manager Name Hiring Manager Name
  • 23. Company A Hiring Manager Title Hiring Manager Name Decision Team Member A – Title and Name Decision Team Member B – Title and Name Decision Team Member C – Title and Name Mid-level Contact Entry-level Contact
  • 24. Solon Middle School Principal Erin Short Assistant Principal Terry Brownlow Assistant Principal Josh Frazier Assistant Principal Erica Kosiorek 16 Science Teachers Technology & Engineering / Coordinator SETV Guidance Secretary Main Office Main Office Secretary
  • 25.  The Solon Middle School Science Olympiad team earned its seventh national championship in eight years.
  • 26.
  • 28.  Search LinkedIn people for skill keyword and CLE location  Look at the list of Current Companies on the left (maybe past too)  Add those companies to your list  Add their competitors to your list  Add possible vendors to your list  Set the timer and spend no more than 15 min/target  Are they growing  Can you develop your skills  Can you connect with their mission
  • 29. # matches CCF 14 THOR S Hylan d Expa nd Intera ctivw URS iTEK US Dept Veter ans eLearning D eveloper Collee n Price Mark Triviso nno eLearning Writing Director Elaine Shout e-Learning Instructional Designer Leslie Barret t Main Office Secretary
  • 30.  14 matches  Likely organizational structure  Years per person/sense of growth or attrition  What about the other hospitals?  What about health care elearning companies that sell to hospitals, topics like HIPAA, health and safety?  Remember: similar  Remember: join groups for a bigger list
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. Then find their competitors Exercise 2
  • 41. Then set your alerts Exercise 3
  • 42.  Google Alerts  RSS feeds  Hootsuite – social media gathering  LinkedIn Groups  Possible retirement  Growth announcement  Networking
  • 43.
  • 44.
  • 45. STORM BREAK by Chuck Paine
  • 46.
  • 47. Bucket List review and intro via email or over coffee
  • 48.  JT O’Donnell  Lou Adler  Ramit Sehti  Liz Ryan  Cal Newport

Editor's Notes

  1. Welcome to the Interview Bucket List This is curated content from sources acknowledged at the end Focus on interview, you may not want to work for them So what is an Interview Bucket List and why is it worth having one
  2. Simply put – 10+ Company names and hiring managers in each Tip of the iceberg, getting here will prepare you for a high-stakes interview If you’re thinking, this is easy, and you plan to plug in the top 10 companies in town, the Progressives, CCF, PNC, Hyland Software, blah blah. There’s a little more work to be done. Cynthia – this is HARD, how I am going to find this out for one, let alone 10 or more What’s wrong with just posting for advertised openings? Letting people know via LinkedIn or an email? You can, but that method is fraught with downside
  3. Instead of a Bucket List, you might be tempted to try these approaches: A desperate LinkedIn title or an even more desperate email
  4. Those are Spray & Pray methods that a bucket list can avoid. Fling your resume into HR black hole Use weight example – what if you saw someone at the gym – of average strength – lifting a 2 pound weight 100 times Waste of time – low stakes game with low stakes results
  5. Serious effort will get you serious results We’re here to be your spotters
  6. We’re here to take you from this
  7. To high-stakes networking with the hiring manager
  8. OK folks we are now moving from the strategic part of our program to the nuts and bolts of making it happen How do you find and choose your top ten hiring managers?
  9. Like many of us, you may be looking at the Best Places to work, That’s a popular approach. You’ll have plenty of competition. If you have a competitive skill, that will be easy. If not, like many of us, you’ll be one of thousands Not kidding
  10. How many applications do you think the Cleveland Clinic gets DAILY/ 1500
  11. If you are looking for a workplace that will be nice to you, you’re looking for a job sugar daddy. If you behave like a business of one (credit JT O’Donnell), you will continually look to add value. Let’s take that pool service. If you were the pool service company, you might have anticipated the end of the pool cycle for an empty-nester. Maybe you’d start pitching a new water feature for the garden or an endless pool inside?
  12. What about passion? Shouldn’t I create my bucket list based on PASSION? Maybe. Probably not. Worst career advice ever!
  13. Pick something you like enough to work and get so good at it that you can command a premium and minimize employment gaps.
  14. What do you bring to the table? To whom? How does it save or make money? How do you prioritize them? Someone is buying your skills or conversely if you’ve been laid off you know that someone didn’t need your skills. Nothing personal. It’s like having a pool and a pool service and then saying, the kids are grown, and I don’t enjoy it, let’s fill the pool and poof, the pool service is cancelled. If you provided a general MS Excel classroom training at one point at $200 a session or $100/student. Now we can check YouTube for the exact feature we want to learn – free. The sooner you think of yourself as a business of one (credit JT O’Donnell) the sooner you’ll have the right attitude for your search and your career. Let’s stop for 5 minutes and pick your top 3 marketable skills.
  15. You can find similar lists online.
  16. I mean NEEDS it. Who wakes up in a panic looking for what you offer?
  17. Let’s take marketing for example: No panic ever – small bus owner, “waste of money” you can spend time cajoling or you can move on to someone who values it Noon panic – nice to have, cheap enough, first out of the lifeboat, few resources 3 am panic – those who value it For example, those in marketing, can look here to see which companies value marketing…
  18. Here are companies that spend on marketing, so do their competitors Another way is on LinkedIn, search for those who have the kind of position you want, no current similar employees, likely no 2 am pain
  19. Think of when your furnace goes out. Do you quibble over price, no? If you have a planned replacement and shop around, HVAC contractors hate that. What about you? What can trigger someone to hire you quickly without much process? - networking and hear of a job change – social worker example Back to the bucket list
  20. So, we’re back here
  21. Let’s zoom in to walk through it and create one example
  22. Let’s say you’re a middle school science teacher and you’re interested in the Solon Middle School. A quick look at their website gives me the hiring manager, the principal, and the 3 assistant principals. Absolutely check each one out on LinkedIn and Google them 16 teachers tells me this is a valued role Are any close to retirement? What were their paths to their current job? Is their a pattern of volunteerism?
  23. What else can you learn? Um, Science Olympiad, that makes me wonder, what other local middle schools have been contenders in the past 5 years. Has one regularly missed, would they need me to break through? How can I prove I can help them win? Successful coaching elsewhere?
  24. I also wonder what other kinds of competitions there might be that will help me identify possible schools – either those in competition or those I can help enter or win a competition. Imagine an interview where you say, “I notice that the 3 local schools involved in significant science competitions have used that when promoting a new levy. I’d like to contribute across many levels, improving student engagement, raising the schools profile, and demonstrating value to the tax payers.” You might even start a career or sideline consulting middle schools on appropriate competitions and how to win them. You can start a competition and get corporate STEMM sponsors. Do you see how this approach gives you power and dignity over your search?
  25. Now you can quickly complete your chart and use LinkedIn to connect with as many as possible on the hiring committee, Most powerful is when you fill in the names, color code as you meet them. Then, when you meet at the higher levels, you can say, “I’ve had a chance to meet with a, b, c, and I notice you know D, can you introduce me?” When you meet with the hiring committee, you have a profile of them and their competitors. They don’t have time for that, they’ll appreciate your homework. Cynthia, that was such a softball. Give me a real example.
  26. Ok, first we’ll review the process and apply it to someone seeking a coproate elearning position. This is someone who develops online training programs.
  27. A quick LinkedIn search of elearning in Cleveland shows 6 companies with 14 people at the CCF (Cleveland Clinic) and 1 each otherwise. What else does this tell me?
  28. So, where is University Hospitals or Metro?
  29. Ah, let’s try the old-fashioned word for “elearning,” “training,” at University Hospitals at their main campus zip code 44106. Lots of employees. I’ll focus on the one where I have 2 shared connections and click on “similar.”
  30. Now look at the companies on the left. That gives me more bucket list options. If I look at each profile, I may see former employers I can add. I may see a better written profile that inspires me. Still not convinced – one more example Accounting
  31. If you are a CPA who loves valuation, these results are your first stop, but I’m sure there’s more.
  32. This time, search for Companies, in Cleveland, with the keywords CPA and valuation. Look at the additional names. But what about smaller companies, how can I find them and more information about them?
  33. How many here have heard of Reference USA? How many have used it? You might consider going to the library this week and asking for a lesson. Then you can access it online form home. We’re looking at sections of the Schlabig example.
  34. These codes help you find more of the same companies within a certain mile radius of your home.
  35. Some of my favorite fields. I do look at the credit score.
  36. And my favorite section at the bottom gives me yet more names. Meaden and Moore has not shown up yet. Now here they are. Let’s look up the Schlabig company page on LinkedIn.
  37. Here we go. On the lower right of a LinkedIn company page are their competitors and we finally see Ciuni and Panichi.
  38. It can be as simple as this. Please write down at least one company that is of interest to you and when you get home try some of these options to find their competitors.
  39. Now, list hiring triggers, times that they will have an urgent need to hire. Vacancy Growth New regulation
  40. How will you know when these happen. Try some of these tools to stay in the know about your bucket list companies.
  41. Now that you have an idea of creating a list and a dossier on each company, you can craft outstanding questions, not the Interviewing 101 questions. Questions that reflect your knowledge of the landscape the company faces. Questions that mirror their concerns. If you unexpectedly get a call from one of them, you won’t have to scramble getting up to speed before an interview. You’re half way there.
  42. This is the best part. Once employed, this helps you identify internal opportunities and risks. Progressive example of CSR planning next step. Do a great job and network internally like crazy. If you plan to move on, you can keep a bucket list going and wisely network through it. You, as a business of one, can see when your skills are devaluing and what skills will keep you in demand.
  43. Without an interview bucket list, you’ll be buffeted by job alerts in your email and online temptations.
  44. With an interview bucket list, you’ll have a strong direction, with multiple resources to get you there
  45. I’m available weekdays at noon in Twinsburg.
  46. This would not have been possible without outstanding resources such as ….