Intertextuality
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The document discusses intertextuality, which refers to how texts derive meaning from other texts through allusions, borrowing, and transformations. It provides examples of intertextuality in TV shows like The Simpsons through references to other media. Intertextuality in The Simpsons includes references to classic films. Examples are also given of intertextuality in music videos, which often reference famous movies or other music videos through borrowing imagery and themes.
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Direct Quotes
This document provides guidance on effectively incorporating direct quotes into arguments and writing. It explains that quotes should be used to support and reinforce your own ideas, not overwhelm them. The source and speaker of any quotes should be clearly indicated. Examples are provided for integrating quotes from books in a clear manner. Readers are instructed to mix up their introductory phrases when incorporating quotes and to use single quotation marks for quotes within quotes.
What is Postmodern Media?
The document defines several key characteristics of postmodern media: generic hybridisation, where genres are mixed; parody, where old media is poked fun at; intertextuality, where references are made to other works; self-reflexivity, where a work points out its constructed nature; juxtaposition, where opposing elements are combined; hyperreality, where reality is altered; and bricolage, where new works are created from old cultural icons. Examples are given for each characteristic to illustrate how postmodern videos exhibit these traits through genre mixing, parody, references to other works, self-awareness, unexpected combinations, detachment from reality, and re-purposing of icons.
Intertextuality
Julia Kristeva introduced the concept of intertextuality to describe how texts derive meaning from other texts. She argued that no text exists as an isolated work, and that all texts absorb and transform influences from other texts, genres, and discourses. Audiences play a role in interpreting intertextual references based on their prior knowledge of other works. For example, the Arcade Fire music video for "The Suburbs" features clips from the short film "Scenes from the Suburbs" throughout, demonstrating intertextuality in indie rock.
A CRITICAL APPRAISAL OF THE DECONSTRUCTION THEORY
Deconstruction theory argues that texts do not have single, fixed meanings. Rather, meanings are produced through the interaction between reader and text. The theory emphasizes exploring new interpretations of texts and understanding how language and ideologies shape interpretations. Key concepts of deconstruction include the idea that meanings are hidden and must be uncovered through close reading, and that authors do not have autonomous control over the meanings of their works. Deconstruction aims to reveal multiple meanings in texts and how reader perspectives impact what is interpreted.
Intertextuality
Intertextuality refers to the shaping of a text's meaning by another text through references, allusions, and transformations. Every text is a mosaic of references that influence its interpretation. For example, The Simpsons television show references many films and other cultural works, allowing audiences to find pleasure through recognition. A text's genre also provides an intertextual framework that links it to other genre examples through conventions.
hand outs.docx
Intertextuality refers to how a text is influenced by other texts through techniques like allusion, parody, quotation, and adaptation. It was coined by Julia Kristeva in 1960 and means "to intermingle while weaving." Intertextuality provides a richer reading experience by bringing new meanings and interpretations through connections to other works, and it questions ideas of authorship and originality while helping students create new texts.
Reception Theory
This document discusses the history and development of reception theory. It covers early uses of reception theory from the 1970s-1990s to analyze media content, the expansion of the theory beyond text to include semiotics and the understanding that environmental context influences reception. More recent developments mentioned include incorporating neuroscience findings and how reception models have been used to understand celebrity reception. The meaning derived from media depends on the relationship between the text and the reader's own background and experiences.
Reception Theory
This document discusses the history and development of reception theory. It covers early uses of reception theory from the 1970s-1990s to analyze media content, the expansion of the theory beyond text to include semiotics and the understanding that environmental context influences reception. More recent developments mentioned include incorporating neuroscience findings and how reception models have been used to understand celebrity reception. The meaning derived from media depends on the relationship between the text and the reader's own background and experiences.
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This document provides guidance on effectively incorporating direct quotes into arguments and writing. It explains that quotes should be used to support and reinforce your own ideas, not overwhelm them. The source and speaker of any quotes should be clearly indicated. Examples are provided for integrating quotes from books in a clear manner. Readers are instructed to mix up their introductory phrases when incorporating quotes and to use single quotation marks for quotes within quotes.
What is Postmodern Media?
The document defines several key characteristics of postmodern media: generic hybridisation, where genres are mixed; parody, where old media is poked fun at; intertextuality, where references are made to other works; self-reflexivity, where a work points out its constructed nature; juxtaposition, where opposing elements are combined; hyperreality, where reality is altered; and bricolage, where new works are created from old cultural icons. Examples are given for each characteristic to illustrate how postmodern videos exhibit these traits through genre mixing, parody, references to other works, self-awareness, unexpected combinations, detachment from reality, and re-purposing of icons.
Intertextuality
Julia Kristeva introduced the concept of intertextuality to describe how texts derive meaning from other texts. She argued that no text exists as an isolated work, and that all texts absorb and transform influences from other texts, genres, and discourses. Audiences play a role in interpreting intertextual references based on their prior knowledge of other works. For example, the Arcade Fire music video for "The Suburbs" features clips from the short film "Scenes from the Suburbs" throughout, demonstrating intertextuality in indie rock.
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Deconstruction theory argues that texts do not have single, fixed meanings. Rather, meanings are produced through the interaction between reader and text. The theory emphasizes exploring new interpretations of texts and understanding how language and ideologies shape interpretations. Key concepts of deconstruction include the idea that meanings are hidden and must be uncovered through close reading, and that authors do not have autonomous control over the meanings of their works. Deconstruction aims to reveal multiple meanings in texts and how reader perspectives impact what is interpreted.
Intertextuality
Intertextuality refers to the shaping of a text's meaning by another text through references, allusions, and transformations. Every text is a mosaic of references that influence its interpretation. For example, The Simpsons television show references many films and other cultural works, allowing audiences to find pleasure through recognition. A text's genre also provides an intertextual framework that links it to other genre examples through conventions.
hand outs.docx
Intertextuality refers to how a text is influenced by other texts through techniques like allusion, parody, quotation, and adaptation. It was coined by Julia Kristeva in 1960 and means "to intermingle while weaving." Intertextuality provides a richer reading experience by bringing new meanings and interpretations through connections to other works, and it questions ideas of authorship and originality while helping students create new texts.
Reception Theory
This document discusses the history and development of reception theory. It covers early uses of reception theory from the 1970s-1990s to analyze media content, the expansion of the theory beyond text to include semiotics and the understanding that environmental context influences reception. More recent developments mentioned include incorporating neuroscience findings and how reception models have been used to understand celebrity reception. The meaning derived from media depends on the relationship between the text and the reader's own background and experiences.
Reception Theory
This document discusses the history and development of reception theory. It covers early uses of reception theory from the 1970s-1990s to analyze media content, the expansion of the theory beyond text to include semiotics and the understanding that environmental context influences reception. More recent developments mentioned include incorporating neuroscience findings and how reception models have been used to understand celebrity reception. The meaning derived from media depends on the relationship between the text and the reader's own background and experiences.
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New criticism
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- New Critics examined only what was in the text itself using close reading of elements like metaphor, irony, tension and ambiguity to interpret a work's true meaning.
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1) The concept of intertextuality was originally developed by Julia Kristeva in the 1960s and refers to how texts reference and borrow from other texts.
2) Kristeva argued that readers approach new texts with preexisting knowledge and meanings from other texts they have consumed, shaping their interpretations.
3) Key proponents of intertextuality theory include Julia Kristeva, who coined the term, and M.H. Abrams, who defined it as the ways a text echoes or is linked to other texts through citations, allusions, assimilated features, or participation in common literary conventions.
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This document defines and provides examples of intertextuality. Intertextuality refers to the shaping of a text's meaning by another text through references, allusions, and transformations between texts. It is based on the idea that texts do not exist independently, but rather absorb and transform influences from other texts. Examples provided include film remakes, references between TV shows and other media, and how genre conventions create intertextual frameworks that link texts together through shared influences.
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Reception Theory
Reception theory emphasizes how readers actively interpret texts based on their own experiences and beliefs, rather than texts having intrinsic meanings. It was developed in the 1960s by Hans-Robert Jauss and later expanded on by Stuart Hall for media studies. Hall's approach views the meaning of a text as created through the relationship between what is encoded in a text by its producer and how it is decoded by each individual reader.
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Reception theory emphasizes how readers actively interpret and make meaning from a text based on their own experiences and beliefs, rather than texts having intrinsic meanings. It was developed in the 1960s by Hans-Robert Jauss and later expanded on by Stuart Hall for media studies. Hall's approach views the meaning of a text as created through the relationship between what is encoded in a text by its producer and how it is decoded by each individual reader.
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Reception theory emphasizes how readers actively interpret and make meaning from a text based on their own experiences and beliefs, rather than texts having intrinsic meanings. It was developed in the 1960s by Hans-Robert Jauss and later expanded on by Stuart Hall for media studies. Hall's approach views the meaning of a text as created through the relationship between what is encoded in a text by its producer and how it is decoded by each individual reader.
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Intertextuality
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Reception Theory
Reception theory emphasizes how readers actively interpret texts based on their own experiences and beliefs, rather than texts having intrinsic meanings. It was developed in the 1960s by Hans-Robert Jauss and later expanded on by Stuart Hall for media studies. Hall's approach views the meaning of a text as created through the relationship between what is encoded in a text by its producer and how it is decoded by each individual reader.
Reception Theory
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Reception Theory
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Intertextuality
- 1. 1
- 2. Intertextuality is the shaping of texts' meanings by other texts. It can refer to an author’s borrowing and transformation of a prior text or to a reader’s referencing of one text in reading another. The term “intertextuality” has, itself, been borrowed and transformed many times since it was coined by poststructuralist Julia Kristeva in 1966. As critic William Irwin says, the term “has come to have almost as many meanings as users, from those faithful to Kristeva’s original vision to those who simply use it as a stylish way of talking about allusion and influence” 2
- 3. Intertextuality uses references to other media texts with which the audience may be familiar to generate both potentially nostalgic associations and new meanings. Some examples of intertextuality inThe Simpsons: https://www.youtube.com/watch?v=656k6b09mF4 https://www.youtube.com/watch?v=B4I9gQr6muE https://www.youtube.com/watch?v=LloIPhC2s0Q https://www.youtube.com/watch?v=sVEzuhQzKpE https://www.youtube.com/watch?v=xto8_lj_G7M https://www.youtube.com/watch?v=-bbNrbCurnI https://www.youtube.com/watch?v=rszVJFUNiKw https://www.youtube.com/watch?v=r1sp14qNr0c https://www.youtube.com/watch?v=ex26S2q1-vU https://www.youtube.com/watch?v=O1L3rMBCaZA https://www.youtube.com/watch?v=EDhAJPy6aiY https://www.youtube.com/watch?v=I2LeYF2NSTA https://www.youtube.com/watch?v=fWA_7y4Dok8 https://www.youtube.com/watch?v=XlsNpaw_2Dw 3
- 4. Examples of intertextuality in The Simpsons. Intertextual references to classic films inThe Simpsons: https://www.youtube.com/watch?v=-bbNrbCurnI https://www.youtube.com/watch?v=ueflIuvcv34 https://www.youtube.com/watch?v=DXaxKQZhPWI Examples of intertextuality in Family Guy: https://www.youtube.com/watch?v=M67aqmuZ2YU https://www.youtube.com/watch?v=gBzNZSe1MMw https://www.youtube.com/watch?v=iI2prcj8Zig 4
- 5. 5 ‘Diamonds are a Girl’s Best Friend’ from Gentlemen prefer blondes (Howard Hawks, 1953) https://www.youtube.com/watch?v=g__ANxxwKIk Madonna ‘Material Girl’ (Mary Lambert ,1985) https://www.youtube.com/watch?v=e3wYIjI8WcI Intertextual reference to classic films in music videos: • Intertextual reference: https://www.youtube.com/watch?v=6p-lDYPR2P8 • Original text referenced: https://www.youtube.com/watch?v=bfsnebJd-BI
- 6. Robert Palmer AddictedTo Love (Donovan, 1986) https://www.youtube.com/watch?v=XcATvu5f9vE ShaniaTwain Man I Feel Like AWoman (Paul Boyd, 1999) https://www.youtube.com/watch?v=ZJL4UGSbeF g 15/05/2020 6
- 7. From Madonna’s ‘MaterialGirl’ (Mary Lambert ,1985) drawing on ‘Diamonds are a Girl’s Best Friend’) to 2Pac and Dr Dre’s ‘California Love’ (HypeWilliams 1996, drawing on ‘Mad Max’) there are many examples of cinematic references which dominate music video. 15/05/2020 7