Snapkode offers its customers the opportunity to complete the web visibility improvement plan with a range of complementary marketing services for the
company
Een presentatie van Laurent Coenca van Logica, over Innovative campaign management tijdens de Applied Customer Insight (ACI) netwerksessie op 13 maart 2012 in Amstelveen
The Changing Nature of Campaign ManagementClickSquared
Daniel Smith, senior vice president, marketing, ClickSquared, and guest, Suresh Vittal, Vice President, Practice Leader, Forrester Research, Inc., discuss the realities of cross-channel marketing and how marketers can leverage modern campaign management tools.
Summary Comparison of the 2013 Gartner MCCM Magic Quadrant vendors to the previous year, 2012 results. Easily see what Gartner's standout recommendations are and how the MCCM Multi-Channel vendors compares to 2012.
Our mission at The Faction Agency is to amplify every client's business objectives—from market share gains to increased sales revenue—with powerful brand equity.
Our commitment to achieving a new standard of excellence with every client sets our business apart. It's what keeps us tapped into what’s going on in today’s technology-driven markets so we can help our clients influence what comes next to achieve real and lasting success.
Een presentatie van Laurent Coenca van Logica, over Innovative campaign management tijdens de Applied Customer Insight (ACI) netwerksessie op 13 maart 2012 in Amstelveen
The Changing Nature of Campaign ManagementClickSquared
Daniel Smith, senior vice president, marketing, ClickSquared, and guest, Suresh Vittal, Vice President, Practice Leader, Forrester Research, Inc., discuss the realities of cross-channel marketing and how marketers can leverage modern campaign management tools.
Summary Comparison of the 2013 Gartner MCCM Magic Quadrant vendors to the previous year, 2012 results. Easily see what Gartner's standout recommendations are and how the MCCM Multi-Channel vendors compares to 2012.
Our mission at The Faction Agency is to amplify every client's business objectives—from market share gains to increased sales revenue—with powerful brand equity.
Our commitment to achieving a new standard of excellence with every client sets our business apart. It's what keeps us tapped into what’s going on in today’s technology-driven markets so we can help our clients influence what comes next to achieve real and lasting success.
Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...VIPdesk
Incorporating Social Media and Customer Service: How to Develop a Strategy
Blake Cahill: SVP of Marketing, Visible Technologies
Mary Naylor, VIPdesk
Setting goals and objectives for your social media efforts
Getting buy-in
Resources required to successfully implement a social media plan
Tools to use
Measurement of success
Web 2.0 and Social Media From Internal to ExternalDinis Guarda
The challenges of managing corporations at a time of web 2.0 and social media. What are the main shifts companies, management and businesses are facing from their internal to the external in this new technological and social paradigms. The individual and companies as media. The paper of intra-nets and good communications. A social media SWOT analysis. Correlation between web 2.0 and social media to engage employees and to get ROI and ROA. Listening, engaging and clear communication and guidelines start in your intranet, inside your company. Any efficient strategy always starts from the inside to the external. CONSUMERS, PROSUMERS AND NICHE GROUPS ARE THE NEW STAKEHOLDERS OF COMMUNICATIONS and business.
How to generate leads using search and social mediaInTouch
How to Generate Leads Using Search and Social Media - Brian Carroll invites Todd Lebo and Jen Doyle of MarketingSherpa to show how to effectively deploy a search and social media campaign to generate leads.
Social Media Academy Orientation Program - Key elements of certificationSociety3
Intro Webinar presentation - Summer Class 2011 - starting May 18th - more info:
http://socialmedia-academy.com
The Key Elements Of The Certification
Comprehending a cross functional business approach
Leveraging social media assessment methods
Using a social media strategy framework
Supporting social media in functional areas including sales, marketing, support, HR, logistics, product development
Experience with tools, places & networks
Strategy and execution planning
Corporate organization strategy
Reporting & analytics
Budgets, resources, ROI
The seven Social Media Methodologies
Consulting & team building
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
Parce qu’en ce moment on en parle, parce qu’on parle partout de Netflix, parce que tu ne comprends pas exactement ce que c’est que la SVOD ou Netflix ?!
T’inquiète pas Barnabé, lit ce qui suit !
Baromètre 2016 de confiance des Français dans les mediaKantar
Le baromètre sur la confiance des Français dans les médias réalisé tous les ans par TNS Sofres pour La Croix décrit l’évolution de la pratique et la consommation d’informations chez les Français, ainsi que la perception du traitement qu’ont fait les médias des principaux événements de l’année.
http://www.tns-sofres.com/etudes-et-points-de-vue/barometre-2016-de-confiance-des-francais-dans-les-media
Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...VIPdesk
Incorporating Social Media and Customer Service: How to Develop a Strategy
Blake Cahill: SVP of Marketing, Visible Technologies
Mary Naylor, VIPdesk
Setting goals and objectives for your social media efforts
Getting buy-in
Resources required to successfully implement a social media plan
Tools to use
Measurement of success
Web 2.0 and Social Media From Internal to ExternalDinis Guarda
The challenges of managing corporations at a time of web 2.0 and social media. What are the main shifts companies, management and businesses are facing from their internal to the external in this new technological and social paradigms. The individual and companies as media. The paper of intra-nets and good communications. A social media SWOT analysis. Correlation between web 2.0 and social media to engage employees and to get ROI and ROA. Listening, engaging and clear communication and guidelines start in your intranet, inside your company. Any efficient strategy always starts from the inside to the external. CONSUMERS, PROSUMERS AND NICHE GROUPS ARE THE NEW STAKEHOLDERS OF COMMUNICATIONS and business.
How to generate leads using search and social mediaInTouch
How to Generate Leads Using Search and Social Media - Brian Carroll invites Todd Lebo and Jen Doyle of MarketingSherpa to show how to effectively deploy a search and social media campaign to generate leads.
Social Media Academy Orientation Program - Key elements of certificationSociety3
Intro Webinar presentation - Summer Class 2011 - starting May 18th - more info:
http://socialmedia-academy.com
The Key Elements Of The Certification
Comprehending a cross functional business approach
Leveraging social media assessment methods
Using a social media strategy framework
Supporting social media in functional areas including sales, marketing, support, HR, logistics, product development
Experience with tools, places & networks
Strategy and execution planning
Corporate organization strategy
Reporting & analytics
Budgets, resources, ROI
The seven Social Media Methodologies
Consulting & team building
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
Parce qu’en ce moment on en parle, parce qu’on parle partout de Netflix, parce que tu ne comprends pas exactement ce que c’est que la SVOD ou Netflix ?!
T’inquiète pas Barnabé, lit ce qui suit !
Baromètre 2016 de confiance des Français dans les mediaKantar
Le baromètre sur la confiance des Français dans les médias réalisé tous les ans par TNS Sofres pour La Croix décrit l’évolution de la pratique et la consommation d’informations chez les Français, ainsi que la perception du traitement qu’ont fait les médias des principaux événements de l’année.
http://www.tns-sofres.com/etudes-et-points-de-vue/barometre-2016-de-confiance-des-francais-dans-les-media
FIRST is an award winning digital agency based in Sydney and Auckland. Our expertise has
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Digiapolis is an interactive web development and marketing company focused on delivering opportunities to your business bringing bold marketing ideas, an effective use of technology, and a passion for execution.
I am applying to your Digital Marketing Specialist position. Brand (Digital Marketing) Specialists support online marketing strategies throughout their full cycle, from conceptualization through implementation and evaluation. Typical work responsibilities include campaign development, social network engagement, lead qualification, and user experience analysis. Strong communication and technical skills are highly beneficial to success in this role.
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Making the Pieces Fit: Marketing, Technology and the Expanding WebBluespire Marketing
What credit union marketers and IT professionals can look forward to learning:
- How your credit union can use the Web as an online marketing platform
- The very latest in interactive marketing trends (and the underlying technology driving them), including search engine marketing, email and social media marketing, and audience targeting
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From Strategy to Execution Expert-Backed Approaches to Digital Marketing.pdfDouglas Duren
In this PDF, Douglas Duren explore expert-backed approaches to digital marketing, taking you on a journey from strategy development to effective implementation. By following these proven techniques, you’ll be better equipped to drive results and achieve your marketing goals.
Landisol is a Top Rated Digital Marketing Agency, Consulting and Strategy Development Company based in India with a team of highly skilled professionals from around the world. With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniques. While we are a one stop solution for all Digital Marketing services including Marketing automation.
Explore the forefront of digital marketing with these 5 cutting-edge strategies to elevate your online presence. From AI-powered personalization and immersive content experiences to harnessing the potential of voice search, stay ahead in the digital landscape. Discover how leveraging chatbots and social media influencers can amplify your brand reach and engagement. Embrace the future of marketing and unlock new avenues for growth.
Phase 1 Communications is a full-service marketing firm in St. Louis Missouri specializing in branding, consulting, online marketing, web solutions and creative.
Neuronimbus is committed to being the bridge between brands and the power of social media. We bring together our staunch belief in organic social media marketing campaigns and our expertise and experience with 16+ years of successful legacy behind us. From identifying the audience that can be targeted to understanding their social media behavior, and formulating a strategy that is more than just guesswork, we deliver the experience and resources you need.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. MARKETING SERVICES
PROMOTION
STRATEGY & VISIBILITY MONITORING
ANALYSIS
• CONVERSION ANALYIS
• MARKET ANALYSIS • ROI MONITORING
• BRAND IDENTITY • USABILITY ANALYSIS
• COMMS STRATEGY • BRAND REPUTATION
• COMMS PLAN EVALUATION
SOCIAL MEDIA
3. MARKETING SERVICES
• Snapkode offers its customers the opportunity to complete the web visibility
improvement plan with a range of complementary marketing services for the
company.
• In order to successfully improve online visibility, a web visibility improvement plan
must necessarily be part of a more comprehensive strategic vision embracing all the
components of a company’s marketing communications.
• Sales performance in the long-term are closely related with the reputation of the
company: therefore, communication must be consistent with the corporate
strategy and the firm must establish clear processes for performance monitoring and
customer relationship, keeping in mind that this is a new era where customers are
increasingly engaged in multimedia conversations.
• This is why Snapkode offers a 360º approach to ensure the client is on the right
strategic and operational marketing track to achieve the desired results.
4. STRATEGY & ANALYSIS
MARKET ANALYSIS
• Current market situation and It is a common attitude to tend to rush to
online positioning analysis. conclusions and possible solutions
before having grasped the real problem.
Snapkode prepares your strategic choice
with a preliminary study of the market
situation in which your company
operates, analyzing the quality of your
online presence and comparing it with
that of your main competitors. We
identify your competitive positioning, the
performance of your products/services,
socio-demographic characteristics and
behavior of your customers, and potential
business development opportunities.
5. STRATEGY & ANALYSIS
BRAND IDENTITY
• Brand positioning and visual Being visible is an advantage that may
identity strategic study (tone of be cancelled out if the way in which the
firm is visible is inconsistent in regards
voice, claim, logo, communication
with the desired market positioning.
material graphics…). Snapkode helps you analyze your
resources and interpret market,
customers, and competition, choosing
the direction to follow, ensuring that all
components of your communication are
consistent with corporate objectives at
every touchpoint.
6. STRATEGY & ANALYSIS
COMMUNICATION STRATEGIES:
ONLINE + OFFLINE
• Integration of online and offline Online communication offers huge
communication strategies: opportunities but there are a plethora of
strategic plan study and practical channels to choose from and it is
important to master each one you select,
training on channels management.
coordinating them with offline activities.
The language, purpose and methods
often differ between online and offline:
Snapkode sets the strategic direction for
your company and helps you in the
implementation phase, through
customized and specific training to your
resources.
7. STRATEGY & ANALYSIS
DIGITAL COMMUNICATION
PLAN
• Digital communication plan and Web site, blog, forum, video, social
practical training on channels media, PR, DEM, mobile marketing,
management. adver gaming, digital events, they are all
available online tools for a company, but
which one should your company use,
how, and how much?
Snapkode guides you through the
implementation of an ad hoc digital
strategy, giving you the tools and
knowledge to communicate effectively
and consistently in every channel,
monitor results, and meet corporate
objectives.
8. SOCIAL MEDIA
SOCIAL COMMUNICATION Social media are crucial at a time when
PLAN the consumer has grown accustomed to
being the protagonist and is especially
• Social Media communication attracted by the engagement factor.
plan and practical training on Not all social channels are suitable for
channels management. your business, and communication in
these areas must be planned for,
complying with rules often radically
different from traditional communication.
Snapkode assists in the drafting of a
social media plan tailored to your needs
and offers specific training for your
internal resources on the use and
management of the channels.
Being active on social media also brings
increased organic visibility results.
9. PROMOTION
PROMOTION PLAN
• Promotion plan on corporate Corporate presence, whether it is online
owned media: evaluation and or offline, does need promotion.
Snapkode offers strategic plans,
implementation of offline PR,
technical and management support for all
SEO, and SEM mix. offline PR, SEO (with Jtoow), and SEM
(with Google Adwords) activities,
depending on the company’s needs.
10. VISIBILITY
JTOOW
• Automatic SEO: websites SEO (Search Engine Optimisation) is the
optimization. set of techniques allowing a website to be
optimally positioned within the organic
results (SERP) of major search engines
(Google).
A SEO strategy promotes brand
positioning. Google has a great
persuasive power on people. Being well
positioned in the search engines
improves the positive perception of
brands and services.
JTOOW projects guarantee search
engine optimization with hundreds, if not
thousands, of keywords on the first page
of search engine results.
11. MONITORING
CONVERSION ANALYIS When any strategy is implemented it is
• What to measure and how: essential to keep results monitored.
Google Analytics data analysis. Snapkode offers a specific conversion
monitoring plan (depending on the
strategic objectives), also providing
specific training on the use of Google
Analytics tools:
•Demographic data (language and
location)
•Behavior data (frequencies, involvement)
•Technological data (browser, mobile)
•Average time spent on page
•Bounce rates
•Organic visibility data
•Keyword advertising visibility data.
12. MONITORING
ROI MONITORING
• ROI monitoring tools, through What benefits does online visibility bring?
website, online campaigns, Digital Are you getting the type and number of
PR, and Social Media. conversions desired?
Return on investment is usually the
dominant metric in marketing initiatives.
While offline the definition of ROI is often
inaccurate, with online channels you can
set and monitor more precise and
specific objectives, but in order to do so it
is important to know what tools to use.
Snapkode offers customized plans to
monitor online communication activities
and a specific training for the managers
involved.
13. MONITORING
USABILITY ANALYSIS
Desired conversions may not occur
• Analysis and improvement of because of poor usability of the corporate
corporate website’s user- website. Snapkode helps you understand
friendliness and customer why the conversion is not obtained during
interaction, through the study the visit, setting the key metrics for your
of Google Analytics data, business, and teaching you how to keep
graphic impact, information them monitored:
organization. •Demographic data (language and location)
•Behavior data (frequencies, involvement)
•Average time spent on the page
•Bounce rates
•Pages most displayed
•Interaction with users.
14. MONITORING
Establishing and monitoring the level of
BRAND REPUTATION company reputation helps
EVALUATION the management in making adjustments
along the way to the strategic or
tactical approach, even avoiding potential
• Online brand reputation crises. It is definitely recommended to
evaluation tools. keep control of conversations on the web
by using both own and not-
owned platforms, because when
consumers express their opinions on the
web (and they do) an indelible mark is left
on the positive or negative reputation of
the company. Sometimes this leads
to crises that may irreversibly damage the
company's reputation.
Snapkode offers specific training on the
tools and techniques needed for online
brand reputation assessment.