Parthy “P.J.” Walker is an award-winning digital account director with expertise in account management, delivery leadership, digital marketing, project management, and brand strategy. They have a track record of growing accounts significantly over multiple years through strategic planning and tactical execution. P.J. has managed large projects across various industries, including for major companies like Coca-Cola, McDonald's, Verizon, and Hilton Hotels.
Neumann Consulting International provides management, IT, and marketing consulting services operating since 1999. They have over 450 completed projects for clients worldwide, focusing on the Middle East. Their expertise includes business strategies, IT development, mergers and acquisitions, HR management, and marketing. They take a modular approach to projects utilizing strategic advising, project management, specialist roles, and integration services.
Intersection Digital Marketing Case StudiesMark Smiciklas
The document summarizes case studies for four clients: an international airline, a national retailer, a beverage brand, and an insurance company. For each client, it outlines key challenges they faced, the solutions Intersection provided, and the capabilities used. The solutions generally involved developing strategic and tactical digital marketing plans, launching social media programs, and creating and distributing online content. Intersection's capabilities included areas like digital strategy, social media best practices, content development, and analytics.
Demand Creation Services is a marketing firm that specializes in business-to-business demand generation for the technology industry. They offer a variety of demand generation services including telemarketing, digital marketing, databases, and marketing consulting. Their professional staff can assist with developing marketing strategies, managing projects, and delivering a range of demand generation services to help clients generate leads, book appointments, recruit for events, and more.
Nettingsolutions provides digital marketing solutions and has over 10 years of experience. They have a team of over 100 members across the Americas to help clients automate demand generation through the right tools. Nettingsolutions offers several products and solutions to help clients understand results, qualify leads, share leads with sales, and measure key performance indicators (KPIs). These include solutions to deploy and analyze campaigns, qualify prospects, and provide KPI analysis. They also offer data management solutions to optimize data capture processes and develop efficient databases through enrichment and updates.
This document discusses developing a digital strategy and roadmap. It defines digital strategy as the recommended approach to achieving objectives through digital mediums. An effective digital strategy exercise identifies how consumers interact today and maps customer experiences to understand moments that are important, painful, or create loyalty. The digital review provides necessary context through an assessment of the corporate situation, a competitive audit, and insights into consumers and trends. The strategy then determines objectives and initiatives. The digital plan outlines tactics, measures, and an approach for implementation including assumptions and dependencies. Planning requires balancing quick wins with long-term opportunities according to prioritization criteria. Constant evaluation is also important as the digital landscape rapidly changes.
Nettingsolutions provides lead generation services through marketing campaign planning, execution, and reporting. Their services include (1) coordinating marketing campaigns, (2) managing data and processes to optimize operations and reduce costs, and (3) generating qualified leads and measuring results. The document outlines their campaign planning, segmentation, targeting, and measurement approaches to help companies achieve objectives like brand awareness, lead generation, and customer loyalty.
Burnham Marketing was established to help companies expand their digital marketing capabilities. They provide strategic planning, media buying, campaign management, and training services. Jason and Michelle Burnham bring over 25 years of experience in digital marketing. They have helped web agencies generate incremental revenue and satisfy client needs by offering digital media services on a project basis. This allows for seamless integration of media and creative while demonstrating greater value to clients.
Neumann Consulting International provides management, IT, and marketing consulting services operating since 1999. They have over 450 completed projects for clients worldwide, focusing on the Middle East. Their expertise includes business strategies, IT development, mergers and acquisitions, HR management, and marketing. They take a modular approach to projects utilizing strategic advising, project management, specialist roles, and integration services.
Intersection Digital Marketing Case StudiesMark Smiciklas
The document summarizes case studies for four clients: an international airline, a national retailer, a beverage brand, and an insurance company. For each client, it outlines key challenges they faced, the solutions Intersection provided, and the capabilities used. The solutions generally involved developing strategic and tactical digital marketing plans, launching social media programs, and creating and distributing online content. Intersection's capabilities included areas like digital strategy, social media best practices, content development, and analytics.
Demand Creation Services is a marketing firm that specializes in business-to-business demand generation for the technology industry. They offer a variety of demand generation services including telemarketing, digital marketing, databases, and marketing consulting. Their professional staff can assist with developing marketing strategies, managing projects, and delivering a range of demand generation services to help clients generate leads, book appointments, recruit for events, and more.
Nettingsolutions provides digital marketing solutions and has over 10 years of experience. They have a team of over 100 members across the Americas to help clients automate demand generation through the right tools. Nettingsolutions offers several products and solutions to help clients understand results, qualify leads, share leads with sales, and measure key performance indicators (KPIs). These include solutions to deploy and analyze campaigns, qualify prospects, and provide KPI analysis. They also offer data management solutions to optimize data capture processes and develop efficient databases through enrichment and updates.
This document discusses developing a digital strategy and roadmap. It defines digital strategy as the recommended approach to achieving objectives through digital mediums. An effective digital strategy exercise identifies how consumers interact today and maps customer experiences to understand moments that are important, painful, or create loyalty. The digital review provides necessary context through an assessment of the corporate situation, a competitive audit, and insights into consumers and trends. The strategy then determines objectives and initiatives. The digital plan outlines tactics, measures, and an approach for implementation including assumptions and dependencies. Planning requires balancing quick wins with long-term opportunities according to prioritization criteria. Constant evaluation is also important as the digital landscape rapidly changes.
Nettingsolutions provides lead generation services through marketing campaign planning, execution, and reporting. Their services include (1) coordinating marketing campaigns, (2) managing data and processes to optimize operations and reduce costs, and (3) generating qualified leads and measuring results. The document outlines their campaign planning, segmentation, targeting, and measurement approaches to help companies achieve objectives like brand awareness, lead generation, and customer loyalty.
Burnham Marketing was established to help companies expand their digital marketing capabilities. They provide strategic planning, media buying, campaign management, and training services. Jason and Michelle Burnham bring over 25 years of experience in digital marketing. They have helped web agencies generate incremental revenue and satisfy client needs by offering digital media services on a project basis. This allows for seamless integration of media and creative while demonstrating greater value to clients.
This document summarizes the digital and new media consultancy services offered. The services include developing a complete digital brand strategy and marketing plan, designing websites and applications, and providing advanced web application development. The consultancy employs research partners, design teams, and software developers to deliver digital strategy consulting, design and development services, and project management to clients.
NotionPath provides digital publishing solutions to help organizations build online communities and engage members. Their portal solution supports newsletters, membership sites, magazines, and other content to drive engagement and monetize content. They offer strategic planning, content strategy development, project management and other services to help organizations transition to digital publishing and address challenges around disruptive changes, new revenue sources and staff skills. Case studies provide examples of how NotionPath has helped associations increase their international reach and revenues through online publishing solutions.
Cameron Digital Solutions is a strategic consulting firm that helps small and medium businesses maximize their digital presence; they offer solutions across digital strategy, social media, user experience design, and technology implementation to help clients understand their audience, evaluate goals, and measure success of their digital initiatives; the document provides an overview of CDS's services, methodology, team roles, clients, and contact information.
The document provides information about Hawkeye, a global marketing and communications agency. It highlights that Hawkeye has 350 skilled professionals across 16 global offices speaking 20 languages and has served over 189 countries. It then lists some of Hawkeye's service offerings such as data/analytics, insights, branding, planning, digital, promotional, experiential, direct, loyalty, and optimization services.
Integrating the Role of Fee Earners, Marketing and BDRobert_Sawhney
Integrating the work of fee earners, marketing and BD: Presentation delivered at KPMG HK for the Asia Pacific Professional Services Marketing Association June 2010
The document provides an overview of a company that offers marketing and branding services through an unbiased service model. It coordinates with freelancers to offer single or full-service solutions at reduced costs compared to traditional agencies. The company focuses on serving client objectives over its own goals. It has published rates and does not mark up costs, enter award shows, or self-promote. The company uses research-based methodologies for brand management, experience management, and project management to develop branding deliverables and execute marketing plans and projects.
This document discusses business development challenges for law firms and how xRM4Legal software can help address them. It outlines how the software helps users target the right clients and prospects, improve outreach efforts, clearly define their value proposition, and track matters from initial prospect to client to drive new business. The software provides tools to maximize relationships, automate processes, access firm-wide information, evaluate marketing return on investment, and gain business insights. It argues that achieving new levels of productivity in business development activities can help firms close more deals, improve client satisfaction, drive innovation, and reduce costs.
The document outlines a methodology for delivering business intelligence (BI) projects through two phases - discovery and delivery. The discovery phase involves understanding requirements, conducting market research, and analyzing existing systems and data. The delivery phase focuses on building the BI solution, including requirements definition, planning, testing, and handing over ownership to operations. The methodology provides a structured process to successfully implement BI and ensure ongoing management.
Microsoft Dynamics xRM4Legal 2013 Marketing OverviewDavid Blumentals
The document provides an overview of the Microsoft xRM4Legal 2013 software for legal firms. It discusses how the software can help law firms become more effective at business development by [1] giving staff the right tools to attract more clients, improve service, close deals faster, and enhance client relationships, [2] achieving new levels of business development productivity through better targeting, managing activities and communication, and opportunities, and [3] providing real-time business intelligence through customizable dashboards and reports.
Redirect Digital and Direct Marketing - Website DevelopmentRedirect, LLC
Redirect is a leading provider of digital and direct marketing services. They offer clients a full range of integrated multi-channel marketing solutions aimed at generating return on marketing investments. Redirect's services include web design and development, digital marketing campaigns, data management, and technology platforms.
This document provides an overview of Cobb Solutions, a custom software development and services firm. It describes the company's 17 years of experience, core values of developing long-term relationships and exceptional customer service. It also outlines Cobb Solutions' business services portfolio and descriptions, lists some clients, and describes their software development lifecycle and case studies including automating processes for First Choice Power.
Neumann Consulting International provides management, IT, and marketing consulting services operating since 1999. They have over 450 completed projects for clients worldwide, focusing on the Middle East. Their expertise includes business strategies, IT development, mergers and acquisitions, HR management, and marketing. They take a modular approach to projects and can provide strategic advising, project management, specialist expertise, or full integration services.
Senior Program Manager & Business Operations Lead at Adobe with 7+ years of Program and Product Management experience and a business/technical background in Technology Management and Computer Science.
Web Teks provides a variety of web development and IT services including branding and creative design, enterprise web development, SharePoint and .NET development, and hosting services. They have experience building websites from scratch and integrating custom software with existing infrastructure. Their team of over 60 professionals can help clients with projects large and small across various industries.
Mann Marketing LLC is a marketing firm that blends strategy and creativity to build brands. It was founded in 2002 and provides marketing services to both B2B and B2C clients across various industries. The firm assists companies with developing and improving their marketing plans through services such as market research, brand strategy, communications design, and measurement. Viki Mann is the president and owner, bringing over 20 years of experience in marketing leadership roles for Fortune 500 companies.
Zedrick Khan has 14 years of experience in new client development, strategic business development, key account management, and strategic consultative sales. He has a proven track record of driving sales and maintaining high client renewal rates. He is skilled in establishing rapport, presenting strategic visions, and offering solutions. He has technical expertise in areas such as cloud computing, digital transformation, AI, big data, and managed services. He holds multiple certifications and has an MS and BS in Computer Science.
The document provides guidance on creating and maintaining effective business partnerships in the information technology industry, outlining strategies for establishing relationships with key decision makers, leveraging sales teams, developing engagement plans, and tracking partnerships using a relationship management system to identify problems and generate revenue leads. It also includes examples of IBM's approach to sales, marketing, communications, and channel enablement to support partnerships. The goal is to help technology providers identify partners' capabilities and competitively pursue major procurements.
Rob Berman is a marketing and product development executive with over 15 years of experience growing revenues significantly through new product launches, strategic planning, and business development. He has a proven track record of turning around underperforming business units and boosting profits through pricing optimization, expense management, and performance measurement. Berman has global experience operating in various markets and industries.
Rob Berman is a marketing and product development executive with over 15 years of experience growing revenues by up to 375% through new product launches, improved pricing strategies, and cross-selling initiatives. He has a track record of turning around underperforming business units from losses into profits through expense management and process improvements. Berman has global experience operating businesses in the US and internationally, and is skilled in areas such as strategic planning, financial management, and developing high-performing teams.
This document provides information about an agency that offers integrated digital marketing services. It has offices in several major cities around the world and employs skilled professionals who speak 16 languages. The agency offers a wide range of services including strategy, data analytics, digital and technology, content and creative, critical communications, and sports and experiential marketing. It believes in creating extraordinary experiences that matter and that the digital and physical worlds should work together. The agency's approach integrates technology across all platforms, triggers, and channels.
This document summarizes the digital and new media consultancy services offered. The services include developing a complete digital brand strategy and marketing plan, designing websites and applications, and providing advanced web application development. The consultancy employs research partners, design teams, and software developers to deliver digital strategy consulting, design and development services, and project management to clients.
NotionPath provides digital publishing solutions to help organizations build online communities and engage members. Their portal solution supports newsletters, membership sites, magazines, and other content to drive engagement and monetize content. They offer strategic planning, content strategy development, project management and other services to help organizations transition to digital publishing and address challenges around disruptive changes, new revenue sources and staff skills. Case studies provide examples of how NotionPath has helped associations increase their international reach and revenues through online publishing solutions.
Cameron Digital Solutions is a strategic consulting firm that helps small and medium businesses maximize their digital presence; they offer solutions across digital strategy, social media, user experience design, and technology implementation to help clients understand their audience, evaluate goals, and measure success of their digital initiatives; the document provides an overview of CDS's services, methodology, team roles, clients, and contact information.
The document provides information about Hawkeye, a global marketing and communications agency. It highlights that Hawkeye has 350 skilled professionals across 16 global offices speaking 20 languages and has served over 189 countries. It then lists some of Hawkeye's service offerings such as data/analytics, insights, branding, planning, digital, promotional, experiential, direct, loyalty, and optimization services.
Integrating the Role of Fee Earners, Marketing and BDRobert_Sawhney
Integrating the work of fee earners, marketing and BD: Presentation delivered at KPMG HK for the Asia Pacific Professional Services Marketing Association June 2010
The document provides an overview of a company that offers marketing and branding services through an unbiased service model. It coordinates with freelancers to offer single or full-service solutions at reduced costs compared to traditional agencies. The company focuses on serving client objectives over its own goals. It has published rates and does not mark up costs, enter award shows, or self-promote. The company uses research-based methodologies for brand management, experience management, and project management to develop branding deliverables and execute marketing plans and projects.
This document discusses business development challenges for law firms and how xRM4Legal software can help address them. It outlines how the software helps users target the right clients and prospects, improve outreach efforts, clearly define their value proposition, and track matters from initial prospect to client to drive new business. The software provides tools to maximize relationships, automate processes, access firm-wide information, evaluate marketing return on investment, and gain business insights. It argues that achieving new levels of productivity in business development activities can help firms close more deals, improve client satisfaction, drive innovation, and reduce costs.
The document outlines a methodology for delivering business intelligence (BI) projects through two phases - discovery and delivery. The discovery phase involves understanding requirements, conducting market research, and analyzing existing systems and data. The delivery phase focuses on building the BI solution, including requirements definition, planning, testing, and handing over ownership to operations. The methodology provides a structured process to successfully implement BI and ensure ongoing management.
Microsoft Dynamics xRM4Legal 2013 Marketing OverviewDavid Blumentals
The document provides an overview of the Microsoft xRM4Legal 2013 software for legal firms. It discusses how the software can help law firms become more effective at business development by [1] giving staff the right tools to attract more clients, improve service, close deals faster, and enhance client relationships, [2] achieving new levels of business development productivity through better targeting, managing activities and communication, and opportunities, and [3] providing real-time business intelligence through customizable dashboards and reports.
Redirect Digital and Direct Marketing - Website DevelopmentRedirect, LLC
Redirect is a leading provider of digital and direct marketing services. They offer clients a full range of integrated multi-channel marketing solutions aimed at generating return on marketing investments. Redirect's services include web design and development, digital marketing campaigns, data management, and technology platforms.
This document provides an overview of Cobb Solutions, a custom software development and services firm. It describes the company's 17 years of experience, core values of developing long-term relationships and exceptional customer service. It also outlines Cobb Solutions' business services portfolio and descriptions, lists some clients, and describes their software development lifecycle and case studies including automating processes for First Choice Power.
Neumann Consulting International provides management, IT, and marketing consulting services operating since 1999. They have over 450 completed projects for clients worldwide, focusing on the Middle East. Their expertise includes business strategies, IT development, mergers and acquisitions, HR management, and marketing. They take a modular approach to projects and can provide strategic advising, project management, specialist expertise, or full integration services.
Senior Program Manager & Business Operations Lead at Adobe with 7+ years of Program and Product Management experience and a business/technical background in Technology Management and Computer Science.
Web Teks provides a variety of web development and IT services including branding and creative design, enterprise web development, SharePoint and .NET development, and hosting services. They have experience building websites from scratch and integrating custom software with existing infrastructure. Their team of over 60 professionals can help clients with projects large and small across various industries.
Mann Marketing LLC is a marketing firm that blends strategy and creativity to build brands. It was founded in 2002 and provides marketing services to both B2B and B2C clients across various industries. The firm assists companies with developing and improving their marketing plans through services such as market research, brand strategy, communications design, and measurement. Viki Mann is the president and owner, bringing over 20 years of experience in marketing leadership roles for Fortune 500 companies.
Zedrick Khan has 14 years of experience in new client development, strategic business development, key account management, and strategic consultative sales. He has a proven track record of driving sales and maintaining high client renewal rates. He is skilled in establishing rapport, presenting strategic visions, and offering solutions. He has technical expertise in areas such as cloud computing, digital transformation, AI, big data, and managed services. He holds multiple certifications and has an MS and BS in Computer Science.
The document provides guidance on creating and maintaining effective business partnerships in the information technology industry, outlining strategies for establishing relationships with key decision makers, leveraging sales teams, developing engagement plans, and tracking partnerships using a relationship management system to identify problems and generate revenue leads. It also includes examples of IBM's approach to sales, marketing, communications, and channel enablement to support partnerships. The goal is to help technology providers identify partners' capabilities and competitively pursue major procurements.
Rob Berman is a marketing and product development executive with over 15 years of experience growing revenues significantly through new product launches, strategic planning, and business development. He has a proven track record of turning around underperforming business units and boosting profits through pricing optimization, expense management, and performance measurement. Berman has global experience operating in various markets and industries.
Rob Berman is a marketing and product development executive with over 15 years of experience growing revenues by up to 375% through new product launches, improved pricing strategies, and cross-selling initiatives. He has a track record of turning around underperforming business units from losses into profits through expense management and process improvements. Berman has global experience operating businesses in the US and internationally, and is skilled in areas such as strategic planning, financial management, and developing high-performing teams.
This document provides information about an agency that offers integrated digital marketing services. It has offices in several major cities around the world and employs skilled professionals who speak 16 languages. The agency offers a wide range of services including strategy, data analytics, digital and technology, content and creative, critical communications, and sports and experiential marketing. It believes in creating extraordinary experiences that matter and that the digital and physical worlds should work together. The agency's approach integrates technology across all platforms, triggers, and channels.
5 Critical Keys to Success with Sitecore DMSNavigationArts
Are you putting your analytics to work with your data management system? Collecting data is the easy part, but using it to create real value takes skills, planning, and the proper tools. Sitecore’s integrated analytics platform provides the tools, but what else do you need to reap the benefits?
This webinar is presented by Sitecore and Navigationarts. We highlight what you need to get started and what you need to get the most out of DMS. Case study examples ranging from B to B, B to C, and somewhere in between highlight best practices in custom reporting, audience segmentation, real time personalization, and more.
The webinar covers:
How to plan for DMS including audience analysis and content tagging strategies
The ideal project approach
Best practices in B to B and B to C marketing tactics
Using real time personalization
Understanding engagement tiers; out-of-the-box vs customized
Maryann is a Senior Portfolio Marketing Manager overseeing product marketing, content development, and brand strategy.
The purpose of this deck is to show her creative process, approach to marketing initiatives, and examples of work. This should be used as an extension of her resume. Enjoy!
J2X Media is a full-service digital marketing agency that provides data-driven, creative marketing solutions to engage customers and drive business objectives. They utilize research, content creation, and strategic campaign execution across online and social media channels to acquire new customers, increase brand awareness and engagement, and generate leads and sales. Their comprehensive approach includes assessing client needs, crafting customized programs, executing campaigns, and analyzing results to continually refine marketing strategies.
J2X Media is a full-service digital marketing agency that provides data-driven, creative marketing solutions to engage customers and drive business objectives. They utilize research, content creation, and strategic campaign execution across online and social media channels to acquire new customers, increase brand awareness, and generate leads and revenue for their clients. Some of their services include social media marketing, email marketing, video production, website development, and running promotional campaigns.
J2X Media is a full-service digital marketing agency that provides data-driven, creative marketing solutions to engage customers and drive business objectives. They utilize research, content creation, and strategic campaign execution across online and social media channels to acquire new customers, increase brand awareness and engagement, and generate leads and sales. Their comprehensive approach includes assessing client needs, crafting customized programs, executing campaigns, and analyzing results to continually refine marketing strategies.
This document discusses digital marketing trends for 2022 that will impact businesses. It covers topics like consumer trends showing people prioritizing discovery, health, volunteering and education. Search trends are evolving to focus more on relevancy, experience and desire. Local search success depends increasingly on expertise, authority and trust. The presentation emphasizes the importance of digital experience and desire, including stitching together an omnichannel customer experience through approaches like conversational search and commerce. It provides a framework and considerations for an effective 2022 digital strategy.
The BC&M Group provides real estate development, advisory, and management services globally. They have offices in several countries and regions. BC&M succeeds through professionalism, excellence, innovation, and delivering projects on time and within budget. Their services include consulting, sales and marketing management, owner's representation, project management, furnishings procurement and installation, and landscape management. The company understands all aspects of the development process from conceptualization through operations. Their team leaders have deep expertise in their respective roles.
Product innovation at mimeo pcamp boston 052110 gehmancharlesgehman
Mimeo is a cloud printing service provider that aims to power print from anywhere to everywhere. The presentation discusses Mimeo's product innovation process, which includes ideating new physical products and software features through benefit structure analysis and scenario analysis. It also covers how Mimeo organizes its product team using agile development methods, prioritizes product ideas based on return on investment, and ensures successful product development, marketing, and measurement.
Product innovation at mimeo pcamp boston 052110 gehman
Your Account Director Solution
1. Parthy “P.J.” Walker
Award-Winning Digital Account Director
SUMMARY OF QUALIFICATIO S
Driven and dedicated to delivering quality products and services and exceptional business performance
Self-motivated; able to organize, analyze and meet operational deadlines
Strong initiative in decision-making and leadership capabilities
Solid execution of corporate strategies through tactical plans that drive results
Exceptional track record in exceeding client expectations with all levels of client management
Expert in client relations, delivery and account management
______________________________________________________________________________________________________________________
Areas of Expertise
o Account Management o Interactive Marketing o Project Management
o Delivery Leadership o Digital Marketing o Brand Strategy
o P&L Accounting o Strategy Consulting o Social Media Networking
o Contract Negotiation o Requirements Facilitation o Marketing Analytics
___________________________________________________________________________________________________________
Account Highlights – By Industry
CPG
Client/ Account Projects Highlights
The Coca-Cola Company • Global Digital Asset Managed 150 local and offshore resources
Management Project Supervised Flash development; approved deliverables
Grew account from $750K to $30M over 5 yrs.
Proctor & Gamble • Cover Girl Beauty Advisor Conducted brand strategy engagement; led program
Search Analytics Strategy design
• Intelligent Digital Platform Led organic search analytics project across 3 brands
Application Created internal buy-in strategy for brand managers
Initial account value: $15M
Campbell’s Soup Company • HR Portal Design & Facilitated requirement sessions/executive interviews
Development Drove the strategy and supervised creative development
• Godiva Digital Display Led on-site deployment and event teams
Merchandising Engagement Grew account from $3M to $8M over 3 years
McDonald’s • Digital Display Menu Design & Produced digital strategy buy-in documentation
Deployment Assembled in-house and 3rd party display resources
Coordinated with AOR for press releases, announcement
R. J. Reynolds • Annual Doral Loyalty Event Conducted live streaming assessment; created project
plans, defined deliverables and measurement metrics
Coordinated local and remote event teams
Worked with client and in-house production staffs pre-
and post event.
Retail
Client /Account Project Highlights
Verizon Wireless • Social Media Programs Executed Facebook, Twitter and YouTube campaigns for
Sponsorship, Value, Media and Innovation segments
Directed implementation of custom RMUs in support of
4G LTE launch in partnership with ad publisher resources
Managed FB “24 Days of Seasonal Surprises” – custom
application development, agency deployment
Walmart • Master Data Management Managed 45 local & 62 offshore resources
Implementation Tracked visa status of onshore resources; led resource
acquisitions throughout project growth
Atlanta, GA • Mobile (678) 524-7094 • pjsellsatlanta@gmail.com • Twitter: @pjatlanta
[1]
2. Parthy “P.J.” Walker
Award-Winning Digital Account Director
• Brazil Tax Project Established and directed local (Bentonville) offices
• Staff Augmentation Grew account from $10M to $15M in 6 months
AT&T • Customer Experience Company Managed creative development of in-store demos
Store Redesign Facilitated client strategy sessions
Performed competitive gap analysis
Macy’s • Macys.com Web Design Led strategy development sessions
• Initial eCommerce Application Managed creative, IA & technical resources
• FedAd Circular Content Tracked and resolved project milestone issues
Management Project Delivered executive-level presentations
Grew account from $2M to $9M over 6 years
Dillard’s • Digital Media Merchandising Conducted requirements validation sessions
Content Strategy Performed content gap analysis
• DMM Ad Creation & Created digital media content strategy
Deployment Led content creation activities
Managed 3rd party content deployment
Travel/Transportation/Hospitality
Client /Account Project Highlights
Hilton Hotels • Web Site Re-Development Managed marketing analysis resources (10) assigned to
• Hilton.com Offshore global account; interfaced with offshore resources
Maintenance Developed strategic roadmap for future releases
Acted as subject matter expert for UX resources
Initial project value:$15M
Sotheby’s International • Brand Strategy & Creation Facilitated joint requirement sessions
Realty • Web Site Design through Managed on- and offsite development teams
Deployment Co-developed usability research criteria w/IA lead
Delivered on time and under budget
Amtrak • Self-Service Kiosk Design Led RFP efforts & multi-touch development team
• Multichannel Developed multichannel strategy documentation
(Kiosk/Web/Mobile) Application Managed 45 local and virtual resources
Development Grew project value from $2M - $7M over 4 years
Media & Entertainment
Client /Account Project Highlights
IBM Corporate • Grand Slam Tennis Real-Time Managed pre-event & onsite operations
Communications Web Broadcasts Supervised onsite client tours of BOH operations
• Masters.com Exceptional client feedback on success of projects
• Grammy.com Delivered multiple upgrades on limited internal budgets
• SuperBowl.com
Atlanta Committee for the • Spectator & Venue Procured sponsorships & managed ACOG staff
Olympic Games Entertainment Supervised volunteers & staff at venues
Executed entertainment contracts
Produced run-through sessions & set schedules
New York Stock Exchange • Web Site Design through Led proposal response & managed project schedules
Deployment Supervised creative, technical resources (15 onshore)
Grew account from $1M to $4M over 2 years
Atlanta, GA • Mobile (678) 524-7094 • pjsellsatlanta@gmail.com • Twitter: @pjatlanta
[2]
3. Parthy “P.J.” Walker
Award-Winning Digital Account Director
___________________________________________________________________________________________________________
Career Progression
MOXIE I TERACTIVE (Independent Consultant) - Atlanta, GA
Program Director – Social Media ovember, 2010 - present
• Accountable for leading and managing a family of customer-focused strategic programs, across current and future social
media devices
• Committed to delivering total interactive solutions that meet requirements while meeting or exceeding customer satisfaction
• Responsible for allocating talent and identifying holes across all aspects of each project
• Develops accurate and informed work, including scopes, schedules, and budgets that accurately reflect the scope of the work
• Identifies true needs on business for delivery support and appropriately aligns resources against those needs – educates the
teams when necessary on roles and responsibilities among the team
DEFI ITIO 6 - Atlanta, GA
Account Director July, 2010 – October, 2010
Senior level professional responsible for representing the agency to C-level clients, provide highest level of account management
across several prominent high-level agency clients. Duties include, creating insightful strategies, managing delivery of innovative
integrated campaigns, communicating on a regular basis with agency leadership, growing existing accounts, providing cross vertical
subject matter expertise, managing, developing and mentoring direct reports, contributing to company blogs, social media outlets &
white papers and working closely with business development to close additional business.
ACCE TURE I TERACTIVE - Atlanta, GA
Digital Sales Director April, 2009 – March, 2010
Led and managed large, complex web application development and system integration projects for contracts of $10 million and up.
Acted as on-site engagement manager for project and responsible for overall client satisfaction, quality of service, and on-time, on-
budget project completion as well as up/cross sell of digital products and services.
SATYAM COMPUTER SERVICES - Atlanta, GA
Sr. Client Partner & Retail Domain Expert July, 2008 – January, 2009
Developed account strategy, consulting and client management activities on-site at Walmart; including business development, capital
IT projects and various strategic initiatives. Led RFP response teams and created account management plans for new business growth.
Maintained and cultivated strong relationships at the senior executive level at this account. Created and maintain marketing budget,
negotiated SoWs and managed project P&L.
IBM I TERACTIVE - Atlanta, GA
Associate Partner & Managing Consultant – Retail & CPG ovember, 1990 – July, 2008
Developed strategic sales and account management plans to penetrate distribution industry markets in the Americas. Identified and
analyzed functional and non-functional requirements for custom application development, software and systems integration. Created
project schedules, led negotiation of milestones and deadlines based on varying factors; including, overall mission objectives, present
or potential value to department and availability of appropriate resources. Met and exceeded profit and revenue projections on an
annual basis.
Business Development Executive – Finance & Communication Industries
Developed business partner relationships with IBM Premium Business Partners: Microsoft, Google, Cisco, Endeca, Stratacache,
Experticity and MediaTile. Responsible for marketing, sales and client relationship management of custom application development to
IBM industry specific business units, with a major focus on capital markets, retail banking, and entertainment industries. Closed over
$60 million in Finance Sector contracts in one year, resulting in Banking, Finance and Securities industry segment #1 in profit margin
and #2 in revenue within IBM e-business Services.
__________________________________________________________________________________________________________
Atlanta, GA • Mobile (678) 524-7094 • pjsellsatlanta@gmail.com • Twitter: @pjatlanta
[3]
4. Parthy “P.J.” Walker
Award-Winning Digital Account Director
Tools & Methodology Expertise
o Microsoft Office Suite o Microsoft Project o Microsoft Visio
o Microsoft Outlook o Lotus Notes o Lotus Sametime
o Office Communicator o Salesforce o Rational Portfolio Manager
o Agile o SDLC o Blue Ocean Methodology
___________________________________________________________________________________________________________
Awards
• IBM Gold Circle Awards (5) • IBM Top 10% Awards (8)
• IBM Leadership Awards (3) • IBM Service Excellence Awards (4)
• IBM Delivery Excellence Awards (4) • IBM Thank You Awards (12)
___________________________________________________________________________________________________________
Education and Professional Affiliations
EMORY U IVERSITY – Atlanta, GA
Robert W. Woodruff Scholar, Bachelors of Arts, English; minor, French
Professional Affiliations
– Charter Member of IBM Interactive Media
– Charter Member of IBM’s Vice President’s e-business Services Advisory Council
– Member of Atlanta Interactive Media Association
– Member of Atlanta Social Media Club
– Member of Technology Speakers Forum
Atlanta, GA • Mobile (678) 524-7094 • pjsellsatlanta@gmail.com • Twitter: @pjatlanta
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5. Parthy “P.J.” Walker
Award-Winning Digital Account Director
Partial Portfolio of Account Management
Retail/eCommerce:
• Abercrombie & Fitch e-zine Development
• AT&T Retail Stores Customer Experience Digital Merchandising
• Dillard’s Department Stores Digital Media Content Strategy
• GAP “N” Store (Fourth & Towne) Online Design Development
• Home Depot eKiosk Strategy & Design, Self-Serve Checkout
In-Store Demos Development
• JC Penney Multichannel eCommerce/Kiosk Strategy
• Kohl’s Beauty Advisor Consulting Kiosk
• Macy’s eCommerce Web Site Strategy, Design & Implementation
• Sprint Retail Stores Dynamic Digital Merchandising Content Strategy, Design &
Implementation
• Target Dynamic Digital Media Content Development
• Tiffany & Co. Web Site Strategy, Design & Implementation
• US Department of Defense Commissary Self-Serve Checkout
• Verizon Wireless Social Media Program Management
• Walmart Master Data Management
CPG
• Anheuser Busch/InBev Global Web Transition Strategy
• Campbell’s Soup HR Portal Development
• Godiva Dynamic Digital Merchandising Solution
• Kodak Picture Gallery Web Site Strategy, Design & Implementation
Atlanta, GA • Mobile (678) 524-7094 • pjsellsatlanta@gmail.com • Twitter: @pjatlanta
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6. Parthy “P.J.” Walker
Award-Winning Digital Account Director
CPG (cont.)
• McDonald’s Digital Menu Design & Development
• Phillip Morris/Altria Corporate Web Site Strategy, Design & Implementation
• Proctor and Gamble Intelligent Digital Platform Strategy
• The Coca-Cola Company Global Loyalty Web Site Application
Re-Design, Upgrades, Maintenance & Support
Travel/Transportation/Hospitality
• American Airlines Baggage Claim Digital Media Consulting
• British Airways eCommerce for Web, Kiosk and Wireless Applications
• CSX Railroad Wireless Application Project
• Delta Airlines SkyMiles Web Site Infrastructure & Maintenance
• Destination Hotels and Resorts Web Site Redesign
• Harrah’s Total Rewards Kiosks Strategy Consulting
• Hertz.com Strategy Consulting
• Mandalay Convention Center Expansion Order Processing and Fulfillment
• Royal Caribbean Cruise Lines Cybercafé
• Sotheby’s International Realty (Cendant Corp.) Web Site Strategy, Development,
Hosting, Maintenance & Support
• Starwood Preferred Guest Web Site Design, Development
• Starwood’s Hotel and Resorts Preferred Guest Web Site
• The St. Joe Company Web Site Re-Design
• Trump Casino’s Players Club Kiosks Strategy Consulting
• United Airlines Self Serve Kiosk Design & Development
Atlanta, GA • Mobile (678) 524-7094 • pjsellsatlanta@gmail.com • Twitter: @pjatlanta
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7. Parthy “P.J.” Walker
Award-Winning Digital Account Director
Banking & Finance
• Banker’s Trust PDA/Mobile Broker Application
• Fidelity Investments Web Site Strategy and Information Architecture
• Merrill Lynch Private Client Custom Application & Brand Creation
• Morgan Stanley Dean Witter Private Client Custom Application & Brand Creation
• NYSE Web Site Infrastructure & Maintenance
• Putnam Investments PDA/ Mobile Broker Application
• State Street Web Site Infrastructure & Maintenance
Atlanta, GA • Mobile (678) 524-7094 • pjsellsatlanta@gmail.com • Twitter: @pjatlanta
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