Know the basics and best practices for using LinkedIn for lead generation.

1.
410.458.6960
colleen@interoadvisory.com
linkedin.com/in/colleenmckenna
twitter.com/colleenintero
interoadvisory.com
LinkedIn + Lead Generation
In 60 Minutes A Week
Goal:
Create
new
business
opportunities
through
LinkedIn
Commitment:
Use
LinkedIn
every
workday
for
10
or
15
minutes
a
day
for
30
days
Assumptions:
—
Your
profile
is
complete,
as
close
to
100%
as
possible
and
is
optimized
to
increase
the
chances
of
being
found.
You
will
make
the
time
and
spend
60
minutes
in
LinkedIn.
1.
Create
a
LinkedIn
strategy;
stick
with
it
for
30
days.
2.
Decide
who
you
will
connect
with;
make
sure
you
are
networking
in
person
to
continually
add
to
your
LinkedIn
network.
3.
Join
industry
groups
for
ongoing
knowledge
and
research;
join
the
groups
your
prospects
and
clients
participate
in.
4.
Take
a
look
at
your
Alumni
Page;
see
how
you
can
leverage
your
network.
5.
Listen
and
add
value
to
the
group
discussions.
Answer
questions
and
link
to
valuable
information
to
further
the
discussion.
Consider
answering
some
questions
privately,
it
works.
6.
Post
status
updates
2-­‐3
a
week
initially;
up
to
five
for
more
active
users.
These
updates
can
be
articles,
blog
posts,
videos
that
your
network
will
find
interesting
and
relevant.
LinkedIn
Today
is
a
great
go-­‐to
source;
customize
LinkedIn
Today
by
following
the
industries
and
sources
you
are
interested
in
following.
7.
Post
your
updates
to
your
groups;
include
a
question
to
start
a
new
discussion.
8.
Answer
a
question
in
the
Questions
area.
Drill
down
and
find
the
questions
you
want
to
answer
to
demonstrate
your
expertise.
9.
Make
sure
you
show
up
on
and
follow
your
company’s
Company
Page.
Since
you
are
now
able
to
post
updates
from
your
company
page
you
will
receive
these
updates;
consider
sharing
them
with
your
network.
[p.s.
that
counts
toward
your
weekly
updates.]
10.
Follow
the
companies
you
work
with,
would
like
to
work
with
and
are
competitive
with.
For
LinkedIn
training
or
coaching
contact:
Colleen McKenna | Intero Advisory | colleen@interoadvisory.com |

2.
410.458.6960
colleen@interoadvisory.com
linkedin.com/in/colleenmckenna
twitter.com/colleenintero
interoadvisory.com
LinkedIn + Lead Generation
In 60 Minutes A Week
Goal:
Create
new
business
opportunities
through
LinkedIn
Commitment:
Use
LinkedIn
every
workday
for
10
or
15
minutes
a
day
for
30
days
Assumptions:
—
Your
profile
is
complete,
as
close
to
100%
as
possible
and
is
optimized
to
increase
the
chances
of
being
found.
You
will
make
the
time
and
spend
60
minutes
in
LinkedIn.
11.
Be
generous
to
your
network:
recommend
others,
comment
on
or
like
their
updates,
send
a
quick
“hello,
how
are
you?”
email,
introduce
others.
12.
Add
applications
to
increase
interest
and
promote
you
and
your
company.
13.
Build
searches
around
your
ideal
customer;
save
them
[you
get
to
save
three
with
a
basic
account
and
five
with
a
professional
account].
14.
If
you
have
a
basic
account
create
a
folder
on
your
desktop;
save
profiles
of
interest.
15.
Never
sell
on
LinkedIn;
create
and
build
your
network.
Measure your progress.
LinkedIn Current 30 Days + 60 Days +
Connections
Groups
Meetings
For
LinkedIn
training
or
coaching
contact:
Colleen McKenna | Intero Advisory | colleen@interoadvisory.com |