Web 2.0 tools and services clearly have matured and are nearing ubiquity for most 21st-century computer users. They present technologies accompanied by an ever-increasing wave of information, leaving many of us overwhelmed. So, how can libraries add measurable value to what is consumed via the internet while enhancing lifelong learning and inspiring involvement in our new and fascinating “Age of Participation?” Mairn demonstrates interactively a variety of internet tools and services that can be incorporated anywhere online and/or in physical library spaces and highlights strategies to help provide more visibility to library resources. He discusses ways to help generate practical ideas for adding value, including creating useful Twitter backchannels to inspire participation before, during, and after a presentation; starting Google Waves to communicate and share ideas; having actual voice conversations with groups in social networks; sharing your desktop screen so that you can show off your library’s online tools over the internet; hosting live music concerts, gaming activities, and other library events; affixing QR (Quick Response) codes to book spines, ID badges, and doors to help guide mobile library users in your physical spaces to come visit your digital library space; and more.

2. Presented October 27, 2010 at
Slides are available at: http://www.slideshare.net/chadmairn
Twitter hashtag is #intlib10
Chad Mairn’s Twitter handle is @cmairn
The Facebook page for this presentation can be
found at http://www.facebook.com/chadmairn
Experimenting with http://syncronizer.com/rooms/229

3. Objectives
 Highlight ways that librarians are adding measurable
value for their communities by …
– using social media,
– providing free programs like concerts, gaming
events, and more.
Discuss as a group what librarians can do to continue
enhancing learning and inspiring participation. We can
continue the discussion in Facebook and Twitter!
Offer strategies and practical ideas to help provide
more visibility to library resources and services.

5. Has the simplicity and ubiquity of
helped to make your library a center of
learning and a hub for participation?

6. Google
Wave
May 2009 –
August 2010
Bloglines
June 2003 -
November 1, 2010
Vox
October 2006 -
September 30, 2010

7. Social Media

8. According to Wikipedia, “Social media is a
term used to describe the type of media
that is based on conversation and
interaction between people online.”
Sharing is a huge component!

9. Libraries ARE social networks! And librarians are (or
should be) like circuit boards connecting users to high-
quality information while providing a social space for
users to consume, repurpose, and to share content.

10. Reply!
Use Facebook to reach out to your users and share your library.

11. Talk to your users
within Facebook!

12. Share your location. Offer incentives for
users to check-in to your library and
make it worthwhile for them!

13. How can
you use
Twitter?

14. Promote the library and
share new items!

15. Link to the catalog record where users can write reviews, tag and more!

16. Add a Twitter widget and have tweets automatically
appear in a variety of places.

17. Using Twitter for class conversations
Extra credit: Ask students to use Twitter.
http://twitter.com/cmairn/my-students
DM @cmairn

19. Integrated Twitter Feedback
© SAP 2009 / Page 19

20. Be an advocate for all of
your readers no matter how
or what they chose to read!

21. Discovery!

24. Uploaded to Flickr on November 8, 2007 by Travelin' Librarian

25. QR (Quick Response) codes can help guide mobile users in
your physical spaces come visit your digital library spaces.

27. Jazz in the Stacks
April is Jazz Appreciation Month and
we always plan a couple live events
in the library. For example,
http://goo.gl/tliO

28. Be available
to help your
users when
they need it!

29. After 3
minutes of
no activity
this
window
displays on
our
website.

31. Measurable Value?
• Improved access to information via sharing
tools.
• Marketing services and resources to help
provide more visibility.
• Instant and inexpensive (oftentimes free)
communication with staff and patrons.
• Interaction
• Enhanced learning?

32. Plans for 2011
• Have LIS 1002 Honors students create a wiki
textbook.
• Music Industry Recording Arts (MIRA)
students showcasing their CD in the library.
• Start an ‘app band’ and jam in the library.
• Look to other industries for ideas for libraries.
• Make a difference, lead, and connect with others.

33. Share what you are
doing to help enhance
learning and inspire
participation in your
library.
http://voicethread.com/share/1421780/

34. Contact Information
mairn.chad@spcollege.edu
(727) 341.7181
+ 1 (727) 537.6405
chadmairn@gmail.com
With your phone take a quick photo of this code
and you’ll be directed to my mobile contact page.
For the software, visit http://www.beetagg.com
@cmairn