The document discusses integrating new technologies and trends like Web 2.0 into library services. It encourages libraries to understand user needs and make resources more accessible by being present on popular platforms. Specific strategies suggested include creating podcasts and videos for sites like YouTube, adding links to digitized collections on Wikipedia, using tags and RSS feeds to stay up-to-date on trends, and considering blogging to collaborate and engage users.

1. Teaching Old Services New Tricks: Integrating Web 2.0 Trends into Everyday Services and Tools MINITEX Webinar May 2008 Michelle Jacobs, UCLA Library

2. Technology is Everywhere

3. What’s in Your Pocket? cell phone headphones library card student ID USB money keys Gym Card Starbucks Card

4. Become more visible to your users Understand their needs and wants. Make your resources as much of a WANT as a NEED. Be where they are.

5. RITE USE R- Risk I - Innovation T- Technology E - Education U- User Centered S- Shared E- Excitement

6. Moving to Mobile The Next Big (literally small) Trend

8. “ Everyone” has a mobile phone 200 plus million cell phones in the US 150 million in 2003 Marketing for Industry is Becoming Increasingly Mobile V-cast Music Behind the scenes Googlization of Mobile

9. Pew Center Studies 62% are part of the Mobile Population 58% at least 1 of 10 NON Voice Data Activities 42% of uses on a typical day use NON voice services 26% more important to go home and get your cell phone then your wallet

10. Really Mobile? Ipods and Cellphones as tools? Calculator Personal Computer Intranet Email WWW Laptops IM - Instant Messaging Social Networking

11. IN YOUR HAND IN YOUR FACE IN YOUR EAR

12. Podcasting

13. Some Ideas Podcast

18. Public Library Podcasts i tunes

19. Use what you have and develop innovative ways to share.

20. Library Videos Hosting on YouTube

21. Why YouTube? Does not use your server space Widely used Easy to Use

22. Ideas Have a video contest for Teens Video/Post Events Make Creative Promotional Clips

23. More Professional But still not too hard

24. http://www.ocls.info/Virtual/tutorials/tutorial_hipmusic.asp?bhcp=1

25. Wikipedia Really?

26. UW Digital Initiatives 100 links in 40+ articles over the course of 4 months and saw a substantial increase in the number of visits to our collections from Wikipedia “ Offer librarians a great opportunity to enhance the authority of resources that students use on a daily bases and to push their knowledge and expertise beyond the traditional boundaries of the library. We view this as a very low cost way to enhance access to our collections as well as an effective way to participate in the creation of resources that are used by millions around the world.”* History of Seattle before 1900 http://en.wikipedia.org/wiki/History_of_Seattle_before_1900#Further_reading Klondike Gold Rush http://en.wikipedia.org/wiki/Klondike_Gold_Rush#External_links *Ann M. Lally -University of Washington Libraries

29. Keeping Up on Trends There is so much out there.

30. How do I keep up?

32. RSS Feeds and Blogs

33. Tagging & Social Bookmarking A tag is a (relevant) keyword or term associated with or assigned to a piece of information (a picture, a geographic map, a blog entry, a video clip etc.), thus describing the item and enabling keyword-based classification and search of information.* Tags are usually chosen informally and personally by item author/creator or by its consumer/viewers/community. * Tags are typically used for resources such as computer files, web pages, digital images, and internet bookmarks User Generated Cataloging *Wikipedia retrieved 4/30/2008

35. Blog Search

37. Collaboration Tools to help you work as a team.

38. http://lifehacker.com

41. Are you a Blogger? (It is okay to say no.)

42. Should You Blog? Different Types of Blogs Internal External

43. Internal A Blog for a select group. Kept private, by invitation only. Collaboration at Work. For a course. For your family.

44. External A Blog for everyone to read. Ask Yourself: Do you have something to say? Do you think others want to hear it? Do you the time to Blog? Can you keep the information relevant?

45. So...

46. What to Take Away Do what you are comfortable with. Partner. Involve your users. Do not let it become a time sink. If it does not work, it is okay to walk away.

47. Questions? email: [email_address]