Social Media @ Jubilee Graduate Centre. Series of sessions on the use of social media in academic practice. Delivered to PhD students and Early Career Researchers (ECRs). Session Three: Collaboration and Networking. 17 February 2008. Co-authored with LeRoy Hill.
Best Practices In Collaborative Innovation: How CPG Manufacturers & Retailers...Jenna Dudevoir
This white paper is based on a research study with thirty global consumer goods manufacturers, retailers, and brokers to better understand how manufacturers and retailers are working together to drive profitability and deliver innovative products.
Soccnx III - The impact of the national culture on the adoption and use of so...LetsConnect
Speakers: Pavel Bogolyubov
The use of social media in organizations implies a paradigm shift in user behavior from a one-way mode to more proactive, collaborative way of working with much more dynamism and openness than before. Our research shows that such shift does not necessarily fit equally well the behavioral traits exhibited in different countries, and such cultural factors as collectivism (propensity to work in well established groups), relationship with power and hierarchy, and so on, can have a significant impact on how well social systems are adopted. I would like to address the Connections community with an overview of the national culture concept and to describe our research findings to date concerning the implementation cases in a variety of countries. I would envisage that it will be of relevance to those engaged in the Connections deployment in different countries directly on in consultancy capacity.
Experimental Modes of Civic Engagement in Civic Tech is an investigation into what it means to build civic tech with, not for. It answers the question, "what's the difference between sentiment and action?"
The project led by Laurenellen McCann, and it deepens her work in needs-responsive, community-driven processes for creating technology with real people and real communities for public good.
This project falls under Smart Chicago's work on the Knight Community Information Challenge grant awarded under their Engaged Communities strategy to the Chicago Community Trust "as it builds on its successful Smart Chicago Project, which is taking open government resources directly into neighborhoods through a variety of civic-minded apps"
This document is a compendium of writing by Laurenellen created as a primer for our April 4, 2015 convening at the Chicago Community Trust.
Social Media @ Jubilee Graduate Centre. Series of sessions on the use of social media in academic practice. Delivered to PhD students and Early Career Researchers (ECRs). Session Three: Collaboration and Networking. 17 February 2008. Co-authored with LeRoy Hill.
Best Practices In Collaborative Innovation: How CPG Manufacturers & Retailers...Jenna Dudevoir
This white paper is based on a research study with thirty global consumer goods manufacturers, retailers, and brokers to better understand how manufacturers and retailers are working together to drive profitability and deliver innovative products.
Soccnx III - The impact of the national culture on the adoption and use of so...LetsConnect
Speakers: Pavel Bogolyubov
The use of social media in organizations implies a paradigm shift in user behavior from a one-way mode to more proactive, collaborative way of working with much more dynamism and openness than before. Our research shows that such shift does not necessarily fit equally well the behavioral traits exhibited in different countries, and such cultural factors as collectivism (propensity to work in well established groups), relationship with power and hierarchy, and so on, can have a significant impact on how well social systems are adopted. I would like to address the Connections community with an overview of the national culture concept and to describe our research findings to date concerning the implementation cases in a variety of countries. I would envisage that it will be of relevance to those engaged in the Connections deployment in different countries directly on in consultancy capacity.
Experimental Modes of Civic Engagement in Civic Tech is an investigation into what it means to build civic tech with, not for. It answers the question, "what's the difference between sentiment and action?"
The project led by Laurenellen McCann, and it deepens her work in needs-responsive, community-driven processes for creating technology with real people and real communities for public good.
This project falls under Smart Chicago's work on the Knight Community Information Challenge grant awarded under their Engaged Communities strategy to the Chicago Community Trust "as it builds on its successful Smart Chicago Project, which is taking open government resources directly into neighborhoods through a variety of civic-minded apps"
This document is a compendium of writing by Laurenellen created as a primer for our April 4, 2015 convening at the Chicago Community Trust.
Authors: Damien Lanfrey, Donatella Solda
Policy advisors, Ministry of Education, University and Research, Italy
Open government practice does not guarantee good policy design to translate into impactful processes.
The next step in policy-making asks practitioners to design policies that are "living agents" rather than mere sets of rules. Policies must enable communities and ecosystems, accelerate quality, introduce enzymes, promote agility and be impact-driven.
Collaboration: Know Your Enthusiasts and LaggardsAlan Cohen
In December 2008, Cisco conducted one of the first comprehensive studies on the factors associated with successful adoption of network-based collaboration. The study, Collaboration: Know Your Enthusiasts and Laggards surveyed 800 people in a wide variety of U.S. medium-sized and enterprise organizations who:
• Spend at least 20% of time at work using a network-connected computer
• Use a mobile phone or handheld device
• Participate in two or more collaborative activities per month
Our objective was to identify habits and characteristics of high-performing collaboration groups. In addition to pattern matching, the study found evidence that contradicts some common perceptions about today’s collaborators.
This presentation was developed to help a client address best practices for building an online community within the workplace. It was based upon a great deal of research and study of the topic and should help those who are seeking information or wish to start an online community, as it pulls together a great amount of data and resources on the topic.
Twelve lessons to Develop and Sustain Online Knowledge CommunitiesJose Claudio Terra
O desenvolvimento de comunidades de prática vem se tornando uma das ferramentas mais importantes na Gestão do Conhecimento. Assim, artigo apresenta e discute doze lições práticas para criar e manter comunidades de prática virtuais em empresas.
www.terraforum.com.br
Workforce Intelligence and Social Analytics: Opportunity at the ConfluenceYvette Cameron
The use of enterprise social networking platforms is on the rise as organizations look to these emerging tools to facilitate employee collaboration, knowledge sharing, increased engagement, improved productivity, and even to foster fundamental shifts in culture. As more and more employee interactions take place within these enterprise collaboration tools, new and interesting data emerges about employees, teams, projects, goals, content and other aspects of the enterprise.
This new data, gleaned through analysis of the activities within the collaboration platform, includes insights into how people work and collaborate, the type and quality of content that is contributed and leveraged in the community, the effectiveness of different communications, the degree to which individuals are perceived as leaders or followers, and much more. The emergence of this new data enables much richer insights into the workforce of the organization. It enables the infusion of social intelligence into traditional talent management processes, such as performance, calibration, succession and retention. Combining social and workforce analysis enables People Insight 2.0.
In this session, we’ll look how organizations can leverage the opportunities of People Insight 2.0. We’ll cover the tools used and opportunities stemming from the analysis of network connections, community activity, sentiment analysis, employee reputation management, and others. We’ll also explore the ways by which this social data can increasingly be incorporated into workforce analytics and workforce planning platforms for a more holistic view of the workforce.
We’ll review use cases and provide practical tips for how you can immediately apply these new social workforce insights to your talent management initiatives, transforming your people processes for better business results.
Social computing is a rapidly growing and constantly evolving technology that is aimed at increasing communication, encouraging collaboration, and enhancing productivity among people and resources. Social computing applications or Web 2.0 are built on a range of advanced and supporting technologies that enhance collective action and interaction which currently dominates the Web (Parameswaran & Whinston 2007).
Social computing applications are categorized into social media, social bookmarking, and social networks categories as identified by the continuing Web 2.0 trend (Schwartz et al. 2009; Amer-Yahia, 2009). Each of these categories has been embodied by various social software and web sites. Some of the best-known and equally famous social web sites that dominate the web are Facebook, YouTube, Twitter, Wikipedia, Delicious, and LinkedIn.
Constant Contact's Power of Social Media for Businesses and Email MarketingBreanna Gaddie
This is the presentation from Constant Contact's Webinar on the "Power of Social Media." These are just the slides, and I would recommend you to attend a webinar to hear the discussion!
Co-Creation with Lead Users on the Digital Research Platform www.dieNEONauten.deNicolas Loose
This is the presentation I held at the General Online research Conference in Düsseldorf on March 16th 2011. #gor11
Some great thoughts are taken from Christian Crumlish and Erin Malone whose social design patterns are truly inspiring for everyone who conducts qualitative digital research with communities.
A great thanks also goes to Eric von Hippel, who made his publications downloadable at http://web.mit.edu/evhippel/www/
Authors: Damien Lanfrey, Donatella Solda
Policy advisors, Ministry of Education, University and Research, Italy
Open government practice does not guarantee good policy design to translate into impactful processes.
The next step in policy-making asks practitioners to design policies that are "living agents" rather than mere sets of rules. Policies must enable communities and ecosystems, accelerate quality, introduce enzymes, promote agility and be impact-driven.
Collaboration: Know Your Enthusiasts and LaggardsAlan Cohen
In December 2008, Cisco conducted one of the first comprehensive studies on the factors associated with successful adoption of network-based collaboration. The study, Collaboration: Know Your Enthusiasts and Laggards surveyed 800 people in a wide variety of U.S. medium-sized and enterprise organizations who:
• Spend at least 20% of time at work using a network-connected computer
• Use a mobile phone or handheld device
• Participate in two or more collaborative activities per month
Our objective was to identify habits and characteristics of high-performing collaboration groups. In addition to pattern matching, the study found evidence that contradicts some common perceptions about today’s collaborators.
This presentation was developed to help a client address best practices for building an online community within the workplace. It was based upon a great deal of research and study of the topic and should help those who are seeking information or wish to start an online community, as it pulls together a great amount of data and resources on the topic.
Twelve lessons to Develop and Sustain Online Knowledge CommunitiesJose Claudio Terra
O desenvolvimento de comunidades de prática vem se tornando uma das ferramentas mais importantes na Gestão do Conhecimento. Assim, artigo apresenta e discute doze lições práticas para criar e manter comunidades de prática virtuais em empresas.
www.terraforum.com.br
Workforce Intelligence and Social Analytics: Opportunity at the ConfluenceYvette Cameron
The use of enterprise social networking platforms is on the rise as organizations look to these emerging tools to facilitate employee collaboration, knowledge sharing, increased engagement, improved productivity, and even to foster fundamental shifts in culture. As more and more employee interactions take place within these enterprise collaboration tools, new and interesting data emerges about employees, teams, projects, goals, content and other aspects of the enterprise.
This new data, gleaned through analysis of the activities within the collaboration platform, includes insights into how people work and collaborate, the type and quality of content that is contributed and leveraged in the community, the effectiveness of different communications, the degree to which individuals are perceived as leaders or followers, and much more. The emergence of this new data enables much richer insights into the workforce of the organization. It enables the infusion of social intelligence into traditional talent management processes, such as performance, calibration, succession and retention. Combining social and workforce analysis enables People Insight 2.0.
In this session, we’ll look how organizations can leverage the opportunities of People Insight 2.0. We’ll cover the tools used and opportunities stemming from the analysis of network connections, community activity, sentiment analysis, employee reputation management, and others. We’ll also explore the ways by which this social data can increasingly be incorporated into workforce analytics and workforce planning platforms for a more holistic view of the workforce.
We’ll review use cases and provide practical tips for how you can immediately apply these new social workforce insights to your talent management initiatives, transforming your people processes for better business results.
Social computing is a rapidly growing and constantly evolving technology that is aimed at increasing communication, encouraging collaboration, and enhancing productivity among people and resources. Social computing applications or Web 2.0 are built on a range of advanced and supporting technologies that enhance collective action and interaction which currently dominates the Web (Parameswaran & Whinston 2007).
Social computing applications are categorized into social media, social bookmarking, and social networks categories as identified by the continuing Web 2.0 trend (Schwartz et al. 2009; Amer-Yahia, 2009). Each of these categories has been embodied by various social software and web sites. Some of the best-known and equally famous social web sites that dominate the web are Facebook, YouTube, Twitter, Wikipedia, Delicious, and LinkedIn.
Constant Contact's Power of Social Media for Businesses and Email MarketingBreanna Gaddie
This is the presentation from Constant Contact's Webinar on the "Power of Social Media." These are just the slides, and I would recommend you to attend a webinar to hear the discussion!
Co-Creation with Lead Users on the Digital Research Platform www.dieNEONauten.deNicolas Loose
This is the presentation I held at the General Online research Conference in Düsseldorf on March 16th 2011. #gor11
Some great thoughts are taken from Christian Crumlish and Erin Malone whose social design patterns are truly inspiring for everyone who conducts qualitative digital research with communities.
A great thanks also goes to Eric von Hippel, who made his publications downloadable at http://web.mit.edu/evhippel/www/
Model-driven Development of Social Network-enabled ApplicationsMarco Brambilla
Social technologies are transforming the Web to a place where
users actively contribute to content production and opinion making. Social
networking requirements are becoming a core part of the needs of modern
enterprises too, which need ad-hoc Web platforms that incorporate the right
set of social features for their business. This leads to the need to provide facilities
and methods for developing such socially enabled applications. In
this paper we propose a model-driven approach that is specifically focused
on the development of Web applications that exploit social features. In particular,
we describe an extension of the WebML notation (a Domain Specific
Language designed to model Web applications), comprising a set of
modeling concepts that encapsulate the logic of the interaction with the social
platforms. Upon this, we define a set of design patterns that respond to
the typical needs of enterprises and we show some sample application scenarios.
My Specialties;
Practical HR and sourcing strategy | End-to-end recruitment process (talent acquisition) | Sourcing technology, social network
for recruitment, targeted selection and talent pipeline | Employer branding and recruitment campaign and channel.
Keynote Case Study: Bridging the Functional Gap with Social Media at Harvard Business School
Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School
Silos are all too common in large complex organizations and Harvard Business School is no exception. So what can social media do to help knock down those artificial divides? How can tools that are designed to engage customers and provide external visibility improve internal communications and processes? As it turns out – employees are social too and social media has made it fun to connect across the functions. Brian will talk about how HBS has organized around social media platforms like Linked-in, Facebook and Twitter both to engage external audiences and to improve sales and customer service across the enterprise. Brian will also share Harvard Business School cases that demonstrate examples of how major organizations are integrating social throughout the enterprise.
www.bdionline.com
Value Creation & the Evolution of Organizational Business ModelsPaul Di Gangi
Presentation by Paul M. Di Gangi on January 31, 2011 at the Stockholm School of Economics in Second Life (SSE Island) for Robin Teigland.
This presentation outlines the key shifts in people, technology, and the economy that have led to the growth of new types of organizational business models and how value can be created.
This presentation is also available here: http://www.slideshare.net/eteigland/lecture-by-paul-digangivalue-creation
Despite growing investments in and increased use of social media, many companies, non-profit organizations, governmental institutions and associations are far from utilizing the full potential of these communication channels. This is revealed by the study “Social Media Governance 2011”, a joint research project organized by the University of Leipzig, pressesprecher magazine, and Fink & Fuchs Public Relations. The study was conducted for the second time this year, following a pilot study in 2010. A total of 596 corporate communication managers in Germany, Austria and Switzerland were surveyed. The study investigated the status quo of Social Media Governance, i.e. the status of regulatory frameworks for the strategic management of social media activities in organizations, identified the parameters and prerequisites for communicating on the social web, and examined the associated changes in the daily work and the required level of expertise.
Empirical study reporting on the expertise, structures and strategies of companies, governmental organisations and non-profiut organizations communicating on the social web. Academic research conducted in Germany, Austria and Switzerland. A total of 596 corporate communication managers were surveyed.
Slides from lecture by Paul DiGangi in the Strategy module in the 2011 Media Management Course at Stockholm School of Economics and the Royal Institute of Technology. Here is more information on the course: http://nordicworlds.net/2011/01/21/strategy-course-focuses-on-virtual-worlds-and-gaming-industries/.
Crowdfunding e personal fundraising. Il caso Rete del donoIvana Pais
Presentazione di Ivana Pais e Paola Peretti. Martedì 1 ottobre, Salone della CSR e dell’innovazione sociale, Crowdfunding e sostenibilità: quale ruolo per consumatori, imprese e associazioni non profit?, Università Bocconi, ore 14:30-16:00.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Connector Corner: Automate dynamic content and events by pushing a button
The social capital of online influencers: evidence from the food industries
1. THE SOCIAL CAPITAL OF ONLINE INFLUENCERS:
EVIDENCE FROM THE FOOD INDUSTRY
Riccardo De Vita (r.devita@gre.ac.uk)
University of Greenwich Business School, London
Ivana Pais (ivana.pais@unicatt.it)
Universita’ Cattolica del Sacro Cuore, Milan
Cecilia Manzo (manzo@eco.unibs.it)
Universita’ di Brescia
The Social Capital of Online Influencers
2. 2/37
• The research project
Agenda
Paris, May 3rd 2012
• Theoretical framework
• Methodology
• The food industry: first results
• Conclusions
• Q&As
The Social Capital of Online Influencers
3. The research project 3/37
The research team
• Scientific partners
o Università Cattolica del Sacro Cuore
o University of Greenwich
• Media:
o Gummy Industries
o La Nuvola del Lavoro (Corriere.it)
o Trovolavoro.it (Rcs)
• Data management and IT:
o Basili.co
o Reputation Manager
The Social Capital of Online Influencers
4. The research project 4/37
Communication and media
The Social Capital of Online Influencers
5. The research project 5/37
Research objectives
Characteristics
of influential
Background,
actors online
motivations, use of
social media
Overall network
structure (different
approaches)
Online
Professional networks of
group influential
actors
Egonetwork analysis on
different SNS
The Social Capital of Online Influencers
6. The research project 6/37
The contribution of our study
• Growing theoretical and empirical evidence of the topic
• Emphasis on online “large networks” and overall network
structures
o Deep analysis of limited number of selected actors
• Conflicting and not standard approaches in the literature
o Empirical approach to the identification of prominent actors online
and subsequent analysis of their characteristics
• Prevalence of quantitative studies, limited presence of mixed-
method approaches
o Integration of different research techniques
Bellotti, 2008; Fuhse and Mützel, 2011
The Social Capital of Online Influencers
7. Theoretical background 7/37
Social media and professional groups
• Sociology of professional • Technological development
groups: online social capital
o Problematic, rising or hybrid • Social network sites as
groups intentional organizations vs
o Work activities
appropriable social
organisations (Coleman,
• Professionalism: 1990)
o Expansion of knowledge-
based work and occupations
o Organizational/occupational
• Social media as a new space
professionalism
where professional groups
o Changing conditions of can build their identities and
trust, discretion, cooperation can achieve social visibility
and competence
• Social media as a new
• Social visibility social setting for studying
network professional groups
• Discourse of… social
media
Demazière and Gadéa 2009; Evetts and Svensson, 2010
The Social Capital of Online Influencers
8. Theoretical background 8/37
Influence, a network approach
• Opinion leaders as intermediaries between the mass media and
society influence is not an atomistic process (Katz and
Lazarsfeld, 1955)
• Opinion leaders as brokers across groups (Burt, 1999)
o Contagion by cohesion, information to groups
o Contagion by equivalence, adoptions within the group.
• Relevance of easily influenced actors instead of influential actors
• Influence as local, dynamic process which can then result in
global transformation (Watts and Dodds, 2007)
• However different processes exist to identify opinion leaders
(Valente and Pumpuang, 2007)
The Social Capital of Online Influencers
9. Theoretical background 9/37
The identification of online influencers
Social Networks
Linkedin
Twitter
Facebook
Connections Contents
The Social Capital of Online Influencers
10. Methodology 10/37
The data collection process
Define Search Rank
F2F Social Network Online
interview Analysis Questionnaire
The Social Capital of Online Influencers
11. Methodology 11/37
The online questionnaire
• Personal background
• Professional activity
• Use of the web
• Online networks
• Objectives and achievements through the use of social media
• Reputation and influence in the professional group
The Social Capital of Online Influencers
12. Methodology 12/37
The Egonetwork Analysis
• Online ego networks collected through an online application
o Facebook
o Twitter
o Linkedin
• Ego to alter connections and alter to alter connections
• When available alters’ basic attributes collected (e.g. Age,
location, bio)
• Ego network measures: size, subgroup, density
The Social Capital of Online Influencers
13. Methodology 13/37
The face to face interview – Influential actors’ social networks
• Relevant professional networks
o Online
o Offline
• Data interpretation and sense making of online networks
o Facebook
o Twitter
o LinkedIn
• Importance of a mixed method approach to the interpretation of
social networks
Bellotti, 2008; Fuhse and Mützel, 2011
The Social Capital of Online Influencers
14. Methodology 14/37
The empirical setting/professional groups
Formal
Construction Law/Legal
professional
groups Engineers - TBC professions
Informal
professional Food Finance
groups
Product Service
Elaboration of the Authors
The Social Capital of Online Influencers
15. Results 15/37
The presence of foodbloggers online
• Main characteristics of
influential actors
o Foodbloggers
o Women
o Interest/experience in the
communication industry
o Care for the visual aspect of
their dishes
o From hobby to profession
o Passion for cooking, link
with values such as family
and tradition
Reputation Manager, December 2011
The Social Capital of Online Influencers
16. Results 16/37
Online videos - Top 20 on YouTube
530 videos online, made available by 236 YouTube channels generated
10.5 M. visits and more than 11K comments
Titolo Visualizzazioni Commenti Preferiti Durata -min Utente
Ricetta:Decorare con semplicita' una torta 756728 446 454 00:04:30 Greedyweb
Impasto per la pizza, la ricetta di Giallozafferano 576910 238 791 00:02:46 GialloZafferanoTV
Tiramisù, la ricetta di Giallozafferano. 479750 157 730 00:02:55 GialloZafferanoTV
Le zeppole fritte graffe napoletane dalle ricette di Nonna Anna semplici,
economiche, gustose. 449499 117 548 00:06:37 kayenna
Mozzarella in Carrozza, la ricetta di Giallozafferano 416397 211 754 00:02:03 GialloZafferanoTV
Salame di Cioccolato, la ricetta di Giallozafferano 400494 230 796 00:02:55 GialloZafferanoTV
Crepes, la ricetta di Giallozafferano 395017 203 720 00:03:14 GialloZafferanoTV
Lasagne alla Bolognese, la ricetta di Giallozafferano 285366 223 431 00:03:56 GialloZafferanoTV
Propone una ricetta con il gatto, Bigazzi licenziato dalla Rai 276383 1745 108 00:01:04 ristotv
La Video Ricetta Passo-Passo della Focaccia Genovese 251595 168 544 00:04:51 vittorioviarengo
Pollo alla cacciatora, la ricetta di Giallozafferano 245895 56 358 00:02:16 GialloZafferanoTV
Penne all'Arrabbiata, la ricetta di Giallozafferano 201231 66 316 00:02:04 GialloZafferanoTV
La ricetta della crema Chantilly HD 187547 77 122 00:02:53 blogdolci
Ragù alla Bolognese, la ricetta di Giallozafferano 169675 176 346 00:04:08 GialloZafferanoTV
Ricette:Involtini impanati alla siciliana 147225 167 217 00:05:55 lacucinaitaliana
Pollo al Curry, la ricetta di Giallozafferano 124677 60 226 00:02:46 GialloZafferanoTV
Video ricetta: Un menù di antipasti al sapore di mare 124614 63 146 00:10:08 sitcomitalia
Gnocchi di Patate, la ricetta di Giallozafferano 120456 41 218 00:02:28 GialloZafferanoTV
Besciamella, la ricetta di Giallozafferano 117075 45 206 00:02:27 GialloZafferanoTV
Video ricetta: muffin per colazione? 105372 42 156 00:11:45 sitcomitalia
Reputation Manager, December 2011
The Social Capital of Online Influencers
17. Results 17/37
Online videos – Top channels (videos generated and comments received)
Reputation Manager, December 2011
The Social Capital of Online Influencers
18. Results 18/37
The most commented channel (http://www.youtube.com/user/thecrazycacke)
• Name: thecrazycake
• Video published: 90
• Channel views: 192.164
• Video views: 1.849.402
• Comments to channel: 1381
• Comments to videos: 8640
• Strategy based on the active
Sono un Ingegnere, ma la mia
involvement of visitors, also
passione è sempre stata la cucina e
adoro fare torte,potete dare uno
with constant links to the
sguardo alle mie creazioni sul facebook profile
profilo di Facebook!!!!!!!!!!!!
Reputation Manager, December 2011
The Social Capital of Online Influencers
19. Results 19/37
Facebook – Top 20 fan pages
53 Fan Pages identified, followed by more than 125K users, who generated
about 7K posts and 8.5K comments
INTERAZIONE- INTERAZIONE-
TOTALE POST COMMENTI INCREMENTO FAN
NOME FANPAGE NUMERO FAN COMMENTI AI POST COMMENTI AI POST
LIKE TOTALI TOTALI MESE%
AMMINISTRATORE FAN
Viva la Focaccia 60.733 6.319 405 899 431 468 1%
Ricette - Le Gioie del palato 10.619 5.378 244 574 574 0 8%
Sorelle in Pentola 10.480 3.596 330 358 319 39 3%
Cake show 5.929 4.487 259 1.208 1.015 193 2%
Dolce Mania per la Pasticceria 3.512 255 48 90 71 19 1%
La cuochina sopraffina 3.489 2.461 516 1.075 948 127 5%
Francesca Sugar Art - Le torte di Francesca 2.418 1.607 383 676 252 424 9%
Delizie da Gustare 2.346 340 168 150 113 37 4%
FANTASTICARE IN CUCINA 2.313 1.212 74 273 273 0 2%
Juls' Kitchen 1.804 1.974 485 552 487 65 4%
L' Arte nelle Mani (di Giuli) 1.770 289 76 66 58 8 2%
La cucina di Virginie 1.444 319 276 120 85 35 5%
Fiordifrolla 1.408 1.036 150 243 243 0 2%
La CuCiNa Di MaMMiNa GiOvI 1.216 129 55 47 28 19 3%
Mamma Papera's blog 1.015 1.390 480 632 584 48 4%
il Blog di Flora 992 247 148 120 63 57 1%
Cucinando in casa 966 281 123 108 104 4 3%
Un Pizzico Di Cannella 943 133 54 37 33 4 0%
Chef Laura at Home 890 230 74 63 47 16 2%
Reputation Manager, December 2011
The Social Capital of Online Influencers
21. Results 21/37
A focus on online influencers (N=10, r.r. 50%)
4
Food is…
3
2
1
0
The only The main One of the The industry in An hobby NA
industry in industry in industries in which I would
which I operate which I operate which I operate like to operate
• Age range from 24 to 47, with 5 respondents aged 31-39
• Two influential actors living abroad
• Only one man
Elaboration of the Authors
The Social Capital of Online Influencers
22. Results 22/37
Online influencers and social media
6
4
2
0
Less than 2 years From 2 to 5 years From 6 to 10 More than 10 NA
years years
How long have you been active in the food industry?
How long have you been using the web to maintain or develop professional relationships?
3 Hours per day on
2.5 social media
2
1.5
1
0.5
0
Facebook (N=8) Twitter (N=7) LinkedIn (N=7) Other Social Blogs (N=8)
Networks (N=2)
Elaboration of the Authors
The Social Capital of Online Influencers
23. Results 23/37
Online influencers and their online activities
Which contents do you publish Sense of belonging to
online? communities
7 • 8 respondents declared to
6 feel part of at least one
professional community
5
online (5 of at least two)
4 • Only one declared to be part
3 of one (and only one) offline
professional community
2
• Online communities
1 facilitate access to
0 information, overcoming the
Often about Only about NA problem of physical distance
food, but food
sometimes • Online influencers say a lot
about other about themselves online
issues
Elaboration of the Authors
The Social Capital of Online Influencers
24. 10
0
1
2
3
4
5
6
7
8
9
Meeting interesting people
Results
Accessing useful
Information
Establish new relations
Tell the others about my
daily life
Communicate my feelings
Be considered influential
Spend my time without
getting bored
Be up-to-date
The Social Capital of Online Influencers
Maintain relationships with
acquaintances
Have fun
Objective
Meeting influential people
Achievement
Communicate my ideas
Maintain relationships with
my closest friends
Be considered an
The objectives and the results achieved by using social media
interesting person
Meeting knowleadgable
people
Find collaborators
Be considered
knowledgeable
Find a job
Find customers
Elaboration of the Authors
24/37
25. Results 25/37
Building reputation in the food industry
• The influencers identified • Clear consensus on the
communication and identification of the most
technical skills as the most important influencers online
important factors to develop
a positive reputation in the • Lack of consensus and
professional group information of people
perceived influential offline
• Long presence in the
industry and reputation
offline or recommendations
are not perceived as relevant
Elaboration of the Authors
The Social Capital of Online Influencers
26. A network approach to the study online influence 26/37
Influencer 1 – Facebook network
Elaboration of the Authors
The Social Capital of Online Influencers
27. A network approach to the study online influence 27/37
Influencer 1 – Twitter network
Elaboration of the Authors
The Social Capital of Online Influencers
28. A network approach to the study online influence 28/37
Influencer 1 - The characteristics of online networks
Connections Density N. groups N. isolates
Facebook 237 0.05 8 14
Twitter 1117 0.10 31 1
LinkedIn 12
Age (avg) Connections Location Study Industry
(avg)
F 28 542 60% Lombardy, University 9% food
11% abroad (86%)
Tw 1082 21% Lombardy,
4% abroad
L 133 83% Lombardy University 8% food
(100%)
Elaboration of the Authors
The Social Capital of Online Influencers
29. A network approach to the study online influence 29/37
Influencer 1 - Comparing ego networks online
Twitter Facebook
Degree Info Degree Info
(n.connectios= 1117) (n.connectios= 237)
1 687 food - interviewed 43 her professional profile
2 653 food 35 friend
3 601 food - interviewed 32 relative
4 538 food 28 university
5 537 food 28 university
6 527 food 27 university
7 524 food 27 university
8 506 food 27 university
9 498 food - interviewed 26 university
10 482 food 25 friend
Elaboration of the Authors
The Social Capital of Online Influencers
30. A network approach to the study online influence 30/37
Influencer 1 – Facebook network/subgroups
Friends (dance)
University
Food
Elaboration of the Authors
The Social Capital of Online Influencers
31. A network approach to the study online influence 31/37
Influencer 1 – Twitter network/subgroups
Elaboration of the Authors
The Social Capital of Online Influencers
32. A network approach to the study online influence 32/37
Influencer 1 - Comparing ego networks online
Subgroups in Facebook Subgroups in Twitter
• Number of subgroups: 8 • Number of subgroups: 31
• Clear clustering based on the • More difficult interpretation.
nature of the relationship. The interviewed does not
Mainly friendship ties know all her followers.
developed in different However all the subgroups
environments, only one which were identified are
subgroup is “food” related “food related”
Elaboration of the Authors
The Social Capital of Online Influencers
33. A network approach to the study online influence 33/37
Influencer 1 – Offline networks
Elaboration of the Authors
The Social Capital of Online Influencers
34. Conclusions 34/37
Implications – based on very preliminary results, more to come!
• For theory development
o Importance of openness, honesty and trust deeper analysis of
reputation (at least in the food industry!!)
o “Online born influencers”?
o Differences in on and offline interactions
• For industry actors
o Technological specialization (on SNS or by profile)
o Different SNS are sources of different types of resources (from
emotional support to information)
• For methodology
o Complexities associated in analysing online network data
o Importance of a qualitative interpretation of online networks
The Social Capital of Online Influencers
35. Conclusion 35/37
Limitations and open issues
• Theoretical
o We focus on “potential influential actors”, but influence analysis
would require a dynamic analysis
• Data analysis
o Size of networks and data coding
o Technical problems in the mapping of LinkedIn networks
o Multiplexity and homophily cannot be explored at this stage
o A fourth dimension of influence: multiple profiles
The Social Capital of Online Influencers
36. Conclusions 36/37
The next steps
• Completion of data analysis
• Comparison across professional groups
• New measures, e.g. for subgroups
• Integration of SNA and qualitative analysis with simulation
techniques
Tubaro and Casilli, 2010
The Social Capital of Online Influencers
37. THE SOCIAL CAPITAL OF ONLINE INFLUENCERS:
EVIDENCE FROM THE FOOD INDUSTRY
Riccardo De Vita (r.devita@gre.ac.uk)
University of Greenwich Business School, London
Ivana Pais (ivana.pais@unicatt.it)
Universita’ Cattolica del Sacro Cuore, Milan
Cecilia Manzo (manzo@eco.unibs.it)
Universita’ di Brescia
The Social Capital of Online Influencers