The document discusses 85 social media infographics that provide guidance to CMOs on leveraging major social media sites in 2010. The infographics evaluate platforms like Twitter, Facebook, LinkedIn, YouTube and others and provide advice on their potential for customer communication, brand exposure, traffic and SEO.

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85 awesome, useful and beautiful
social media infographics

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As fast as social media is growing
so are the number of ways companies are communicating
how it works, what it looks like, what it consists of,
audiences, how it fits in the marketing arena and more.

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THE CMO’S GUIDE TO:
THE SOCIAL LANDSCAPE
THE CMO’S GUIDE TO:
THE SOCIAL LANDSCAPE 2010 IS THE YEAR CMOS WILL HEAVILY INVEST IN SOCIAL MEDIA. HERE’S A GUIDE TO
HELP YOU UNDERSTAND HOW BEST TO LEVERAGE MAJOR SOCIAL MEDIA SITES.
2010 IS THE YEAR CMOS WILL HEAVILY INVEST IN SOCIAL MEDIA. HERE’S A GUIDE TO
GOOD! OK. BAD!
HELP YOU UNDERSTAND HOW BEST TO LEVERAGE MAJOR SOCIAL MEDIA SITES.
CUSTOMER BRAND TRAFFIC TO
WEBSITE SEO
GOOD! OK. BAD!
COMMUNICATION EXPOSURE YOUR SITE
Use keyword search monitor- O ers unique opportunities Potential can be large, but Value to your site's SEO is
ing through a program such for Web site integration and promotion is an art form -- limited, but tweets will rank
high in search results -- good
CUSTOMER BRAND TRAFFIC TO
A microblogging site as Hootsuite, TwitJump or to engage with customers promote your brand too heav-
for ranking your profile name
WEBSITE
Radian 6 to track what people in a viral way, helping your ily and turn o followers, yet
SEO
that enables users and breaking news, though
COMMUNICATION EXPOSURE YOUR SITE
to send ‘tweets’, or are saying about you and your company stand out from the don't promote enough and shortened URLs are of little
messages of 140 receive little attention.
characters or less
competitors. masses. benefit.
Facebook brand pages are great Traffic is decent and on the
Great for engaging people
who like your brand, want
for brand exposure. Jump-start rise thanks to share buttons Little to no value, aside from Use keyword search monitor- O ers unique opportunities Potential can be large, but Value to your site's SEO is
your brand exposure through blogs picking up and featuring
A social networking to share their opinions, and the ad platform, or hire a Face-
and counters, but don't
expect massive numbers of your posted links. Not worth ing through a program such for Web site integration and promotion is an art form -- limited, but tweets will rank
site where users participate in giveaways and book consultant to help you unique visitors to go to your the time expenditure.
promote your brand too heav- high in search results -- good
can add friend, send contests. grow your brand presence. site. A microblogging site as Hootsuite, TwitJump or to engage with customers
messsages and build
for ranking your profile name
their own profile
that enables users Radian 6 to track what people in a viral way, helping your ily and turn o followers, yet and breaking news, though
to send ‘tweets’, or are saying about you and your company stand out from the don't promote enough and
Unnecessary to spend too Participation in industry-related Even if you get tens of shortened URLs are of little
Heavily indexed in search messages of 140 receive little attention.
An image and video
much time on this, though
properly tagged photosets
groups might get your photos,
and thus your brand, viewed by
thousands of visits to a photo engines, passing links and page
characters or less
competitors. masses. benefit.
hosting website hyperlinked with your URL, ranks. Also helps images rank
of company events can help people with similar interests, click-through rates are among
where community higher in Google Images and in
members can share customers put a face on the but numbers will be small. the lowest around. building inbound links.
and comment on team behind your brand.
media
Facebook brand pages are great Traffic is decent and on the
E ective for personal branding Great for engaging people for brand exposure. Jump-start
Not the primary focus, but cus-
and demonstrating your organi- Unlikely to drive any significant Very high page rank -- almost rise thanks to share buttons Little to no value, aside from
tomer engagement opportuni-
zation's professional prowess. traffic to your site, though you guaranteed on the first page who like your brand, want your brand exposure through
A social networking
ties are possible by answering
Encouraging employees to never know who those few
of search results -- especially and counters, but don't blogs picking up and featuring
site for business industry-related questions, for your company name or
A social networking to share their opinions, and the ad platform, or hire a Face-
professionals establishing yourself as an
maintain complete profiles to visits might be from -- perhaps individual employees' names, expect massive numbers of your posted links. Not worth
strengthen your team's reputa- a potential client or customer. but that's about it. site where users participate in giveaways and
expert in the field.
tion is advisable. book consultant to help you unique visitors to go to your the time expenditure.
can add friend, send contests.
Whether you seek to entertain, messsages and build grow your brand presence. site.
inform, or both, video is a One of the most powerful brand- Traffic goes to the videos. If
the goal is to get traffic back to
Very good for building links their own profile
powerful channel for quickly ing tools on the Web when you back to your site because videos
build your channel, promote via your site, then add a hyperlink
A video sharing engaging your customers, rank high. Also a tried-and-true
high-traffic sites, and brand your in the video description, but
website where users responding to complaints, and don't expect traffic to correlate way for your brand to gain
can share and upload demonstrating your social- videos. exposure.
new videos closely with video views. Unnecessary to spend too Participation in industry-related Even if you get tens of
media savvy.
Heavily indexed in search
much time on this, though groups might get your photos, thousands of visits to a photo
Opportunities are huge, espe- The grandfather of traffic Very good because even if your
An image and video engines, passing links and page
Not the site's primary strength,
cially for promoting objective spikes, so become active in the story doesn't become popular, properly tagged photosets and thus your brand, viewed by hyperlinked with your URL,
though occasionally an objec-
press/blog coverage of your community or find someone who then your page will still be hosting website ranks. Also helps images rank
tive third-party writeup as a PR
brand. Make sure content
is. If your site is corporate, then indexed quickly. If your story of company events can help people with similar interests, click-through rates are among
A social news site e ort, perhaps to counteract consider launching an industry does become popular, this is where community higher in Google Images and in
where users can bad press or customer senti-
doesn't read like an ad, or your blog on a noncommercial Web likely the best site in terms of
members can share customers put a face on the but numbers will be small. the lowest around.
discover and share ment, can be promoted.
site might be banned for being domain to establish yourself as a getting linked to by bloggers. building inbound links.
content overly commercial. thought leader. and comment on team behind your brand.
A paid campaign can be good Enables a diverse range of Very good if your story makes
media
Paid StumbleUpon traffic can
be a very targeted method of for brand awareness, especially people to discover your it to the top page for its tag.
communicating, but whether following e orts to get free, content and share links via the StumbledUpon's large user
you're reaching your existing
organic traffic to your home su.pr link shortener on Twitter. base enables many people to E ective for personal branding
A social news page. Targeting is very accurate, Tagging helps, but you don't find and link to your stories. Not the primary focus, but cus- Very high page rank -- almost
community where customers is purely random but keep in mind you're paying want the same people repeat-
For vanity name searches, and demonstrating your organi- Unlikely to drive any significant
members discover and costly to determine. 5 cents per visit ($50 CPM). edly giving you a thumbs-up.
profile pages rank well, too. tomer engagement opportuni- guaranteed on the first page
and share webpages
zation's professional prowess. traffic to your site, though you
ties are possible by answering of search results -- especially
A social networking Encouraging employees to never know who those few
site for business industry-related questions, for your company name or
Noncommercial sites are heavily If you make the front page of
maintain complete profiles to visits might be from -- perhaps individual employees' names,
Editor-driven and moderated, favored by moderators, so
Get in the moderators' good Yahoo, then you will get a ton professionals establishing yourself as an
so this shouldn't be your business sites should not waste
graces, and you have a chance of backlinks, but chances are strengthen your team's reputa- a potential client or customer. but that's about it.
A social news site
where community primary focus. time in this uphill battle.
to hit absolutely massive num- unlikely unless you are a large, expert in the field.
members can vote
bers -- but it's a long shot. established brand. tion is advisable.
on stories
The community is fickle, and
anything perceived as spam
Unless you're a bacon company, If Reddit loves you, then traffic
is o en right up there with Digg Make the front page and Whether you seek to entertain,
will be destroyed. However,
don't try to build your brand
here. You'll end up banned from and StumbleUpon. Be careful: many reputable sites will pick
inform, or both, video is a One of the most powerful brand- Traffic goes to the videos. If Very good for building links
look deep into the categorized up your story, generating valu-
A social news the site without even realizing
Push too hard for votes from
ing tools on the Web when you the goal is to get traffic back to
community where "subreddits" to unearth small
what happened.
your friends and risk being able backlinks and extending
powerful channel for quickly back to your site because videos
users post links to niche communities, and you banned, but don't push at all trust to your site.
build your channel, promote via your site, then add a hyperlink
the site’s home page could get valuable feedback. and you'll wind up with nothing.
A video sharing engaging your customers, rank high. Also a tried-and-true
high-traffic sites, and brand your in the video description, but
Pretty much everything about
website where users responding to complaints, and don't expect traffic to correlate way for your brand to gain
Site is intended for people to Not enough ongoing brand rec- the site helps: When your page can share and upload demonstrating your social- videos. exposure.
bookmark content. You can ognition to make it worth your
Not as big as it used to be, but
informative, massive reference
is bookmarked, it's a direct link
new videos closely with video views.
A social bookmark-
ing site used for see what people tag with your while unless you want to be pieces bookmarked for later
back to your site. When you're
on the front page of the site, the media savvy.
sharing and storing brand name, but communica- known for providing reference use can net you a few thousand big category tag pages are full of
bookmarked pages tion with them is nonexistent. content for later retrieval. recurring monthly visitors. trust, which will pass directly to
your URL.
Opportunities are huge, espe- The grandfather of traffic Very good because even if your
Not the site's primary strength, spikes, so become active in the
though occasionally an objec- cially for promoting objective story doesn't become popular,
community or find someone who then your page will still be
press/blog coverage of your
tive third-party writeup as a PR is. If your site is corporate, then indexed quickly. If your story
brand. Make sure content
A social news site e ort, perhaps to counteract consider launching an industry does become popular, this is
doesn't read like an ad, or your blog on a noncommercial Web
where users can bad press or customer senti- likely the best site in terms of
discover and share site might be banned for being domain to establish yourself as a
ment, can be promoted. overly commercial. getting linked to by bloggers.
content thought leader.

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