Presentation on B2B and Social Business. Social Collective, London 30th Sept. 2010.

1. B2B and Being Social
Andrew Gerrard
30th September 2010
@andrewgerrard
andrew@d-marketing.co.uk

3. “On the Internet,
nobody knows you’re a dog.”

4. Old rules?

5. New Models

6. Commercial realities still apply

7. Mass Audiences

8. Market Fragmentation
Audience Segmentation

9. “I had my own blog for a while, but
I decided to go back to just
pointless, incessant barking.”

10. Focus on “Building”,
not “Creating”

13. Suppliers Customers
Suppliers Customers

14. Close the business conversation loop
http://www.flickr.com/photos/kurafire

16. So you’re saying ...as well as What about
our sales people marketing, PR, Finance & Admin.
have to use this customer R&D and
stuff too? services and HR? manufacturing?
Sorry to burst
your bubble
dudes, but you
asked. Yes, that’s
the future.
No offense future
man, but is
everyone in your
time retarded?

17. Who do your customers trust?
GPS SAYS LEFT,
TWEEPS SAY RIGHT!
WHICH ROUTE SHOULD
WE TAKE NOW?

18. Establish relevant resources &
channels
http://www.bakelitecache.com

19. Create a 3-d business “personality”
http://chrisforgie.com

24. “Technology can only ever
serve as a bridge,
never as a destination.”
Lord Puttnam, IAB Engage, 2005

25. Thank you
http://slidesha.re/B2B_Being_Social
Andrew Gerrard
30th September 2010
@andrewgerrard
andrew@d-marketing.co.uk