Selfish Giving's annual 10 Best Cause Marketing Promotions of 2015. For more information and useful links, visit: http://selfishgiving.com/blog/ten-best-cause-marketing-promotions-2015
The document summarizes the top 7 trends in corporate partnerships for 2017 according to Catalist, a nonprofit organization that connects companies to social causes. The trends are: 1) Influencer Identification, engaging social media influencers to promote partnerships. 2) Data Translation, using organizational data to strengthen partnership pitches. 3) Digital Automation, leveraging new technologies to evolve partnerships. 4) Proactive Communication, companies promoting their social good activities. 5) Multi-Layer Causes, aligning with national and local nonprofits. Examples and suggestions for each trend are also provided.
10 Best Cause Marketing Promotions of 2016Selfish Giving
The document discusses the author's annual list of the 10 best cause marketing promotions from 2016. Some of the top promotions highlighted include Red Nose Day which raised $18 million for charity through Walgreens stores, Patagonia raising $10 million for environmental non-profits by donating all Black Friday sales, and Jersey Mike's Month of Giving which raised over $4 million for 180 charities through register donations. The author provides more details on each promotion and their success in engaging customers and raising money for important causes.
This document discusses cause marketing trends and strategies. It notes the rise of the "G-Generation" who values generosity and giving back. Cause marketing can differentiate brands and consumers prefer when purchases directly support causes. Women are motivated by emotional, personal causes like health, while men prefer rational appeals. Picking the right cause and structuring communications around personal relevance is key. Tying donations to each purchase can drive repeat buying. Long-term cause marketing investments can build strong brand equity over time.
This document summarizes how non-profit organizations can generate ongoing revenue by partnering with personal franchise businesses. Personal franchises allow individuals to operate low-cost home-based businesses selling branded products and services. The document profiles three personal franchise options - Send Out Cards for greeting cards, Your Travel Business for travel booking, and Market America/Shop-To-Earn for online shopping - that can provide a percentage of sales to partnered non-profits. It explains that by redirecting regular purchases through these businesses, non-profits can earn thousands of dollars in passive monthly revenue.
In order to admire and acknowledge the contributions of businesswomen, the franchise universe up with the edition – The 10 Most Successful Businesswomen to Watch, 2021
Transparency Issues in Cause Marketingmikelawrence
The document discusses the importance of transparency in cause marketing. It notes that lack of transparency can lead to consumer distrust and confusion over how purchases support charitable causes. The document defines what transparency means according to consumer protection laws and better business standards. It provides examples of cause marketing campaigns that lack clarity and transparency. Finally, it offers a roadmap for cause marketers to provide transparency, including defining partnership terms, clearly communicating contributions to consumers, and reporting impact metrics.
The document summarizes the top 7 trends in corporate partnerships for 2017 according to Catalist, a nonprofit organization that connects companies to social causes. The trends are: 1) Influencer Identification, engaging social media influencers to promote partnerships. 2) Data Translation, using organizational data to strengthen partnership pitches. 3) Digital Automation, leveraging new technologies to evolve partnerships. 4) Proactive Communication, companies promoting their social good activities. 5) Multi-Layer Causes, aligning with national and local nonprofits. Examples and suggestions for each trend are also provided.
10 Best Cause Marketing Promotions of 2016Selfish Giving
The document discusses the author's annual list of the 10 best cause marketing promotions from 2016. Some of the top promotions highlighted include Red Nose Day which raised $18 million for charity through Walgreens stores, Patagonia raising $10 million for environmental non-profits by donating all Black Friday sales, and Jersey Mike's Month of Giving which raised over $4 million for 180 charities through register donations. The author provides more details on each promotion and their success in engaging customers and raising money for important causes.
This document discusses cause marketing trends and strategies. It notes the rise of the "G-Generation" who values generosity and giving back. Cause marketing can differentiate brands and consumers prefer when purchases directly support causes. Women are motivated by emotional, personal causes like health, while men prefer rational appeals. Picking the right cause and structuring communications around personal relevance is key. Tying donations to each purchase can drive repeat buying. Long-term cause marketing investments can build strong brand equity over time.
This document summarizes how non-profit organizations can generate ongoing revenue by partnering with personal franchise businesses. Personal franchises allow individuals to operate low-cost home-based businesses selling branded products and services. The document profiles three personal franchise options - Send Out Cards for greeting cards, Your Travel Business for travel booking, and Market America/Shop-To-Earn for online shopping - that can provide a percentage of sales to partnered non-profits. It explains that by redirecting regular purchases through these businesses, non-profits can earn thousands of dollars in passive monthly revenue.
In order to admire and acknowledge the contributions of businesswomen, the franchise universe up with the edition – The 10 Most Successful Businesswomen to Watch, 2021
Transparency Issues in Cause Marketingmikelawrence
The document discusses the importance of transparency in cause marketing. It notes that lack of transparency can lead to consumer distrust and confusion over how purchases support charitable causes. The document defines what transparency means according to consumer protection laws and better business standards. It provides examples of cause marketing campaigns that lack clarity and transparency. Finally, it offers a roadmap for cause marketers to provide transparency, including defining partnership terms, clearly communicating contributions to consumers, and reporting impact metrics.
1. Innocent Smoothies was facing declining sales as its original target audience aged and it struggled to attract younger millennials. It had relied on product-focused advertising but needed a new approach to reconnect with its purpose and values.
2. The company rediscovered that it had been founded with a social mission to leave the world better and had donated 10% of profits to charity since inception. A new campaign was developed to reposition the brand as one that "tastes good and does good" to highlight this deeper purpose.
3. The campaign told stories of real people helped by Innocent's charity partners to bring its mission to life for consumers and help reverse declining brand measures, especially among millennials
This document provides a report on a charity drive conducted by a group of students. It includes an executive summary highlighting the importance of teamwork. The objectives section outlines the charity's goals of donating proceeds to an orphanage to buy football equipment. A target market analysis describes the student customers and their preferences for coconut products over cookies. Competition from other student groups selling drinks and cookies is also analyzed.
Lessons from a CPG Startup: How Yummy Spoonfuls is Changing Consumer Behavior...marcus evans Network
Interview with: Agatha Achindu, Founder, Yummy Spoonfuls.
Achindu is a keynote speaker at the marcus evans AmericaPack Summit 2018, in Las Vegas, Nevada, February 22-23.
The document provides strategies for Christian retailers to improve their toy sections and sales. It recommends focusing on educational and creative toys to attract families. Retailers should understand millennial mothers and their preference for online shopping experiences. Stores need a mobile-friendly website and interactive in-store experiences using apps. The toy section could be improved by changing displays to focus on specific brands and allowing kids to play with open toys. Top toy trends include educational STEM toys and smaller versions of popular characters.
Poundland wanted to be seen as an essential shop for people's weekly grocery needs rather than just a occasional destination. They devised a "Weekly Essentials" campaign through social media and PR to challenge people to save on their usual weekly shop at Poundland. This included partnerships with mommy bloggers and a double page article in the Daily Mirror favorably comparing Poundland's prices. Over 250 moms shared money saving tips on Netmums. As a result, Poundland saw year-over-year sales increases of 56% in groceries, 26% in health and beauty, and 20% in household goods, showing a shift in consumer perception of the brand.
Fundraising Is Broken And Here's How To Fix ItMarketSmart
What if you could lower your fundraising costs while exponentially increasing fundraising revenues? Now you can! With Engagement Fundraising. MarketSmart’s President, Founder and CEO, Greg Warner gives his interesting point of view on this, backing it up with stats, graphs, and captivating visuals to prove his point.
With no face to face selling, virtual fundraising ideas offer many significant advantages Learn how to use technology to bridge gaps in 2021 and beyond.
Category Management Proposal to Hershey's and Walgreens Anyssa Volarath
This was the presentation my group and I created in our Category Management class. We presented this proposal to reps from Hershey's, Walgreens, and the Category management department at DePaul University.
The Art of Running Successful PromotionsMarc Horne
11 Proven Promotional Strategies That We Have All Commonly Seen Retail Stores, Restaurants, & Other Offline Businesses Successfully Use. Capitalizing on Holidays.
Questions? Press? Demo? Support?
support@hcdesk.com
- The document proposes a campaign for Trader Joe's bottled water that increases the price to 89 cents and donates the 72 cent difference to provide clean drinking water. It suggests clearly labeling the bottles to encourage the 89 cent purchase.
- It outlines a social media strategy for a college campus app called Hyve to generate buzz prior to launch, targeting college students aged 18-24.
- For pet insurance brand PetFirst, it recommends a multi-pronged strategy using owned, earned and paid media to differentiate the brand and increase trust among upper-class pet owners.
- To boost digital ordering for Pizza Hut, it proposes a TV commercial portraying a perfect online order experience to target digital millennial consumers.
GuideStar Webinar (04/09/13) - 3 Steps to Raising $25K or More In 2013 With G...GuideStar
This document outlines a 3-step process for non-profits to raise $25,000 or more through Goodsearch in 2013. Step 1 is to set a fundraising goal. Step 2 is to rally support by engaging board members, employees, volunteers and supporters. Step 3 is to take daily action in the workplace by integrating Goodsearch into daily activities like online shopping, dining out and buying office supplies. The document provides templates and best practices for communication strategies using email, social media and meetings.
“We are pleased to announce that we are currently sold out in the United States and in Canada.”
Five Guys Burgers and Fries
We bet they’re pleased. So how have they done it in just ten years? Why are both burger lovers and entrepreneurs now queuing up for Five Guys in Britain? Do Five Guys’ burgers live up to the hype? And what are Five Guy's 10 secrets for building your own cult business?
Designed and conducted surveys to understand key market segments for the brand
Analyzed primary research and secondary using programs like MRI+
Assisted with art direction in order to create brand concept
Created television and print ads and guerrilla marketing campaign
This document outlines 52 different types of marketing strategies and tactics that businesses can use. Some examples mentioned include cause marketing like Toms Shoes giving away free pairs of shoes, relationship marketing like Walgreens seeing increased spending from loyal customers, and viral marketing like WestJet's Christmas video receiving millions of views. The document provides brief descriptions and examples for each type of marketing strategy.
Cause marketing, some successful campaignsVibhor Goel
Tata Tea launched their "Jaago Re" campaign in 2008 to raise awareness for social issues in India related to elections and corruption. The campaign partners with NGOs and non-profits to educate citizens. Notable campaigns include "One Billion Votes" which encouraged voter registration and turnout, and "Khilana Bandh, Pilana Shuru" which brought attention to combating corruption. The campaign aims to wake Indians up both physically with their tea product and intellectually to civic duties through thought-provoking advertising.
The document discusses cause marketing and cause-related marketing. It provides examples of how companies partner with non-profits and charities to promote social causes through sponsorships, advertising, and donations. This allows companies to improve their brand image while also helping social issues. Specific Indian companies and their cause-related initiatives are outlined, such as ITC's education programs, Tata Group's community development projects, and Infosys' social responsibility foundation.
Brings about the difference between cause related marketing and corporate philanthropy. CRM campaigns in India has been included to get better idea of the concept
This document discusses cause-related marketing and its benefits for both non-profit organizations and for-profit companies. It provides examples of partnerships between companies like Yoplait and Payless Shoes and non-profits like Susan G. Komen where companies donate a portion of proceeds from certain products to a cause, helping to both increase sales and benefit the non-profit. These types of partnerships have generated over $800 million for non-profits and have led to increased sales and creativity for companies.
Corporate social responsibility involves companies participating in initiatives that benefit society simply because it aligns with their values, while cause-related marketing is a partnership where companies and non-profits both benefit but companies still aim to profit from associating with prominent causes. Cause-related marketing companies are more concerned with profits made from donations than actually making a difference, so consumers should support companies committed to corporate social responsibility through their practices.
The document summarizes different types of cause promotion strategies that companies can utilize. It discusses 10 specific types of cause promotions like donation with purchase, donation with label redemption, buy one give one promotions, and campaigns that encourage volunteerism. Each type is explained along with examples and the potential pros and cons. The strategies vary in terms of the level of engagement required from consumers and how directly linked the promotion is to product sales.
Cause related marketing (CRM) is a strategy that connects a company's marketing goals to a social cause or charity. The company promotes its products or services while also raising money for the nonprofit. CRM benefits both partners by growing the company's customer loyalty and reputation and raising funds for the cause. One of the earliest examples was in 1887 when a soap company donated proceeds from a contest to a lifeboat charity. Modern CRM began in 1983 when American Express donated funds to the Statue of Liberty restoration with each card use, increasing users and usage. CRM can boost sales, brand awareness, and corporate image while also supporting important causes. Companies must choose partners carefully to avoid any controversies tarnishing their reputations.
1. Innocent Smoothies was facing declining sales as its original target audience aged and it struggled to attract younger millennials. It had relied on product-focused advertising but needed a new approach to reconnect with its purpose and values.
2. The company rediscovered that it had been founded with a social mission to leave the world better and had donated 10% of profits to charity since inception. A new campaign was developed to reposition the brand as one that "tastes good and does good" to highlight this deeper purpose.
3. The campaign told stories of real people helped by Innocent's charity partners to bring its mission to life for consumers and help reverse declining brand measures, especially among millennials
This document provides a report on a charity drive conducted by a group of students. It includes an executive summary highlighting the importance of teamwork. The objectives section outlines the charity's goals of donating proceeds to an orphanage to buy football equipment. A target market analysis describes the student customers and their preferences for coconut products over cookies. Competition from other student groups selling drinks and cookies is also analyzed.
Lessons from a CPG Startup: How Yummy Spoonfuls is Changing Consumer Behavior...marcus evans Network
Interview with: Agatha Achindu, Founder, Yummy Spoonfuls.
Achindu is a keynote speaker at the marcus evans AmericaPack Summit 2018, in Las Vegas, Nevada, February 22-23.
The document provides strategies for Christian retailers to improve their toy sections and sales. It recommends focusing on educational and creative toys to attract families. Retailers should understand millennial mothers and their preference for online shopping experiences. Stores need a mobile-friendly website and interactive in-store experiences using apps. The toy section could be improved by changing displays to focus on specific brands and allowing kids to play with open toys. Top toy trends include educational STEM toys and smaller versions of popular characters.
Poundland wanted to be seen as an essential shop for people's weekly grocery needs rather than just a occasional destination. They devised a "Weekly Essentials" campaign through social media and PR to challenge people to save on their usual weekly shop at Poundland. This included partnerships with mommy bloggers and a double page article in the Daily Mirror favorably comparing Poundland's prices. Over 250 moms shared money saving tips on Netmums. As a result, Poundland saw year-over-year sales increases of 56% in groceries, 26% in health and beauty, and 20% in household goods, showing a shift in consumer perception of the brand.
Fundraising Is Broken And Here's How To Fix ItMarketSmart
What if you could lower your fundraising costs while exponentially increasing fundraising revenues? Now you can! With Engagement Fundraising. MarketSmart’s President, Founder and CEO, Greg Warner gives his interesting point of view on this, backing it up with stats, graphs, and captivating visuals to prove his point.
With no face to face selling, virtual fundraising ideas offer many significant advantages Learn how to use technology to bridge gaps in 2021 and beyond.
Category Management Proposal to Hershey's and Walgreens Anyssa Volarath
This was the presentation my group and I created in our Category Management class. We presented this proposal to reps from Hershey's, Walgreens, and the Category management department at DePaul University.
The Art of Running Successful PromotionsMarc Horne
11 Proven Promotional Strategies That We Have All Commonly Seen Retail Stores, Restaurants, & Other Offline Businesses Successfully Use. Capitalizing on Holidays.
Questions? Press? Demo? Support?
support@hcdesk.com
- The document proposes a campaign for Trader Joe's bottled water that increases the price to 89 cents and donates the 72 cent difference to provide clean drinking water. It suggests clearly labeling the bottles to encourage the 89 cent purchase.
- It outlines a social media strategy for a college campus app called Hyve to generate buzz prior to launch, targeting college students aged 18-24.
- For pet insurance brand PetFirst, it recommends a multi-pronged strategy using owned, earned and paid media to differentiate the brand and increase trust among upper-class pet owners.
- To boost digital ordering for Pizza Hut, it proposes a TV commercial portraying a perfect online order experience to target digital millennial consumers.
GuideStar Webinar (04/09/13) - 3 Steps to Raising $25K or More In 2013 With G...GuideStar
This document outlines a 3-step process for non-profits to raise $25,000 or more through Goodsearch in 2013. Step 1 is to set a fundraising goal. Step 2 is to rally support by engaging board members, employees, volunteers and supporters. Step 3 is to take daily action in the workplace by integrating Goodsearch into daily activities like online shopping, dining out and buying office supplies. The document provides templates and best practices for communication strategies using email, social media and meetings.
“We are pleased to announce that we are currently sold out in the United States and in Canada.”
Five Guys Burgers and Fries
We bet they’re pleased. So how have they done it in just ten years? Why are both burger lovers and entrepreneurs now queuing up for Five Guys in Britain? Do Five Guys’ burgers live up to the hype? And what are Five Guy's 10 secrets for building your own cult business?
Designed and conducted surveys to understand key market segments for the brand
Analyzed primary research and secondary using programs like MRI+
Assisted with art direction in order to create brand concept
Created television and print ads and guerrilla marketing campaign
This document outlines 52 different types of marketing strategies and tactics that businesses can use. Some examples mentioned include cause marketing like Toms Shoes giving away free pairs of shoes, relationship marketing like Walgreens seeing increased spending from loyal customers, and viral marketing like WestJet's Christmas video receiving millions of views. The document provides brief descriptions and examples for each type of marketing strategy.
Cause marketing, some successful campaignsVibhor Goel
Tata Tea launched their "Jaago Re" campaign in 2008 to raise awareness for social issues in India related to elections and corruption. The campaign partners with NGOs and non-profits to educate citizens. Notable campaigns include "One Billion Votes" which encouraged voter registration and turnout, and "Khilana Bandh, Pilana Shuru" which brought attention to combating corruption. The campaign aims to wake Indians up both physically with their tea product and intellectually to civic duties through thought-provoking advertising.
The document discusses cause marketing and cause-related marketing. It provides examples of how companies partner with non-profits and charities to promote social causes through sponsorships, advertising, and donations. This allows companies to improve their brand image while also helping social issues. Specific Indian companies and their cause-related initiatives are outlined, such as ITC's education programs, Tata Group's community development projects, and Infosys' social responsibility foundation.
Brings about the difference between cause related marketing and corporate philanthropy. CRM campaigns in India has been included to get better idea of the concept
This document discusses cause-related marketing and its benefits for both non-profit organizations and for-profit companies. It provides examples of partnerships between companies like Yoplait and Payless Shoes and non-profits like Susan G. Komen where companies donate a portion of proceeds from certain products to a cause, helping to both increase sales and benefit the non-profit. These types of partnerships have generated over $800 million for non-profits and have led to increased sales and creativity for companies.
Corporate social responsibility involves companies participating in initiatives that benefit society simply because it aligns with their values, while cause-related marketing is a partnership where companies and non-profits both benefit but companies still aim to profit from associating with prominent causes. Cause-related marketing companies are more concerned with profits made from donations than actually making a difference, so consumers should support companies committed to corporate social responsibility through their practices.
The document summarizes different types of cause promotion strategies that companies can utilize. It discusses 10 specific types of cause promotions like donation with purchase, donation with label redemption, buy one give one promotions, and campaigns that encourage volunteerism. Each type is explained along with examples and the potential pros and cons. The strategies vary in terms of the level of engagement required from consumers and how directly linked the promotion is to product sales.
Cause related marketing (CRM) is a strategy that connects a company's marketing goals to a social cause or charity. The company promotes its products or services while also raising money for the nonprofit. CRM benefits both partners by growing the company's customer loyalty and reputation and raising funds for the cause. One of the earliest examples was in 1887 when a soap company donated proceeds from a contest to a lifeboat charity. Modern CRM began in 1983 when American Express donated funds to the Statue of Liberty restoration with each card use, increasing users and usage. CRM can boost sales, brand awareness, and corporate image while also supporting important causes. Companies must choose partners carefully to avoid any controversies tarnishing their reputations.
Lifebuoy has launched several cause marketing campaigns in India to promote handwashing and improve hygiene. This includes initiatives in Thesgora Village where handwashing education has reduced childhood diarrhoea from 36% to 5%. Lifebuoy's "Help a Child Reach 5" campaign has reached over 180 million people globally. Other companies like Coca-Cola, Horlicks, Google, P&G, and Aviva Insurance have also implemented cause marketing initiatives focused on issues like empowering women, education, and child welfare to achieve business and social goals. Cause marketing is an effective strategy that benefits brands through positive brand association and increased sales while also addressing important social causes.
Political parties in India are expected to spend $5 billion on advertising for the 2014 elections, triple what was spent in 2009. This large spending is aimed at swaying the perceptions of confused voters through propaganda techniques. A major focus is on first-time voters, who make up over 150 million people and led 40% of social media discussions on elections. Politicians are adopting social media and targeting voters based on issues like jobs, prices, and women's safety. How first-time voters decide could influence India's politics for the next 20 years. Narendra Modi in particular has built a strong social media presence to directly connect with voters.
Cause Related Marketing-An Indian Context Anup Mohan
This document discusses cause-related marketing (CRM) in the Indian context. It defines CRM as a type of marketing involving cooperative efforts between for-profit businesses and non-profit organizations. The author outlines the objectives and benefits of CRM, including building brand awareness, increasing sales, and attracting loyal customers. Several examples of successful CRM campaigns in India are provided, such as those by P&G, Tata Tea, and Horlicks. While some large Indian companies practice CRM, the author notes its use could be more widespread and help sensitize future business managers to societal needs in addition to generating profits.
This document outlines various marketing strategies, including market scope strategy, market entry strategy, product strategy, promotion strategy, distribution strategy, and pricing strategy. For each strategy, it provides examples of different approaches (e.g. single market strategy, multi market strategy, total market strategy for market scope) and requirements for implementation. The strategies are described at a high level with the objectives and key considerations for each approach.
Leading QSR Brands on Social Media InfographicUnmetric
Discover how the leaders in the QSR industry are reaching out and engaging customers across social media platforms and which brands are leading the fields.
Лидерите на бъдещето - лесно ли е да вдъхновяваш младите онлайнAlexander Krastev
Презентация на Александър Кръстев от PRoPR по време на конференцията "Образование и бизнес", организирана от Bulgaria On Air TV и Bloomberg TV Bulgaria на 11 май 2016 г.
Cause marketing is becoming increasingly important for brands due to three key reasons: consumers have a strong voice through social media, consumers care about brands that support important causes, and cause marketing helps brands differentiate themselves. Effective cause marketing programs start by listening to core customers, connect with consumers emotionally, and integrate the cause into overall marketing efforts rather than isolating it. Programs also allow consumer participation and mirror the brand's values to build trust. Customized approaches are needed globally as consumer behaviors vary in different markets.
News Update: Transfer Pricing- Marketing Intangible - Delhi High Court DecisionAkshay KENKRE
16 March 2015: Delhi High Court rules on applicability of transfer pricing on Marketing Intangibles. The ruling will bring in clarity on the aspect of Marketing Intangibles and would reduce litigation on the expenditure incurred on advertisement, marketing and promotion by the multinational companies. We present to you a snapshot of 142 pager decision given by the high court highlighting important principles around the issue and our views on the same.
Trust you will find it useful.
Happy reading !!!
Cause-based marketing involves companies using sponsorships, licensing agreements, and advertisements to promote social issues in order to further their business goals while also benefiting community organizations. There are three options for branding cause marketing campaigns: companies can create their own cause program, link to an existing cause program through co-branding, or jointly brand a campaign with an existing cause program. Examples provided include American Express supporting hunger relief and restoring the Statue of Liberty, and Hindustan Unilever contributing funds from soap sales to a diarrhea project.
This document provides tips and guidance for influencers on how to effectively pitch brands and secure partnerships. It discusses developing a media kit with relevant stats, finding the right brand contacts, crafting compelling pitch emails, and continuing successful partnerships long-term. Key recommendations include personalizing each pitch, demonstrating value for the brand, and backing proposals with evidence of engagement and past results. The goal is to clearly show why working with the influencer is beneficial for the brand.
Changes in Facebook algorithm has affected the effectiveness of how Facebook business Pages can reach their audience. What are your options and should you dump your Facebook Page this year.
In a time-challenged world dominated by short and snappy, click-bait headlines, Twitter streams, Instagram feeds, gifs, video, Snapchat, YOLO, LOL and #tbt...does writing seem useless and ordinary? And what if you’re not a writer?
Actually, writing matters more now, not less. And in our content-driven world, we are all writers.
Learn how to choose words well, write with economy, style and honest empathy and tell a true story really, really well with “Everybody Writes” author Ann Handley.
#FlipMyFunnel Boston 2016 - Kipp Bodnar - A Brave New World: Insights from 10...#FlipMyFunnel
The document discusses the importance of inbound marketing strategies over outbound strategies. It shows that inbound approaches like creating valuable content and distributing it widely can increase awareness, conversions, and revenue more effectively than outbound tactics like cold calling and interruptive ads. Specific metrics and examples are provided that demonstrate how content marketing helped HubSpot increase website traffic, leads, and conversions without relying on spam or interruption. The overall message is that marketers need to shift their focus to inbound strategies that provide value to potential customers through helpful, relevant content.
8 Steps To a High Performance Landing PageJustin Brooke
The document outlines 8 steps to creating a high-performance landing page: 1) Set goals for the page, 2) Choose the target audience, 3) Choose traffic sources, 4) Create an offer, 5) Write compelling copy, 6) Design an appealing page layout, 7) Drive targeted traffic to the page, and 8) Analyze performance, test variations, and tweak the page. Following these steps helps landing pages focus on one desired action, craft the right offer for the audience, and continuously improve conversions.
45 Instagram Growth Tips for Business Owners.pdfAdsy
Instagram is the seventh most visited site on the Internet. That makes it an incredibly essential marketing tool for business owners.
Do you want your company to shine on this social media? Then check these 45 from the Instagram expert Brock Johns that our team has hand-picked for you.
New To Social Media How To Contribute To Any Social Media CommunityDeAnna Troupe
This document provides tips for new users to contribute to social media sites in 3 sentences or less. It recommends that users post helpful websites they discover, books they enjoy, and share an ecourse on traffic generation. By sharing discoveries, users help their connections while establishing themselves as knowledgeable and building credibility within their network. The document encourages contribution as a way for new users to engage with social media and get discovered by others.
Storytelling for Nonprofits - KCNE ConferenceErica Klinger
Session focusing on content marketing and how to share your story.
Course: Storytelling for Nonprofits hosted by Kitsap Center for Nonprofit Excellence and Kitsap Community Foundation.
March 24 – 8-5 p.m.
Speaker: Erica Klinger, Director of Marketing, Seattle Foundation
If you are starting a new or established company, it is important to build up your reputation. A strong reputation can help you connect with customers and increase sales. So, how do you go about building a great reputation? By knowing what marketing trends are worth following. To help you keep up with the latest industry developments. Many starting businesses try to hire IT Services to promote their business through the latest trending technology.
Worst and best content marketing campaignsintrotodigital
This document discusses examples of both the best and worst content marketing campaigns.
For the best campaigns, it highlights NerdWallet, Canva, and Shopify as companies that have successfully used high-quality, useful content to drive organic traffic and dominate search engine results. Their content meets customer needs across different formats.
For the worst campaigns, it provides examples where companies' content promotions went wrong by being inappropriate, insensitive, or offensive. This includes campaigns by Malaysia Airlines, Bud Light, McDonald's, Huggies, and Walmart that resulted in backlash and needed to be amended or apologized for. The document emphasizes how easily content can be misinterpreted and the importance of thoughtful, sensitive content creation and review
This document discusses strategies for effective word-of-mouth marketing. It outlines four key steps: 1) Make a target list of influencers in your industry or field. 2) Build a close-knit community on social media. 3) Establish yourself as a thought leader by sharing unique ideas. 4) Maintain consistency across all online platforms and communications to build trust. It provides examples from successful campaigns like P&G's "Thank You Mom" and Dollar Shave Club's viral video. The overall message is that word-of-mouth cannot be bought but must be earned through creative and strategic marketing efforts.
How To Increase Blog Traffic
http://www.snbbloggingacademy.com/learn-how-to-increase-blog-traffic-today/
From the minds of some of the top marketers we Get-More-Traffic-to-New-Blog
know comes the following 20 ways to increase your
blog traffic. Realize that this is only a sampling of
what you will learn when you join our team.
This document provides tips for small businesses on using social media, particularly Facebook and Twitter, to convert fans and followers into customers. It discusses how copying large companies' social media strategies may not work for small businesses due to differences in audience size. Instead, it recommends unique strategies including promotions, contests, and tying content to current events. Specific tactics highlighted include discounts for likes/shares, sweepstakes, photo contests, and topics related to holidays, movies, sports, and concerts. The document emphasizes the importance of a solid social media strategy and engaging audiences without overposting.
8 Things You Can Ask Influencers To DoRustin Banks
Whether you're already executing on an influencer strategy or are just getting started, optimizing influencer relationships will be key to a successful digital program.
Join TapInfluence and Jay Baer as we discuss types of influencers, relationship building, and real world influencer marketing examples.
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Mill...Elizabeth Quintanilla, MBA
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Millenials, & more! Presented at the Cornerstone Credit Union League Conference - focus is on marketing execution and word-of-mouth marketing.
Want the next Coolest Marketing strategy to Engage Your Customers and their friends? This discussion will focus on the important elements in developing and launching a successful word-of-mouth campaign. This is a strategic tool for raising the awareness of your product, brand and PR in your marketing strategy. Our expert will provide 5 proven concepts for list building, increasing reads, conversions, and movement through the sales pipeline.
Social media audit- Independent Grocer By: Bailey BarryBailey Barry
The document summarizes the findings of a social media audit of Independent Grocer, a chain of privately owned grocery stores in Ontario, Canada. It finds that Independent Grocer has a weak social media presence, only having a Facebook page without much information. It recommends that Independent Grocer create Instagram, Twitter, and Pinterest accounts to better promote their stores and products. It also provides details on Independent Grocer's owned brand products and PC Points rewards program.
10 Lessons from a First Time Entrepreneur. Scot Chisholm
10 key lessons I've learned over an eight year (and counting) journey as a first time entrepreneur. First presented at Lean Startup Machine in San Diego, CA on May 19, 2013. http://www.stayclassy.org
How to crush SEO even if your store doesn’t have many products (3 examples)Ranq.io
This document discusses strategies for small ecommerce stores to generate organic traffic through content marketing even if they don't have many products. It provides examples of 3 small stores that successfully used blogging to generate over 100,000 monthly organic visits. The strategies discussed are producing educational how-to content, blogging about competitors to target keyword searches for alternatives, and creating audience-focused content that answers questions or discusses passions related to the product category. The key is investing heavily in content to build a large, engaged audience over time.
If your business engages in Facebook, you may have noticed that the reach of your posts has declined recently. This is due to a change in the algorithm that Facebook has put into place. Digital Consulting Agency, Social@Ogilvy analyzed 100+ brand pages and found that the average reach of organic posts had declined from 12% in October to 6% in February. Some pages are seeing their reach drop to about 2%. I wouldn’t be surprised if one day organic reach drops to zero.
The document discusses how the rise of content marketing poses threats and opportunities. It warns that an influx of lower-quality content from inexperienced creators could overwhelm audiences and reduce engagement. However, building a "great content brand" through high-quality, strategic content can attract audiences and talent. The key is focusing on creating useful, entertaining content in your area of expertise to develop trust and gain shares over time.
Similar to 10 Best Cause Marketing Promotions of 2015 (20)
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.