SlideShare a Scribd company logo
Angela Doucet Rand, MLIS
Doctoral Candidate in College of Education
arand@southalabama.edu
www.myusabc.com
Social Media for Nonprofits
: A Strategy for Using Social Media
Audience - who are you talking to?
Content - what is your message?
Measure - what works?
Engage - how can you increase your audience?
Know your audience!
Who’s Using What?
Facebook, LinkedIn, Pinterest, Twitter,
Instagram
Content
Promotional - features and benefits
How-to - where it fits into life
Shop - using/acquiring services
Events - sales, booths, signings
Share your experience
Measure
Roll out
ROI
Adjust
FaceBook friends
Flickr statistics
Twitter followers
Youtube subscribers
Google Analytics
Facebook statistics
Facebook Overview
Google Analytics
Remember, it’s SOCIAL MEDIA!
Engage!
● Contests
● Challenges
● Games
● Co-creators
Listen to your audience!
Thank You!
“It is better to have enough ideas for some of
them to be wrong, than to be always right by
having no ideas at all.” — Edward de Bono
The Road Ahead
Resources
Images
https://www.flickr.com/photos/igorza76/
https://www.flickr.com/photos/tibzback/
https://www.flickr.com/photos/freepress/
https://www.flickr.com/photos/iguanajo/
https://www.flickr.com/photos/tattoodjay/
https://www.flickr.com/photos/portland_mike/
Resources
http://www.pewinternet.org/
http://www.councilofnonprofits.org/files/Convio
_Social-Media-Guide.pdf
arand@southalabama.edu
http://www.slideshare.net/angelarand
www.facebook.com/myusabc
Twitter - @usabaldwin
Pinterest - usabaldwin
www.myusabc.com

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Social Media for Non Profits 2014

Editor's Notes

  1. Social media users from
  2. Facebook has more new users in 2013 than in 2012. This may be explained by the rising number of people in all age groups using social media. (next slide)