Social Media for Non-profits - Presentation at the National Association of Resource Conservation & Development Councils Conference in Mobile, AL, 2014.
"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ...Kerry Rego
Women in Cable Telecommunications WICT Southern California hosts the Wednesday Webinar Series and July 11, 2012 was "Using LinkedIn and Facebook to Advance" by Kerry Rego. She talked about consumer use of search engines, reputation management, social media marketing strategy, tools available, personal branding, professional use, and action items for leveraging social media.
Marketing Substance Abuse Treatment, Prevention and Recovery ProgramsJennifer Iacovelli
Most substance abuse treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated marketing communications plan – that includes traditional and social media strategies - within your organization.
LEARNING OBJECTIVES: After taking this course, participants will be able to:
1. Understand the basics of branding an organization;
2. Understand what an integrated marketing communications plan is;
3. Provide examples of how social media can be used to support marketing and branding efforts; and
4. Provide examples of how external communications can support marketing and branding efforts.
Introduction to Social Media Policies CreationJason Cruz
Lecture notes and presentation slides on social media policies creation. This presentation covers items from objective-setting to samples of well-made social media policies.
The document provides guidance on developing a strategic social media plan for small non-governmental organizations (NGOs) using Forrester Research's POST method of defining the people, objectives, strategy, and technology. It outlines key lessons around understanding your target audience, setting realistic objectives, dedicating sufficient time, maintaining engagement, and establishing metrics to measure success. Recommendations are given on choosing appropriate social media tools based on audience and resources.
Social Media Advertising | Junior League BakersfieldKerry Rego
The document discusses considerations for using social media advertising. It recommends focusing ads on new members, selling tickets, getting donations, and supporting goals. Ads should think about audience needs and be short, concise, and encourage sharing. Metrics like ROI should be measured daily, weekly, monthly or for events. Social media ads alone do not guarantee success and consistency is important, focusing on appreciation, advocacy and appeals. Paid likes are not necessarily recommended and brand exposure, targeted audiences, events, and great pictures are important factors to consider along with SMART goals and analytics. Social media is ultimately about building relationships and providing value to audiences.
Adding Social Media to Your Marketing Plan4Good.org
Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. Using social media is just one tool for developing your organization’s fundraising and marketing strategies. Social media is an entry point and can be used as part of a larger plan to help you achieve your funding goals. Learn from existing success models about how organizations can raise tens of thousands and even millions of dollars through social media. Social media is here to stay. Taking some time to learn more about the multi-channel use of marketing your organization can have a long-term impact on the knowledge about and success of your mission.
Social Media Hospitality Best Practices for The Bricton Group by Elly DeutchElly Deutch Moody
Learn about the hospitality industry in social, best practices, and specific strategy suggestions for The Bricton Group from my presentation on August 19, 2013
"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ...Kerry Rego
Women in Cable Telecommunications WICT Southern California hosts the Wednesday Webinar Series and July 11, 2012 was "Using LinkedIn and Facebook to Advance" by Kerry Rego. She talked about consumer use of search engines, reputation management, social media marketing strategy, tools available, personal branding, professional use, and action items for leveraging social media.
Marketing Substance Abuse Treatment, Prevention and Recovery ProgramsJennifer Iacovelli
Most substance abuse treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated marketing communications plan – that includes traditional and social media strategies - within your organization.
LEARNING OBJECTIVES: After taking this course, participants will be able to:
1. Understand the basics of branding an organization;
2. Understand what an integrated marketing communications plan is;
3. Provide examples of how social media can be used to support marketing and branding efforts; and
4. Provide examples of how external communications can support marketing and branding efforts.
Introduction to Social Media Policies CreationJason Cruz
Lecture notes and presentation slides on social media policies creation. This presentation covers items from objective-setting to samples of well-made social media policies.
The document provides guidance on developing a strategic social media plan for small non-governmental organizations (NGOs) using Forrester Research's POST method of defining the people, objectives, strategy, and technology. It outlines key lessons around understanding your target audience, setting realistic objectives, dedicating sufficient time, maintaining engagement, and establishing metrics to measure success. Recommendations are given on choosing appropriate social media tools based on audience and resources.
Social Media Advertising | Junior League BakersfieldKerry Rego
The document discusses considerations for using social media advertising. It recommends focusing ads on new members, selling tickets, getting donations, and supporting goals. Ads should think about audience needs and be short, concise, and encourage sharing. Metrics like ROI should be measured daily, weekly, monthly or for events. Social media ads alone do not guarantee success and consistency is important, focusing on appreciation, advocacy and appeals. Paid likes are not necessarily recommended and brand exposure, targeted audiences, events, and great pictures are important factors to consider along with SMART goals and analytics. Social media is ultimately about building relationships and providing value to audiences.
Adding Social Media to Your Marketing Plan4Good.org
Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. Using social media is just one tool for developing your organization’s fundraising and marketing strategies. Social media is an entry point and can be used as part of a larger plan to help you achieve your funding goals. Learn from existing success models about how organizations can raise tens of thousands and even millions of dollars through social media. Social media is here to stay. Taking some time to learn more about the multi-channel use of marketing your organization can have a long-term impact on the knowledge about and success of your mission.
Social Media Hospitality Best Practices for The Bricton Group by Elly DeutchElly Deutch Moody
Learn about the hospitality industry in social, best practices, and specific strategy suggestions for The Bricton Group from my presentation on August 19, 2013
This document provides guidance on how to raise $10,000 in 30 days through an online webinar. It discusses planning the campaign by selecting a project and setting realistic goals. It then covers launching the campaign by building an optimized donation page and promoting through emails, social media, and events. Finally, it discusses amplifying the campaign through incentives, personal asks, and variety in content, as well as following up after the campaign.
Jamie Y. Watkins has over 10 years of experience in writing, marketing, PR, communications, and social media management for nonprofit organizations. She currently serves as the Director of Digital Marketing for the Somerset County YMCA, where she develops social media strategies, produces videos, and analyzes digital campaign data. Previously, she was the Communication Manager for the Girl Scouts of Northern New Jersey, growing their Facebook fan base by 155% and producing over 59,000 YouTube views. She also handles marketing, graphic design, and sales for (Un)Common Grape, a family-owned wine business. Watkins obtained a Bachelor's degree from Messiah College and is currently pursuing a Master's at Rutgers University.
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
This document outlines an agenda for a workshop on using social media for non-governmental organizations (NGOs). It discusses how communication has evolved over time, the differences between traditional and social media marketing, popular social media platforms, and statistics on social media usage in India. The document then provides guidance on how NGOs can use social media to build their brand and raise awareness, funds and support by creating social media profiles, sharing content regularly and engaging with audiences. Case studies are also presented to illustrate effective social media strategies.
The document discusses the importance of social media and online presence for new job seekers. It provides tips for using social media strategically to improve one's "Google score" and visibility online. This includes suggestions to use LinkedIn professionally, engage with influencers on Twitter, contribute to blogs, and share content on sites like Flickr and YouTube tagged with keywords. Good communication skills, writing ability, trend spotting, and networking are also highlighted as keys to success.
How To Use Social Media to Boost Marketing EffectivenessLynne d Johnson
How To Use Social Media To Boost Marketing Effectiveness presented at ARF University Social Media Bootcamp: Social Media for Research and Marketing June 21, 2010
The Iraqi Young Leaders Exchange Program (IYLEP), funded by the U.S. Embassy in Baghdad and implemented by the Academy for Educational Development (AED), enables about 50 highly motivated students from Iraq to attend an intensive academic summer program at a U.S. host university.
VCU was chosen by the U.S. State Department as one of the two host universities this summer. Twenty-three IYLEP participants are spending the month of July at VCU studying social media.
This is a presentation I gave to the student as they prepared to help local non-profits increase their social media presence as part of a class project.
For more info on IYLEP visit their website: http://www.vcusocialmedia.com/about/
How to use social media platforms such as Facebook, Twitter, Pinterest, Google+, Instagram. LinkedIn and more to drive more views to your patient reviews. This talk was given to current clients of Real Patient Ratings in early 2014.
This document provides guidance for museums and collections on using social media effectively. It recommends establishing goals for social media use, researching which platform is best, creating posting guidelines, building up initial content, customizing profiles, promoting the social media presence on other sites, interacting with followers, and adapting to changes in social media platforms and trends. The key goals are to engage people in online conversations about the museum's collections and drive traffic to the main website.
Social Media Clicks & Cocktails Seminar - May 2011 nic๑click social
The document discusses a social media event focused on how businesses can utilize social media in their marketing strategies. It provides an agenda for the event including discussions on social media usage, tools and strategies, local success examples, and the future of social media. It also shares statistics on current social media usage among businesses and discusses best practices from companies effectively using social media. The roundtable discussions focused on how attendees would promote events, challenges of social media success, and handling negative feedback on social media sites.
Melinda emerson using social media_in_housing_6-18-10.vfinalMFE Consulting LLC
The document discusses using social media in housing and provides guidance on developing an effective social media strategy and presence. It recommends understanding social media basics, building community through social media, learning industry best practices, and creating an action plan to avoid potential pitfalls. Finally, it emphasizes that an effective social media strategy requires listening to customers, engaging and sharing valuable content, and maintaining a long-term commitment of resources.
This document discusses OptfinITy, a technology company founded in 2002 that provides IT services and solutions. It has over 200 clients across the US and is headquartered in the Washington DC area. The document also provides information on social media marketing best practices, including engaging audiences, creating quality content, and utilizing different social media platforms like Facebook, Twitter, LinkedIn and Pinterest.
In this communications-focused presentation Christine Beddia, Director of Marketing & Communications for Coastal Community Foundation, covers the importance of developing a sound marketing strategy for your nonprofit organization before launching a social media presence.
Virtual Marketing Ecosystems - at Great Lakes Institute of Management, ChennaiSorav Jain
The document discusses virtual marketing ecosystems and their components. It describes a digital ecosystem as an online environment made up of various online elements like search engines, social media, reviews, etc. A virtual marketing ecosystem refers to processes that link real-world business components to their online counterparts through individual ecosystems like research, social media, search engine optimization, etc. It provides an overview of how to analyze the current situation, set objectives, develop strategies and tactics, and monitor performance of the various elements within a virtual marketing ecosystem.
Intro to Shaping Online Content, The Edge April 2013Nicole Jensen
This document provides an overview of content marketing and social media best practices. It discusses the three steps of the content marketing process: content creation, audience, and distribution. It then gives tips for each social media platform, such as posting regularly but varying formats on Facebook, and participating in conversations rather than just sharing links on Twitter. The document emphasizes building communities organically over time, being consistent and original, and focusing on goals rather than just growth in followers/likes. It also warns about potential pitfalls like privacy issues and changing platforms or strategies too frequently.
The document discusses the emergence and benefits of social media. It notes that social media first emerged in the 1970s with email and bulletin board systems. Popular social media platforms like MySpace, Facebook, and Twitter launched starting in the late 1990s and early 2000s. These platforms changed how people used the internet and expanded the social media landscape. Marketers now use social media to target specific audiences with ads. The document lists benefits of social media for brands, including awareness, customer service, and understanding consumers. It concludes by suggesting how Syfy channel can expand its presence and better understand its audience through social media.
This document summarizes tips from a social media workshop. It provides statistics on social media usage and recommendations for using different platforms. The key points are: over 80% of Americans use social media, with Facebook and LinkedIn gaining the most new customers for small businesses. It recommends posting on Facebook daily, using photos and hashtags, and avoiding business posts on weekends. Instagram success comes from hashtags and relevant hashtags were provided. The document discusses using various platforms like Google+, LinkedIn, Pinterest, and Google Hangouts for business purposes.
The document outlines a social media strategy for a travel insurance company. It discusses objectives of increasing brand awareness and traffic through social media. It recommends key influencers to follow on platforms like Twitter, Facebook, YouTube and blogs. Guidelines are provided for producing and posting engaging content regularly across different platforms. Tools are suggested for monitoring engagement and measuring ROI through metrics like sales correlations and brand perceptions. The overall aim is to translate social media activity into tangible returns for the business.
This document provides guidance on how to raise $10,000 in 30 days through an online webinar. It discusses planning the campaign by selecting a project and setting realistic goals. It then covers launching the campaign by building an optimized donation page and promoting through emails, social media, and events. Finally, it discusses amplifying the campaign through incentives, personal asks, and variety in content, as well as following up after the campaign.
Jamie Y. Watkins has over 10 years of experience in writing, marketing, PR, communications, and social media management for nonprofit organizations. She currently serves as the Director of Digital Marketing for the Somerset County YMCA, where she develops social media strategies, produces videos, and analyzes digital campaign data. Previously, she was the Communication Manager for the Girl Scouts of Northern New Jersey, growing their Facebook fan base by 155% and producing over 59,000 YouTube views. She also handles marketing, graphic design, and sales for (Un)Common Grape, a family-owned wine business. Watkins obtained a Bachelor's degree from Messiah College and is currently pursuing a Master's at Rutgers University.
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
This document outlines an agenda for a workshop on using social media for non-governmental organizations (NGOs). It discusses how communication has evolved over time, the differences between traditional and social media marketing, popular social media platforms, and statistics on social media usage in India. The document then provides guidance on how NGOs can use social media to build their brand and raise awareness, funds and support by creating social media profiles, sharing content regularly and engaging with audiences. Case studies are also presented to illustrate effective social media strategies.
The document discusses the importance of social media and online presence for new job seekers. It provides tips for using social media strategically to improve one's "Google score" and visibility online. This includes suggestions to use LinkedIn professionally, engage with influencers on Twitter, contribute to blogs, and share content on sites like Flickr and YouTube tagged with keywords. Good communication skills, writing ability, trend spotting, and networking are also highlighted as keys to success.
How To Use Social Media to Boost Marketing EffectivenessLynne d Johnson
How To Use Social Media To Boost Marketing Effectiveness presented at ARF University Social Media Bootcamp: Social Media for Research and Marketing June 21, 2010
The Iraqi Young Leaders Exchange Program (IYLEP), funded by the U.S. Embassy in Baghdad and implemented by the Academy for Educational Development (AED), enables about 50 highly motivated students from Iraq to attend an intensive academic summer program at a U.S. host university.
VCU was chosen by the U.S. State Department as one of the two host universities this summer. Twenty-three IYLEP participants are spending the month of July at VCU studying social media.
This is a presentation I gave to the student as they prepared to help local non-profits increase their social media presence as part of a class project.
For more info on IYLEP visit their website: http://www.vcusocialmedia.com/about/
How to use social media platforms such as Facebook, Twitter, Pinterest, Google+, Instagram. LinkedIn and more to drive more views to your patient reviews. This talk was given to current clients of Real Patient Ratings in early 2014.
This document provides guidance for museums and collections on using social media effectively. It recommends establishing goals for social media use, researching which platform is best, creating posting guidelines, building up initial content, customizing profiles, promoting the social media presence on other sites, interacting with followers, and adapting to changes in social media platforms and trends. The key goals are to engage people in online conversations about the museum's collections and drive traffic to the main website.
Social Media Clicks & Cocktails Seminar - May 2011 nic๑click social
The document discusses a social media event focused on how businesses can utilize social media in their marketing strategies. It provides an agenda for the event including discussions on social media usage, tools and strategies, local success examples, and the future of social media. It also shares statistics on current social media usage among businesses and discusses best practices from companies effectively using social media. The roundtable discussions focused on how attendees would promote events, challenges of social media success, and handling negative feedback on social media sites.
Melinda emerson using social media_in_housing_6-18-10.vfinalMFE Consulting LLC
The document discusses using social media in housing and provides guidance on developing an effective social media strategy and presence. It recommends understanding social media basics, building community through social media, learning industry best practices, and creating an action plan to avoid potential pitfalls. Finally, it emphasizes that an effective social media strategy requires listening to customers, engaging and sharing valuable content, and maintaining a long-term commitment of resources.
This document discusses OptfinITy, a technology company founded in 2002 that provides IT services and solutions. It has over 200 clients across the US and is headquartered in the Washington DC area. The document also provides information on social media marketing best practices, including engaging audiences, creating quality content, and utilizing different social media platforms like Facebook, Twitter, LinkedIn and Pinterest.
In this communications-focused presentation Christine Beddia, Director of Marketing & Communications for Coastal Community Foundation, covers the importance of developing a sound marketing strategy for your nonprofit organization before launching a social media presence.
Virtual Marketing Ecosystems - at Great Lakes Institute of Management, ChennaiSorav Jain
The document discusses virtual marketing ecosystems and their components. It describes a digital ecosystem as an online environment made up of various online elements like search engines, social media, reviews, etc. A virtual marketing ecosystem refers to processes that link real-world business components to their online counterparts through individual ecosystems like research, social media, search engine optimization, etc. It provides an overview of how to analyze the current situation, set objectives, develop strategies and tactics, and monitor performance of the various elements within a virtual marketing ecosystem.
Intro to Shaping Online Content, The Edge April 2013Nicole Jensen
This document provides an overview of content marketing and social media best practices. It discusses the three steps of the content marketing process: content creation, audience, and distribution. It then gives tips for each social media platform, such as posting regularly but varying formats on Facebook, and participating in conversations rather than just sharing links on Twitter. The document emphasizes building communities organically over time, being consistent and original, and focusing on goals rather than just growth in followers/likes. It also warns about potential pitfalls like privacy issues and changing platforms or strategies too frequently.
The document discusses the emergence and benefits of social media. It notes that social media first emerged in the 1970s with email and bulletin board systems. Popular social media platforms like MySpace, Facebook, and Twitter launched starting in the late 1990s and early 2000s. These platforms changed how people used the internet and expanded the social media landscape. Marketers now use social media to target specific audiences with ads. The document lists benefits of social media for brands, including awareness, customer service, and understanding consumers. It concludes by suggesting how Syfy channel can expand its presence and better understand its audience through social media.
This document summarizes tips from a social media workshop. It provides statistics on social media usage and recommendations for using different platforms. The key points are: over 80% of Americans use social media, with Facebook and LinkedIn gaining the most new customers for small businesses. It recommends posting on Facebook daily, using photos and hashtags, and avoiding business posts on weekends. Instagram success comes from hashtags and relevant hashtags were provided. The document discusses using various platforms like Google+, LinkedIn, Pinterest, and Google Hangouts for business purposes.
The document outlines a social media strategy for a travel insurance company. It discusses objectives of increasing brand awareness and traffic through social media. It recommends key influencers to follow on platforms like Twitter, Facebook, YouTube and blogs. Guidelines are provided for producing and posting engaging content regularly across different platforms. Tools are suggested for monitoring engagement and measuring ROI through metrics like sales correlations and brand perceptions. The overall aim is to translate social media activity into tangible returns for the business.
The document discusses establishing a social media and web presence for a university branch campus. It recommends first establishing shared goals, considering available resources, identifying potential obstacles, measuring effectiveness, sharing content, and planning ahead. It emphasizes the importance of designating roles and responsibilities to someone with the right personality and time. It also stresses branding content to build the campus image and profile. The document concludes by noting the value of having new ideas, even if some are wrong, rather than having no ideas at all.
Developing a social media plan for your non-profit org. Consider the user and the platform. Presented to Impact100 in Baldwin County AL and at ALLA2011.
This document appears to be about tracking a conversation on Twitter between two users, @allonsdanser and @USABaldwin, as they share information and interests over the social media platform. It references the Twitter website and TweetDeck, a tool for managing Twitter conversations, suggesting the short text is documenting an online discussion between the two accounts.
Flickr and YouTube allow users to share photos and videos online for marketing purposes. Flickr allows tagging, commenting on others' content, creating groups, and favoriting photos. YouTube similarly allows tagging, commenting, friending, and favoriting videos. Both services are mostly free and allow building a presence and engaging with customers. Twitter also allows sharing content and conversing publicly or privately, and can be used to raise brand awareness through hashtags and third-party apps. Social media marketing is about building influence through relationships and giving valuable content to viewers.
This document provides study skills advice for international students at the University of Copenhagen. It discusses the importance of motivation, concentration, planning, active participation, note-taking, reading, writing, study groups, and seeking help. Key recommendations include creating a semester study plan, breaking large tasks into smaller parts, establishing a regular study space, taking useful notes, adjusting your reading based on purpose, and seeking assistance from student counselors when needed. The overall aim is to help international students adapt to the Danish university system and develop efficient self-study habits.
The document is the 7th edition of the Study Skills Handbook published by Hull University Business School, which provides guidance to students on developing academic skills needed for university-level study such as time management, note-taking, reading skills, writing assignments, and presentations. The handbook acknowledges those who contributed to its development and production. It includes 14 chapters covering various study skills topics and an appendix on English grammar.
This document provides an overview of learning and discusses the need for new approaches to education. It notes that while college enrollment is high, many students lack important general knowledge and reasoning skills. Studies show current teaching methods are not effective and students often do not retain what they learn. There are calls from employers, educators, and organizations for graduates to have skills like teamwork, communication, problem solving and lifelong learning. The focus of education is shifting from teaching to learning, with teachers taking on more of a facilitator role. The ultimate goal of higher education should be developing students' ability to learn on their own through their lives.
This document provides an introduction to the book "Learning to Think, Learning to Learn: What The Science Of Thinking And Learning Has To Offer Adult Education" by Jennifer Cromley. The introduction discusses how research on cognitive psychology and how people think and learn can inform teaching practices for adult students. It explains that the book will present 18 fact sheets summarizing recent research on topics like memory, problem-solving, critical thinking, and how thinking develops in children and adults. The fact sheets are meant to bridge the gap between educational research and classroom teaching practices.
This document provides guidance on developing effective study habits for college students. It discusses the importance of studying skills, identifying your preferred learning style, when and where to study, how to study textbooks and course materials, and the SQ3R method of reading textbooks. The key points made are that studying requires self-discipline, organization and developing a routine; knowing your preferred learning channel (visual, auditory, hands-on) helps maximize learning; it's important to review materials daily and weekly; and active reading strategies like previewing, questioning, reciting and reviewing aid comprehension and retention.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
This document provides tips for using public relations and social media to tell a brand's story. It discusses defining goals and audiences, choosing appropriate channels to find conversations, crafting compelling stories, building relationships with media and influencers, using tools like PitchEngine and social networks, creating and pitching content, and measuring online and offline results. The overall message is that PR requires planning strategic communications across multiple channels to engage audiences and spread your brand's story.
This document provides an overview of social media marketing and online community engagement. It discusses what social media is, how it differs from traditional marketing, and why businesses should utilize it. The document outlines best practices for social media strategy and analyzes popular platforms like Facebook, Twitter, LinkedIn, Pinterest and blogs. Case studies and metrics are presented as key to social media success.
The document discusses using social media for small business marketing. It defines social media as online technologies used to share content and experiences. While some question if social media is just a fad, major platforms like Facebook, Twitter, LinkedIn, Pinterest and YouTube have hundreds of millions of active users. The document provides tips for using different social media platforms and stresses the importance of developing a social media plan with defined goals and target audiences. It also emphasizes quality over quantity of social media posts.
Expert Advice on Maximizing Social Media Don Schindler
Don Schindler, Managing Director of Print, Web & Multimedia at the University of Notre Dame, gave a presentation on maximizing social media. He discussed having a social media strategy with goals, governance, education, execution, measurement, and adjustments. He covered specific tactics for Facebook, LinkedIn, and Twitter, including best practices, common mistakes to avoid, and tools to use. The key message was that the focus should be on helping others through social media to build advocates and spread your message.
Yohanes Widodo is a social media expert who teaches at Atma Jaya University in Yogyakarta, Indonesia. He has experience managing radio stations and founding an internet radio. The document discusses the importance of understanding context, objectives, communication approaches, content, resources, planning, and monitoring for effective social media management. It emphasizes building relationships with target audiences by understanding their interests and providing valuable content through various social media tools. The key is focusing on people, not just technology.
How Nonprofits Can Harness the Power of Social MediaJulia Campbell
Social media has become an important tool for nonprofits to connect with supporters and raise awareness of their causes. The document provides guidance on developing an effective social media strategy, including establishing goals and metrics, organizing profiles and content, creating policies, and understanding different platforms like Facebook, Twitter, and LinkedIn. It emphasizes starting small, being authentic and consistent in posting, and continually measuring results to improve engagement over time.
Social media &_engagement_marketing_8.17.11candidmarketer
The document discusses social media and engagement marketing. It provides objectives for a 120 minute session which are to understand where the participants are coming from, what they expect to learn, and what they hope to know by the end. It then discusses why social media matters and provides tips on getting started with social media engagement including evaluating objectives, understanding your audience, creating a plan, using various tools and tactics, and maintaining a consistent message.
Myths and truths about reaching and engaging people across generations to inspire them to give, advocate, and volunteer. Research and trends around giving patterns and preferences, how and where each generation spends time on mobile devices and social media, and the types of messages they prefer.
Also touches on the value of leveraging your own CRM data, as well as data from other places, to really customize your messages to be in the right place, at the right time, with the right message to create inspired action.
Presented by Amy Neumann (@CharityIdeas) for Advance Ohio, in partnership with BVU, November 16, 2016.
These slides accompany a high energy, live workshop that can be presented in a real or virtual setting. Face-to-face or via webinar, audiences are blown away by the resources that are shared.
Social media can be used effectively for business purposes through paid, earned, and owned channels. It is important to engage customers through two-way communication on interactive sites. Goals, audiences, messages, and feedback should be considered when developing a social media strategy. Measurement of results is also key to determining if the strategy is working.
This document summarizes a presentation on turning social media into sales. The presentation discusses how social media allows two-way communication compared to traditional one-way media. It also notes that over 90% of buyers now use online search to begin their purchasing process. Examples are given of how companies like Herrle's Farms have succeeded using social media for sales. The presentation concludes by providing six actions people can take to better utilize social media for their business, such as completing profiles, finding contacts, following experts, and posting regularly on sites like Twitter, Facebook and LinkedIn.
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
On Thursday 5 April, 2012, I was invited by the New Zealand Centre for Social Innovation (NZCSI) as a Social Media - Expert Witness to present to the Class of 2012 at Social Entrepreneurs School (SES) at Ko Awatea Centre, Auckland.
I had the honour of giving an introductory 90 minute session on Social Media in Business - Best Practice for Entrepreneurs. I titled it Social Media for SOLO-preneurs i.e. entrepreneurs (usually 1-2 person teams) armed with heaps of passion and a business plan to go with it.
I created this presentation mainly in the hope it inspires small businesses and professionals to get started, have a play and explore the vast possibilities (or switch up a marketing gear and take it up a notch or two) with social media.
Q - Who is a Social Entrepreneur?
A - "Social entrepreneurs act as the change agents for communities and society, developing ideas and new approaches, creating and implementing solutions to social problems that change society for the better."
Social Media Toolbox- ADDP Technology Day - May 31, 2012Julia Campbell
The document provides an overview of social media tools and best practices for using social media. It defines social media and discusses whether it is just a fad. It then covers the top social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+, and provides basics and strategies for using each one. The document emphasizes having a social media plan, generating content, writing style, promotion and integrating social media with other marketing. It concludes with the presenter's social media philosophy and opportunities to learn more.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
This document discusses how social media can increase business success. It recommends listening to customers, delivering valuable content, engaging audiences, being creative, adapting to different data, and allocating appropriate resources to social media. Specific tips include engaging audiences on social platforms relevant to them, sharing valuable content that motivates people to engage, encouraging participation through questions and contests, being transparent and honest, and updating regularly. It stresses the importance of putting the right people in charge of social media and caring enough to dedicate hours to making strategies happen.
The document provides guidance on using social media for charities and other organizations. It discusses different types of social media platforms like blogs, Twitter, and forums. It also covers developing a social media strategy, including defining objectives and audiences, creating appropriate content, and measuring results. Guidelines are provided for activities like blogging, monitoring blogs, identifying influencers, and growing a following on Twitter.
Social Marketing in the Digital Age - Oct 2013Heather Davis
This document provides an overview of social marketing strategies for the digital age. It discusses how marketing must be frequent, interactive, relevant, entertaining and directed across social media platforms. Examples of effective tactics include creating infographics, videos, eBooks and using hashtags for events. The document emphasizes using a mix of digital and traditional marketing, and developing a content strategy. Resources are shared for tools like Instagram, Pinterest, YouTube and analytics to measure efforts. The goal is to help organizations go from feeling "fried out" to "fired up" about their marketing.
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
UN WOD 2024 will take us on a journey of discovery through the ocean's vastness, tapping into the wisdom and expertise of global policy-makers, scientists, managers, thought leaders, and artists to awaken new depths of understanding, compassion, collaboration and commitment for the ocean and all it sustains. The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
About Potato, The scientific name of the plant is Solanum tuberosum (L).Christina Parmionova
The potato is a starchy root vegetable native to the Americas that is consumed as a staple food in many parts of the world. Potatoes are tubers of the plant Solanum tuberosum, a perennial in the nightshade family Solanaceae. Wild potato species can be found from the southern United States to southern Chile
Synopsis (short abstract) In December 2023, the UN General Assembly proclaimed 30 May as the International Day of Potato.
Food safety, prepare for the unexpected - So what can be done in order to be ready to address food safety, food Consumers, food producers and manufacturers, food transporters, food businesses, food retailers can ...
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.Christina Parmionova
The best available, up-to-date information on all fishing and related vessels that appear on the illegal, unregulated, and unreported (IUU) fishing vessel lists published by Regional Fisheries Management Organisations (RFMOs) and related organisations. The aim of the site is to improve the effectiveness of the original IUU lists as a tool for a wide variety of stakeholders to better understand and combat illegal fishing and broader fisheries crime.
To date, the following regional organisations maintain or share lists of vessels that have been found to carry out or support IUU fishing within their own or adjacent convention areas and/or species of competence:
Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR)
Commission for the Conservation of Southern Bluefin Tuna (CCSBT)
General Fisheries Commission for the Mediterranean (GFCM)
Inter-American Tropical Tuna Commission (IATTC)
International Commission for the Conservation of Atlantic Tunas (ICCAT)
Indian Ocean Tuna Commission (IOTC)
Northwest Atlantic Fisheries Organisation (NAFO)
North East Atlantic Fisheries Commission (NEAFC)
North Pacific Fisheries Commission (NPFC)
South East Atlantic Fisheries Organisation (SEAFO)
South Pacific Regional Fisheries Management Organisation (SPRFMO)
Southern Indian Ocean Fisheries Agreement (SIOFA)
Western and Central Pacific Fisheries Commission (WCPFC)
The Combined IUU Fishing Vessel List merges all these sources into one list that provides a single reference point to identify whether a vessel is currently IUU listed. Vessels that have been IUU listed in the past and subsequently delisted (for example because of a change in ownership, or because the vessel is no longer in service) are also retained on the site, so that the site contains a full historic record of IUU listed fishing vessels.
Unlike the IUU lists published on individual RFMO websites, which may update vessel details infrequently or not at all, the Combined IUU Fishing Vessel List is kept up to date with the best available information regarding changes to vessel identity, flag state, ownership, location, and operations.
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This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
3. : A Strategy for Using Social Media
Audience - who are you talking to?
Content - what is your message?
Measure - what works?
Engage - how can you increase your audience?
8. Content
Promotional - features and benefits
How-to - where it fits into life
Shop - using/acquiring services
Events - sales, booths, signings
Share your experience
24. Thank You!
“It is better to have enough ideas for some of
them to be wrong, than to be always right by
having no ideas at all.” — Edward de Bono
The Road Ahead
Facebook has more new users in 2013 than in 2012. This may be explained by the rising number of people in all age groups using social media. (next slide)