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Social Media for Non Profits 2014
The document outlines a strategy for nonprofits to effectively engage with their audience on social media through understanding their audience, creating relevant content, and measuring engagement. It emphasizes the importance of knowing which platforms to use, such as Facebook and Twitter, and includes tips on content strategies and audience interaction. Additionally, the document provides links to resources for further information and tools for analyzing social media performance.
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Social Media for Non Profits 2014
- 1. Angela Doucet Rand,MLIS Doctoral Candidate in College of Education arand@southalabama.edu www.myusabc.com
- 2. Social Media forNonprofits
- 3. : A Strategyfor Using Social Media Audience - who are you talking to? Content - what is your message? Measure - what works? Engage - how can you increase your audience?
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- 6. Facebook, LinkedIn, Pinterest,Twitter, Instagram
- 8. Content Promotional - featuresand benefits How-to - where it fits into life Shop - using/acquiring services Events - sales, booths, signings Share your experience
- 13. Measure Roll out ROI Adjust FaceBook friends Flickrstatistics Twitter followers Youtube subscribers Google Analytics
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- 17. Remember, it’s SOCIALMEDIA!
- 18. Engage! ● Contests ● Challenges ●Games ● Co-creators
- 23. Listen to youraudience!
- 24. Thank You! “It isbetter to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.” — Edward de Bono The Road Ahead
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