The New Internet Marketing Machine A Three-Step Program for Saving & Growing Your Business in This Turbulent Economy
Is your business easy to find online ?
Are you  active  in all the places where your  target customers hang out online?
Do you have an easy, automated way to   follow up with them over time ?
Why not?
Truth:   Marketing has shifted from a  one-way  broadcast to a  multi-point conversation
97%  of consumers use online searches when researching products or services
78%  of consumers  trust   peer recommendations
Only  14%   trust ads
The new  “word of mouth” is online social media like Facebook and Twitter
Facebook  and  Twitter  have 700,000,000 members combined
Those  members seek and make Recommendations for  products , services  & Experiences  for friends & followers
The  fastest growing  demographic among Facebook users is...  35 to 65  year-old women
You Tube   is now the second   largest  search engine
You Tube  gets  >300,000,000 visitors a month who watch more than  2,000,000,000 videos
People go there to  look for videos  to answer their  questions ,  show them  how to  do something,  or  review  a product...
There are more than 200,000,000  blogs
People are   more likely   to visit blogs   that   align  with their interests   because blogs are non-selling environments
Whether you know it or not, your  prospects  &  customers are  using social media
91%  of  Americans  have mobile phones
20%  of them (about 45 million people) have  phones  with  Internet capability
152  billion  mobile text   messages are sent each  month
90%  of text messages are read within  one minute  of receipt
Do you have a plan for  using mobile phone marketing  for your business?
Are you still spending money on  Yellow Pages, Newspaper inserts  & other  old-school media?
24  of the  25   largest newspapers experienced  record  declines   in  circulation   in the  past year
Why are the  Yellow Pages  like Nursing Homes?
They’re shockingly  expensive , few people  under  70  use them, and many who do are a  little out of it
According to  Yahoo!   92%  of all business searchers  start looking online , either at home  or on their mobile phones
Marketing online isn’t an option anymore —  it’s a requirement
It’s where your  prospects  &  customers  are searching to find businesses they can  trust to buy products  or  services  ...
Marketing online  is no longer  just about having a  Web site where people come to  find your business
It’s about  going where they are online  and setting-up  tables in those locations
of   small  businesses   have invested any time or effort in   marketing online   Only   26% Good news:
There is  still time  to get established  before it’s  too late
How?
Three steps:   Get out there and get found Engage Follow up
Google  is important but there are about  50 other key places you need to  get found Get out there & get found
But it’s not   “set  and forget.”   You need to  stay fresh Get out there & get found
Internet   search engines ,  directories   &   social media   are like big  grocery stores   Get out there & get found
There’s a   “sell by”   date   on almost every piece of information out there   Get out there & get found
If you’re not delivering  something new   on a regular basis,  you’re going to get   knocked off the shelf   by someone el...
Once you  get found, engage  with your prospects  on their terms. Engage
Get them to  follow you on  Twitter , friend you on  Facebook  or subscribe to your YouTube channel Engage
Then start offering  more  insightful  information,  expert  perspective,  recommendations ,  news ,  coupons ,  membershi...
Build  relationships Earn their  trust Earn their  business Engage
Follow Up Continue to   engage   &   follow up
Follow Up Continue to provide  valuable information Continue to  make offers
Follow Up It costs  6  to  7   times  less to get an  existing customer  to buy from you than it is to get a  new customer...
Follow Up The  quickest way  to start mobile marketing?  Follow up  with  mobile text messages
Recap:   Get out there and get found Engage Follow up
What are the   keys   to a   successful   online marketing program for your   business ?
Get  started  right now
Build your  program incrementally  to control costs
Integrate  all the elements  so they  amplify  each other—search engines, video, social media, mobile marketing
Do it with  zero  extra work on your part
That’s where  we come in .
OPTIONAL CLOSE #1 – BLUEPRINT (for US based biz only)
Step one: Your Blueprint
Complete   marketing assessment Which   elements   Where to   start   How to   build incrementally How to do it with   zer...
Just like  landscape  design or  remodel  design Your  plan to keep  &  execute  however you wish
One time  cost  of  $499
Let’s get  started right now
OPTIONAL CLOSE #2 -  MINI-SITE + LOCAL DIRECTORIES
Step one: Get  out there  &  get found   Your Custom Web Presence
Your  Custom Web  Presence + Strategic  Local Directory   Profiles
Create a specially  optimized  mini-Website Establish your profile in  30+ key  online directories  including  Google Add ...
Set-up fee of  $199 Monthly fee of  $299 Sign up today  $498   ( Set-up  +  first month )
Let’s get  started right now
Contact  Us  at:  [email_address] right now  For a FREE consultation Via video conference  Or by phone
Upcoming SlideShare
Loading in …5
×

Converting Online Marketing In Local Profits A Report To Grow Your Biz In This Turbulent Economy

703 views

Published on

Discover in this short presentation How local businesses as well as national can leverage social media at small costs to generate REAL Profits & Savings in this current Economy

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
703
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Converting Online Marketing In Local Profits A Report To Grow Your Biz In This Turbulent Economy

  1. 1. The New Internet Marketing Machine A Three-Step Program for Saving & Growing Your Business in This Turbulent Economy
  2. 2. Is your business easy to find online ?
  3. 3. Are you active in all the places where your target customers hang out online?
  4. 4. Do you have an easy, automated way to follow up with them over time ?
  5. 5. Why not?
  6. 6. Truth: Marketing has shifted from a one-way broadcast to a multi-point conversation
  7. 7. 97% of consumers use online searches when researching products or services
  8. 8. 78% of consumers trust peer recommendations
  9. 9. Only 14% trust ads
  10. 10. The new “word of mouth” is online social media like Facebook and Twitter
  11. 11. Facebook and Twitter have 700,000,000 members combined
  12. 12. Those members seek and make Recommendations for products , services & Experiences for friends & followers
  13. 13. The fastest growing demographic among Facebook users is... 35 to 65 year-old women
  14. 14. You Tube is now the second largest search engine
  15. 15. You Tube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos
  16. 16. People go there to look for videos to answer their questions , show them how to do something, or review a product or business
  17. 17. There are more than 200,000,000 blogs
  18. 18. People are more likely to visit blogs that align with their interests because blogs are non-selling environments
  19. 19. Whether you know it or not, your prospects & customers are using social media
  20. 20. 91% of Americans have mobile phones
  21. 21. 20% of them (about 45 million people) have phones with Internet capability
  22. 22. 152 billion mobile text messages are sent each month
  23. 23. 90% of text messages are read within one minute of receipt
  24. 24. Do you have a plan for using mobile phone marketing for your business?
  25. 25. Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?
  26. 26. 24 of the 25 largest newspapers experienced record declines in circulation in the past year
  27. 27. Why are the Yellow Pages like Nursing Homes?
  28. 28. They’re shockingly expensive , few people under 70 use them, and many who do are a little out of it
  29. 29. According to Yahoo! 92% of all business searchers start looking online , either at home or on their mobile phones
  30. 30. Marketing online isn’t an option anymore — it’s a requirement
  31. 31. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
  32. 32. Marketing online is no longer just about having a Web site where people come to find your business
  33. 33. It’s about going where they are online and setting-up tables in those locations
  34. 34. of small businesses have invested any time or effort in marketing online Only 26% Good news:
  35. 35. There is still time to get established before it’s too late
  36. 36. How?
  37. 37. Three steps: Get out there and get found Engage Follow up
  38. 38. Google is important but there are about 50 other key places you need to get found Get out there & get found
  39. 39. But it’s not “set and forget.” You need to stay fresh Get out there & get found
  40. 40. Internet search engines , directories & social media are like big grocery stores Get out there & get found
  41. 41. There’s a “sell by” date on almost every piece of information out there Get out there & get found
  42. 42. If you’re not delivering something new on a regular basis, you’re going to get knocked off the shelf by someone else who is Get out there & get found
  43. 43. Once you get found, engage with your prospects on their terms. Engage
  44. 44. Get them to follow you on Twitter , friend you on Facebook or subscribe to your YouTube channel Engage
  45. 45. Then start offering more insightful information, expert perspective, recommendations , news , coupons , membership privileges… Engage
  46. 46. Build relationships Earn their trust Earn their business Engage
  47. 47. Follow Up Continue to engage & follow up
  48. 48. Follow Up Continue to provide valuable information Continue to make offers
  49. 49. Follow Up It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you
  50. 50. Follow Up The quickest way to start mobile marketing? Follow up with mobile text messages
  51. 51. Recap: Get out there and get found Engage Follow up
  52. 52. What are the keys to a successful online marketing program for your business ?
  53. 53. Get started right now
  54. 54. Build your program incrementally to control costs
  55. 55. Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
  56. 56. Do it with zero extra work on your part
  57. 57. That’s where we come in .
  58. 58. OPTIONAL CLOSE #1 – BLUEPRINT (for US based biz only)
  59. 59. Step one: Your Blueprint
  60. 60. Complete marketing assessment Which elements Where to start How to build incrementally How to do it with zero extra work Measure results
  61. 61. Just like landscape design or remodel design Your plan to keep & execute however you wish
  62. 62. One time cost of $499
  63. 63. Let’s get started right now
  64. 64. OPTIONAL CLOSE #2 - MINI-SITE + LOCAL DIRECTORIES
  65. 65. Step one: Get out there & get found Your Custom Web Presence
  66. 66. Your Custom Web Presence + Strategic Local Directory Profiles
  67. 67. Create a specially optimized mini-Website Establish your profile in 30+ key online directories including Google Add to and refresh every month to produce incremental ongoing results
  68. 68. Set-up fee of $199 Monthly fee of $299 Sign up today $498 ( Set-up + first month )
  69. 69. Let’s get started right now
  70. 70. Contact Us at: [email_address] right now For a FREE consultation Via video conference Or by phone

×