Whereoware: 5 E-commerce Trends to Try Out

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How can the latest tech trends help your business? Wondering how tablets can help you boost sales? Curious to see how video or a more dynamic website can grow profits? Whether you manage a website and want to see the latest trends or just want to be better able to discuss e-commerce with your customer, this presentation is sure to be an eye-opener.

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Whereoware: 5 E-commerce Trends to Try Out

  1. 1. 5 E-Commerce Trends to Try Out
  2. 2. Us: Whereoware Online strategy, design, development + marketing The stats: • Thirteen years in the business • Work with B2B product, B2B services, + B2C About me: Teya Flick, Director of Marketing – with Whereoware for 4+ yearsTwitter: @Whereoware
  3. 3. Agenda • History of e-commerce • The shrinking B2B + B2C gap • Top trends • Dynamic site experience • Mobile/tablet shopping • Video • Search • Sophisticated merchandising • Key takeaways8.15.2011 | Page #
  4. 4. History of e-commerceTwitter: @whereoware
  5. 5. The B2B + B2C gap is closing B2B + B2C e-commerce companies are2003 becoming more and more alike. 2006 Comparing two leaders in their industries:
  6. 6. The B2B + B2C gap is closing B2C: ETHAN ALLEN 1996 20002011
  7. 7. The B2B + B2C gap is closing B2C: ETHAN ALLEN 1996 20002011
  8. 8. The B2B + B2C gap is closing B2B: UTTERMOST 1996 20002011
  9. 9. The B2B + B2C gap is closing B2C: ETHAN ALLEN 1996 20002011
  10. 10. The B2B + B2C gap is closing 1996 B2B: UTTERMOST 20002011
  11. 11. Looking ahead to 2012 What is popular in B2C now will make its way to B2B tomorrow…
  12. 12. Looking toward the future Personalized Video shopping Tablets Sophisticated Search merchandising
  13. 13. Personalized shopping• Personalized + targeted content improves conversions and reduces abandonment.• Almost 12 years ago, Amazon started this with personalized product recommendations.
  14. 14. Personalized shoppingB2B translation: personalized portals
  15. 15. Personalized shopping
  16. 16. TabletsImproving shopping + selling • Tablet shoppers convert at a higher rate and tend to place bigger orders. (Forrester research) • Some cite that sales reps are more likely to hit sales targets while using a tablet.
  17. 17. Tablet shopping TABLET USERS CONVERT AT A 33-66% HIGHER RATE THAN SHOPPERS USING PCS(WSJ, 2011)
  18. 18. Tablet shopping 97% of tablet traffic in the US is driven by iPads (ComScore, 2011)
  19. 19. Tablet shoppingFrom Whereoware B2B companies… 40% of mobile traffic is tablets 100% 127% of tablet traffic is from the iPad growth in tablet traffic over the last 6 months
  20. 20. Tablet shopping Make your sitetablet-compatible
  21. 21. This image cannot currently be displayed.Tablet shopping This image cannot currently be displayed. This image cannot currently be displayed. Make the entiree-commerce experience tablet-compatible
  22. 22. Tablet selling 70% OF SALES REPS WITH A COMPANY-ISSUED TABLET HIT SALES TARGETS COMPARED TO JUST 62.5% OVERALL* *cited by Huthwaite, a sales performance organization
  23. 23. Tablet selling CUSTOMER DATASEARCH, FILTER + SORT PRODUCT INFO PHOTO CARDS CATALOGS
  24. 24. Video• Video is the new product image. Instead of just showing an image of a shoe, now you will see someone actually model a shoe.• Convert more visitors• Rank higher in search results
  25. 25. Video WEBSITES DISPLAYING VIDEO CONVERT 30% MORE VISITORS INTO BUYING CUSTOMERS ON AVERAGE* *CBS INTERACTIVE BUSINESS NETWORK
  26. 26. Video B2B translation
  27. 27. Video VIDEO IS 50X MORE LIKELY TO BE ON THE 1ST PAGE OF GOOGLE RESULTS THAN A TEXT PAGE* * According to Forrester research: http://blogs.forrester.com/interactive_marketing/2009/01/the-easiest-way.html
  28. 28. Video/audio
  29. 29. Video/audio
  30. 30. Video/audio
  31. 31. Video PR 5 PR 4
  32. 32. Search• People are more likely to purchase if they find what they want• As e-commerce becomes more commonplace, visitors expect more sophisticated ways to find the product they need
  33. 33. Search 80% OF VISITORS WILL ABANDON A SITE IF SEARCH FUNCTIONALITY IS POOR *(GOOGLE ENTERPRISE, 2010).
  34. 34. SearchMake it visible Search suggestions
  35. 35. Search Allow for search of both keyword + sku #
  36. 36. Search Allow for search of both keyword + sku #
  37. 37. Search Allow for filter + sort
  38. 38. Search Shop from search
  39. 39. Search Shop from search
  40. 40. Sophisticated merchandising• Instead of the standard white grid allow shoppers to purchase directly from the merchandised product shot• Provides opportunity to cross sell• Helps the customer visualize what the product will look like in their store
  41. 41. Sophisticated merchandising
  42. 42. Sophisticated merchandising
  43. 43. Sophisticated merchandising Cross sellVisualize it in a store
  44. 44. Key takeaways • B2C e-commerce trends affect B2B trends. • The next trends are: • Personalized shopping • Tablet shopping + selling • Video • Search • Sophisticated merchandising • Start off smallTwitter: @whereoware
  45. 45. Questions MORE INFOSlides available at:www.slideshare.net/whereoware GET IN TOUCHTeya Flicktflick@whereoware.com Website: www.whereoware.com Twitter: @whereoware Facebook: www.facebook.com/whereoware Blog: www.whereoware.com/blog

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