a simple presentation(no service blue print) about 7 p's, part of assignment of the subject service marketing

1. 7 P’S OF SERVICE MARKETING
BY- MIDHU MENON,
FM-1034

2. INTRODUCTION
SERVICE-COFEE SHOP
ORGANIZATION- “CAFE
CHOCCOCHINO”,UNIVERSITY
ROAD,
CUSAT,KALAMASSERY,ERNAKULAM
TAG LINE – COFEE N’ MORE

3. PRODUCT
Service product comprises of all the elements of the service
performance that create value for the customers. This can
be tangible and intangible.

4. PRICING
The pricing has been fixed
taking into consideration all
the objectives :Revenue and
Profit Objectives, Patronage
and User base related
Objectives. All the products
are available within the price
range of 50 to 150 rs . A very
competitive pricing strategy.
The pricing is correct that it
creates value to customers
since not just the products the
ambience is also great.

5. PLACE
The shop is strategically placed at CUSAT University road ,
The particular placement is taking into consideration that
the area has high concentration of colleges and schools. The
students & youth form the major percentage of customers.

6. PROMOTION

7. PEOPLE The employees are like friend to the
customer but at the same time they
know about the standards of hygiene
and cleanliness and personal grooming.
CUSTOMERS

8. PHYSICAL EVIDENCE

9. PROCESS

10. The Flower of Service
Facilitating Service
Enhancing Service
• Information
• Order Taking
• Billing
• Payment
• Consultation
• Hospitality
• Safekeeping
• Exceptions
Food & Beverages
(CORE)
PAYMENT
-credit/debit card
-cash handling
INFORMATION
-Reservation info.
-menu
-prices.
BILLING
-Invoices for
Individual’s order
CONSULTATION
-Menu
suggestion
EXCEPTIONS
-Complaints
-compensation
for unsatisfactory
service
SAFEKEEPING
-Parking
Packaging(parcel)
-Table cleaning
HOSPITALITY
-waiting area
-wash area
ORDER TAKING
-Table
reservations
-ordering menu