7 P's Of Retailing

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Class exercise to understand the fundamentals of Retailing

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7 P's Of Retailing

  1. 1. frēsçå Designer Crockery Set
  2. 2. Location – corner shop in a shopping mall
  3. 3. Target Audience – working/ non working Upper middle class, upper class women
  4. 4. 7P’s of Retailing <ul><li>Product </li></ul><ul><li>Price </li></ul><ul><li>Place </li></ul><ul><li>Personnel </li></ul><ul><li>Promotions </li></ul><ul><li>Personalized services </li></ul><ul><li>Physical Facilities </li></ul>
  5. 5. Products
  6. 6. Price
  7. 7. Place
  8. 8. Personnel
  9. 9. Promotions – Thematic displays, Colour story’s, merchandise mix
  10. 10. Personalized services
  11. 11. Physical Facilities
  12. 12. Thank You Kannu Priya PGVMSD

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