The document discusses the various demerits and disadvantages of different types of advertising. It notes that while advertising has benefits, it also increases product costs, can promote monopolies, and requires substantial resources to produce television, radio, outdoor, online, and print ads. Some specific downsides mentioned include misleading claims, creating unnecessary desires, encouraging luxury and changing social and cultural trends. Advertising is also said to potentially reduce competition, waste natural resources, lower air quality, and influence children in unhealthy ways by promoting materialism and unhealthy choices.

1. ADVERTIZING:
‘The activityorprofession of producing information forpromoting the
sale of commercial products orservicesis calledadvertising.’
Advertising can be done by means of a number of mediums like
television,newspapers, wall paintings, billboards, magazines, Internet,
by theword-of-mouthandin manyotherways. Advertisinginformsthe
buyersabout theavailabilityofacertainproductorserviceinthemarket
andencourages themto buyit.
OBJECTIVES:
The main objectivesof advertisingare:
 Increasingtheusageofacertainproduct andhenceacquiringmore
orders.
 Creatingnew customersand increasingbrand recognition.
 To obtain feedback fromcustomers regarding a certain product.
 To indicate introduction of new products or replacement of old
ones.
DEMERITS OF ADVERTIZING

2. Though advertising has many advantages, it also has several
disadvantages.
1. DEMERITS OF TV ADVERTIZING (ECONOMIC)
 It increases the cost of goods. The cost of the advertisement is
included in the price andis ultimatelyborne bythe customers.
 It increases monopolistic trend. Due to advertisement some
manufacturers create monopoly in industry and thus reduce
healthy competition. It becomes difficult for new firms to enter
the field.
 Producing a television advertisement requires hiring of script
writers, actors, video editors, or an advertising agency which
meansthe entire processisa complicated procedure.
 Propermonitoring isrequired afterthe advertisementislaunched
forgood results.
 Not all advertisements are creative and intrusive. Hence, not all
viewersmay be attractedtowardsthe advertisement.

3.  The advertisement has to be broadcasted at least 5 to 7 times to
achieve message retention and consumer action. In case the
product is not telecasted several times, it is simply a waste of
money.
SOCIAL DEMERTIS
 Itmisleadsthepublicby givingfalsestatementsabouttheproduct.
(It may be true in some cases but majority of advertisersknow the
value of honest statements.)
 It creates tastes and desires for some people whose income may
not allow themto buy. Such people feel dissatisfied.
 It creates the possibility of wrong purchases. Being impressed by
the advertisement, in some cases, a person is not able to purchase
the commodity, which he actuallywantsto purchase.
 Itencourages luxury.Mostlythe commodities relatedto comforts
and luxuries are advertised, for example, cigarettes, cosmetic
goods and etc. due to advertisement of cigarettes several persons
start smoking cigarettes, which becomes habit.

4.  As a resultsof advertisement,style and fashionchange quickly. It
makes thegoods out offashion.
CULTURAL DEMERITS
 Many times, foul language and objectionable pictures are used in
advertising in order to attract a particular class. They may be
insultingto a particularclass. It causesdecay of social values.
 Women are used as sex symbol in the advertisements to attract
viewers.
 Manyprivateproducts ofwomenarebeingadvertisedopenlynow
a days which hasa bad impact on cultural values.
 Advertisements arenow glamourized thathaschange thecultural
trendforthe area.
 Advertisementswithportrayalofwomen assexsymbol more than
the product itself isinjectinga slow poison in the society.
2. DEMERITS OF RADIO ADVERTIZING

5.  Though radio advertisements are some of the most affordable ads
in themarket stilltheyneedtobe designed tograb the attentionat
onceanduseofProduction Company isthebestwaytoachievethe
desired results.
 Absence of visual component is the major drawback of radio
advertisement.It ismore difficult to catch the usersjust bysound.
 Repetition of adsannoysthe listeners.
 The ad once ended is forgotten already by people. Radio
advertisements especially has no longer effects because of the
absence of visual element.
 If the listener miss some important information in the radio
advertisement they usually have to wait until it comes again. By
that time theymayhave eitherforgotten orlost interest.
 Background sounds of people in advertisements may distract the
listenersfromthe actual message.
3. DEMERITS OF OUTDOOR ADVERTISING

6.  Outdoor advertising especiallyin upper classareasisvery costly.
 Itreducescleanliness.Largenumber ofpostersandwritingsonthe
walls are used for advertisement. This makes the roads and the
wallsof the houseslookdirty. Thus, it reducesthe natural beauty.
 Trend of huge boards and hoardings has caused several road
accidents. It is due to the wrong placement or attention diversion
may also be the cause.
 It isa cause of wastage of natural resources.
 The nature of outdoor advertising demands that the commercial
message should be brief and simple as people do not have time to
readdetailson theirway.
 Like the other methods outdoor advertising has no reliable
methodto measure itseffectiveness.
4. DEMERITS OF ONLINE ADVERTIZING

7.  Though this method is effective but many consumers in daily
routine chose to ignore the ads.
 Advertisement online has also the viewing problems. At times
linksare attachedto viruseswhich damagesthe system.
 When a people visit various websites, they usually have a typical
goal in mind. They get distracted and annoyed by the lump of
emerging advertisements.
5. DEMERITS OF PRINT ADVERTISING
 Younger consumers often receive news through television and
computers, theydo not readnewspapers.
 Newspaper has a shot life, once it’s out of sight people no longer
remember or gain interest in something that is frequently
advertisedon TV.

8.  In newspaper multiple ads create visual mess and competitive
messages.
 Advertisements in newspapers and magazines are usually costly
including classifiedads.
 Ads in thismedium are tricky to schedule.
6. THE DEMERITS OF ADVERTISING TO KIDS
 Children aren'tmature enough toknow advertisersare marketing
tothem.Theyareso easytoinfluencewithcolorfulandnewthings
therefore theywant to tryall of it.
 Children tend to want nearly every advertised product because
they often don't understand the difference between what's real
andwhat'spretend.
 Advertisements misleads the children and causes frustration in
case of unavailabilityof the desired product not just forthem but
forparentstoo.

9.  Advertisements alsopromotes unhealthychoices among children
that in manycasesleadsto obesity andpoor nutrition.
 Children now a days are also becoming brand conscious due to
glamourousadvertisements.
 The advertisementsaimed at children send themthemessage that
they need things to be happy and accepted. In the long run, this
may lead to materialistic behaviors. Children learnthat the items
they own get them attention, increase popularity or enable them
to gain more friendships. Whether they realize it or not, these
behaviorsoften carryoverto adulthood.