The document provides an introduction to digital marketing, defining it as the promotion of products or brands through electronic media. Key components include SEO, social media marketing, email marketing, mobile marketing, display advertising, and affiliate marketing, each with distinct benefits such as audience reach, cost-effectiveness, and instant feedback. It highlights the importance of tailoring content to different platforms to enhance user engagement and maximize return on investment.

1. I N T R O D U C T I O N T O
DIGITAL
MARKETING
SWATI BHADARGE

2. KEYPOINTS OF DM
Definition
Benefits
Constituents of Digital Marketing
▫SEO
▫Social Media Marketing
▫Email Marketing
▫Mobile Marketing
▫Display Advertising
▫Affiliate Marketing

3. DEFINITION OF DM
THE PROMOTION OF PRODUCTS OR BRANDS
VIA ONE OR MORE FORMS OF ELECTRONIC
MEDIA. FOR EXAMPLE, ADVERTISING
MEDIUMS THAT MIGHT BE USED AS PART
OF THE DIGITAL MARKETING STRATEGY OF
A BUSINESS COULD INCLUDE PROMOTIONAL
EFFORTS MADE VIA THE INTERNET, SOCIAL
MEDIA, MOBILE PHONES AND ELECTRONIC
BILLBOARDS, AS WELL AS VIA DIGITAL AND
TELEVISION AND RADIO CHANNELS.

4. BENEFITS OF DIGITAL MARKETING
Reach the right
Audience.
Maximum ROI Time and Effort
Saving.
Economical. Instant
Feedback.

5. SEO
Search engine optimization (SEO) is the process of
optimizing your online content so that a search
engine likes to show it as a top result for searches
of a certain keyword.
So, the goal of SEO is to make content that's
friendly,accessible and relevant to uses,mas is to
Google and Bing.

6. SMM
Social media is the fastest growing trend in the
history of the world.
Social media marketing is the process of creating
content that you have tailored to the context of
each individual social media platform in order to
drive user engagement and sharing.

7. EMAIL MARKETING
Email marketing is the act of sending a commercial
message, typically to a group of people, using email.
It is cost effective,has ability to personalize and
auto respondance

8. MOBILE MARKETING
Mobile marketing is multi-channel online marketing
technique to promote your products or service, raise
brand awareness, enhance loyalty of your customers
and of course increase the sales.
It is focused at reaching a specific audience on their
smartphones, tablets, or any other related devices
through websites, E-mail, SMS and MMS, social
media, or mobile applications.

9. DISPLAY ADVERTISING
Display advertising is advertising on websites or
apps or social media through banners or other ad
formats.
It is made of text, images, flash, video, and audio.
The main purpose of display advertising is to deliver
general advertisements and brand messages to site
visitors.

10. AFFILIATE MARKETING
Affiliate marketing is a type of performance-based
marketing in which a business rewards one or more
affiliates for each visitor or customer brought by the
affiliate's own marketing efforts.

11. THANK YOU !!