This document discusses internet marketing and how it has become a major marketing channel due to the massive growth of internet users. It summarizes various internet marketing strategies like search engine optimization, email marketing, online reputation management, content marketing, video marketing, press releases, blogging, and microblogging. These strategies provide cost-effective ways to connect with targeted audiences and should be leveraged to help businesses keep up with the latest digital marketing techniques.

1. Internet
Marketing

2. What’s happened?
There’s been a massive shift from
traditional marketing to digital
marketing

3. It’s a whole new world.
A new way of shopping, working & communicating
The Internet Explosion

4. Epic Internet Growth
1,966,514,816 Internet users
(June 2010)
Projected number of users
expected to double by 2015

5. What is Internet marketing and
how does it work
?

6. Internet Marketing
Cost-effective marketing & advertising
channel
Connect with an extremely targeted
audience
Submit marketing content through many
mediums
Podcasts, articles, blogs & videos are just a
few
Easy to implement, track & measure results

7. It’s Search Engine Optimization
Gain top position or page
ranking in the search engines
based on targeted keywords
It’s link building, high quality
one-way links to web site
To capture attention.
And business

8. It’s Email Marketing
A powerful tool to build connections, loyalty & trust
by providing valuable content
Inexpensive
Automated
Excellent viral potential – easy to forward

9. Online Repuation Management
why should you care?

10. Emergence of real-time search
Facebook & Twitter updates remain indexed
& listed on Google for a very long time
Intercept negative review or frustrated
customer on the fly
Be engaged with conversations happening
about your brand anytime

11. Content Marketing
Is about creating articles
Builds authority
Super viral in social media
Builds links & search engine results
Expands exposure to bring in qualified traffic
Generate leads and sales

12. The fastest growing ad
channel on the net!
Welcome to video marketing

13. Why?
Customers love it – more engaging & compelling
Demonstrates value & quality of product
Ignites interest & brand recognition
Submit to video sharing sites, social networks,
media content sites & bookmarking sites for
increased exposure
Google loves YouTube. Highly indexed

14. Press Releases
Press releases are not advertising
Helps online and offline reporters
do their jobs
Free press coverage for products or
services
Links to web site
Builds credibility

15. Blogging
Microblogging
Highly indexed by Google
Easy to spread message

16. Barnes & Noble took
54 years to reach
$1 billion in sales
And Amazon
4 years

17. Keeping up with the latest interactive tools & techniques
Contact AngCo for a free
Internet marketing consultation
www.AngCo.biz