Video: https://www.youtube.com/watch?v=AsOM4oAgOsk&feature=youtu.be

2. Notes:
*Video:
https://www.youtube.com/watch?v=AsOM4oAg
Osk&feature=youtu.be
*Email:
anhlt12402@gmail.com

3. EXPANDING STRATEGIES OF
THANH THANG THANG LONG –
WOOD FURNITURE EXPORTING JOINT
STOCK COMPANY TO
MARKET

4. #1
#2
#3
#4
#5CONCLUSION
MARKETING MIX STRATEGY
SWOT ANALYSIS
INTRODUCTION TO THE COMPANY
AND PRODUCTS
CONTENTS
THE AUSTRALIAN MARKET
ANALYSIS

5. TO THE COMPANY AND
PRODUCTS

8. 40000 m2
Total area

15. THE
AUSTRALIAN
MARKET
ANALYSIS
Increased to 4 million
over the next 25 years

17. Trade
Barriers

19. Seller
FOB
Buyer

20. Tariff Barriers
Non-tariff Barriers

21. O
F

24. Competitor list for TTL
- The advantage of large-scale
(Capital 65.5 billion, 2,000
employees)
- Supporting and advice how to
organize production, quality
management professionals from
organizations.
MINH DUONG
- Capable of producing and
processing the product standards and
conditions to meet the export orders.
- There are policies and guidelines
against crisis quite well.
- Accumulated experience in the
organization of production, export.
SADACO
-China has the wood processing
facilities in large-scale as well as
operation efficiently.
-As the long time exporter, China
has accumulated lots of experience
in the producing and exporting
operation.
CHINA
-The furniture exporting companies
in Malaysia have a lot of experience
in dealing with Australian importers.
-Malaysia has a stable wooden
resources with many tropical forests
and its labor force is also high
MYANMAR
The advantage
of large-scale
Accumulated
experience
The largest
furniture exporter
in the world
Myanmar is
the world's
largest supplier
of wood

26. trengths
• Financial source
• Having BSCI Certification.
• Good relationship
• Management apparatus.
• The cost of labor
• Product, price
• Work experience

27. weakesses
• The marketing activity
• Trademark is not enough powerful
• Customer care policy.
• Materials for manufacture
• Lacking of standby manpower.

28. • AANZFTA, WTO.
• Great Australian market
• Economy-political, socio-cultural
stability.
• Commodities exchange
Oportunities

29. Threats
• The competitors
• Product prices
• The inflation rate
• Forest protection policy
• Science and technology

30. MIX

31. PRODUCT

32. SEARCH
Product
concept

34. Branding and Packaging

35. PLACE

36. Distribution
Channels

37. Importer
Distributor
Overseas
Vietnamese

38. PRICE

39. Quality

40. Design

41. Pr ce

42. Thanh Thang-Thang Long should
adopt pricing policy based on…
the value added

43. $
$$
$$$

44. PROMOTION

45. Market
Research
Market
Research
Market
Research
Market
Research
Market
Research

46. Furniture Trade Shows

48. Office
choice
everything you need
Funiture
catalogue

50. Upgrade website

51. Cooperation