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TTHHAANNAATTHHOORRNN TTRROONNGGSSIITTTTIIVVIITTOO
5/26, Muban Motto, Kanchanapisek road Mobile Phone: 081-834-9876
Bangbon, Bangkok 10150 Email: thanathorn_t@yahoo.com
PERSONAL DETAILS
Sex – Male
Date of Birth – August 28, 1973 Age – 42 years old
Nationality – Thai
Religion – Buddhism
Marital Status – Married, Children – 1 daughter, 1 son
Health – Excellent
Height – 175 cm., Weight – 98 kgs.
Personally – Customer orientated,leadership style,good attitudein problem solving and honest.
Strength – Visibleleadership,Personal organization abilities, Strategic thinking,Creative, Analytical skill,Highest
responsibility and Servicemind.
EDUCATION Suankularb Wittayalai School, Bangkok May 1986 – March 1992
Lower and Higher Secondary
King Mongkut’s University (Institute) of Technology Thonburi June 1992 – September 1996
Bachelor of Engineering (Mechanical Engineering) - GPA 2.27
Mahanakorn University of Technology December 2001 – February 2004
Master of Business Administration - GPA 3.71
EXPERIENCE 20 years workexperience by 12 years in middle and top management level.
(4 years in Production planning field, 4 years in Operation field, 1 year in Marketing and the rest in Sales field.)
WP ENERGY PUBLIC COMPANY LIMITED (#5) October 2014 – Present
(Previous name : WORLD GAS COMPANY LIMITED)
Business – Liquid Petroleum Gas (LPG) Sales and Distribution.
Position - Sales Director (#5a)
Job scope – Reporting to theDeputy CEO.
- Supervisingand developing both of sales force and customer service team in order to ensure that all
business channels are effectively managed.
- Managing sales activities in order to achieve or exceed the company’s objectives.
- Ensuring that sales activities areeffectively implemented with an emphasis on long term relationships
with clients.
- Making the company the preferred choice and trusted business partner by deliveringquality products
and serviceon time.
- Investigatingand maximizingbusiness opportunities throughout thecountry.
- Analyzingthe market situation and being responsiblefor reportingand commentingon sales activities
for the Deputy CEO.
- Evaluating daily operations on an ongoing basis and initiatingactions in order to increase
productively,efficiency, effectiveness and profitability.
- Preparingmonthly business reports.
- Creating, developing and managing effective business relationships with key accounts,ensuring
business coverage and developing long-term partnerships.
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- Defining priorities and plans for capturingor initiatingnew opportunities in the country for strategic
accounts.
- Developing new methods of business.
- Stabilizingtheexisting operations workforceand strengtheningteam capabilities.
LINDE (THAILAND) PCL – A member for the Linde Group (#4) January 2003 – September 2014
Business – Medical gas, Industrial gas and Specialty gas manufacturing.
Product : Air Gas (Bulk and cylinder), Retail product such as Welding machine/consumable, safety
product, etc.
Business Manager – Merchant and Packaged Gases (#4i) February 2013 – September 2014
Job scope - To coach, mentor and lead area sales team to achieve or exceed sales plans,drive profitable
sales growth of selected products – Bulk, packaged gases, retailingproduct and services, reinforcingthe
application of Linde Pro as the sales process foundation. To own and execute the area sales strategy,
deliver new business and profitability targets for the sales team within specified geographic area. To
collaboratewith and directly support various enablingfunctions within organization tosharesales and
sales management best practices across organization leadingto; delivery of business growth targets
- Responsible for key market industries such as Construction,Fabrication,Automotive,Petrochemical,
Power-plant,Refinery,MRI&NMR and retailer.
- Management subordinates 19 staffs, to deliver sales target 1,300 M.baht in year 2013.
- Management subordinates 21 staffs, to deliver sales target 1,450 M.baht in year 2014.
Other job assignment: Sales Trainer (start from 2009 to 2014)
Worked as Sales trainer by involving Global “Train the Trainer” program, with the experience in;
- Sales Process Module
- Price and Price Management
- Contract Management
- Time and Territory Management
- Negotiation Module
- Sales the Product and Service Offering
- Key Account Management
THAI INDUSTRIAL GASES PCL (A member of the Linde Group)
Business – Medical gas, Industrial gas and Specialty gas manufacturing.
(After Linde group acquisition BOC group globally)
Business Manager – Industrial Products (#4h) January 2012 – January 2013
Job scope - Reporting to Head of Sales Management Merchant and Packaged Gases, responsible for
enhancing sale volume, revenue, profit, DSO and market share through/with the focus on product
management, product strategies, technical knowledge delivery and customer relationship management
under Packaged Industrial Gases and Special Gases business, Bulk Gas, Welding consumable, Welding
machine and Safety equipments. Promoting and developing growth,retain existingaccounts and pursuing
new as well as introduce new market segment. Also deliver added value to customers through account
management process such as PSO (product service offer) and also TIG’s side incumbent will manage
supply chain, improve cost, market intelligence, creating a new barrier to TIG’s competitors.
Management subordinates 15 staffs, to deliver sales target 1,050 M.baht in year 2012.
Achievements
- Achieved sales target by 100.7% in year 2012 and growth by 14% compare to year 2011.
Sales Manager - East, Packaged Gas and Products (#4g) February 2010 – December 2011
Under Sales Management – PG&P
Job scope - Reporting to Head of Sales Management PGP, responsible for enhancing sale volume, revenue,
profit, DSO and market share through/with the focus on product management, product strategies,
technical knowledge delivery and customer relationship management under Packaged Industrial Gases
and Special Gases business, Bulk Gas, Welding consumable, Welding machine and Safety equipments.
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Promoting and developing growth, retain existing accounts and pursuing new as well as introduce new
market segment. Also deliver added value to customers through account management process such as
PSO (product serviceoffer) and alsoTIG’s side incumbent will manage supply chain, improve cost, market
intelligence, creating a new barrier to TIG’s competitors.
Responsible in Eastern zone of Thailand. (7 provinces)
Management subordinates 8 staffs, to deliver sales target 560 M.baht in year 2011.
Achievements
Achieved sale target in year 2011, with growth by 24% compare to year 2010.
Sales Manager, Industrial Gases (#4f) February 2008 – January 2010
Under Sales ManagementDepartment
Job scope - Reporting to Head of sales management, responsible for enhancing sale volume, revenue,
profit, DSO and market share through/with the focus on product management, product strategies,
technical knowledge delivery and customer relationship management under IP business sales forces,
promoting and developing growth, retaining accounts and pursuing new business in fabrication industry
as well as introduce new and existing products to new market segment.
Management subordinates 5 staffs, to deliver sales target 500-530 M.baht in year 2008-2010.
Responsibilities
Revenue, Profit and Sale Growth
Achieve sales revenue and profit target by account management with existing customers and
prospects in all related business markets as well as implement an effective price management to
develop customer base and grow business.
Sales and Marketing Planning
Prepare and implement annual sales and weekly / monthly / quarterly activity plan in consultation
with Sales Manager. Also monitor actual sale VS forecast and conduct root cause analysis if there
might be any deviation to ensure that marketing strategies and activities fit with plan.
Product Management
Maintain and grow business within the nominated market by
o Coordinate with concerned parties to provide 100% customer satisfaction
o Prepare and update the products & technical information
o Deliver mid and long term strategies in his/her area of responsibility
o Encourage creativity and search for new solutions
o Understand new release & its effectiveness of legal & concerned regulatory,which related
to the product management
Key Customer Management
Maintain and develop long term relationship between TIG and nominated key customers, including
the prompt resolution of issues that may beraised between TIG and the customer to ensure that a high
level of service is provided and satisfied
Sales Reporting
Prepare and submit monthly report in accordance with agreed formats. Also update activities
associated with customers regularly
Quality Assurance and Safety
Ensure compliance with relevant TIG QA procedure. Ensure compliance with TIG Occupational
Health, Safety and Loss Control Policy.
Product Manager PGP, IP (Packaged Gases & Product) (#4e) February 2007 – January 2008
Response for industrial product, under Marketing Department
Acting for Product Specialist (Consumable product) August 2007 – January 2008
Job scope - Reporting to Head Of marketing, to lead the IP marketing functional contribution to achieve
the IP Business Plan by being ownership of Product Profitability, Product Availability and Product
Marketability.
Management subordinates 3 staffs.
Response across function with saleteam to achieve ~ 850 M.baht per annum.(year 2007)
Responsibilities
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Sales Volume, Revenue, Gross Profit and Market Share
Deploy the marketing plan to achieve sales, gross profit and market share targets through the appropriate
sales force and channel.
Product and market development
o Research business opportunities for new product ideas/innovations and submit business plans for
approval to achieve sales revenue, volume and profit growth accordingto the pre-agreed budget
o Initiateappropriatepilot programs to test customer and market receptivity
o Fine tune product development via consultations with key accounts and sales staff
o Determine if product development becomes a proprietary range,indent or custom manufactured
o Plan and coordinateall product launch activities for primary products across all industries
Develop and implementation of the IP marketing strategies
o Understandingthe potential market,market size, customers,channels,competitors,influencers
o To ensure thefor providing the right product range
o Increasing awareness of Brands/Products and thebenefits of these versus competitiveoffers
o To ensure to get the right channels to market and appropriatedistribution strategy
o To ensure for the right pricing, terms,credit policy
o To ensure customers havea total solution: Product,installation capability,sales,industry
standards,technical,and marcoms support
o To work with Sales, Supply chain, procurement and production team to clearly articulate and
execute IP marketing plans
Developing and maintaining appropriate networks and relationships with customers’ relevant
industry bodies and key players will be important to ensure that IP has up-to-date market intelligence
and effective channels with which to influence the market with respect to its products and solutions.
Building an effective team and providing performance feedback
Establish Relationship with Suppliers and source appropriate products from the global network.
To establish a close working environment with good relationship for all communication level between TIG
and Suppliers
Product Training
Conduct product, process application trainingfor Sales, all related supportingteam and customers
Key Customer Management
Jointly maintain and develop with Sales team for the overall relationship between TIG and nominated key
customers, including the prompt resolution of issues that may arise between TIG and the customer to
ensure that a high level of service is provided and satisfied
Product Management Reports
o Prepareand submit monthly CMR reports
o Analyze and trackthe sales trends,cost, forecasts and inventory reports toensure optimal supply
chain management and disposal of ‘aged’ inventory in collaboration with SCM
o Undertake market forecasting and trend analysis for marketingand production purposes
Quality Assurance and TIG Product capability improvement
Ensure compliance with relevant TIG QA procedure by monthly PvDmeeting with operation team
Safety
Ensure compliance with TIG Occupational Health, Safety and Loss Control Policy and safety statistic
yearly target
LINDE GAS (THAILAND) LIMITED January 2003 – January 2007
Business – Medical and Industrial Gas Manufacturing
Operation Manager – Bangpoo branch (#4d) (April 2006 – January 2007)
Nitrous oxide plant,gas filling station and LOX/LIN distribution center
Operation Manager – Rayong branch (#4c) (June 2004 – March 2006)
Carbon dioxide plant and gas filling station
Assistant Operation Manager – Banglee branch (#4b) (August 2003 – May 2004)
Gas filling station,simple gas mixtureand specification gas distribution center
Assistant Branch Manager – Prapadaeng branch (#4a) (January 2003 – July 2003)
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Nitrous oxide plant and gas filling station
Acting for Sales Service Administration Head (After sales services) (January 2003 – January 2007)
Responsibilities
Response in 3 duties: Sale serviceadministration,Production and Distribution division.
Managing, planningand control all function in branch toachieve company goals.
Response to achieve sale target in line with sales team by develop good services for existingcustomers
and increasesale revenue.
Be a focal point for customers for both commercial and technical issues.
Be responsiblefor all pricingissues, invoicing and others related.
Inside sales support with filed sales.
Decision making and solvingthe problems.
Monitoring, analysis all data to improve theefficiency and productivity.
Optimizingand reducing cost of production and distribution.
Management subordinates approximately 60 staffs.
Administration jobs: stockcontrol,monthly report,etc.
Special Assignments
Safety workinggroup in 2003 – 2005 and Assistancehead of safety workinggroup in 2006.
5S working group in 2003 – 2005 and Head of 5S workinggroup in 2006.
BSC workinggroup in 2004.
AQMR of CO2 ISO committee in 2004 – 2006.
Acquisition team in 2004 (Hydrogas) and in 2005 (Vichaisak)
Head of “Linde Magazine” working group in 2004 – 2005.
New Year celebratingworking group in 2004 – 2006.
Achievements
Achieved sale target of Bangplee branch 4 months of 9 months in year 2003-2004.
One of key success to achieved sale target of LCB in year 2005.
Passed the period of short supply of LIC in year 2005 because of PTT plant shut down with hardly
found complaint from customer.
Be assigned from management to be pilot manager at sitein acquisition period. (Hydrogas and
Vichaisak)
ASIAN MARINE SERVICES PUBLIC COMPANY LIMITED (#3) June 2000 – December2002
Business – Ship Repair and Ship Building
Senior Sales Executive (#3b) (July 2002 – December 2002)– Marketing Department
Response for International customer (vessel – ship repairing)and ship building project.
Self target to achieve 45 million Baht for International vessel per year and 55 million Baht for
shipbuilding.
Mainly job as sales start receiveinquiry until job finding such as negotiation price, scheduling, etc.
Do strategic marketingplan.
Planning Section Head (#3a) (June 2000 – June 2002)– Production Department
Quality ManagementRepresentative Assistant in ISO9002:1994 (July 2001 – September 2002)
Supervised 2 engineers and 14 workers.
Duty in ship repairingand ship buildingbusiness mainly in planningmatters.
Preparingbudget for direct overhead of production department,monitoringand controlling. (Around
50 million Baht per year)
Co-operated in planning of awarded project and follow plan and workorder prepared by project
management team.
Procurement of labor including distribution ofown workers.
Making and monitoringdetail workingschedule to meet project.
Budget distribution toeach job.
Establishment of workstandard and Improvement of workmethod.
Quality and safety control.
Dock and wharfadjustment with Marketingand Project team.
Do workaccomplishment report and workprogressing.
Others: tooling control and maintenance,documenting.
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Acting for Ship Repair Project Engineer. (5 projects in year 2001 and 7 projects in year 2002)
Involving in ISO9000 steeringcommittee and be assigned to AQMR.
Achievements
Rewarded ISO9002:1994 for ship building in year 2000 and for ship repairingin year 2001
Settled workprocedure for ship repair and made up more efficiency.
Be assigned to Safety trainer for staff and contributed for safety at work.
One of key success to achieved sale target in year 2002.
YORK AIR CONDITIONING & REFRIGERATION (THAILAND) CO., LTD. (#2)
July 1999 to March 2000
Business – Air Conditioning and Refrigeration
Project Sales Engineer (#2a)
Contract with customer duringinquiry receiving until job finding.
Quotation submitting,Technical support and all proposals.
Sale presentations, closing.
Contract preparation and negotiation.
Project sales and after sale services.
Others related marketingand sales job.
ASIAN MARINE SERVICES PUBLIC COMPANY LIMITED (#1) October 1996 to June 1999
Business – Ship Repair and Ship Building
Planning and Control Section Head (#1b) (January 1999 – June 1999)
Supervised 2 engineers and 12 workers
Duty in ship repair business mainly in planning and control matters.
Do workaccomplishment report and workprogressing.
Budgeting and Cost control.
Improvement and Trainingplan
Others: tooling control and maintenance,documenting.
Planning Engineer (#1a) (October 1996 – December 1998)
Supervised 2 engineers (by actingas senior planning engineer – whole year 1998)
Duty in ship building business.
Project scheduling, Monitor and Report.
Evaluate of work procedure and Preparesequence of production.
Monitoring manpower,control and expedite.
Some experience in piping design (8 months on year 1997).
Achievements
Settled workprocedure for ship building and made up more efficiency.
Expedited Patrol Gun Boat project toreceived installment ofpayment from Royal Thai Navy before
plan about 2 month (around 25 million baht).
Saved company budget to outsource design for piping system (Patrol Gun Boat project)about 3
million baht by team (3 person).
SKILLS Language: Good in English
Computer: MS Office, Project, CAD, Windows,Lotus Notes, Power Director, Video Studio and
Internet Explorer.
Ability tospeak in front of large and small group.
INTERESTS Reading, watchingtelevision,listeninga song.
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TRAINING 1995 (8 weeks) Design Division in Banpong Engineering Co., Ltd.
In Linde Gas (Thailand) Ltd.
IQA for ISO9001:2000 (24 hour),2004
Efficiency of Goods Transportation (6 hour), 2004
Safety in Work: Management Level (14 hour), 2004
Leadership (8 hour), 2005
MAP/LIC Applications and Food Technology (8 hour), 2005
LIC Plant Visitingin Malaysia (2 day), 2005
Good Logistics Practices for Hazardous Substance(8 hour), 2006
5S : Management of Change (8 hour), 2006
In Linde (Thailand) PCL
Join Global “Train the Trainer”program (2009-2014)
- Sales Process Module
- Price and Price Management
- Contract Management
- Time and Territory Management
- Negotiation Module
- Sales the Product and Service Offering
- Key Account Management
EXTRA CIRRICULAR ACTIVITIES
1993 – 1995 Committee of Thai Musical Club in University
1993 – 1995 Committee of Rural Development Volunteer Club in University.
1994 – 1995 Committee of Mechanical Department Student Club in University.
1994 – 1995 President of Student Council in University
HONORS King Mongkut’s University (Institute)of Technology Thonburi
Award of excellent activity in President of Student Council 1995
REFERENCES from University and previous boss
Assistant Prof.Suchai Sasivimolphan,King Mongkut’s University of Technology Thonburi,
Faculty of Mechanical Engineering, Tel: 02-470-9123,02-427-0039
Mr. SurapongSupajanya, Tel: 081-911-4468
Ms. Tassaneya Kongsuwan, Tel: 081-647-8363
Mr. Mechai Amornrattanabonkot Tel:081-627-1647
Mr. Thanachai ThitameteeTel: 081-932-1719,093-5569945
PRESENT SALARY 180,000 THB/month + Company Car (Camry) + Fleet card,etc.
EXPECT SALARY Negotiable
AVAILABILITY 30 days after contract sign