The document defines and discusses key concepts related to international business, including international trade, international marketing, and global business. It also outlines several reasons for why companies engage in international business, such as expanding sales, acquiring resources, and minimizing risk. Finally, it lists some of the top most successful international businesses as Apple, Google, Amazon, Coca-Cola, and IBM.

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2. Introduction
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3.  The buying and selling of the goods and
services across the border.
 The national border are crossed by the
enterprises to expand their business
activities like manufacturing, withdrawal,
construction, agriculture, banking,
insurance, health, education,
transportation, communication and so on.
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4.  International Trade: Exports of goods and services
by a firm to a foreign-based buyer (importer)
 International Marketing: It focuses on the firm-
level marketing practices across the border, including market
identification and targeting, entry mode selection, and
marketing mix and strategic decisions to compete in
international markets.
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5. International Business: All those business
activities which involves cross border transactions of
goods, services, and resources between two or more
nations
Global Business: Conduct of business activities
in several countries using a highly co-ordinated and
single strategy across the world.
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7.  Helps in expansion: Geographic expansion may
be used as a business strategy.
 Technology advantages: Some companies have
outstanding technology advantages through which
they enjoy core competency. This technology helps
the company in capturing other markets.
 Importance to luxuries: Multinational
corporations enter those areas where margin of
profits is high.
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8.  Earning foreign exchange: International
business helps in earning foreign exchange which may
be used for strategic imports.
 Helps in mutual growth: Countries depend
upon each other for meeting their requirements.
 Investment in infrastructure:
International business necessitates proper development
of infrastructure.
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9.  Controlling the market: Multinational try to
control the market of the mass country.
 Exhausting natural resources: Multinational
corporations set up their production facilities in those
countries where natural resources are available in
sufficient quantities.
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10.  Trade practices: Since multinational corporations
have their head office in one country and the trade
practices followed there are adhered to.
 Shifting of investment: International business is
related to profitability of its operations. If a business is
getting sufficient profits in a particular country then the
investment remain there.
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11. Management in International
Business
In additional to domestic business management
skills, internationalbusiness management requires
Social science understanding
Political science appreciation
Legal awareness
Anthropology
Sociology
Psychology
Economics
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12. Why Engage in International Business
Expand sales
IBM (United States)
Acquire resources
Better components, services, products
Foreign capital
Technologies
Information
Minimize risk
Diversify among international markets
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14. Top 5 Most Successful International
Businesses
• Apple
• Google
• Amazon.com
• Coca-cola
• IBM
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Conclusion

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