SlideShare a Scribd company logo

International Business

Introduction to International Business

1 of 23
Download to read offline
INTERNATIONAL
BUSINESS
Atif Ghayas
INTRODUCTION TO
CONTENTS
• Introduction to International Business
• Nature & Scope & Feature of International Business
• Importance of International Business
• Approaches of International Business
• Problems in International Business
• Entry Strategy
• Advantages & Disadvantages of International Business
• Reasons for recent International Business Growth
• International organisations
• The exchange of Goods & Services, Resources, Knowledge, & Skills,
among individuals & businesses in two or more countries.
• Transaction that are carried out across national borders to satisfy the
objectives of individuals and organization
• All Commercial transactions that take place between two or more
countries.
1. Private & Government
2. Sales
3. Investments
4. Logistics
5. Transportation
What is International Business ?
• Accurate Information & timely
• The size of the international business
• Market segmentation
• International markets have more potential than domestic markets
Nature
• International Marketing
• International Finance and Investments
• Foreign Exchange
• Global HR
Scope
• Large scale operations
• Integration of economies
• Dominated by developed countries and MNCs
• Benefits to participating countries
• Keen competition
• Special role of science and technology
• International restrictions
Features
Ad

Recommended

Modes of entry to international business
Modes of entry to international businessModes of entry to international business
Modes of entry to international businessHarsh Bansal
 
Modes of Entry in International Business
Modes of Entry in International BusinessModes of Entry in International Business
Modes of Entry in International BusinessAbhinav Singh
 
International Business (BBA MBA)
International Business (BBA MBA)International Business (BBA MBA)
International Business (BBA MBA)Rahul Boddul
 
International Business – Meaning, Definition, History, Scope and Features
International Business – Meaning, Definition, History, Scope and Features International Business – Meaning, Definition, History, Scope and Features
International Business – Meaning, Definition, History, Scope and Features Sundar B N
 
International business
International businessInternational business
International businessByju Antony
 
Globalization and international business
Globalization and international businessGlobalization and international business
Globalization and international businessAlex Maulana SE., MM.
 
International Business Environment
International Business EnvironmentInternational Business Environment
International Business EnvironmentVisakhapatnam
 

More Related Content

What's hot

International Business Management unit 1 introduction
International Business Management unit 1 introductionInternational Business Management unit 1 introduction
International Business Management unit 1 introductionGanesha Pandian
 
Foreign direct investment
Foreign direct  investmentForeign direct  investment
Foreign direct investmentSumit Behura
 
ppt on International Trade or Business
ppt on International Trade or Businessppt on International Trade or Business
ppt on International Trade or BusinessVibhor Agarwal
 
Domestic and international business
Domestic and international businessDomestic and international business
Domestic and international businessNishu Jindal
 
International strategic management
International strategic managementInternational strategic management
International strategic managementElena Rozhanskaia
 
International Business Introduction, Nature and Scope
International Business   Introduction, Nature and ScopeInternational Business   Introduction, Nature and Scope
International Business Introduction, Nature and ScopeDheeraj Rajput
 
03-International Business
03-International Business03-International Business
03-International BusinessWahyu Wijanarko
 
Global business environment
Global business environmentGlobal business environment
Global business environmentRajThakuri
 
Concept of international business environment
Concept of international business environmentConcept of international business environment
Concept of international business environmentPinki Verma
 
International Business Management full notes
International Business Management full notesInternational Business Management full notes
International Business Management full notesversatileBschool
 
Introduction of International business
Introduction of International businessIntroduction of International business
Introduction of International businessNishant Pahad
 
International Marketing Management - Introduction
International Marketing Management - IntroductionInternational Marketing Management - Introduction
International Marketing Management - IntroductionSOMASUNDARAM T
 
Entry strategies in international marketing
Entry strategies in international marketingEntry strategies in international marketing
Entry strategies in international marketingHarmanjeet Kaur
 
STAGES OF INTERNATIONAL BUSINESS
STAGES OF INTERNATIONAL BUSINESSSTAGES OF INTERNATIONAL BUSINESS
STAGES OF INTERNATIONAL BUSINESSDr. Ravneet Kaur
 
BALANCE OF TRADE
BALANCE OF TRADEBALANCE OF TRADE
BALANCE OF TRADEAna Yat
 
Foreign direct investment
Foreign direct investmentForeign direct investment
Foreign direct investmentSonam Basia
 

What's hot (20)

International Business Management unit 1 introduction
International Business Management unit 1 introductionInternational Business Management unit 1 introduction
International Business Management unit 1 introduction
 
Foreign direct investment
Foreign direct  investmentForeign direct  investment
Foreign direct investment
 
ppt on International Trade or Business
ppt on International Trade or Businessppt on International Trade or Business
ppt on International Trade or Business
 
Domestic and international business
Domestic and international businessDomestic and international business
Domestic and international business
 
Recent growth in international business
Recent growth in international businessRecent growth in international business
Recent growth in international business
 
International strategic management
International strategic managementInternational strategic management
International strategic management
 
International Business Introduction, Nature and Scope
International Business   Introduction, Nature and ScopeInternational Business   Introduction, Nature and Scope
International Business Introduction, Nature and Scope
 
03-International Business
03-International Business03-International Business
03-International Business
 
challenges faced by international business
challenges faced by international businesschallenges faced by international business
challenges faced by international business
 
Global business environment
Global business environmentGlobal business environment
Global business environment
 
Concept of international business environment
Concept of international business environmentConcept of international business environment
Concept of international business environment
 
International Business Management full notes
International Business Management full notesInternational Business Management full notes
International Business Management full notes
 
Introduction of International business
Introduction of International businessIntroduction of International business
Introduction of International business
 
International Marketing Management - Introduction
International Marketing Management - IntroductionInternational Marketing Management - Introduction
International Marketing Management - Introduction
 
Entry strategies in international marketing
Entry strategies in international marketingEntry strategies in international marketing
Entry strategies in international marketing
 
STAGES OF INTERNATIONAL BUSINESS
STAGES OF INTERNATIONAL BUSINESSSTAGES OF INTERNATIONAL BUSINESS
STAGES OF INTERNATIONAL BUSINESS
 
Ibm unit - i
Ibm   unit - iIbm   unit - i
Ibm unit - i
 
BALANCE OF TRADE
BALANCE OF TRADEBALANCE OF TRADE
BALANCE OF TRADE
 
INTERNATIONAL MARKETING
INTERNATIONAL MARKETINGINTERNATIONAL MARKETING
INTERNATIONAL MARKETING
 
Foreign direct investment
Foreign direct investmentForeign direct investment
Foreign direct investment
 

Viewers also liked

Ppt 01 introduction to international business
Ppt 01   introduction to international businessPpt 01   introduction to international business
Ppt 01 introduction to international businessPadmini Agrawal
 
Trade Unions, Wages and Wage Differentials
Trade Unions, Wages and Wage DifferentialsTrade Unions, Wages and Wage Differentials
Trade Unions, Wages and Wage DifferentialsAman Arora
 
1. Introduction to International Business, Globalization and Trading Environm...
1. Introduction to International Business, Globalization and Trading Environm...1. Introduction to International Business, Globalization and Trading Environm...
1. Introduction to International Business, Globalization and Trading Environm...Charu Rastogi
 
Organizational Development Interventions
Organizational Development InterventionsOrganizational Development Interventions
Organizational Development InterventionsRamakrishna Kongalla
 
Regional Economic Integration
Regional Economic IntegrationRegional Economic Integration
Regional Economic IntegrationSumit Sinha
 
organisational development ppt
organisational development pptorganisational development ppt
organisational development pptkohlisudeep18
 
Organization Development
Organization DevelopmentOrganization Development
Organization DevelopmentAman Arora
 

Viewers also liked (10)

Ppt 01 introduction to international business
Ppt 01   introduction to international businessPpt 01   introduction to international business
Ppt 01 introduction to international business
 
Regional Economic Integration
Regional Economic IntegrationRegional Economic Integration
Regional Economic Integration
 
Trade Unions, Wages and Wage Differentials
Trade Unions, Wages and Wage DifferentialsTrade Unions, Wages and Wage Differentials
Trade Unions, Wages and Wage Differentials
 
International Business -notes-complete
International Business -notes-completeInternational Business -notes-complete
International Business -notes-complete
 
Organizational Development
Organizational DevelopmentOrganizational Development
Organizational Development
 
1. Introduction to International Business, Globalization and Trading Environm...
1. Introduction to International Business, Globalization and Trading Environm...1. Introduction to International Business, Globalization and Trading Environm...
1. Introduction to International Business, Globalization and Trading Environm...
 
Organizational Development Interventions
Organizational Development InterventionsOrganizational Development Interventions
Organizational Development Interventions
 
Regional Economic Integration
Regional Economic IntegrationRegional Economic Integration
Regional Economic Integration
 
organisational development ppt
organisational development pptorganisational development ppt
organisational development ppt
 
Organization Development
Organization DevelopmentOrganization Development
Organization Development
 

Similar to International Business

International business overview & modes
International business overview & modesInternational business overview & modes
International business overview & modesannaimba
 
bus trade chapter1.pptx
bus trade chapter1.pptxbus trade chapter1.pptx
bus trade chapter1.pptxryan gementiza
 
International environment ppt
International environment pptInternational environment ppt
International environment pptAnkit Jain
 
Introduction international business
Introduction international businessIntroduction international business
Introduction international businessValliammal M
 
Introduction to International Business
Introduction to International BusinessIntroduction to International Business
Introduction to International BusinessAshwin Kumar
 
International Business Dynamics module 1
International Business Dynamics  module 1 International Business Dynamics  module 1
International Business Dynamics module 1 jagadeeshbabu48
 
Lec 1 (Int. Business Mgt)-1.pptx
Lec 1 (Int. Business Mgt)-1.pptxLec 1 (Int. Business Mgt)-1.pptx
Lec 1 (Int. Business Mgt)-1.pptxSaniaZaheer2
 
bus trade chapter1.pptx
bus trade chapter1.pptxbus trade chapter1.pptx
bus trade chapter1.pptxryan gementiza
 
International business final ppt MBA
International business final ppt MBAInternational business final ppt MBA
International business final ppt MBAvamsi krishna
 
Ch 1 introduction exm
Ch 1 introduction exmCh 1 introduction exm
Ch 1 introduction exmTejash Nayak
 
301 212 corporate- international.ppt.....
301 212 corporate- international.ppt.....301 212 corporate- international.ppt.....
301 212 corporate- international.ppt.....Anoopsaini20
 
International Business with UGC NET Syllabus
International Business with UGC NET SyllabusInternational Business with UGC NET Syllabus
International Business with UGC NET SyllabusMadhu Bala
 
introduction: international business
introduction: international businessintroduction: international business
introduction: international businessPromi Shrestha
 
Global market place
Global market placeGlobal market place
Global market placeAhsinYousaf1
 
Global market place
Global market placeGlobal market place
Global market placeAhsin Yousaf
 
1 introd. to international_
1  introd. to international_1  introd. to international_
1 introd. to international_rinkal gupta
 
International marketing
International marketingInternational marketing
International marketingtanuja nair
 

Similar to International Business (20)

International business overview & modes
International business overview & modesInternational business overview & modes
International business overview & modes
 
bus trade chapter1.pptx
bus trade chapter1.pptxbus trade chapter1.pptx
bus trade chapter1.pptx
 
International environment ppt
International environment pptInternational environment ppt
International environment ppt
 
Introduction international business
Introduction international businessIntroduction international business
Introduction international business
 
Introduction to International Business
Introduction to International BusinessIntroduction to International Business
Introduction to International Business
 
International Business Dynamics module 1
International Business Dynamics  module 1 International Business Dynamics  module 1
International Business Dynamics module 1
 
Lec 1 (Int. Business Mgt)-1.pptx
Lec 1 (Int. Business Mgt)-1.pptxLec 1 (Int. Business Mgt)-1.pptx
Lec 1 (Int. Business Mgt)-1.pptx
 
IB PPT.pdf
IB PPT.pdfIB PPT.pdf
IB PPT.pdf
 
bus trade chapter1.pptx
bus trade chapter1.pptxbus trade chapter1.pptx
bus trade chapter1.pptx
 
International business final ppt MBA
International business final ppt MBAInternational business final ppt MBA
International business final ppt MBA
 
Ch 1 introduction exm
Ch 1 introduction exmCh 1 introduction exm
Ch 1 introduction exm
 
301 212 corporate- international.ppt.....
301 212 corporate- international.ppt.....301 212 corporate- international.ppt.....
301 212 corporate- international.ppt.....
 
International Business with UGC NET Syllabus
International Business with UGC NET SyllabusInternational Business with UGC NET Syllabus
International Business with UGC NET Syllabus
 
introduction: international business
introduction: international businessintroduction: international business
introduction: international business
 
Global market place
Global market placeGlobal market place
Global market place
 
Global market place
Global market placeGlobal market place
Global market place
 
1 introd. to international_
1  introd. to international_1  introd. to international_
1 introd. to international_
 
International marketing
International marketingInternational marketing
International marketing
 
IBM UNIT 2
IBM UNIT 2IBM UNIT 2
IBM UNIT 2
 
Presentation - Trade Beyond the USA
Presentation - Trade Beyond the USAPresentation - Trade Beyond the USA
Presentation - Trade Beyond the USA
 

More from Atif Ghayas

Beta-A measure of market risk
Beta-A measure of market riskBeta-A measure of market risk
Beta-A measure of market riskAtif Ghayas
 
Quotes by Sir Syed Ahmad Khan
Quotes by Sir Syed Ahmad KhanQuotes by Sir Syed Ahmad Khan
Quotes by Sir Syed Ahmad KhanAtif Ghayas
 
Zmet flipkart.com
Zmet flipkart.comZmet flipkart.com
Zmet flipkart.comAtif Ghayas
 
Quantitative Easing
Quantitative EasingQuantitative Easing
Quantitative EasingAtif Ghayas
 
Mutual funds_Financial Services
Mutual funds_Financial ServicesMutual funds_Financial Services
Mutual funds_Financial ServicesAtif Ghayas
 
Consumer Protection Act
Consumer Protection ActConsumer Protection Act
Consumer Protection ActAtif Ghayas
 
Aggregate planning
Aggregate planningAggregate planning
Aggregate planningAtif Ghayas
 
How to become an authentic speaker
How to become an authentic speakerHow to become an authentic speaker
How to become an authentic speakerAtif Ghayas
 
Corporate Governance in India & SEBI Regulations
Corporate Governance in India & SEBI RegulationsCorporate Governance in India & SEBI Regulations
Corporate Governance in India & SEBI RegulationsAtif Ghayas
 
Matrix management
Matrix managementMatrix management
Matrix managementAtif Ghayas
 

More from Atif Ghayas (10)

Beta-A measure of market risk
Beta-A measure of market riskBeta-A measure of market risk
Beta-A measure of market risk
 
Quotes by Sir Syed Ahmad Khan
Quotes by Sir Syed Ahmad KhanQuotes by Sir Syed Ahmad Khan
Quotes by Sir Syed Ahmad Khan
 
Zmet flipkart.com
Zmet flipkart.comZmet flipkart.com
Zmet flipkart.com
 
Quantitative Easing
Quantitative EasingQuantitative Easing
Quantitative Easing
 
Mutual funds_Financial Services
Mutual funds_Financial ServicesMutual funds_Financial Services
Mutual funds_Financial Services
 
Consumer Protection Act
Consumer Protection ActConsumer Protection Act
Consumer Protection Act
 
Aggregate planning
Aggregate planningAggregate planning
Aggregate planning
 
How to become an authentic speaker
How to become an authentic speakerHow to become an authentic speaker
How to become an authentic speaker
 
Corporate Governance in India & SEBI Regulations
Corporate Governance in India & SEBI RegulationsCorporate Governance in India & SEBI Regulations
Corporate Governance in India & SEBI Regulations
 
Matrix management
Matrix managementMatrix management
Matrix management
 

Recently uploaded

Editable Events Calendar for 2024 PPT Slide
Editable Events Calendar for 2024 PPT SlideEditable Events Calendar for 2024 PPT Slide
Editable Events Calendar for 2024 PPT SlideAstroniverse
 
Centre for Quality Sciences-Information File-2024.pdf
Centre for Quality Sciences-Information File-2024.pdfCentre for Quality Sciences-Information File-2024.pdf
Centre for Quality Sciences-Information File-2024.pdfObaid Ali / Roohi B. Obaid
 
The Tay Bridge Disaster presentation pdf
The Tay Bridge Disaster presentation pdfThe Tay Bridge Disaster presentation pdf
The Tay Bridge Disaster presentation pdfPMIUKChapter
 
John Hart Philadelphia, PA: A Comprehensive Exploration of His Leadership Jou...
John Hart Philadelphia, PA: A Comprehensive Exploration of His Leadership Jou...John Hart Philadelphia, PA: A Comprehensive Exploration of His Leadership Jou...
John Hart Philadelphia, PA: A Comprehensive Exploration of His Leadership Jou...johnhartphiladelphia
 
US Supply Chain Management Degree: Gateway to top-paying rolls in Bangladesh....
US Supply Chain Management Degree: Gateway to top-paying rolls in Bangladesh....US Supply Chain Management Degree: Gateway to top-paying rolls in Bangladesh....
US Supply Chain Management Degree: Gateway to top-paying rolls in Bangladesh....Praloy Chowdhury
 

Recently uploaded (8)

Editable Events Calendar for 2024 PPT Slide
Editable Events Calendar for 2024 PPT SlideEditable Events Calendar for 2024 PPT Slide
Editable Events Calendar for 2024 PPT Slide
 
Centre for Quality Sciences-Information File-2024.pdf
Centre for Quality Sciences-Information File-2024.pdfCentre for Quality Sciences-Information File-2024.pdf
Centre for Quality Sciences-Information File-2024.pdf
 
BoSON22 | Tony Ulwick | The ‘JTBD Needs’ Framework
BoSON22 | Tony Ulwick | The ‘JTBD Needs’ FrameworkBoSON22 | Tony Ulwick | The ‘JTBD Needs’ Framework
BoSON22 | Tony Ulwick | The ‘JTBD Needs’ Framework
 
The Tay Bridge Disaster presentation pdf
The Tay Bridge Disaster presentation pdfThe Tay Bridge Disaster presentation pdf
The Tay Bridge Disaster presentation pdf
 
John Hart Philadelphia, PA: A Comprehensive Exploration of His Leadership Jou...
John Hart Philadelphia, PA: A Comprehensive Exploration of His Leadership Jou...John Hart Philadelphia, PA: A Comprehensive Exploration of His Leadership Jou...
John Hart Philadelphia, PA: A Comprehensive Exploration of His Leadership Jou...
 
PPMA Excellence in People Management Awards 2024 - SHORTLISTED ENTRIES
PPMA Excellence in People Management Awards 2024 - SHORTLISTED ENTRIESPPMA Excellence in People Management Awards 2024 - SHORTLISTED ENTRIES
PPMA Excellence in People Management Awards 2024 - SHORTLISTED ENTRIES
 
BoSUSA22 | Mikey Trafton | Finding Your Super Powers
BoSUSA22 | Mikey Trafton | Finding Your Super PowersBoSUSA22 | Mikey Trafton | Finding Your Super Powers
BoSUSA22 | Mikey Trafton | Finding Your Super Powers
 
US Supply Chain Management Degree: Gateway to top-paying rolls in Bangladesh....
US Supply Chain Management Degree: Gateway to top-paying rolls in Bangladesh....US Supply Chain Management Degree: Gateway to top-paying rolls in Bangladesh....
US Supply Chain Management Degree: Gateway to top-paying rolls in Bangladesh....
 

International Business

  • 2. CONTENTS • Introduction to International Business • Nature & Scope & Feature of International Business • Importance of International Business • Approaches of International Business • Problems in International Business • Entry Strategy • Advantages & Disadvantages of International Business • Reasons for recent International Business Growth • International organisations
  • 3. • The exchange of Goods & Services, Resources, Knowledge, & Skills, among individuals & businesses in two or more countries. • Transaction that are carried out across national borders to satisfy the objectives of individuals and organization • All Commercial transactions that take place between two or more countries. 1. Private & Government 2. Sales 3. Investments 4. Logistics 5. Transportation What is International Business ?
  • 4. • Accurate Information & timely • The size of the international business • Market segmentation • International markets have more potential than domestic markets Nature
  • 5. • International Marketing • International Finance and Investments • Foreign Exchange • Global HR Scope
  • 6. • Large scale operations • Integration of economies • Dominated by developed countries and MNCs • Benefits to participating countries • Keen competition • Special role of science and technology • International restrictions Features
  • 7. 1. Earn foreign exchange 2. Optimum utilization of resources 3. Achieve its objectives 4. To spread business risks 5. Improve organization's efficiency 6. Get benefits from Government 7. Expand and diversify 8. Increase competitive capacity Importance
  • 9. Ethnocentric approach • Under this approach, target market is own country , Excessive production will export due to change in customer taste, preferences IB Approaches
  • 10. Polycentric approach • Under this approach, the companies customizes the marketing mix to meet the taste, performance and needs of the customers of each international market. IB Approaches
  • 11. Regiocentric approach • Under this approach, the company operating successfully in a foreign country thinks of exporting other neighboring countries of the host country. • At this stage, the concerned subsidiary considers the regional environment ( such as laws, culture, policies etc.) for formulating the policies & strategies. IB Approaches
  • 12. Geocentric approach • Under this approach, the company analyses the tastes, preference and needs of the customers in all foreign markets and then adopts a standardized marketing mix for all the foreign markets. IB Approaches
  • 13. • Political factors • High foreign investments and high cost • Exchange instability • Entry requirements • Tariffs, quota etc. • Corruption and bureaucracy • Technological policy • Quality Management Problems
  • 14. Entry Strategy • Indirect & Direct 1. Exporting • Agreement • Patent, trademark, copy right, technology, production processes, and product • licensee’s fee 2. Licensing • by franchisers to franchisee • Usage 3. Franchising
  • 15. Entry Strategy • Subsidiary • local assembly 4. Foreign Assembly • Staff of an operating facility • foreign buyer 5. Turnkey Operation • Establishment • Purpose 6. Foreign production subsidiary
  • 16. Entry Strategy • Significant portion • In foreign countries 7. International Firm • Parent country • host country 8. Multinational Corporation • Property rights 9. Joint Venture
  • 17. Entry Strategy • Arrangement in which a firm buys or establishes tangible assets • In another country • Through direct investment • By buying a company stock in capital markets 10. Foreign Direct Investment
  • 18. • Faster growth • Access to cheaper inputs • Increased quality and efficiency • New market opportunities • Diversification Advantages
  • 19. • Increased costs • Foreign regulations and standards • Delays in payments • Complex organizational structure Disadvantages
  • 20. 1. Expansion of technology 2. Business is becoming more global because • Transportation is quicker • Communications enable control from afar • Transportation and communications costs are more conducive for international operations 3. Liberalization of cross-border movements • Lower Governmental barriers to the movement of goods, services, and resources enable Companies to take better advantage of international opportunities Reason for recent growth in IB
  • 21. Reason for recent growth in IB • An international organization formed to reduce or eliminate tariff and other barrier to international trade General agreement on Tariff and trade (GATT) • An international financial organization that lend money to countries in conducting international trade International Monetary Fund (IMF)
  • 22. Reason for recent growth in IB • An international financial organization that lend money to underdeveloped and developing countries for development World Bank • World Trade Organization (WTO) • European Community (EC) • North American Free Trade Agreement (NAFTA) • Asian Free Trade Agreement (AFTA) Economic Communities